Business social networks. List of social networks for business

Dmitry Dementy

Ideas are much more difficult to implement than to generate. Instead of spending years thinking about what kind of business to start, it is better to spend time on a business plan and building a workflow. And this article will help you understand what business to take on. Choose a rubric according to your interests and competencies, find ideas and bring them to life!

Just keep in mind: even the best product will not promote itself. To get the maximum result in terms of website traffic, conversions, leads and sales, you need a comprehensive business promotion.

Sales

Over the past year, more than 35% of Russians have made purchases online, and these numbers are only growing. Open an online store and sell those products that you are well versed in. You can do this on your website, sell through a landing page, even just through social networks. Or use third-party services - Avito, Ebay, Amazon and others.

1. Electronics beats all records for sales on the Internet. If you can find a way to compete with the big chains and minimize the risk of your gadgets getting damaged in transit, that's a good option.
2. Cloth. Many things can be picked up without trying on, and people actively buy them on the Internet - you can minimize costs by selling through social networks and offer favorable prices. Read in our blog about how to create an online store "VKontakte".
3. Books. Yes, paper ones. It sounds old-fashioned, but it is on the websites that they now prefer to order, because the prices in offline stores have skyrocketed.

1. Chinese products. Absolutely any: order clothes, accessories and gadgets in Chinese stores and resell online in your region - you will have an advantage over AliExpress due to more fast delivery. It is only important to find a reliable supplier so that the poor quality of the goods does not lead you to losses.
2. Promoted communities and accounts. First, of course, they will have to be untwisted. Buy bots and sell cheap or honestly recruit live people and sell expensive - it's up to you. For "white" SMM promotion, you can contact us.
3. Organic food. You can negotiate with local farmers, gardeners and mushroom pickers, find buyers online and arrange delivery.
4. Antiques. Suitable only if you understand it or want to understand it. Among the population there will always be a layer of connoisseurs of antiquity - the main thing is to reach out to them and offer a relevant product.
5. Goods for pets. Oddly enough, people can save on themselves, but not on their cats and dogs.
6. Products for children. Another niche with high margins.
7. Goods for everyday needs. If you can pack people once a month with delivery detergents, razors, wipes and shampoos, you will find grateful customers. And for an online store, be sure to choose the right CMS.
8. affiliate marketing. Sell ​​any products from other companies for a commission. Such a business on partnership terms will require a minimum investment.
9. Cybersquatting. Register and resell domains.
10. Goods for hobbies. People who are fond of scrapbooking, embroidery, wood carving, fishing or hunting know exactly what they need - so they are easily and quickly ready to make online purchases.
11. Cosmetics. It is easy to sell with small investment, easy and inexpensive to deliver, it is stored for a long time - a convenient product for online commerce. You can open an online store on Instagram.
12. Used goods. Buy and sell used appliances, clothes and household items in good condition.

Handmade

If you can not only sell other people's products, but also produce your own, you have competitive advantage. You can sell on your own resources and on third-party sites. There is a "Fair of Masters" for finding buyers in Russia, there is Etsy, where you can sell your handmade items all over the world.

1. Individual tailoring. With the decline in quality in the mass market, the demand for clothes made from quality fabrics, tailored to individual measurements, is growing. Need only sewing machine and the ability to use it, and buyers can take all the measurements themselves and send them to you on the site.
2. Accessories and bijouterie. From polymer clay, wood, metal or fabric - perhaps you know how to make jewelry, but you just don’t know about it.
3. Household products. It can be textiles, frames, coasters, candlesticks or dishes. But making quality things is not a guarantee of success, because it is very important to find your buyer.
4. Interior paintings. Usually they are large and abstract, and can be made to order for the needs of a particular buyer. The main thing is to find this buyer.

1. Furniture. For ease of delivery, it is better to have a small-sized or disassembled into parts - as in IKEA. You can try to negotiate cooperation with interior design studios.
2. Personalization of common items. You can engrave to order or give a second life to old things of customers.
3. Confectionery. Cakes and pastries can be made to order and sent to your region, gingerbread and candies can last a long time and be delivered throughout the country. Choose the right content for the online store - then it will be convenient and interesting for users to work with your site, and you can increase sales.

