Business plan for opening an educational institution. Business plan of an educational institution: an actual project in successful execution

Additional education is one of the most important requirements in all fields of activity. Therefore, highly qualified specialists are trained on an ongoing basis, constantly expanding and deepening their knowledge. Thanks to this, educational or training centers have become widespread. Open your own training center - promising idea, requiring certain knowledge from the field of entrepreneurial activity and the availability of a competent business plan for the training center.

The purpose of the training center is to provide additional education or advanced training for specialists of various levels. In connection with such specifics, the main consumers will be individuals or organizations interested in receiving various educational services.

Majority modern companies they implement international corporate standards as the basis of their activities. This allows you to increase the level of professionalism of employees, improve the microclimate within the team and increase productivity, while increasing the quality of the company as a whole. Compliance with certain standards promotes employee motivation and retention, preventing employee turnover.

The main reason why new market participants should take up this type of activity can be called a significant increase in demand, as well as a lack of modern training centers that meet the requirements of modern society. At the same time, an increasing number of companies, especially international ones, are striving to meet existing standards.

As for the form of entrepreneurial activity, for a training center that claims to cooperate with large corporations, the status is more suitable. legal entity. When forming an LLC, its founder actually declares his seriousness and reliability, confirming these qualities with a charter and making authorized capital. In addition, applying for a loan to a bank in the status of a legal entity, it is easier for the applicant to get a positive answer. The same applies to cooperation with potential clients - training centers, formalized as opening or closed joint-stock companies, are more trustworthy.

The process of registering an LLC includes the preparation of constituent documents according to the following list:

1. - the charter, which will indicate the type of activity of the company;
2. - the decision to establish an LLC;
3. - decision on the appointment of the head;
4. - minutes of the meeting of founders;
5. - receipt of payment of state duty;
6. — confirmation of the contribution of the authorized capital;
7. — copies of personal documents of all founders.

These are some other documents that may be requested in tax service, are submitted together with the completed application, which indicates the appropriate one for the chosen type of activity OKVED codes. The main code may be 85.41 "Additional education for children and adults." But other basic and additional codes– it is important that the services offered correspond to the declared information.

Financial aspects of the business plan of the training center

An enterprise providing additional educational services, according to preliminary calculations, needs financing. The most rational way to get the necessary funds is to turn to lending. According to the provisions of the business plan, it will be necessary to obtain a bank loan of a commercial nature in the amount of 1 million 950 thousand rubles. This is the approximate size of the total cost of this project. The duration of the project from the moment of its launch until the company reaches the level of self-sufficiency will be 2 years. Taking into account the fact that the interest rate will be 14 percent, and payments on the loan will begin from the first month of the establishment of the center, the total amount of interest payments for this period will be approximately 123 thousand rubles. For the selected period, the total economic effect will reach 9 million 242 thousand rubles.

Such figures can be obtained, given the fact that large training companies that rely on the long term can focus on an annual turnover of 1.5 billion rubles, subject to the conclusion of a contract of at least 3 million. But such centers must have highly qualified specialists who need an appropriate salary level, as well as a massive marketing campaign. Medium-sized training centers that do not claim to be premium-class trainers should expect that in the first year of operation, big profits should not be expected - during this period, all efforts and funds are invested in the development of the company, attracting qualified trainers and selecting a customer base. The main reason why most centers get a zero balance by the end of the first year is the lack of really big clients. This is logical - in the first 2 years, the company only earns a reputation in the market.

In addition to lending as the main source of new business investment, entrepreneurs resort to other sources of financing. Approximately 30% will fall on the issuance of bonds, 25% - the placement of shares on the stock exchange, 23% - the participation of financial investors and within 14% - own funds.

Such calculations can be obtained by analyzing the existing offers in the industry, studying the pricing policy and comparing these data with the costs incurred during the opening and promotion of the company.

