How to start selling vegetables fruits. Can an individual entrepreneur sell vegetables? Where to find a good place for selling vegetables

Sale of vegetables and fruits- one of business ideas from scratch though not new. But this is also its advantage, because you do not need to go along the untrodden path. In addition, this is one of the few niches in the trading system that allows even a novice businessman to compete with large retail chains.

Benefits of a fruit and vegetable store

Supermarkets buy vegetables and fruits in large quantities, so the products are unripe, which greatly affects their taste. A small shop can afford to buy fresh fruits and vegetables daily, which means that such a quality product will be sold out quickly. At the same time, the losses of small shops with the correct organization of purchases and sales will be less than 15%, but not more than 20. But this is only one side - the positive one.

The problem may be the selection of premises for organizing a point sales of fruits and vegetables. You will need a retail space of at least 45 sq. meters. It is necessary to provide 2-3 additional rooms where it will be possible to sort out perishable goods. Be sure to make a good ventilation system.

It is better to place the pavilion in sleeping areas at some distance from large retail outlets and supermarkets.

For the successful development of a business, it is important to provide for the possibility of selling related products, because in the summer the demand for fruits and vegetables falls. At this time, you can offer customers the purchase of freshly squeezed juice and drinks.

Another feature of the store, which will sell vegetables and fruits, may be the sale.

To do this, you will need to find farmers and buy fruits and vegetables from them. True, you will have to acquire documents confirming the safety of agricultural products in terms of the content of harmful substances in them.

We open a store

To open a store, you will need to register an individual entrepreneur, take permission from the SES, state trade inspectorate, state fire supervision and electrical supervision to conduct trade.

Since vegetables and fruits are “capricious” goods, it is advisable to draw up a competent agreement with suppliers, which will provide for a clause that allows you to return part of the unsold goods. It is better to conclude an agreement with wholesale depots for several years, and go for purchases on your own. In this case, the risk of acquiring illiquid products will be minimized.

One way to reduce losses from food spoilage is to reduce the price of a product that is starting to deteriorate in a timely manner.

It is better to reduce the price and sell fruits and vegetables even without a trade margin than to incur losses.

Self-purchases will require the constant availability of transport. This is an important point. If the property does not have a car, then it can be rented. You will have to go shopping often. To reduce costs, it is necessary to scrupulously study the demand for vegetables and fruits. Some of them are in very high demand, others are of interest to a narrow circle of buyers.

For example, exotic fruits are unlikely to be of interest to residents of sleeping areas.

If the store is located in a shopping center, then there is an opportunity to sell expensive exotics. Fruit and vegetable pavilions that have been operating for a long time can help in the correct selection of the assortment. If they manage to stay afloat, then they are doing everything right.

It is enough to observe the assortment of several fruit and vegetable shops or tents to understand which assortment of goods is the most in demand. Having analytical information, you can plan the required volume of purchases and calculate fuel consumption for a month.

Every business starts with . Such a plan will allow you to calculate the risks and payback period of the store according to sale of fruits and vegetables. It is necessary to correctly calculate the amount of the required trade margin, taking into account the payment for energy carriers, the payment of taxes, the payment of wages to employees and the purchase of fuel for transport. The trade margin for fruits and vegetables starts from 30% and reaches 250-300. The payback period for such a store can vary from 6 to 18 months.

Store equipment

The main equipment for the store - showcases, racks and refrigerators or freezers for frozen products. This is another option for a related product that will help reduce the risks of seasonal demand. To compete with other stores, you need a diverse assortment. A store selling fruits and vegetables must have at least 35 items.

The influx of buyers and, accordingly, such a store brings the greatest income in December. During this period, there is an opportunity to earn more than 200 thousand rubles. In the remaining months, the profit will be about 100 thousand rubles.

A very important point is the display of goods. It is worth using knowledge on the psychological impact of color on the mood and purchasing activity of consumers for the calculation. The more attractive the design of the premises and shop windows, the more potential buyers the store will attract. Therefore, it is necessary to attach importance to such trifles as accessories in the form of wicker baskets, vases or “bouquets” of fruits.

