What point can be opened in the shopping center. Is it profitable to open a point on the market and how to do it

The information is relevant for those who plan to open a store in Russia, Belarus, Ukraine, Kazakhstan and other countries of the CIS and the world. All the features of launching an enterprise are universal for different areas.

In this article, we answer the following questions:

How to open a store from scratch and how much does it cost?
Which new shop profitable to open?
Where to start, what you need, how to draw up documents and equip the store?
How to attract customers and get a stable profit?

: Finding a market niche

winning option– choose the type of product related to your professional skills or hobbies.

For example, a person who understands technology will be able to establish its sale, correctly assess the needs of customers and know how to present this product. Cosmetics or clothing stores are traditionally run by women who are passionate about beauty and style. It is easier to form an assortment and set up work with those things that you understand.

If you approach the choice of direction purely for commercial reasons, then you should open an enterprise of any type that is in demand in a particular place. If there is nowhere to buy pasta in a residential area after nine in the evening, The best decision- own 24-hour grocery store.

The nuances of opening a store, or factors to consider when choosing a market niche:

1. Seasonality of business. Many types of goods sell better in certain seasons (winter clothing, some sporting goods, etc.). Decide on the seasonality of your business and think in advance about ways to receive money in the off-season.

2. Competition. When deciding on the type of product, it is important to choose a location without direct competitors nearby. Or offer the buyer something that the competitor does not have.

For example, adjacent to expensive boutiques in mall, it is worth offering a good assortment youth clothing and accessories at low prices.

A grocery store near a supermarket cannot survive with the usual assortment. It is better to specialize in the sale of confectionery, meat, household essentials, etc., that is, narrow your niche.

3. Be very careful with ideas. which have no analogues. On the one hand, such a business in the absence of competitors will receive maximum profit. On the other hand, the lack of competition may mean that such products are not in demand.

Step 2: Store Name

It is necessary to start preparing for the opening with the name. This is a little thing that should be taken care of in advance. When drawing up a business plan and planning expenses, be sure to consider the sign. And its value directly depends on the name.

Main requirement- Appropriateness and attractiveness of the name. It should explain to passers-by what is for sale inside. If you want to take the original name, then add a specialization to it (grocery, construction, clothing, etc.)

Step 3: Business Plan

If you are not sure whether it is worth spending time on this, discard all doubts. This is step by step guide how to open your own store, plus an extra opportunity to look at the business from the outside: assess the risks and benefits.

Mandatory points of a business plan

Summary(where is the company located, what does it do);
Market and competitor analysis;
Organizational moments(registration of the enterprise, obtaining the necessary permits and licenses);
Marketing plan(how will you stimulate sales, what advertising to use to attract and retain customers);
Assortment and pricing(what categories of goods will be presented, their cost, brands);
Production plan(arrangement of the premises, communications, division into zones);
Technical base(equipment, manufacturers from whom it is profitable to purchase);
organizational plan(staff and work schedule, salary level);
Possible risks and how to deal with them. This paragraph implies a description of a “pessimistic” business development scenario. A pre-prepared strategy will help to cope with possible difficulties;
Financial plan(how much money is needed to open a business, calculation of potential profit, calculation of payback).

Step 4: Finding a room

Own premises for a store is a rarity, therefore, in planning, we focus on the rented area.

Common accommodation options: the first floor of a residential building or office building, space in a shopping center, a separate building. The last option is the most expensive and not always expedient.

The best place is on the "red line", that is, overlooking the road with a lot of traffic. Both in a residential area and in the city center, this is an ideal way to get "casual" buyers who just walked by. Below are the main conditions when choosing a location, or where it is best to open a store.

Availability. No confusing lanes on the way to the establishment, it should be easy to find and easy to see from afar. Huge pluses - the presence of nearby parking, advertising signs.

Positioning(customer orientation). Suitable for every type of product different places. Small grocery outlets are popular in residential areas, souvenirs are popular in entertainment centers, luxury items are best sold in the city center, and stationery is close to schools, universities, and business centers.

Properly chosen space. The space must be used rationally so as not to overpay for extra square meters. But some businesses need a lot of space.

For example, a small boutique of gifts and souvenirs needs 20 sq. m., a clothing store with fitting rooms will need at least 40 sq. m. The area of retail space ranges from 20-100 square meters. m. depending on the selected type.

Adequate rent corresponding to the price level. For example, expensive space in shopping complex unprofitable for the commission. On average, the cost of rent is 8-11 $ per 1 sq. m. m. in sleeping areas and remote places, $ 15-20 per 1 sq. m. - in the center.

Important nuance- it is worth paying rent for six months or a year in advance (this will go into capital investments) in order to ensure the operation of the company in the first months, until trade begins to bring a lot of income. Otherwise, with a convulsive monthly search for money for rent, there is a risk of going broke.

Step 5: Arrangement and repair of the premises

It is necessary to rent an area, and begin the arrangement of the site before receiving most of the permits. Most instances in the package of documents require a lease agreement, and also check the readiness of the premises for work.

Store space requirements

Mandatory conditions for all trading floors:

Having an evacuation plan, fire alarms, fire extinguishers;
Availability of heating, electricity, air conditioning, plumbing(mandatory not for all types of sales, important for food);
When repairing in the process of finishing, painting, cladding, use moisture-resistant and easily washable materials. Floors must be even, without cracks and potholes;
Compliance with consumer rights. This includes control scales for grocery outlets, the presence of a book of complaints and a corner of the consumer (rules of implementation, contact details of the company, etc.);
The layout of the space should be simple for the buyer, not hindering movement in the hall.

Placement permit and when to get it

This certificate must be obtained prior to repair. This is a kind of expert assessment of Rospotrebnadzor on whether it is possible to start selling in the chosen place.