Online education and information products

Modern man studies all his life. And more and more often he chooses education online, so as not to waste time on the road, not to adjust his schedule to the courses and be able to learn from professionals from anywhere in the world.

1. Language teaching. You can create an online school with your own chips. In comprehension foreign languages people are picky, lazy and constantly looking for new techniques - so it is quite possible to find ways to compete with giants like Skyeng.
2. Training in practical skills. Any of yours will do. professional activity in which you are well versed: you can teach people targeting, design, photography, programming, SEO promotion, management. If you don’t know how yet, it’s okay - come to TexTerra internet marketing courses.
3. Training for self-development. These are financial literacy, time management, oratory and much more. You can attract not only young people, but also older people who have a lot of free time and who are interested in learning new things. By the way, in our blog there is material about promoting courses for an audience of 50+.
4. Teaching highly specialized subjects. Perhaps you can teach programmers a new language or designers how to work with a new program.
5. General education courses. Monetize the human thirst for knowledge: courses on contemporary art, history of religions or English literature also gain a lot of people if you make them entertaining and interactive.
6. Expert books. Write them and sell if you are deeply versed in some area. Create a serious product and think over every little thing: content, promotion, presentation. You can get inspired by our book "100+ Hacks for Internet Marketers".
7. Teaching aids. If you are not deep enough, write electronic manuals based on less convenient or foreign publications - and sell them.
8. Video lessons. You can teach people something specific by showing them by example. You can teach what you yourself know how - from cooking to photo retouching.
9. Author's courses. Develop study materials for lessons and sell them - just like a textbook, without any online consultations and verification of work.
10. Tutoring for children. Any school subject can be taught via video link.

1. Additional education for children. Open an online school for programming, journalism or any other subject - teach schoolchildren what may be useful to them in later life.
2. Courses for parents. IN Lately they are gaining popularity.

Entertainment

Leisure people also often spend on the Internet - use it.

1. Dating service. It seems that everything has already been invented, but you can do it with your own chip. For example, there is Haters, an app that matches people based on what people hate. Come up with your chip and implement, study target audience. And we will help to understand how men and women behave on the Internet.
2. Social network. Of course, you don't need to compete with VK. You need to focus on a narrower audience with similar interests.
3. Online Games. It can be a large-scale project with virtual and augmented reality technologies. Or easy games mobile applications. How to make money on this, we already wrote.
4. Content project. Make a website, write articles and shoot videos on interesting topics- about travel, human stories, sci-fi or curious facts.

1. Event aggregator in different cities of Russia. Not all events are published in Kudago, and not all regions are represented on the site. You can cover more interesting things, it is convenient to systematize it and take money for posting announcements.
2. Event Planning. If you are naturally creative, develop and sell holiday scenarios according to the wishes of customers.
3. Organization of events. This can also be done online - you can select venues, presenters, photographers, decorators, animators for events and coordinate their work.

blogging

One of the most popular types of modern Internet business: you develop an Instagram account, a YouTube channel or a blog with articles - you charge money for advertising.

1. Blogs with photos. If you travel a lot or just see the world from an unusual angle, you can keep subscribers beautiful pictures and witty captions. Learn how to professionally use Photoshop to take your content to the next level.
2. Blogs with longreads. You can implement it on the social network, on your website, Zen or Medium. Write about something that may be interesting or useful to a wide range of readers. And we will suggest 7 win-win topics for any blog.

1. Product testing. Choose an area and tell your subscribers about your experience with different brands of cosmetics, fishing tackle, equipment, and any other products.
2. Interviews with experts and interesting personalities. If you can vlog and find interesting guests, you will never run out of ideas for content - you will earn on the stories of your heroes. You can repeat Dud's experience and keep an entertaining blog, or choose a field and lead discussions for specialists.

Useful Services

On the Internet, any information is in public access, but the resource on which it can be conveniently systematized and presented to users will be successful. And also, in addition to information services, you can coordinate the work of some offline services using websites and applications.