Sale of vegetables and fruits a simple business, but it cannot be said that it is simple. If you manage to reach a profitable level and stay afloat, you can think about opening a chain of stores.

Good luck to you!

A business selling fruits and vegetables can be started by opening a small stall in the market, or, for example, in a residential area. The success of the business is almost guaranteed, as food products are among the most sought-after goods in the retail trade.

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Services

Vegetable stall service provides:

• retail sales of various fruits;
• piece sale of vegetables in assortment;
• acceptance of an order for the supply of certain products in the required volume;
• assistance to customers in choosing a product;
• client consulting;
• packaging of purchased vegetables/fruits;
• home delivery of products;
• sale of goods on credit;
• temporary storage of purchased products.

Business Forms

Retail sales of fruits and vegetables can be organized in the following ways:

A profitable business selling fruits and vegetables can be both in the market or in the pavilion, and on the street.

The choice of one or the other depends on:

• material opportunities of a businessman;
• the level of competition in the local market;
• who the entrepreneur is - a reseller or a manufacturer of products;
• own vehicle (truck or car);
• personal preferences;
• availability of storage space for goods;
• rental cost, etc.

Along with retail trade, many businessmen stop at organizing a large vegetable base. Its clients will mainly be entrepreneurs. The wholesale business format requires serious investments and experience in this area of ​​operation. Therefore, it is recommended for a beginner to start a business with a small shop.

Relevance

In modern conditions of functioning, the demand for vegetable business is due to the following factors:

1. High demand. Vegetables and fruits are products that almost all people consume without exception. They belong to the goods of daily demand. The main range of fruits/vegetables is available to a large number of consumers.
2. No license required. To occupy data, you do not need to obtain special permissions from government agencies. Sanitary control documents can be issued in a laboratory in the market or taken from suppliers.
3. Low initial investment. To open a vegetable stall, you do not need to buy expensive transport and commercial equipment, as well as form a wide product range.
4. High profitability and profitability, as well as quick payback. By selling seasonal goods in both winter and summer, you can count on high profits.
5. Minimum marketing expenses. To organize the sale of vegetables and fruits, there is no need to work on recognition.
6. You do not need to maintain a large warehouse of products. This is due to the fact that vegetables and fruits have a short shelf life and are not purchased for future use.

Description and analysis of the market

The main features of the Russian market for the sale of fresh vegetables and fruits:

1. Leading regions in the sale of vegetable products: Moscow (18% of the market capacity), Moscow Region (5%), St. Petersburg (5%).
2. According to the Federal State Statistics Service, 97.8 kg of plant food per capita per year (excluding potatoes). Monthly consumption of vegetables by one Russian: Bashkiria - 3 kg, Tyumen region - 3.4 kg, Krasnodar Territory - 4 kg, St. Petersburg - 6 kg. According to the UN Food and Agriculture Organization, one person in Russia eats 124.2 kg of vegetable dishes per year. For comparison, for example, in the USA this figure is 122.9 kg, and in China - 321.5 kg.
3. Prices for vegetables and fruits sold in the northern regions are higher than in the south. Also, in warm regions, their cost is 20-30% lower than in the country as a whole.
4. Fees for individual products vary significantly throughout the year. For example, sellers ask for 70 rubles per kilogram of fresh cucumbers in summer, and 200 in winter. This trend can be traced even in the southern regions of the country.
5. The volume of domestic products on store shelves is increasing.
6. According to a sociological survey, 85% of Muscovites buy vegetables/fruits one or more times a week.
7. Leaders in the sale of vegetables: potatoes, cucumbers, onions, tomatoes, carrots.
8. Leaders in the sale of fruits: apples, oranges, strawberries, tangerines.
9. Muscovites most often buy plant products in supermarkets and supermarkets (71% of consumers), as well as in markets (10%).