If the site does not fit in many ways, then the money for repairs will be wasted. Getting an expert assessment takes 2-3 weeks. When contacting a special law firm the cost of registration will be 150-160 $.

On average, cosmetic repairs and decoration of a room with an area of 50-70 square meters. m cost in the amount of 1500-2000 dollars.

Step 6: Business registration

What documents are needed to open a store? First, formally register your business. The simplest option is an individual entrepreneur, it is faster, cheaper and less hassle with accounting.

But to sell alcoholic drinks, for example, only an LLC with an authorized capital of at least a million rubles can.

How to open an IP for a store

A certificate of registration of a legal entity must be obtained from the local tax service at the address of residence. It is worth deciding on the taxation system in advance (OSNO, STS, UTII).

Documents required for tax

Your passport(for foreign citizens- passport) and TIN. If you do not have an individual taxpayer number, it will be issued along with a certificate, it will take 4-5 days more;
Application form P21001 (For Russia). One of the important points of the application is the choice of OKVED codes. For each type of store they may differ, but the general subsection for all: 47 - "Retail trade, except for trade in motor vehicles and motorcycles." It is recommended to choose as many suitable codes as possible, so as not to fuss with “additional registration” later. Extra codes do not affect the activity in any way;
Receipt confirming payment of the state duty ($12);
Application for the transition to a simplified taxation system if it suits you. Otherwise, DOS is written by default.

The tax office issues a receipt on receipt of documents. In five days, the application will be considered, with a positive response, the entrepreneur receives a certificate of registration with the tax service and an extract from the USRIP (Unified State Register individual entrepreneurs).

Together with them, they issue a notice of the assignment of statistics codes from Rosstat, a certificate of registration of an entrepreneur in pension fund at the place of residence, certificate of registration in TFOMS. Otherwise, you will have to issue these certificates separately.

After that, you need to open a bank account and make a seal (up to $ 15). The presence of a seal for an individual entrepreneur is not necessary, usually a signature and the mark “B / P” (“without a seal”) are sufficient.

Step 7 : Selecting Suppliers

Main selection criteria:

Experience and reliability, reviews of other buyers;
Range. The most convenient supplier - from which you can buy the maximum of different products. Pay attention to recognizable products of famous brands, they are sold better;
Convenience of calculations. Various bonuses, discounts, deferrals. It is difficult for a beginner to find a supplier who will agree to provide products with deferred payment. However, it is worth trying to negotiate according to the 50/50 scheme, you pay for some of the goods immediately, and some after the sale.

You should look for suppliers on the Internet, newspapers and magazines, at industry exhibitions.

Step 8: Shop Equipment

Common items of equipment for all store types:

Racks, counters, showcases - about $ 700. Good manufacturers are Mago, Neka, Rus, Fabrik Art;
A simple reception for issuing purchases - $ 150-300. Showcase Plus, "Trade equipment";
Cash register - $ 150-250. Orion, Mercury, Elwes-MK.

The total minimum investment in equipment will be $1200.

important point- connecting the possibility of cashless payments (acquiring), this will increase the number of customers and reduce the risk of encountering scammers. You need to contact the selected bank, where they will form the conditions for cooperation for you (basically, the amount of bank commissions) and install a pos-terminal. On average, the commission is 1.9-4% of the transaction volume.

The lower the company's turnover, the higher the commission required by the bank. For cooperation, a certain deposit amount is required on the current account.

Step 9: Recruitment for the store

For a small grocery or flower shop, two sales assistants (the work schedule is “week after week”) and a cleaner are enough.

In a construction or clothing store, it is worth hiring a sales floor administrator (consultant), a cashier, and a cleaner. It is recommended to outsource bookkeeping to save money.

The most important person is the salesperson. In addition to the standard features good worker and sales skills, the employee must be in place. In other words, match the store. For example, underwear is sold beautiful women, a Construction Materials- men and women of age who inspire confidence with their experience.

The ideal way to stimulate the seller is a percentage of the proceeds. But if you put an employee completely on a percentage in a new place, you can lose him and provoke a large turnover of staff.

It is best to form a minimum salary (for example, $ 200-250) plus a percentage of monthly revenue. The cashier, the cleaner receive a fixed salary.

Step 10: Assortment formation

This includes the display of goods and the interior design of the store. Don't be too lazy to learn the basics of merchandising or hire a specialist to make the initial layout. General rules include:

The product must be placed conveniently for the visitor, in easily accessible places. Those products that need to be sold first are placed in the most prominent place;
Use price tags to promote sales. Highlight promotions and discounts in large letters and bright colors. For expensive products, place the price so that you have to look for it and turn the thing in your hands, evaluating all its advantages;
Divide things for convenience on categories and mark them with signs or stands;
Interior decoration and atmosphere should be motivated to buy certain things. Proper lighting, background music, pleasant smells - all this affects visitors.

Step 11: Security

Keep your company safe. Minimum set security equipment - alarm, "panic button", video surveillance camera. Purchase and installation costs start from $200, maintenance costs start from $50 per month.

Step 12: Opening the Store

Turn your launch into a promotional event with music, contests, giveaways, promotional brochures, discounts, and more. Then customers will want to come back to you.

Step 13: Risk Assessment

Before starting a business, you should evaluate all the risks and benefits. What do you need to know?

pros

An established point of sale is a source of stable income. An enterprise in a good location and with a wide range of products will always have buyers.
A trading enterprise, if necessary, is easy to sell as a ready-made business.
Pretty simple billing system.

Minuses

Large investments in business and high level of competition.
Remains of unsold products that have to be written off or sold at a markdown.
Seasonality of some types of trade.
The risk of losing up to 80% of investments in case of an unsuccessful turn of events.