1. Online Libraries. There are already Litres and others in RuNet, but there are not so many of them yet.
2. Library of application forms to various authorities. You can create a resource where people can quickly find and download any form.
3. Discount aggregators. To reduce competition, you can choose a narrow specialization in certain products. The structure of such a site can be quite complex: take care to draw up a competent TOR for developers.
4. Bulletin board. Make a convenient service for placing any ads: sale, purchase, exchange, service offers and job search.

1. Online flea market. It is convenient to implement this through the application, but with a small budget, you can even get by with social networks.
2. Real estate sale and purchase service. Less and less people are turning to realtors and are increasingly looking for housing via the Internet. To be taken seriously in the real estate market, take care of the little things that build trust in the site.
3. Buying tickets and tours online. Travel agencies modern man will also prefer a convenient site, and you can take a percentage of the amount.
4. Photobank. Nice photos everyone needs it - designers, SMM-managers, business owners, and sometimes even individuals. And they are willing to pay for them.
5. Food delivery service. And you don’t need to keep your restaurant at all - the main thing is to organize the work of couriers, make a convenient website and succeed in promotion. And learn how to write tasty texts about food that will attract customers.
6. Courier service. Delivery of anything is now done over the Internet.
7. Service Exchange. You can make a resource for a wide range of services, like YouDo, or create a specialized exchange for freelancers in a particular field. For example, an exchange of copywriters, programmers, designers. Study your competitors: we published an overview of popular freelance exchanges.
8. Platform for tutors and students. Like Preply or Upstudy.
9. Photo editing service. There are many of them on the Internet, but it is difficult to navigate them, and not everyone has Photoshop. An editor tailored for specific needs, for example, specifically for SMM or retouching, may be in demand.

Consulting for individuals

Individual consultations on a variety of issues are gaining popularity on the Internet.

1. Psychological help. If suddenly you are a certified psychologist or you can hire psychologists to work, online consultations will be a good business project.

1. Career guidance for children and adults. Now everyone wants to find a calling and a job they love - some will definitely need help.
2. Employment advice. Finding a dream job is a separate difficult task, and there is no worthy competitor to HeadHunter. If you can track job offers all over the internet and submit them to candidates, you can make money off of it.
3. Family relationship counseling. And in any relationship. Such services can be sold in private messages.
4. Nutrition advice. At the same time, you can negotiate with brands whose products you will recommend.
5. Fashion. Since shopping is moving to the Internet, the services of a virtual stylist may also be required here.
6. Legal advice for individuals. Of course, you cannot work as a lawyer online, but you can answer people's questions and suggest legal solutions to their problems for money. You can promote services with the help of useful content - the TexTerra blog has material on how to write good legal texts.
7. Consultations on education abroad. It is always relevant, because many want to leave, but it is difficult to understand the intricacies on your own.
8. Computer help. Some cannot reboot the router or install the browser on their own and are willing to pay for help.

B2B services

A large and separate layer of ideas is various services for business. Outsourcing is gaining popularity: if a specialist is needed for a few hours a month, he will not be kept on staff.

1. Legal assistance. You can solve any business issues: from copyright protection to settling disputes with partners.
2. Exchange of secret buyers. Usually such employees are not kept in the state, they are needed for a short period of time. You can create a site for easy search of artists and monetize it.
3. Accounting services. More and more small businesses are choosing outsourced accountants.
4. Internet audit. Analyze the performance of websites, communities and social media accounts.
5. Remote call center. You will need employees from anywhere in the country who will receive calls for several organizations.
6. System administration. Usually, the full-time presence of a system administrator in the office is needed only when problems arise.
7. Trainings. Large and even medium-sized companies are ready to pay for employee training: from upgrading specialized skills to negotiating techniques, management and other soft skills. Such courses can be successfully promoted through social networks.