Photo gallery

Share of buyers and frequency of purchases of vegetables/fruits in Moscow Change in the cost of fresh vegetables by regions during the year, rub./kg Regions with the highest sales of vegetables Consumption of vegetables by region (as of the second quarter of 2012) Consumption per capita by regions of Russia Share of buyers of fresh vegetables (as of June) Share of fresh fruit buyers (as of June) Places where Muscovites buy fruits and vegetables

The target audience

Description of consumers of a vegetable (fruit) stall:

Competitive advantages

The strengths of a small vegetable / fruit stall should be:

• competent location (away from direct competitors and close to a large number of buyers);
• a well-thought-out product range (taking into account the needs of the local market);
• quality and friendly service;
• sale of fresh and ripe vegetables and fruits;
• advising clients on the positions of the presented product range;
• the correct location of the goods on the showcase;
• neat design of the counter;
• smart pricing policy.

Advertising campaign

Since the assortment of the vegetable stall is familiar to the target audience, it does not need advertising. To form your own extensive customer base, it is important to monitor the quality of service and products sold. An entrepreneur should listen to the wishes of consumers and try to bring his service and assortment to the ideal. Thus, in the area where the outlet is located, positive information about the store will be distributed, which will attract new customers.

Step-by-step instructions for opening a vegetable stall

The successful opening of a stall selling vegetables and fruits involves the consistent implementation of the following points:

1. Studying the features of entrepreneurial activity in the selected market segment. Including analysis of supply and demand, familiarity with the nuances of trading activities, the pricing policy of competitors, etc.
2. Drawing up an assortment of goods for sale (taking into account seasonality). Consideration of the rules for their storage, determination of approximate harvest dates.
3. Search for potential suppliers of products.
4. Calculation of a business plan from scratch.
5. Determining the location of the kiosk (on the street, in the pavilion or in the market).
6. Finding and hiring a salesperson/s.
7. Purchase of equipment and the first batch of goods.
8. Obtaining a trade permit (if it is planned to organize a stall on the street).

Range

When compiling a list of products for sale, an entrepreneur needs to take into account the following nuances:

• Demand. The assortment should take into account the needs of potential buyers in the area where the store will be located.
• Saturation/variety. This will allow each client to find what he is looking for.
• Interest. The presented products should attract the attention of the target audience.
• Seasonality. In the cold season, classic goods (for example, potatoes, beets, apples or tangerines) are in great demand. And in warm weather - berries such as cherries, cherries, raspberries, strawberries, etc., as well as watermelons, melons, apricots, peaches, etc.

Basic range

The documents

The process of registering a small trading business in the field of fruit / vegetable sales involves the following nuances:

1. The best organizational form is Sole Proprietorship. Compared to alternative options, creating an IP will save money during the registration of a company and simplify the process of preparing the necessary papers. It is easier to open and run such a business than an LLC.
2. OKVED - 47.21 "Retail trade in fruits / vegetables in specialized stores."
3. The optimal system for paying taxes is the simplified tax system or UTII.
4. After completing the registration of an individual entrepreneur, the company must register with the funds and statistical authorities.

For the sale of vegetables and fruits, the following documents are required:

• certificate of an individual entrepreneur;
• permission from the Sanitary and Epidemiological Station;
• conclusion from the Fire Service;
• consent of local authorities (in the situation of placing a kiosk on the street);
• certificates for the products sold.

Location and premises

Parameters for choosing a place to place an outlet for the sale of fruits / vegetables in the stall format:

• high permeability of potential buyers;
• location near the stalls where goods are sold, the consumers of which are the necessary target audience (for example, a bakery, butcher shop, confectionery, etc.);
• remoteness from shops, kiosks, counters and other places where similar products are sold;
• good approach to the shop;
• availability of car parking nearby.

The optimal area of ​​​​the stall is 8-10 square meters. m.

To get the maximum profit, the entrepreneur needs to organize several outlets in different parts of the city.

Practice shows that if it is not possible to store goods at the point of direct sale, then even a small business will need a warehouse.