Step 14: Advertising

Periodically arrange sales and promotions for clients. Discount cards work well for regular customers. For building materials, clothes, toys, distribution of printed advertising in mailboxes is suitable.

Form a unique offer and colorfully design flyers. Printing 5,000 copies will cost about $100.

Which store is better to open

Consider the features and nuances of opening stores of various types. Based on the previous points, the minimum amount of expenses for business registration, repairs and equipment, rent and advertising is approximately 8 thousand dollars.

Clothing store

Area - from 50 sq. m.

Clothing store opening costs

Mannequins and busts, torsos (about 10-15 pieces) - about $ 500;
Full-length mirror in the trading floor - from $ 50;
2 fitting rooms with curtains + 2 mirrors - $ 200-250;
Hangers and racks for clothes - $300-400;
Electronic product protection system - $ 1400;
Barcode scanner - $100-150;
Barcode label printer - $400-600;
Purchase of things for six months in advance - 10-15 thousand dollars.

The total investment in the business will amount to 20-25 thousand dollars. Margin - from 50-400%.

Important nuances: a large assortment (at least 1000 units), availability of popular sizes, sales related products and accessories (handbags, purses, hangers, jewelry, belts, etc.). Regularly hold sales and promotions (“third item as a gift”, “discount on a second purchase”, etc.).

lingerie store

Enough 15-25 square meters. m. The list of equipment differs from the previous type of outlet only in the type of mannequins. You will need special hangers-busts, "shoulders", "legs" for tights and socks, etc.

Demonstration of goods on mannequins and torsos works well. You need to invest at least $ 13,000 in the opening.

Good and popular lingerie brands: Incanto, Lormar, Milavitsa, Agent Provocateur, Victoria's Secret, Calzedonia, Passionata, Rosme. The best demand is observed for products of the middle price category.

It is necessary to form an assortment for women, men and children, so that visitors make purchases for the whole family.

Grocery store

Required area - from 30 sq. m. Optional equipment and costs:

2 Refrigerators – 1100 $;
Shelving for vegetable breakdowns (vegetable box) - $ 150;
Product racks- 600 dollars;
Printer for printing barcodes and labels - $ 400-600.

In total, together with the purchase of goods, capital costs will amount to 13-15 thousand dollars.

A grocery store needs a warehouse to store food. There are also special requirements for such firms.

To obtain a work permit from Rospotrebnadzor, you must fulfill the conditions SanPiN 2.3.5. 021-94— “Sanitary rules for enterprises food trade". All norms, GOSTs, etc. are written here.

Products must have price tags, weight indication, good expiration date. Products with defects are sold separately, with mandatory notification of the defect. Must have weights.

Company employees must have sanitary books, work in uniform with a headdress, have a badge indicating the name and position.

Children's clothing store

Selling clothes for children will require the same opening costs as a regular clothing store. Mannequins need to be purchased for children.

The amount required for this is in the region of $17,000-20,000. It is important to determine the price category ( the best way- medium), and sort the products by age.

Commission shop

Area 50-60 square meters.

Features of this business

No need to look for suppliers, people hand over their things themselves;
The size of the company's commission for the sale of a used product is 20-50%;
There are no problems with unsold balances. Unsold items are taken back by the owner;
It is best to place a clothing commission in a densely populated residential area;
Unlike a clothing salon, many expensive mannequins are not required, a few torsos, busts, and hangers are enough.

To open a thrift store on your own, you will need to spend approximately $ 9,000-10,000.

Auto parts store

The required size of the room is from 60 sq. m. From the equipment you will need counters, racks, a cash register. The amount of investments - from $ 12,000, taking into account the purchase of spare parts.

The secrets of the success of this business

It is better to specialize in one or two brands of cars, but to provide spare parts for the entire model range;
Sell accessories (mats, scented key rings, etc.);
Sellers must be well versed in the device of the car;
For each commodity group select multiple suppliers so as not to keep customers waiting. Working with official dealers, you will increase the credibility of the company and will be able to officially use the brand logo in your advertising;
Offer a home delivery service.

Flower shop

Area from 20 sq. m. V trading floor you need racks, a table for packing and composing compositions, racks and flowerpots for flowers, ideally - refrigerators compartment to maintain the desired temperature.

In addition to flowers, wrapping paper, baskets, gift ribbons, bows, transparent cellophane, mesh, felt, and adhesive tape are purchased as consumables. From small tools you will need scissors, wire cutters, a glue gun, floral knives.

Investments in equipment and the first purchase of cutting - from $ 12,000.

To begin with, it is worth working with local wholesalers; with good promotion, it is recommended to buy flowers from the capital and foreign suppliers.

Important nuances to consider

Organize the sale of flowers and ready-made bouquets and compositions by the piece;
Flowers should always be fresh, so you need to learn how to correctly assess the volume of purchases;
Diversify the assortment with gift cards and soft toys;
Having created a thematic website, an entrepreneur can start decorating holiday celebrations to order.

Draft beer shop

Required space - from 70 sq. m.

Necessary equipment

Racks with taps and beer barrels;
Coolers and defoamers;
Snack stands.

A complete set will cost about $2,000. About two thousand more will be needed for the purchase of 10-15 types of beer, 100 liters each. In total, the opening will take about $ 13,000.

Sales organization secrets: you need an assortment of 10-15 varieties of a drink and the availability of snacks in packages and by weight (crackers, chips, fish, etc.)

Hardware store

Area - from 60-70 square meters. m. In addition to standard equipment and counters with racks, demonstration stands are needed.

Necessarily storage room, packing and delivery services for purchases. Capital investments in the enterprise will amount to 16-20 thousand dollars.

Most wanted products: finishing materials, tools, paint and varnish products, plumbing. Best to place outlet in the city center, near major roads and crossroads, markets, shopping centers. Margin on products - 25-40%.