1. Software development. Business programs require a lot and all sorts of different ones.
2. Remote technical support. You can help employees work with programs or fix errors on websites.
3. recruitment agency . It seems that with the Internet, the job market has become more open, but it is not. Company representatives don't want to go through a bunch of resumes themselves looking for the right people - you can help them with this. Even the first interviews are now often conducted online.
4. Marketing agency. Why not.
5. Printing house with an order on the site. Businesses always need Flyers, posters, merch and much more. And with the current inexpensive delivery the scheme will work quite well: the client ordered on the site, you printed it and sent it by courier to the address.
6. Creation of websites, landing pages and applications. New businesses are opening every day, and everyone needs websites. IN e-book TexTerra you can read how to make a website yourself if you are a humanist.

1. Services of translators. You can deal with the translation of documents, correspondence with foreign companies or finding simultaneous interpreters for events. However, there is a lot of competition in the field of translations.
2. Warehousing. If you have an empty room, you can organize a storage service via the Internet - this will be relevant for many stores.
3. Fundraising. Unfortunately or fortunately, but on fundraisers for charities you can earn too.
4. Equipment rent. Through your website, you can rent equipment for any field of activity.
5. Design services. Promotional Products every business needs regularly, and each time is different.
6. Administrative Services. Help businessmen with financial planning and paperwork.
7. sociological research. Conduct online surveys so businesses can improve their marketing and sales.

Crazy menu ideas

If you are adventurous and do not like template solutions, you can consider more creative ideas. Among the advantages is low competition.

1. Surprise Service. The customer pays the money, names the addressee, you buy a surprise gift of your choice and send it. Promote unusual business beautiful content on Instagram will help.
2. Raffle service. The customer pays money, names the addressee, you play him. Perhaps the drawing can also come up with a virtual one.
3. Making things according to children's drawings. The client sends you a drawing, and you bring it to life - for example, you make a toy or a household item.
4. Service for pet lovers and owners. On such a dating site, the owner of the dog, who has no time to walk with her in the morning, will be able to meet a neighbor who wants to walk in the morning with the dog.
5. Goods for singles. More and more people live alone, but food packages in stores are often designed for families. If the idea is presented correctly, singles will be happy to get rid of overpayments - and you will be able to sell small portions of food with delivery through the website and social networks.
6. Virtual friend for an hour. Since you can buy a real friend for an hour, there are also people who are willing to pay for lunch with a virtual interlocutor. It is important to correctly identify the target audience for such a project.
7. Paid newsletter with useful reminders. Apps are already emerging that remind users to get up at 8 am, do 100 sit-ups, or finally get down to business. It is easier for people to engage in self-development when they are motivated - even if it is virtually.
8. An online store where you can buy a surprise for yourself. The buyer pays a certain amount, and they deliver a product that is commensurate in cost, the more unexpected, the better.
9. Rent of different status items: jewelry, dresses, huge bouquets for photos and people to accompany at events.
10. Delivery of any goods from stores abroad. Not everywhere there is delivery around the world. Therefore, services that organize this are now relevant: you just need to find performers abroad who are ready to send the goods your customers need.

1. Organizing breakups. It's hard for people to announce the end of a relationship to their loved ones, and this weakness can be monetized: hire a psychologist who will tell you sad news over the phone for money. Such a service can be promoted through social networks - learn how to choose the right pictures for posts and attract the attention of a wide audience.
2. Divination and predictions. A specific occupation, but there are always those who wish.

Share your ideas and experiences in the comments. Perhaps you have ideas that worked or, on the contrary, caused difficulties? Tell about them.

Technically, becoming an entrepreneur is not difficult.

You need an idea, a certain amount start-up capital and the desire to launch your own startup.

Many entrepreneurs spend sleepless nights hoping to find ways to how to run a business in order not to burn out in the first year after opening and to stay afloat in the face of fierce competition.

Of course, there is no single secret for everyone, because a lot depends on the profile of the business, on its scale, on the city in which it is open, etc., but I think general useful tips will not hurt anyone.

How to do business right? Remember Parkinson's laws!