In this case, fruits and vegetables can be stored in:

• utility room of your own house/apartment (for example, basement, storage room or balcony);
• garage (with or without heating);
• truck;
• rented premises near a retail outlet.

Equipment and inventory

List of equipment for a street vegetable stall:

Photo gallery

Cargo gazelle - 400,000 rubles Scales - 6,500 rubles Kiosk - 40,000 rubles Cash register - 18,500 rubles

Staff

In order for the stall to work seven days a week, you will need to hire two sales assistants. You can save money on the wages of a loader, driver and accountant due to the fact that the entrepreneur himself will take over their functions.

Basic requirements for job seekers of the vegetable department seller:

• knowledge of the range of goods and the features of its sale;
• experience in trade is preferred;
• sociability;
• goodwill;
• attentiveness;
• courtesy with the client;
• cultural speech;
• neat appearance;
• no criminal record;
• having a medical book.

Suppliers

Product suppliers can be:

• domestic and foreign agricultural producers;
• wholesale fruit and vegetable bases;
• resellers (private intermediaries between farmers and sellers).

In addition, an entrepreneur can sell products grown on his farm. In this case, it will be more profitable to combine the sale of your own vegetables and fruits with goods purchased on the side. For example, if bananas do not grow in Russia, then they should be purchased from private intermediaries or wholesalers.

Key criteria for selecting reliable suppliers:

• low prices (discounts);
• good product quality (there are documents for the entire range sold);
• availability of goods in the required quantity;
• providing quality assurance;
• optimal delivery times;
• the ability to place an order for the supply of certain types of goods;
• wide range of;
• good reputation.

The video tells how to choose the right supplier of vegetables and fruits for your own outlet. Filmed by the channel: "Mikhail Balandin".

Financial plan

Financial planning of a business project for a stall selling vegetables and fruits was made on the basis of the following data:

How much does it cost to open?

Capital investment in own business:

Recurring costs

Every month, to maintain the business, the entrepreneur will make the following expenses:

Income

The calculation of the performance indicators of the vegetable stall business idea was made on the basis of the following data:

The main financial indicators of the project:

Calendar plan

Calendar schedule for the implementation of the main activities of the vegetable stall business plan:

Risks and payback

The main risks of a vegetable shop business project:

The payback of a small business selling vegetables and fruits will be 9-12 months.

Vegetables and fruits are food products: those products that are easy to sell. The advantages of selling vegetables and fruits as a business are in constant demand. The product is valued by consumers. However, it is perishable and requires competent filing and procurement management.

Business on vegetables and fruits: model options

A fruit and vegetable store is one of the subtypes of grocery stores. The profit of a vegetable business will depend on how the entrepreneur manages sales and understands the needs of customers. The features of the business are similar to traditional grocery retailing.

In large cities, there is fierce competition in this area. Whether a business takes off or fails depends on suppliers, the ability to provide competent logistics, and get regular customers. That is, on how an entrepreneur wins a place in the sun from competitors.

However, if the starting stage is completed without significant losses, then a small vegetable tent can be expanded to a vegetable store. The business plan for the sale of vegetables and fruits involves expansion.

Stall, tent or kiosk in the city

An entrepreneur, in order to experience all the pros and cons of this field of activity, can start by organizing a vegetable tent. Consumers appreciate products from such outlets, as stalls, tents, fruit and vegetable stalls offer higher quality fresh products compared to large stores.

Important! The owner of the vegetable stand needs to build relationships with the farmers in order to directly purchase goods from them.

The supply chain from local producers will allow us to offer the best product at a price that is pleasant for the consumer, since there is no need to pay for intermediary margins. Also, interaction with farmers allows you to deliver fresh goods faster than it would be through a distributor.

This will be a marketing advantage over regular grocery stores that offer average prices for average quality products.

Delivery trade

Selling vegetables and fruits as a business from a car is optimal if the entrepreneur himself is a producer and has neighbors who grow a large amount of plant products.