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17Oct

Hello! Today we will talk about how to open a store. We will consider the opening of any store, and not a specific example by the type of products sold.

Open your own store- one of the most frequent options from which novice businessmen choose. The store can bring a stable income, practically does not require intervention in work, time and effort. However, many are scared off by ignorance of how exactly you can open your own store, how much it will cost and when it will pay off. We tried to answer these and many other questions in this article.

What documents are needed to open a store

Let's figure out together how to open your store from scratch. The procedure for preparing for the opening of a store begins with registration as an individual entrepreneur or a limited liability company. Each of the options has its own advantages, but most often beginners prefer the sole proprietorship, as in this case there will be fewer reporting problems, as well as lower taxes. And the sanctions for individual entrepreneurs are much lower than for LLCs.
Unfortunately, such benefits and simplifications turn into the fact that the entrepreneur is liable for all obligations with his own property, and the founder of an LLC risks only a share in the total mass authorized capital. Among other advantages is great anonymity, because not everyone knows who is the founder of the LLC. You should also pay attention to the fact that when working with alcohol, registration as an individual entrepreneur is not suitable.

You should make a choice in advance, since it depends on the legal status which package of documents you need to collect.

LLC registration

To register an LLC, you will need to collect the following papers:

in 2 copies;
for the sole founder - a decision to establish an LLC, for co-founders - an agreement and minutes of the meeting;
photocopies of the passport of the director and founders;
a document confirming the payment of a state duty in the amount of 4,000 rubles (you will need to open a temporary account);
if necessary - .

If none of the founders of the LLC is the owner of the premises at the legal address, then a letter of guarantee will be required.

On average, the registration process takes about 5 days and as a result, the entrepreneur will receive the following documents:

charter with a mark of registration;
registration certificate;
certificate of assignment of TIN and registration with the Federal Tax Service;

IP registration

To register an individual entrepreneur, you will need a shorter list of papers:

receipt of payment of state duty;
signed and certified by a notary;
a photocopy of the passport;
photocopy of TIN certificate;
if necessary - an application for the transition to the simplified tax system.

An important point: those who deal with the entire process on their own do not need notarization of the signature on the application, which will save on the services of lawyers.

The registration period is also 5 days, upon completion, the entrepreneur will receive an extract from the USRIP and a certificate of state registration as an individual entrepreneur. All documents with USRIP and USRLE information for registering an LLC and an individual entrepreneur are sent to extra-budgetary funds every day. The same information is sent to the statistical authorities.

A notice of the completion of registration and a letter from Rosstat can be received either in person at the institution or by mail.

Rospotrebnadzor

Thanks to latest changes in legislation, novice entrepreneurs are no longer required to submit a huge pile of paperwork to various authorities. Instead, it will only be enough to notify one specific authority to open a store.

For individual entrepreneurs and LLCs that open trade according to OKVED 52.1, 52.21-52.24, 52.27, 52.33 and 52.62, this body is Rospotrebnadzor. The same applies to those who plan to engage in wholesale deliveries of groceries or non-food consumer goods.

Notice must be submitted in the form specified in the relevant Rules. You can deliver it either in person, or by mail, or in in electronic format, certified electronic signature. In the latter case, the public services portal is used. Upon completion of the process, you can open the store for the first customers.

Which store is profitable to open

Almost all outlets are in demand among buyers. However, some of them bring more income than others, and the initial investment pays off faster. Next, we will look at various ideas for opening a store, estimate how much money you need to open your store. It is also worth understanding which store is profitable to open in a crisis.

Flower shop

Open flower shop always profitable, but you need to choose the right place and delve into flower business so as not to incur losses due to damage to the goods. Flowers need to be able to sell!

Shop products

A reliable and popular option, especially attractive to newcomers to the business. The demand for products will never fall, which guarantees a constant income in the case of a successful location of the outlet. However, it requires special equipment, including rather expensive refrigerators. The volume of required investments will be about 600 thousand rubles, and the payback period will be about a year.

Household goods

Such products are also consistently in demand. To open a store, you will need certificates for varnishes, paints, etc. It is most profitable to open household goods stores in small towns and villages. The payback period is 1-1.5 years.

Children's store: toys, clothes, shoes

This product will always be in demand, because no one will save on clothes and shoes for children.

Also, many parents are simply unable to refuse their child when he asks for a new toy. The environment in such a store should be appropriate - the shelves are somewhat lower so that children can reach all the goods, and the interior is best decorated in bright rainbow colors.

Furniture store

In times of crisis, it is worth paying attention primarily to more affordable solutions, and not to luxury furniture. It is also worth paying attention to domestic manufacturers. In terms of quality, their products are not inferior to numerous foreign competitors, but at the same time they are much more affordable.

Hardware store

People are always building - in a crisis and outside it. A variety of building and finishing materials are in stable demand. The profitability of the business, according to experts, is about 20%.

Auto parts store

Ask any car owner and he will tell you that there are always not enough spare parts in stores and you have to wait a long time for them by ordering delivery from another city or country. Auto parts stores will always be relevant. The main thing in this direction is to find your niche.

If you live in the provinces, consider which store to open in small town. All of the above options are definitely fine. You can also consider, for example, opening a pet store, a car accessories store, a fabric store, etc.

The choice of commercial equipment for the store

No real store can do without the appropriate equipment. The choice of specific models should be made based on the assortment of the outlet. Special attention should be given to refrigeration equipment - it is it that takes up the most space, and prices can deal a serious blow to the budget.

The choice of showcases is made on the basis of turnover and assortment. For example, for refrigerated display cases, you should choose models with a deep narrow layout, and the temperature regime for them should be observed within the range from -6 to 0 degrees Celsius for fish and meat and from 0 to +8 degrees for cheese, sausages and confectionery.