S. N. Parkinson is a revered writer, historian, and journalist in Great Britain who lived in the 20th century.

When Parkinson published a banter about work in a magazine in 1955 public institutions and formed his first law, he himself could not imagine how successful his work would be.

However, his popularity with readers grew so rapidly that already in 1958 he published a book called Parkinson's Law.

These same laws are used in great demand from competent entrepreneurs, although it cannot be said that they contain specific advice on how to run a business correctly.

I invite my readers to familiarize themselves with several of the most interesting of them:

If you make a promise, be sure to keep it.

An unfulfilled promise will be remembered for a long time and significantly damage your reputation.

Do not be afraid to praise your subordinates for a job well done.

Do you really know another simpler, more effective and cheaper way to motivate?

Do not concentrate all power in your hands.

Learn to delegate authority and do not interfere in the work of your subordinates.

Unobtrusive control is enough.

If your business is growing, then your income will increase, and with them your expenses.

Deal with it.

Don't be afraid of failure.

After all, this is exactly what makes us think and reconsider our priorities.

How to run a business: a competent organization will help

“If you want to build a ship, then do not call people to collect timber by drumming, do not distribute work between them and do not give orders. Instead, teach them to yearn for the vast expanse of the sea.
Antoine de Saint-Exupery

Have you ever had the feeling when you go into a store, a beauty salon, some company, that their business is organized anyhow.

It seems that they have clients, and they are still afloat, but a certain stupidity is felt in everything.

You can't run a business without organizing it properly.

Bad organization is a heavy stone around your neck, which sooner or later will drag you to the bottom when you get tired of floundering at the limit of your strength.

Here are some tips on how to properly organize your business in order to run it the right way:

Form a team of like-minded people.

Say goodbye without regret to people who do not suit you and constantly motivate those who work perfectly.

Don't try to do everything on your own.

Act according to the scheme "choose an employee - give him a task - control its implementation."

Use the latest technology for business organization.

Let your subordinates do less paperwork and focus more on customers and sales.

1. Write down the rules and principles of work in your company - subordinates must clearly understand what can and cannot be done.
2. Establish effective communication channels between all your employees, between you and suppliers, between you and customers.
3. Proper planning is a guarantee that it will be easier for you to conduct business.
4. Clearly prioritize not only for yourself, but also for your subordinates.

You can't run a business without constant customer care.

Yes, everything is important: the team with which you have to do business, competent organization work, the quality of your work and much more, but a successful entrepreneurial business can only be built if you build a good customer base.

If your business is directly dependent on the number of customers, for example, you are in sales or work in the service sector, then remember the 80/20 rule.

20% of your customers give you 80% of the profits.

Focus your energy on them.

Of course, you should not forget about small clients, which give the remaining 20% ​​of profit, but you should have priority on money clients.

All businessmen are trying to find the answer to the question of how to run a business in order to constantly increase their customer base.

Here are some recipes:

Give the customer exactly what they need.

How to find out?

Ask him directly.

1. The quality and price of your goods/services must match.
2. Spend at least 50% of your time working with clients, keeping old ones and winning new ones.
3. Appreciate your regular customers let them feel special all the time.
4. Remember that nothing attracts customers more than a competent loyalty program.

Once she was interviewing a major Ukrainian businessman.

He turned out to be a cheerful, charming, talkative and generally not pretentious person.

They talked long enough.

During the interview, he gave her some advice about running a business.

They were not included in the printed version of the interview, because my friend set herself the goal of humanizing this entrepreneur, telling about his personal life, hobbies and dreams, but she shared these tips with me after she found out what topic I was preparing material on.

I think you understand why I don’t name this businessman, but you can safely trust his advice on how to do business correctly - it’s not for nothing that he is among the top ten richest people in Ukraine:

Don't waste money.

Your office should be concise and comfortable for work.
Let interior designers and expensive furniture makers make money off of show-offers, not on you.

From the first day of opening your business, you should have a clear strategy: where you are moving and with what tools you want to do business.

I want to earn a lot - this is not a strategy, this is greed.

If you are afraid of taking responsibility, afraid of failure, looking for those responsible for mistakes, and in general you are a very nervous type, then you need to start looking for work for someone.