When planning the pricing policy of the future center, it is necessary to take into account all existing factors. So, average price open curriculum is between $300 and $700. True, in elite organizations, the cost can significantly exceed this figure. Corporate programs will cost from 3 to 5 thousand dollars. Depending on the territorial features, composition and saturation curricula and the qualifications and reputation of coaches, the price indicator can vary significantly upwards.

The profitable part of the business plan is determined by several important features - the level of demand, the state of this market segment and the nature of the proposals of a particular organization. At the same time, in order to avoid bias in the calculations, the lowest profitability threshold should be taken into account, not forgetting the existing risks.

Taking into account that the period during which the company will reach the level of self-sufficiency and will bring a stable income will be approximately 2 years, you should prepare a plan for the volume of services provided during this billing period:

If marked financial results will be maintained during the first two years and, in addition, the trend towards profit growth and an increase in the client base will continue (in this case, the growth rate will be from 20 to 55 percent per year), the annual growth in sales volumes will reach the level of 18 million rubles and more .

One of the main points of the business plan will be its expenditure side. If we take into account the most significant items of expenditure, we can draw the following conclusion:

Composing financial plan be sure to take into account all existing risks. The most significant factors include:

1. - high competition, which has a constant upward trend;
2. — uncertainty in market trends;
3. — high level of investment.

All of these factors, common to most organizations providing continuing education services, can be overcome by providing the highest quality of services and developing an effective marketing strategy.

The tax part of the costs will depend on two main factors - the chosen taxation system and the income that the organization receives. But in general, the list of tax deductions for the training center will be standard:

The conclusion that can be drawn as a result of studying the market for additional educational and training services is very optimistic: this sector is very promising and is constantly open to new participants. By properly organizing the activities of the company, it is possible to make it highly profitable business with a tendency to constant development and expansion. Having calculated financial investments and expected income, you can pre-plan all the steps of creating and developing an organization in advance.

Where do people not regret investing money? In the education of their children. This trend has become widespread in our time. Why shouldn't investors agree with the opinion of society and invest in a business plan educational institution or services? Today, this business has every reason to become successful.

What to Consider

The reason that there are still empty niches in this area is that some skills and experience are needed. Ideally - the skills of the organizer and experience in the education system. However, if the project is a collective one, it is enough to have a similar experience for one person. Depending on what knowledge the project executor has, it is necessary to choose the direction educational institution or educational services that will be provided on a paid basis.

In addition, much depends on the financial capabilities of investors. For the organization of higher educational institution or a high-class gymnasium needs substantial funds, which will be returned in about 3-5 years. But in the future, the resulting profit will be quite significant.

In case of limited financial possibilities, one should turn to rendering popular today educational services. Quickly pay off and children's preschool institutions, which are constantly lacking, despite the seemingly significant number.

Free niches

The decrease in public funding for this sector has led to the ability of private structures to work more quickly and productively. In this regard, the following main areas can be developed:

1. Higher educational institutions. With today's opportunities using part-time, individual and distance learning, the need for equipment and large areas of classrooms is significantly reduced, and the problems associated with them also disappear. Accreditation requires the fulfillment of a number of conditions, however, reduction public institutions made it possible to recruit sufficiently qualified personnel who will correspond to the tasks set. Even getting a loan from a bank will not leave the project without a net profit in 2 years.
2. secondary educational institutions. If the opportunity to get higher education in specialties of interest paid basis- a sufficient incentive to become a student of a private institution, then the situation is completely different with schools and specialized schools. For the popularity of the gymnasium or lyceum, additional services that students can receive should be included in the business plan of the educational institution. Among them may be additional foreign language courses, sports groups led by experienced coaches, preparatory courses for testing, obtaining prestigious working specialties.
3. Preschool institutions. Depending on the possibilities and directions, they can be either a full-fledged kindergarten or a small group of different ages for classes on popular pedagogical developments of well-known foreign and domestic specialists. Such institutions can be supplemented with some kind of bias in development - philological or logical-mathematical, sports, musical or theatrical, add the services of a round-the-clock kindergarten, weekend kindergarten or with an extended working day. Such services do not require significant cash costs, but are paid at higher rates.
4. Educational services. They are divided by age and direction, but they have some common features - small initial capital, which must be invested to start the activity. Their complexity - in the selection is enough qualified personnel, on which, in this case, all the work rests. You can develop a business plan for the following educational services:

Necessary expenses

Depending on the direction, the costs will vary greatly in size and investment items. The business plan of an educational institution requires more attention to be paid to a fairly spacious complex of premises, a significant number of equipment. For a creative laboratory, a small room is needed, but specific equipment is needed, and the design is non-standard.

For the provision of some educational services, business plans may provide only a small administrative room for 2-3 rooms (an administrative room shared by employees and a small organizational room for storing some necessary equipment). For other types of services, large halls are needed.

The main items of expenditure will still be:

A sample business plan for an educational institution can only give a very rough picture of all expenses and income, since they differ significantly for each individual case. Typical projects will not be very popular - they have sufficiently saturated the market.

Drawing up a business plan for an educational service based on standard samples is much easier, since in most cases large premises or unique equipment are not needed there.

Approximate calculations for a small private kindergarten

The business plan of a small educational organization will not carry a large financial burden for the entrepreneur and will allow you to quickly start earning a net income. As an option, you can offer a kindergarten for two groups of different ages. The location in a residential area will allow you to find suitable clients quite quickly, since it will be possible to take or pick up a child in any weather, with any degree of employment. In addition, the premises can be easily converted by buying or renting several apartments in one of the houses.

The calculation is for groups of no more than 20 children of different ages, additional service- garden on weekends, round-the-clock kindergarten.

Necessary:

Thus, a minimum of $50,000 will be spent per year. For each child, the monthly payment for a day stay will be from $50. Overnight stay - additional $10 for a one-time stay, $50 for a regular one. With full day groups and one night group only for a month, it will be received from 2400 dollars. In less than 2 years, the project will pay off even in not the richest city in Russia.

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Every good business begins with the construction of an action plan, so an educational institution is to make a forecast for the future, calculate the initial investment and payback, weigh the pros and cons. The potential of this kind of service is almost limitless, you can teach people anything that will help them in the future and will generate income. You can choose the direction of the institution, whatever you like, but in the current realities, in great demand enjoy marketing and business areas, finance and psychology. To open private courses, schools or universities means to open a profitable business with a future perspective.

Paid educational services

The choice of the number and type of provided paid services depends on the direction of your business.

There are such types of educational services:

• Education of preschool children, their preparation for school.
• Primary, secondary and higher vocational education.
• Special education for people who graduated from universities.
• Additional education for adults.
• Providing tutoring services to students from other institutions.
• Courses for applicants, advanced training courses.
• Courses of study foreign languages.
• Courses for children of subjects not included in school curriculum. For example, choreography, design, music.
• Inclusive education for children and adults.

All of the above is not all the services that a private educational institution can provide. You can organize services for the protection of children, their rehabilitation, organize cultural events and develop their leisure.

When choosing a direction, you can stop at one and provide services only in its direction, or you can choose several at once and develop them in parallel.

How to start opening a higher education institution?

At the very beginning, it is worth deciding on the profile direction of your educational institution. After that, you should start creating a business plan. It should contain the following items:

• Educational charter.
• Curriculum plan.
• Methodical developments.
• Job descriptions for staff.
• Registration of a license for activities in the Ministry of Education.

It will not be easy to create your own university from scratch, it is better to focus on some popular courses: foreign languages, design, programming, training of makeup and hairdressing masters.

Of course, you can start a business with the opening of a university, but it should be borne in mind that its popularity will depend on accreditation and how highly the diploma is quoted.