After refrigeration equipment it is worth moving on to the choice of racks, which will become the main element for displaying goods. Today on sale you can find models with sections from 600 to 1250 mm long. The price varies depending on the length. For bakery products, showcases are additionally equipped with wooden baskets, and sections of confectionery products are supplemented with restraints that do not allow goods to crumble.

When choosing commercial equipment, special attention should be paid to the following points: stability, functionality. Quality, durability and design. Before purchasing a specific model, you should pay attention to analogues, compare their parameters, and only then stop your choice on a specific option.

Choosing a location for opening a store

A significant role in the question of how to open your store is played by a competent choice of premises for it. There are a number of requirements and aspects that you should pay attention to when choosing.

Product type. Separate types goods require that they be sold in certain places. For example, a grocery store or simple household goods should not be placed in large shopping centers - more accessible premises should be preferred. An excellent option would be a building on a busy street in a residential area.
Accessibility and visibility. Remember: even the biggest traffic does not guarantee a large number of visitors and buyers. The point of sale should be located in such a way that there are as many target buyers as possible on the street. You also need to take into account the location of the sign - it should be visible to everyone passing by. Remember: what best shop visible, the less advertising it requires. It is very important that there are enough parking spaces nearby. Experts believe that the best option would be 5-8 places for every 100 square meters of retail space.
Competitors. The presence of neighboring firms can play both a positive and a negative role. Here it is important to take into account their clientele: a hypermarket and an expensive boutique will not bring new clients to each other, and a beauty salon may well contribute to the growth of the client base.
Price. One of the most important factors. It is worth noting that here we are talking not only about the cost of rent. Any room requires periodic repairs from the owner. In addition, marketing costs should be included in this amount when the store is located far from the main flow of visitors. Do not forget about monthly payments: public utilities and others. In some cases, additional redevelopment may be required, which entails considerable costs.
Personal preferences. If you yourself plan to work in your own store, when choosing a room, it will be useful to take into account your own preferences - the distance from the house and the like.

It is very important not to rush when choosing a room for a store. Try to research the area in advance, look at potential customers and competitors. In some cases, you should not be afraid to postpone the opening date for this, because incorrect choice as a result, it will turn into a whole lot of problems.

Choosing a vendor for a store

As the seller fights for each client, so the suppliers fight for their customers. At its core, a supplier is the same store, but a wholesaler. The supplier should be chosen very carefully. Particular attention should be paid to the following criteria:

Reliability. Of course, reliability is the most important criterion. It includes how obligatory the supplier is regarding the execution of the order, how honest he is during the calculations, how timely he delivers.
Price. It is perfectly logical that everyone wants to buy a product as cheaply as possible. Under equal conditions, preference should be given to the supplier with the lowest prices.
Range. It is also a very important criterion - the wider the product line will be exhibited, the more interest it will be able to attract.
Brand recognition. Everyone knows that trading is inextricably linked with psychology. To quickly gain a reputation, you should work with the most famous and popular brands. In addition, there are much fewer problems with working with them - it is much easier to return or replace goods under warranty.
Additional nuances. Among the important little things should include discounts, bonuses, deferred payments, the issuance of goods for sale and other similar ones. They will allow you to get additional profit, so you should definitely not neglect them.

Don't limit yourself to working with just one supplier. The best option is to purchase from 2-3 wholesalers at once. That way, if there is a problem with one, the others can close the gap.

It is also necessary to take into account such a nuance as logistics. To do this, you should find out in advance how the delivery network is built, which transport companies operate in the city of the supplier and your own. The best option would be delivery by rail.

Finally, communication with suppliers is most often conducted via e-mail. It is enough to select the positions of interest, and the supplier will issue an invoice in response to this. Chosen after payment transport company will deliver the goods.

Recruitment for the store

Each employer, when looking for employees, can go two ways. He can try to find high-class professionals who will immediately show the highest result, or he can hire promising talented people who have yet to learn the art of trading. As always, there are pros and cons in both cases.

In the first case, the employer will face the problem of a lack of such specialists. In addition, they will also require appropriate wages which not everyone can afford. Yes, and each such employee, by experience, also has a number of peculiar attitudes, so first you need to rebuild them to new conditions. Among the advantages, it should be noted that it will be possible to save on training, and employees will be able to work on the day they are hired.

Talented beginners will become clay in the hands of a master. With proper guidance, they can become professionals the highest class, but there is a chance to get only problems instead. But the salary of such an employee may be lower. At a minimum, at the stage of gaining experience, training and internships. Such people can be raised in a team as successful and dedicated employees who are fully consistent with the specifics of the work.

Unfortunately, talent is not always revealed, and loyalty to the company may not come. The training of a new employee is invariably associated with costs, including attendance at courses and trainings. And just the assortment of goods will need to be learned - to find out its features, advantages and disadvantages. When hiring a talented newcomer to work, one should pay attention not only and not so much to his presentation and communication skills, but also to quick wits, because in a short time he will need to remember a lot of characteristics of various goods.

The result is the following picture: highly skilled professionals are the preferred option if you can afford them. Otherwise, you will have to make do with promising newcomers.