Entrepreneurship is definitely not for you.

Useful tips on how to run a business

you will also hear in the video:

Hard Management by Dan Kennedy is a book for those who want to do business the right way.

1. The sooner you can implement innovative ideas, the more chances you have to survive in a highly competitive environment.
2. Any contact with a client, partner, supplier should add points to your impeccable reputation and authority.
3. Constantly develop your business, even if your business is more or less successful, grow and take care of increasing profits.
4. Time management and strict discipline are the two pillars on which any business rests.

Know exactly what you need and what you can easily do without.

Do not chase everything at once, because not a single person has ever been able to move along three roads at the same time.

I offered you advice how to run a business based on recommendations from a Ukrainian oligarch, British satirist and American "millionaire maker".

Based on them, build your business strategy.

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Team with you Motivate Biz!

Today we will talk about professional business-oriented in social networks where you can look for new business acquaintances, partners and clients.

Of course, now such popular networks as Vkontakte and Facebook are actively used not only for communication, but also for business development. However, it is worth recognizing that traffic from there is not always of high quality. And without targeted advertising, it is very difficult to find your target audience and new business partners.

Therefore, not so long ago, such a direction as business social networks, which are focused specifically on finding employees, jobs, new partners and other business contacts. All this instead of the usual posts with pictures and videos about cats, people gather there for a specific purpose: to develop their business or search for a professional career.

List of business social networks

Over a hundred million users from various areas businesses have now gathered on this platform. And everyone pursues their own goal: to invest in a project or find an investor, find a promising job or a qualified employee, find business partners or find interesting project and offer mutually beneficial cooperation.

The main users of this network are the Decision Makers. That is top leaders. These are top managers, directors, department managers, company owners, investors, etc.

All you need to do is register, fill out your profile well, possibly create your company profile, if you have one, and start growing business connections around the world.

And by the way, your company profile on LinkedIn is not like a regular company profile in some online directory. Here you can see all employees, with photos and real reviews, as well as new employees and laid-off employees, company partners, its projects and much more. People can simply start following your company if they wish.

Now she has been dubbed the "Silent Giant" on the internet because she certainly stands in the shadow of a monster like facebook, but they don't need to be similar to each other, as they have different goals. And linkedIn in its field of business social networks gives odds to anyone. It's already a brand. And of course, it has already been translated into almost all languages ​​of the world, including Russian.

2) Xing

www.xing.com

And, of course, she absorbed a lot of herself from LinredIn, although it can be called standard tools any business social network. We are talking about finding partners and employees, tracking company news, having a paid account, etc.

home distinguishing feature this social network is that Viadeo try to take into account the mentality and business ethics each individual European country, which is very good plus. After all, business relations in Russia and, for example, in China are completely different.

Therefore, now Viadeo is actively developing and conquering the market, buying out business social networks of a particular country. And now it is already quite popular in Russia.

It exists since 2004, and since 2012 - in Russian. There are also developed applications for all possible mobile devices.

4) Professionals.ru

www.professional.ru

Therefore, if Facebook is Vkontakte, Google is Yandex, then LinkedIn is Professionals.ru. But there is nothing wrong with this as long as the social network fulfills its main tasks, namely the formation of a business circle of people who can interact with each other.

And all this is done, of course, through standard messages, communities and company pages. There is also a paid account.

But it's worth saying that this business network has a slightly "dirty reputation" due to numerous spam complaints from users.

5) My Circle

Both the usual search for friends and the search for business partners are mixed here.

The bottom line is that you yourself form your circle of friends and acquaintances. And the system automatically forms new circles for you from the friends of your friends.

6) Spooo

Moreover, it seduces with the assertion that not only is it free, but it also gives users a chance to earn by being active.

However, this is a very unpopular social network and there is very little information about it. Moreover, there are opinions that the developers of this social network are involved in various "financial projects" with a not very good reputation. We wrote " financial projects” in quotation marks, as we are talking about financial pyramids.