Delivery trade is possible at food fairs in large cities, markets in small towns, as well as in the form of a mobile shop in villages.

The advantage of selling vegetables from a car is that you do not need to pay for the rental of premises. However, there are also costs - logistical, temporary. Sales will be unstable - it is difficult to form a large customer base in distribution trade.

In the delivery trade, it is important to find a place where customers can come themselves, as well as park their cars. If space permits, it is necessary to install several pavement signs, temporary signs.

As for the equipment, the delivery trade requires only a small table where samples of goods will be laid out. However, the refrigeration unit inside the car will be able to increase the possible assortment: add eggs, mushrooms, milk and other farm products to vegetables and fruits.

Vegetable and fruit shop

The classic option is a stationary shop in a place with stable pedestrian traffic or next to high-rise residential buildings.

A business plan for the sale of vegetables and fruits may involve opening a small room, from 15 square meters, if it is possible to put some of the goods on the street.

The store needs a warehouse. A larger store implies an expanded assortment (due to related products from farmers) and the availability of refrigeration equipment for its storage.

The Biznes.Ru Retail inventory program will help you keep a full warehouse record. Control the assortment, analyze sales, carry out inventory, posting, write-off and movement of goods between stores.

Features of vegetables and fruits as a commodity

What vegetables and fruits are best to choose for sale

Experts suggest dividing goods into permanent and seasonal in a business plan for the sale of vegetables and fruits.

In particular, the following fresh vegetables belong to the product of regular sales:

• cucumbers;
• tomatoes;
• potato;
• carrot;
• beet;
• bell pepper;
• spicy pepper;
• onion and garlic;
• cabbage ordinary and Chinese cabbage;
• greens (parsley, dill, basil, lettuce).

There is a large range of seasonal vegetables that are grown in large quantities only in the open field. The price of such vegetables is low only in season. They are not stored for long, so in winter they are brought to warehouses from abroad. Due to the high price, the demand for imported vegetables is unstable. These products include:

• peas;
• eggplant;
• zucchini and zucchini;
• beans;
• broccoli;
• Brussels sprouts;
• pumpkin;
• turnip;
• parsnip;
• celery and other similar vegetables.

Such vegetables should be sold in season or in case of low prices from the supplier. Note that pumpkin and turnip are long-term storage products. They lie in a cool warehouse for several months.

The same division is for fruits and berries. Constant demand is fixed for bananas and apples. In some regions - pears.

In summer, due to the large number of seasonal fruits and berries (strawberries, raspberries, blackberries, apricots, plums, peaches, grapes), the demand for citrus fruits (oranges, lemons, tangerines) decreases. However, in winter, they can make up half of a store's daily revenue.

Demand for imported fruits and berries such as mangoes, pineapples, avocados, kiwis, etc. is low but stable. Some fruit business plans are based on the implementation of exotics with promotion through social networks and an online store.

Assortment of related products:

• mushrooms;
• nuts;
• juices;
• conservation;
• vegetable oil;
• vinegar;
• dried fruits;
• preservation tools (in season) and special freezer bags.

Places of purchase of products

A business plan for the sale of vegetables and fruits should include an analysis of possible places of purchase. The choice is influenced by the degree of exotic goods. Thus, it is advantageous to purchase imported goods at wholesale depots. Looking for a direct supplier is only worth it if the business expands to a large chain of stores.

For the purchase of vegetables and fruits of constant demand that grow in the same region, it is advantageous to conclude a supply agreement with two to five farmers.

The selection of a supplier for each region of Russia is distinguished by its specifics and pricing policy. If opportunities allow, you can study the situation in the neighboring region in order to make large purchases there (once every two weeks). However, in this case, the presence of a warehouse is important.

Market analysis

Market analysis when preparing a business plan for the sale of vegetables and fruits is needed to understand what external factors affect price and demand, as well as market structure.

Despite the increase in the number of farms and the policy of import substitution in Russia, the import of fruits and vegetables continues to occupy a significant market share. The reason is the climate.