Who is in charge of recruiting? All more or less large companies this role is assigned to the personnel department. The search for new specialists is most often carried out in the following ways:

Relatives and acquaintances. As practice shows, this is a common option, but often one of the worst. No matter how close an acquaintance is, this does not mean that he will a good employee and the seller. Unlike people from the street, it is more difficult to objectively evaluate the skills of a relative. Very often we subconsciously smooth out obvious shortcomings and biasedly encourage our relatives.
Posting ads in the store and on the street. One of the least expensive, but at the same time effective ways, which is attractive. Those who apply for an ad found on the trading floor can be immediately sent to the personnel department, which will save a lot of time. Unfortunately, this turns out to be too much traffic - the manager's office is very close, so just curious people can enter it, hoping for luck.
Advertisements in print media and the Internet. There are two main paths here. You can explore an existing offer or submit your own ad. In the first case, you will have to spend a lot of time and effort to study applicants and consider their candidacies. As a result, even searching for one employee can take several days. Your own ad has a number of advantages - if you compose it correctly, then unsuitable candidates can be weeded out immediately. Those interested do not have to call - they themselves will come to your personnel department.
Working with recruitment agencies. The main advantage of this option is the shifting of all work on the study of resumes, searches and interviews to a third party. As a result, only those people who fully match the specified profile will be sent to your company. The disadvantages of the approach are obvious: the work of a recruitment agency requires its own payment, sometimes very rather big. And despite all the precautions, the acquisition of a "pig in a poke" is quite possible. You can avoid risks if the contract with a recruitment agency mentions the payment of a fee only upon enrolling an employee in the state at the end of the probationary period.
Talent hunting or Headhunting. This method personnel search is one of the most relevant developments. It consists in poaching highly qualified specialists from other companies. The main advantage of this approach is the ability to observe employees in action, assess their skills and abilities. The main disadvantage is the high costs, because you will need to make a fairly profitable offer that he cannot refuse. And once a lured employee can always be lured again: one should hardly expect any unconditional devotion from such a person.

The methods mentioned above are equally suitable for finding experienced professionals and promising newcomers. The only exception is headhunting. Experts recommend when looking for a professional to contact recruitment agency, as the chance of finding a truly experienced employee increases many times over. Beginners can also be searched for by other, less expensive means. Experts believe that the team that will combine experienced specialists and young beginners will be optimal. This will make the store more efficient and lower wage costs.

Finally, when hiring, you should not focus your attention only on a diploma and a resume. It is also worth paying attention to the charm of the applicant and his appearance. Remember that sellers will become the face of your company and this face should be beautiful and cheerful.

Store business plan - tasks and goals

An important point in the question of how to open your own store is the preparation of a business plan. Despite the opinion of some entrepreneurs, it is simply impossible to do without compiling it.

The preparation of a business plan should satisfy the following objectives:

It should help a potential investor understand whether it is worth investing in a project.
The information in it should be decisive for the bank if a loan is required.
The plan becomes the source of all information about the project. This information will be useful not only to the founders, but also to outside observers.

Accordingly, the business plan should solve the following tasks:

Determination of the circle of persons responsible for the implementation of the plan.
Revealing target markets, determining the position of the store in the market.
Setting short- and long-term goals, forming tactics for achieving them and development strategies.
The product of an estimate of profitability and possible costs.

It is important to remember that a well-written business plan becomes the key to the prosperity of the store. In no case should you ignore this point, since a business plan is necessary not only for large companies, but even for the most modest shops.

Choosing the form of taxation

The issue of choosing the form of taxation plays an important role when opening a store. It is on this that not only the tax burden depends, but also the volume of penalties for various misconduct. It should be said right away that there is no universal answer here, everything is strictly individual. However, there is an algorithm that will help you make a choice:

Prepare general characteristics companies: where the store will be located, whether there will be customers legal entities, what is the value of the assets and the planned annual revenue.
Make an analysis of all forms of taxation and choose common taxes for all.
Choose your preferred option.

The choice of the form of taxation should be made based on your net profit and not on the amount of the tax burden. In some cases, it makes sense to choose a system with large taxes, which will save in the future or achieve a specific goal - occupying a certain market segment or the like.

General system of taxation or OSNO

Applicable to sole proprietorships and LLCs. It is the default option - if there were no statements about the transition to another form, then the OSNO is used. The requirements include bookkeeping, keeping a book of expenses and income.

OSNO taxes for LLC:

The main tax is corporate income tax in the amount of 20% of profits.
VAT value added tax – 0, 10 or 18%.
Corporate property tax of up to 2.2%.
Insurance premiums for employees - 34%.

Taxes OSNO for IP%

Income tax personal income tax in the amount of 13% of income.
VAT - 0, 10 or 18%.
Insurance premiums.

The main disadvantage of OSNO is the complexity of the calculations - only experienced accountants can cope with them.

Simplified system of taxation of the simplified tax system

LLCs under the simplified tax system do not pay property taxes, income taxes and VAT. An individual entrepreneur is exempt from VAT, personal income tax and property used in activities. USN is not available to everyone.

USN requirements for LLC:

Less than 100 employees.
Income less than 60 million rubles a year.
Lack of representative offices and branches.
Income for the last 9 months is less than 45 million rubles.

There are no restrictions for IP.

USN tax rates: 15% for taxes on income minus expenses and 6% on income. The latter option is preferable for stores with low costs. Most often, entrepreneurs choose the first option with a simplified tax system of 15%. However, this option should not be considered the best - before making a choice, it is better to analyze both options.

Single tax on imputed income or UTII

It is a single tax on imputed income, that is, a fixed tax on a specific type of activity. This tax does not depend on income, it is paid even in the absence of it. Payment is made every quarter.

Conditions for the transition to UTII:

Suitable activity.
Less than 100 employees.
Must be permitted in the area where the activity is carried out.
For an LLC, the share of a third-party organization should be no more than 25%.

The transition to UTII is not possible for individual entrepreneurs on a patent basis, and for those who pay agricultural tax.

Patent system or PSN

There are currently 47 activities that fall under patent system taxation. You can find them in article 346.43 of the tax code. The rate for individual entrepreneurs is 6% of the possible annual income. For the transition, the company must have no more than 15 employees, and the annual income must not exceed 60 million rubles. The term of a patent is from one month to one year.