It was created for various enterprises as a tool for promoting goods and business in general. We can say that this is a social network with a very narrow specialization. But in a way it's very good.

8) Ryze

In 2001, it initiated the development of business social networks, but now it is inferior to its competitors in many ways.

Another foreign business-oriented social network network

11) Business world

12) e-xecutive

www.e-xecutive.ru

Quite outdated business-oriented social. runet network.

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Perhaps, it is impossible to find a person who does not know anything about social networks.

Each of us has at least one account for communication, listening to music and reading entertainment / educational materials. Social networks are so tightly integrated into our lives that now almost any field of activity finds its embodiment there. Of course, business is no exception.

Is it really worth promoting your business in popular networks? What needs to be done for this? What pitfalls to consider? Let's find answers to these questions right now.

Business in social networks: are there any prospects?

Ignoring such an opportunity is real stupidity.

Please note that only Germany was able to get ahead of Russia in terms of the number of users:

A businessman who wants to be successful must take advantage of all the opportunities that open up before him.

Why promote your business on social media?

1. Introduce products to new customers.
2. Use handy tools marketing research.
3. These resources allow you to more accurately describe the image potential buyer, explore his habits, tastes, expectations.
4. Create a positive image of the company.
5. Receive feedback from their clients.

Follow the reviews about the work of the company, products.

It also allows you to work with negativity competently and eliminate problems that you might not know about (especially important if the company has several branches or an extensive staff).

And it's far from full list benefits.

Convinced of the need to present your business in networks? Don't rush into practice.

Before starting, you should also carefully study the mistakes that beginners make from time to time when promoting a business on the Internet.

TOP 7 mistakes for business promotion in social networks

But it often happens that the chosen promotion strategy is initially unsuccessful. Why? Because beginners in this field, as one, make 7 major mistakes.

Familiarize yourself with them and do not allow in your work:

Do not hurry.

So do not rush to put an end to business if you do not see the effect after 1, 2, 4 weeks.

I am on my own.

Social networks are a space for communication. Even if you decide to organize a business here, you won’t be able to exist “behind the wall”. Your customers/visitors should get answers to their questions, see the return and interest.

If you want to distance yourself, it's better to do business through the site.

Business for the sake of business.

The process of moving forward is exciting. But if you do not have specific goals, your enthusiasm will gradually subside.

Set specific goals, the direction of the business and, very importantly, how much money you are willing to spend on the business.

Don't be frivolous.


Social networks are easy to use. But promoting a business will no longer be given with the same ease.

That is why specialists in business promotion in social networks are not “parasites”. Their work is not so easy.

And to master it and perform it yourself, you will have to make a lot of effort.

If it doesn't work - I'll quit!

If you create not an independent source of income, but “bring” an offline business to the social space, each action will affect the reputation of the whole business.

For example, an abandoned Vkontakte group filled with spam will signal: “This company is definitely not doing well, even if they can’t follow the page on VK.”

Each line of business has its own characteristics. If the firm has no distinctive features, how will it cope with the competition?

This is the question you should ask yourself if a crazy thought creeps into your head just to copy someone else's promotion strategy.

By the way, stealing pictures is also stupid and undignified.

Lack of analysis.

When testing promotion methods, it is necessary not only to draw the conclusion “it went in - it didn’t go in”. It is important to analyze why some methods work for your audience and others do not.

In this case, you will be able to build an effective promotion campaign.

1) Business on the Vkontakte network

Pay attention to how much this resource is ahead of all the others in popularity:

That is why it is obvious that the promotion of business in social networks in Russia, first of all, takes place here.

Indeed, Vkontakte is not only a place of permanent “habitation” and communication of millions of people. As well as a convenient platform for doing business.

Developers are also well aware of this, and therefore, innovations are constantly appearing that make business processes easier and more accessible.

Also, we must not forget that Vkontakte has built-in tools for collecting statistics, which is simply an indispensable tool for marketing research!

And the main plus: you can use all the built-in services absolutely free.

To do business promotion here and earn income, you need to use basic knowledge about trading on the Internet and to study the conditions of work on this site.