In our country, it is impossible to grow not only exotic fruits, but also citrus fruits in large quantities. We don't even have enough farmers with greenhouses to simply provide tomatoes and cucumbers for the entire nation of 150 million people in January.

According to statistics, Belarus is the key country that supplies vegetables to Russia. It supplies potatoes, cabbage, and is a transit country for prohibited products from the European Union.

As the market analysis showed, in 2017-2018. the demand for those types of vegetables and fruits, for which prices fell, grew. Last year, food prices fell due to the strengthening of the ruble. However, demand has corrected the fall in real incomes of Russians.

In the future, the price will be affected by:

• rising fuel prices;
• an increase in VAT to 20% (indirectly, due to an increase in the price of machinery and equipment).

A small positive effect on the increase in demand is caused by:

• increase in pensions;
• budgetary allowances.

The geographical location of the region also affects prices. For example, in the Far East and the North-West region, vegetable prices are high. This is due to the low competition of farmers, climate and logistical features.

The lowest prices in the south of Russia and in the Central Federal District. Most of the farms specializing in open field cultivation during the season and in greenhouses all year round are concentrated here.

Features of competitors in the vegetable business

Competitive analysis of a fruit and vegetable business is an important part of planning. Each region and city has its own competitors in this market. These include:

• Groceries;
• farmers' markets;
• pavilions and stalls;
• fruit and vegetable shops;
• fruit and vegetable delivery companies;
• companies specializing in exotic and unique fruits and vegetables.

Competitive analysis should include a study of market concentration - the degree of predominance of a particular format in the market.

For example, a competitive analysis might start like this:

“In the city in the immediate vicinity (2-3 km) there is a Sunday farmers' market, three convenience stores, one supermarket of the federal network, and two vegetable stalls. There is also a shop selling exotic fruits in the city.”

Determining the format of a vegetable and fruit store

• size of the trading area of ​​own business;
• assortment policy;
• pricing policy.

For example, if there are many competitors and they mainly offer farm vegetables, then it means that it is necessary to draw up a business plan for a fruit store. Offer great prices on bananas, apples, and seasonal berries. The accompanying goods will be dried fruits and nuts.

The fruit shop can offer the following services:

• preparation of freshly squeezed juices and smoothies;
• cleaning, cutting and shock freezing of selected fruits for the winter.

In this case, the audience of the fruit shop will not be pensioners, but active young people and vegans.

A grocery store business plan can also take several formats. You can focus on a diverse assortment, on low prices, on loyalty to customers with low purchasing power (a system of discounts for pensioners, large families).

You can keep a full-fledged warehouse accounting in the store, control the assortment, analyze profits and predict sales by connecting the Business.Ru inventory system.

Risks when opening a vegetable and fruit business

The advantages of the business are in constant demand and the possibility of minimal investment, allowing you to open a vegetable tent and make a profit. In Russia, the consumption of fruits and vegetables per capita has recently remained stable.

The average price for vegetables has increased, a segment of those customers has appeared who need fresh premium vegetables and exotic fruits.

• high competition;
• supplier search;
• organization of storage of perishable goods;
• sales organization problem.

The last point is especially important to consider when drawing up a business plan for the sale of vegetables and fruits. In this business, hired personnel are needed: someone needs to bring, lay out the products, sort the goods that have already been sold for several days in order to prevent damage to the entire batch.

That is why entrepreneurs try to involve the whole family in such a business, using the labor of children and relatives.

Marketing plan

The sale of fruits and vegetables as a business is characterized by high competition. Therefore, it is necessary to use advertising tools:

• signboard and outdoor advertising (pillars and pointers);
• distribution of leaflets offering discounts for a certain type of product;
• improving the quality of service (home delivery of heavy bags, ordering from specific types of exotic vegetables, fruits and berries);
• using social media to reach young people and the active population;
• development of a loyalty system and implementation of CRM .

Production plan

The production plan for a vegetable and fruit store includes all stages of starting a business, excluding registration costs.