Obtaining a license to open a private, higher educational institution

A license to open an educational institution must be mandatory, without it you will not be able to conduct business in this area and issue certified diplomas to graduates.

In order to obtain a license, you will need to contact the Ministry of Education and provide them with a package of documents, which includes:

1. Application for a license, which will include a detailed list of educational programs and institution services.
2. Submit a certificate about the teaching staff and the estimated flow of clients.
3. Provide a lease agreement, as well as information about the condition of the premises of the educational institution.
4. Will be required founding documents, certificate of business registration, certificate of registration with the tax service.
5. Provide reporting information on the material and technical support organizations.
6. Provide a list of acquired scientific and fiction literature.

After a specially appointed commission, the university can obtain a license for future activities. In addition, it is worth taking care of state accreditation - this is a document that will allow you to issue diplomas state sample which are highly valued by students and employers.

Be prepared for the fact that the accreditation of an educational institution takes place every five years, so you should take care of the quality of the services provided, the staff and the corresponding material and information support.

Budget places

The business plan of the university should contain a clause on the creation of budget places for students. Recently, commercial educational institutions have been able to open such places, but in a strictly limited number and in certain areas.

The list of destinations for which budget places are available:

1. Education, pedagogy.
2. Natural Sciences.
3. Humanitarian sciences.
4. Economics and Management.
5. Informatics, computer technology.

Teaching Staff

The profitability of the enterprise, its reputation and the number of applicants to enter it largely depends on the recruited teaching staff. Qualified specialists who are able to convey information in an original way, not boring to lecture and find an approach to all students, are just worth their weight in gold. It can be very difficult to find such a specialist, since such people often do not sit without work for a long time and very rarely move from one place of work to another, even for more favorable conditions.

At the very beginning of the work of your university, the teaching staff may not be permanent, but in the future it is recommended to conclude contracts and hire a professional staff of teachers for long-term cooperation.

Often, teachers working in private educational institutions are registered as individual entrepreneurs, which implies the absence of additional licenses for their activities. This is beneficial enough for the leader, but not for themselves. With such a scheme of actions, they cannot get several jobs at the same time.

In this material:

Education is an area where people do not regret investing, since the prospects that are opened up can more than recoup the costs incurred. With this in mind entrepreneurial activity in the field of education brings its owners high incomes. The business plan of an educational institution contains useful recommendations on registering and organizing a project, as well as financial analytics.

Description of the business idea, relevance, goals of the project

The development of various private educational institutions today is facilitated by numerous reforms in this area. Non-state educational institutions today train specialists who are not inferior to graduates of public schools, colleges and universities.

In the case of accreditation, a private educational institution receives the possibility of state financial support.

The list of services provided by the educational institution

The specific services of an educational institution are differentiated depending on the type of institution and the form of education. Today, Russian private organizations provide the following types educational services:

• pre-school education and pre-school preparation;
• primary, secondary and higher vocational education;
• postgraduate specialized training;
• additional education for the adult category of students;
• education of orphans and children left without parental care and legal representatives;
• special education for children with disabilities;
• children's additional education and training;
• other services.

The list clearly reflects the large number of educational services provided by private organizations today. Some institutions specialize in specific types of education, others combine several types of educational services at the same time.

Market and competition analysis

The market in the field of education today is quite wide and provides its customers with a variety of forms and types of private educational institutions and training programs. In a competitive struggle, the owners of organizations seek to provide their clients with a wide range of services, accreditation of a diploma or a document confirming the completion of training, employment after graduation, and various additional options. The attractiveness of the institution in the eyes of clients and its demand directly depend on the quality of the educational services provided, the professionalism of the employees, the possibility of choosing the path of subsequent employment and pricing policy college or school.

organizational plan

Registration and licensing

The process of state registration of educational institutions practically does not differ from the process of registration of any organization. It is necessary to provide a package of documents to the state registration authority, select a taxation system, and also decide on the form of registration: a company with limited liability, Joint-Stock Company open or closed type. the federal law Russian Federation"On Education" defines the features of licensing these types of businesses.