The main advantage of PSN is the lack of reporting, the need for cash register and a fixed amount of tax. This option is optimal for entrepreneurs whose activities are seasonal and of little use for stores.

How much does it cost to open a store

Many are wondering - how much will it cost to open your own store? Which store to open minimum investment? It is simply impossible to answer this question at least somewhat unambiguously, there are too many factors in use. What exactly are you planning to sell? In which city will the store be opened, and in which area? Because of this diversity, prices vary in a very, very wide range. Most often, something definite can be said already at the stage of business planning, and then a new, even more interesting question arises: where to find start-up capital to open a shop?

Experienced entrepreneurs start looking for funds after registering a business. In this case, on hand is detailed business plan, where you can see the entire project with an indication of the amount for its implementation. It is possible that the required amount could have been found much in advance and now there are no problems with the issue of payment.

Otherwise, you can refer to the following sources:

Investors. After you have ready business-plan, you can try to find an investor for the project. Unfortunately, this path is one of the most difficult - not everyone will be ready to invest their own funds in your business.
Banks. A bank loan is also a common method of solving a problem. However, you should not think of it as a panacea - it often falls on the shoulders of a novice entrepreneur like a yoke, significantly slowing down business development.
Friends and relatives. You can always try to involve friends or relatives in the cause. Moreover, we are talking here not only and not so much about a loan, but about a full partnership. After you develop, it will be possible to simply redeem the share.

Attracting the first customers

After opening the store, the question arises of attracting the first buyers. Currently, marketers have managed to come up with many recipes for success, but the simplest and yet most effective are:

Distribution of leaflets. The main thing here is a bright attractive design that would make a person not only take the leaflet, but also become interested in its content. It should also contain important information regarding the goods you offer, as well as the address, contact numbers, etc. You can distribute leaflets not only on the streets, but also scatter them in mailboxes and put them on tables in supermarkets.
Posting ads. The method is as simple as it is effective, but not without drawbacks. Not many people look at notice boards (unless they are at public transport stops). In addition, this method can spoil the reputation in the future - "advertising on poles" is perceived negatively by many.
Display advertising. Perhaps the most optimal method to date. You can place an ad in newspapers, on television, but, first of all, you should advertise on the World Wide Web. The latter option is especially good because it will not require so many investments, and the audience coverage will be simply huge. In addition, you can choose literally any convenient format for your advertising.
Recommend to friends. You can tell about your product to acquaintances, friends, relatives, relatives of friends, etc. This option will be the most in a simple way advertise your product without spending any money at all. At the same time, it is also distinguished by efficiency, because we all trust our own environment much more than even the most beautiful. flyers. Do not discount the effect of "word of mouth". Even experts admit that it is one of the most effective advertising methods.

Finally, it is worth giving a few tips that may be useful to aspiring entrepreneurs who are thinking about how to open their own store.

Instead of developing a completely own trademark, entrepreneurs prefer to work on a franchise. This phenomenon is called franchising and is a special type of relationship between entities in which the franchisor transfers the rights to conduct business without limiting either the basic principles or the business model of the franchisee.

Such an approach has its pros and cons.

Advantages:

Saving money;
Product certification;
Ready ground for business (no need to develop a strategy, concept, etc.);
More acceptable credit terms;
Decreased advertising costs (the brand will no longer have to be promoted);
Centralized marketing strategy;
Support from the copyright holder in terms of procurement, supply, design and staff training.

Disadvantages:

Difficult conditions for both parties due to shortcomings legislative framework RF.
The contract is concluded for a period of 5 years. Termination is subject to penalties.
Costs in the form of monthly royalties.
Constant control by the brand owner and some restrictions.
Franchising does not eliminate the need to go through numerous bureaucratic procedures, including the registration of an LLC or individual entrepreneur.

Franchises of many stores can be found in ours.

Conclusion

As you can see from the above, if not everyone, then many, can open a store today. You need to know where to start to open your store. The main thing in this case is careful planning and understanding of the processes of the store. Of course, no business at the beginning of the journey is complete without a lot of troubles, but if you follow the tips given above, in a year or two your own outlet will begin to generate a steady income. We hope that we were able to help you, and now you can easily answer the question of how to open your store!

A point on the market in the dashing 90s was considered a profitable and prestigious business. You could call yourself a businessman or an entrepreneur, get up at 8 in the morning, when factories and factories in the country were already working with might and main, and earn as much as your energy would last. Over time, the demand for marketable goods began to decline. This was facilitated by covered pavilions, tents, departments in super- and hypermarkets. In fact, the goods have moved under the roof, where it is dry and warm. The buyer, having bought low-quality goods there, knew who to contact to replace the marriage or return the money. And for market traders, difficult times have come.

Does it make sense to open a retail outlet in the market

Those who have worked in the market for many years, and some even decades, say that trading is addictive, and work quickly begins to shape your new lifestyle. For trade, you need a certain type of character and qualities that you cannot do without: sociability, enterprise, analytical mindset. And, of course, you must be able to count well and quickly. No matter what difficulties market traders face, this type of activity still brings money, and the owner of the outlet himself determines how much time per day, week, month he will work. So, there is a certain sense in trading in the market. When you are your own head and boldly manage your time and finances, it is always nice.

Tips before...

You still have time to bargain, so you should not rush into market relations headlong. First you need to decide a few important issues. Decide what you will be selling. It doesn't have to be clothes, shoes, or food. You can also sell services, such as repairing shoes and boots, making keys to locks, or mending clothes. Whatever interests you, do it. Is the child growing up? Trade children's shoes and clothes. Love delicious food? Sell food. Do you like gardening? Sell seeds, seedlings, vegetables and fruits. The main thing is that you enjoy the process. In addition, there is a small plus: you can always use the product that was not sold on time.