Floor space for a fruit and vegetable store

A profitable place for sale will be a retail outlet in a residential area, surrounded by high-rise buildings, with stable pedestrian traffic. However, the store can also successfully operate on the highway in a small town (at the intersection of traffic flows, not far from the bus stop).

Due to the fact that expensive repairs are not required, the premises can be either rented or owned.

Its size is from 10 to 40 square meters. It is important that the store has running water, sewerage, the building or pavilion is connected to the power grid.

Procurement, transportation and storage

About where to look for suppliers when drawing up a business plan for a vegetable store, it was said above.

The production plan involves the formation of a procurement schedule that will reduce time costs. Transportation of goods for such an outlet is one of the main financial costs.

Therefore, it is worth calculating the optimal purchase option in terms of time and volume, so as not to visit the wholesaler more than twice a week. Proper storage of vegetables and fruits will also optimize transport costs and reduce damage to goods.

With the help of the Business.Ru Retail product accounting program, you can analyze revenue and purchase goods based on sales dynamics. Inventory, posting, write-offs and transfer of surplus between stores. Calculate the profitability of products and predict sales.

List of mandatory equipment for a vegetable store

A vegetable store can only be content with shelves for displaying goods, a cashier's table and one type of equipment - an online cash register with scales connected to it.

Note that stand-alone cash desks often do not have the ability to work with scales, so it is recommended to purchase a fiscal registrar. Also, please note that the Business.Ru Retail program can work with both checkout and hall scales.

When expanding a business, more expensive equipment will be required: freezers, refrigerators, juicers for making freshly squeezed juices.

A table with calculations can be included in a business plan for the sale of vegetables and fruits.

organizational plan

The organizational stage of launching a vegetable store - all the moments associated with registering a business. Consider what documents are needed for the trade in vegetables and fruits.

1. Document on registration of an individual entrepreneur or LLC in the tax office. Most of the entrepreneurs who are engaged in such a business are registered in the form of an individual entrepreneur. OKVED codes should be selected from this list (you can write everything down just in case):

1. Premises lease agreement;

1. Permission from firefighters (they will give it for a store not lower than the second floor with an emergency exit and a fire extinguisher);
2. Permission from the sanitary inspectorate. To do this, you will need to apply to the SES with a statement so that their laboratory assistant checks the premises for compliance with the requirements. Also, before contacting the SES, you will have to conclude contracts for garbage collection and waste disposal, correctly draw up a consumer corner, a book of reviews and suggestions.

Taxation can be chosen either according to the simplified tax system, or as UTII. It all depends on the planned income of the business.

No special permits are required for the sale of vegetables and fruits. However, there must be papers that confirm the safety of the goods.

For farm products - the conclusion of the state veterinary examination at the place of production. If the assortment contains imported vegetables and fruits, then it is necessary to have papers on passing phytosanitary control.

Fruit and vegetable store staff

The main staff is two sales assistants working 2/2 shifts or one sales assistant who works 5 for 2 and is replaced by the store owner on weekends.

We also need a driver, a loader and a cleaner. To save costs, the functions of the cleaner can be entrusted to sellers.

Each seller has a salary part of the salary - from 15 to 25 thousand rubles and a bonus part, which is calculated as 5% of the proceeds.

The salary of the driver is calculated based on the workload of his work and the cost of the cost of transporting products.

Financial plan

A business plan for the sale of vegetables and fruits includes detailed payback calculations.

In the tables below, we calculate the costs before opening a 30-square-meter store selling vegetables and fruits when buying a truck for ownership.

Monthly expenses in the presence of one seller and one driver / loader:

Daily revenue - about 15 thousand rubles. Monthly revenue is 450 thousand rubles. The initial investment will pay off in about 7 months.

How to open a fruit and vegetable store

Fresh vegetables and fruits are constantly in demand products, this product is almost the most necessary in any home kitchen, you can make good money selling vegetables. In this article, you can get acquainted with the features of the business in the trade in fruits and vegetables.