The following documents will be required:

• an application for a license indicating a detailed list of educational programs and forms of education;
• information about the teaching staff and the expected client flow;
• information about the premises of a private educational organization, as well as its lease agreement;
• constituent documents and a certificate of state registration, as well as a certificate of registration with the tax authority;
• inventory information of the material and technical base of the organization;
• information about acquired scientific and fiction literature.

Rent or purchase of premises

Of course, in order to save money at first, it is recommended to abandon the idea of ​​acquiring or building premises for a private educational organization in favor of renting it. When focusing on listeners in the amount of no more than 200 people per month, it will be enough to rent a room with an area of ​​at least 250 square meters. There is enough space to organize three classes of 50 sq. meters each, as well as a computer class with an area of ​​about 50 square meters. meters and the director's office together with the reception area with a total area of ​​50 square meters. Of course, when counting on a much larger flow of customers, you need to think about renting a larger area.

The selection of premises should be carried out in populated areas of the city, in close proximity to public transport stops and metro stations. We should not forget about such general requirements to the premises, such as good lighting, ventilation and heating. In addition, your institution must comply with sanitary and epidemiological standards, as well as norms fire safety. An added advantage there will be an equipped parking lot and a spacious courtyard.

Purchase of furniture, equipment and supplies

Without fail, you will need high-quality office furniture: tables, chairs, desks, as well as office chairs, cabinets and sofas for arranging the reception and director's office. Do not forget about traditional furniture and equipment for educational institutions of any type: blackboards and projectors, furniture and equipment for decorating the library, gym and dining room. Among other things, you should consider purchasing stationery, projectors and video equipment, microphones, plumbing for toilets and shower rooms, lighting fixtures, fire alarms. To ensure additional comfort for students, it is recommended to put one or more coffee machines(depending on the size of the room and the surrounding area).

Formation of staff

The reputation of an educational institution and the indicators of its revenue side largely depend not on the premises and the convenience of its location, but on the practiced forms and types of education, as well as on the teaching staff. If the main items of initial expenses were directed to the rental of premises and the purchase of all necessary equipment, the teaching staff at the beginning of the opening of your educational institution may be inconsistent. It is necessary to conclude agreements with experienced teachers who will give lectures and conduct seminars at certain times, as well as attend exams. In the future, it is recommended to take care of the formation of a permanent teaching staff.

In addition to teachers and a director, you will need an administrator who will take over all organizational functions and work time will be permanently located on the territory of the educational institution. Subsequently, with the expansion of the premises and teaching staff, as well as an increase in client flow, it is necessary to form a full-fledged administrative department.

It is also required to hire staff in an equipped medical office, involve a psychologist, an accountant or form a full-fledged financial department take care of the position of manager educational part, hire security.

college advertisement

The main platform for the advertising campaign will be the media, not only traditional print media, but also television and radio companies. An additional advantage will be marketing on the Internet, namely advertising services on thematic educational forums, groups in popular in social networks, as well as creating your own business card website of the organization.

Project financial indicators

Initial financial injections will include expenses related to renting premises, repairs, purchase of all necessary furniture, machinery and equipment, as well as state registration of the organization. In various cases, depending on the region where the institution is located, the area of ​​the premises, as well as the amount of equipment, office equipment and furniture purchased, the initial investment varies from one to six million rubles.

Current monthly expenses consist of rent, wages teaching staff and other employees, costs associated with marketing and advertising campaign as well as other costs.

The revenue part is formed from tuition fees and directly depends on the flow of customers in your organization. The net profit will depend on the regular number of clients, as well as on the amount of monthly expenses and your ability to save.

Business in education will always remain a sufficiently demanded type of entrepreneurship, providing a consistently high level of permanent income. Average term payback projects, as practice shows, ranges from one to two years.

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