The better you understand, the easier it will be for you to act. And the greater the return on labor you will receive.

Features of business promotion in VK.

The main feature of this social network is its users. It is believed that the audience of Vkontakte is insolvent. Perhaps in 2009-10 it made sense.

To understand what the salt is, pay attention to the age chart by year of birth:

But one should not forget that any “class” of the audience has its own needs. In order for the promotion of Vkontakte to be successful, you need to adapt to the youth, be “in trend”, use short posts and attractive photos.

Another feature of the Vkontakte network is the ability to create separate personal pages under business.

As already mentioned, developers enable entrepreneurs to use numerous features and built-in services for promotion. Most of them are opened after the creation of a "public" (public page) or a group for doing business.

For example, you can create an online storefront right in your group:

5 ways to promote your business on the Vkontakte social network.

The article will not separately consider Odnoklassniki.
The audience of these two networks is, of course, different. Therefore, you will have to develop an individual promotion strategy for them.
But otherwise, they are very similar to Vkontakte (or, in the case of Facebook, on the contrary, Vkontakte was created in its “image and likeness”). Therefore, having understood the mechanisms of promotion in VK, you can find the further path on your own.

2) How to promote a business on the Instagram social network?

If the promotion of the Vkontakte business is a topic familiar to many, then Instagram is still a “dark horse”, although it appeared on Runet quite a long time ago.

The active growth of business pages and the use of this social network took place in 2014.

Now we can already conclude that the site is fully suitable for promotion and gives a good result. Some entrepreneurs manage to do business exclusively in. A few years ago, this was considered impossible (a successful business on the Internet without a website).

The core is guys and girls (the weaker sex is the prevailing majority) aged 17-32. It is this category of consumers that most often makes a purchase decision under the influence of emotions.

TOP 5 secrets on how to promote your Instagram account.

An inquisitive reader may note that the article did not cover such resources as Telegram, Pinterest, YouTube and many others.

The fact is that these "fields" for business activities in Russia are not yet particularly developed.

Such a “base” is more suitable for startups, innovative and creative ideas. And if your business falls into this category, do you really need instructions and algorithms for promotion?

Do you want to promote your business on Instagram?

Watch valuable tips from a business coach in this video - and go for it!

However, you need to understand when we are talking about a serious brand whose reputation you do not want to risk, it is better to entrust this work to professionals in their field.

The cost of their services will not particularly hit the pocket of the entrepreneur, but the return will be enormous ...

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- I did not understand! I allocate money monthly big money! To promote your business on social networks! Why do they grow so slowly?

Literally with these words, a client came to our office, for whom we manage groups in social networks.

We run groups. We develop posts in them, respond to comments, clean spam, but do not attract customers to them.

We explained to you at the very beginning that it is difficult to promote a business in social networks through a commercial group without an advertising budget, especially your area.

- Well, yes! But I still don't understand why they grow so slowly. I allocate money.
- Okay, let's do it again...

Typical situation

As you understand, gentlemen, readers, this is a typical situation between a client and a customer. And, unfortunately, sometimes you just come across “bulletproof” people who find it very difficult to convey information, no matter what communication skill you have.

So, Michael. Business promotion through social well-known networks is divided into 5 stages:

1. Choosing a social network for business;
2. Choice ;
3. Creation of a group in a social network;
4. Group management;
5. Attracting clients to the group.

1. Choosing a social network for business

- Let's start with the first and most important thing that we have already done with you, but still let's repeat.

In contact with

The audience is mostly young. Accustomed to entertaining content, lots of free prizes and more.

But this does not mean that there are no adult, solvent clients in this network, they are, just to a lesser extent than young people, who, by the way, actively comment and willingly participate in contests and other interactions.

classmates

- This is when you buy an advertising post in an already promoted group in your city, offering to join your group or perform any other action.

You can do this for some kind of bonus (discount or gift). All contests (for example, subscribe and win a prize) only get big by buying posts in other groups or from so-called opinion leaders. For example, we use the Sociate exchange for this.