In order to engage in trade, first of all, you will need a cargo minibus like a gazelle, a small van running on gas or diesel will do, since it will be expensive and unprofitable to drive on gasoline. In order to save money, some owners of diesel trucks do not buy diesel fuel at gas stations, there are people who sell diesel fuel in canisters 15-20% cheaper than at gas stations. The car will be a workhorse for you, you will have to drive every day, so when buying a car, you should not go to extremes and purchase a dying unit, constant breakdowns and expenses for spare parts will cause significant damage to your business.

There are several options for trading vegetables:

• Trade directly from the car in the market.
• Trade from the car in a passing place.
• Trade in a trading tent or kiosk.

We will consider the least expensive and most profitable option - selling vegetables directly from the car, that is, street trading.

Trading vegetables from a car has a number of advantages over trading in stationary outlets:

Mobility - the ability to immediately check the place for good trade, with poor demand, you can simply change the place of trade to a better one. When renting a kiosk located in a place with poor trade, you will simply incur losses.

The ability to deliver goods, such as potatoes in bags, directly to the buyer's home.

There are fewer problems with inspection bodies, firefighters, SES, and others. All you need to do is to agree with the local district police officer and slowly trade.

Where to buy goods for sale.

Before purchasing goods, you need to familiarize yourself well with the retail prices for fruits and vegetables at the local market and at vegetable outlets. It should be noted that the prices for seasonal vegetables can change every day in the direction of cheaper prices, if today radish is sold at the same price, then tomorrow it may already be cheaper.

Usually, vegetables are purchased early in the morning at the market from wholesalers; when purchasing goods, it is important to guess the amount of fruits and vegetables, this applies primarily to perishable products such as radishes, cucumbers, tomatoes, greens. If the goods do not have time to sell in a few days, it will deteriorate, and you will incur losses. Non-perishable goods (potatoes, cabbage, beets, etc.) can be purchased with a margin, the main thing is that there is a cool room for storing it.

Very often, entrepreneurs buy fruits and vegetables in neighboring more productive regions, usually potatoes, cabbage, carrots, due to weather conditions (frost, drought, or vice versa, heavy rains with floods) in one region, the crop may be lost, then it makes sense to buy it in another more fruitful and make good money on the price difference.

It is advantageous to buy vegetables directly on the farmer's fields, usually when the harvest is in progress, let's say a tomato, the farmer hires workers to harvest, the workers pick the tomatoes and put them in boxes on the outskirts of the field, wholesalers buy the crop right there on the field. The cost of the same tomato will be the lowest at the price of a large wholesale, and on the market you will sell these tomatoes 2-3 times more expensive. With large volumes, a farmer needs to sell the crop as soon as possible and he will sell it to you at a wholesale price without any problems, you just need to visit several farmers in advance and take contact phone numbers from them, during the harvest season you just need to phone to discuss the price and volume of the purchase.

Where to find a good place for selling vegetables.

You can start trading in the market, negotiate with the market administration, pay for a place and trade.

You can trade in places of spontaneous markets, you don’t need to pay for a place there, when inspection bodies appear, you can simply pack up and leave the place of trade.

Some merchants place their mobile outlets in the courtyards of residential areas, near roads at the entrances to the villages. Here it is important to try several options and choose the most profitable place for trading.

How profitable is the fruit and vegetable trade business? You can immediately say with confidence that this is a profitable business, but how much will depend only on you. There are a lot of subtleties in this matter, the income depends on how the assortment of goods is selected correctly and at what price it was purchased, what markup you put on it and how quickly you can sell it without loss. It is also necessary to take into account the weather conditions, in the rain the trade will be noticeably worse, and in the heat the goods deteriorate faster. In any case, such a product as vegetables is always in demand and people buy them for the table in the first place. The markup on goods is different for some vegetables 50% for others 100% and more, it all depends on the demand for a particular product.

Trade in vegetables and fruits is a business idea.

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