Now regarding the markups. There is a simple rule here: the greater the turnover, the lower the margin, and vice versa. Money must work, be constantly in circulation. Only on cheap small things you can throw 200-300%. In general, before all over the world, on average, traded for 10% profit. And it was considered the norm. Now everything has changed. The margin percentage has become much higher. That is why when you buy two products, you will be offered the third one for free. It is easy to calculate how much the seller is making.

Do not sell goods that are already inundated on the market. Firstly, they will be bought up badly, and secondly, you can have a serious conversation with your competitor neighbors. Since we are talking about them, it must be honestly noted that no one is waiting for newcomers with open arms on the market. All spheres have already been divided there, so the “place under the sun” will have to be conquered. It is important to find good suppliers in order to purchase goods at a low price. How more difference in the "wholesale/retail" price, the more opportunities to reduce the price if the goods suddenly do not sell. It is necessary to take into account such a factor as seasonality. Some goods are better taken in the summer, others are more actively sold out in the winter. Plan your assortment to make a profit at any time of the year.

Some Helpful Tips

One of the main figures in the market is the administrator. It can influence different events. He wants, and your point will be in the most passable place, and if he doesn’t like it, you will trade in the backyards. Therefore, you need to be friends with the administrator. This person will help "destroy" difficult situations. He can also create them for you if you do not find a common language. If you have already decided which market you will trade in, do your research. Walk around the market, see where people are mostly crowded, whether there are empty seats. Talk to merchants about topics that are important to you, but do not admit that you are going to trade here.

At first, stand behind the counter yourself. So you get to know the market better from the inside, see what the daily revenue will be. In the future, if things go smoothly, you will not be able to do without a seller. But never trust them. This is such a people that they will gladly cheat not only buyers, but also you for the company. Therefore, occasionally it is necessary to arrange a check for them, sending reliable people under the guise of buyers. It can be your relatives, friends, acquaintances. Let them see if the seller overcharges in your absence, putting the difference in his pocket, does not shortchange buyers. Otherwise, the seller needs to be changed. Do not be afraid to experiment, offer new products. Prepare for the holidays in advance and thoroughly. With a successful scenario on such a day, you can make a monthly income.

Organizational moments

So, you have thought everything over and are ready to trade in the market. It's time to meet the administrator. Introduce yourself with a smile and ask if there is a free seat. In case of a positive answer, find out the cost of rent, inspect the place. By this moment you should already know its approximate cross-country ability, it was not in vain that you went to reconnaissance. If the conditions suit you, you can draw up a contract. Do not immediately count on the "bread" place. Life in the market goes on as usual, someone comes, someone leaves. Over time it will be possible to improve your conditions. The main thing is to try not to quarrel with anyone.

The second stage will be a trip to tax office to get a work permit. There you will be advised what documents you need to provide in order to become individual entrepreneur. While the permit is being issued, you can start selecting an assortment of goods so as not to sit idle. Think about the appearance of your trading place. Even if it is small, but tastefully decorated, buyers will immediately appreciate it, because most of them are constantly on the market, so they will immediately notice a new point. When the permit is ready, show the administrator all the documents, pay the rent and get ready for the working day. Don't forget to give a bonus to the very first buyer. He, like the first love, is remembered for a lifetime.

When you have a seller, set him a fixed salary in a small amount, and make the bulk of his earnings dependent on revenue. This will be a great incentive for your assistant. The seller must be well versed in your product to help the buyer with professional advice, be polite and courteous. Your profit will depend on many factors, and all of them need to be taken into account. Experts say that if the outlet in the market is organized correctly, initial investment it pays for itself in a year. So, everything is in your power. Good luck and prosperity!

Mikhail Vorontsov

Probably, everyone at least once (and most likely even more often) thought about opening their own business. To begin with, a small selling point is enough, and then, as they say, time will tell. As a rule, not many go beyond these reflections. But for those who want more, we decided to talk about the most affordable option - an island in a shopping or business center. The area of the island is usually 5-10 square meters, and not necessarily a larger island will be more expensive, a lot depends on the location and the lease term. The island itself as a place of sale on the territory of a shopping center (TC) or a business center (BC) is one of the best options for starting your own business, which is why it is so popular. Walking through the shopping center, you may not see some branded store, but it is impossible not to notice the island, because it stands in your way.

And yet, in order not to lose sales data, keep track of the most popular positions, protect yourself from theft and quickly conduct inventories, we recommend installing an automation system at the very beginning. For example, Poster can take 15 days to understand how such accounting systems work and what they are for. And now more about the islands themselves.

What do they sell on the islands?

Islets can be divided into two types: located in the business center and the shopping center. The types of services and products that you will offer depend in one way or another on the type of center. Below we will describe in more detail what business centers and shopping centers are, their classes and types.

Which business is better suited if you are considering a BC option:

Coffee shop, bakery and patisserie

Printing services, fast printing photo and press sales

Sale of batteries, small household goods

Tobacco kiosk, accessories for hookahs and liquids for electronic cigarettes

For shopping center the list is much longer. Try to focus on the sale of goods that are not in the hypermarket inside the shopping center or the range of which is very narrow there:

Fresh (freshly squeezed juices)

Decorative or craft sweets: chocolate, cakes, sweets, etc.

Coffee to go

Wallets, belts, bags and hats

Accessories for smartphones and tablets

Perfumery

Fan merchandise (football, hockey, etc.)

Watches, knives, flashlights

Jewelry and bijouterie

Postcards, gifts, gift wrapping

Print on t-shirts, mugs and instant photo prints

Souvenirs (if the shopping center is near the station or in the tourist area)

Pet supplies (not every shopping center has a full-fledged pet store, but even if there is one, then remember that you need to buy bulk food or a treat for your pet, a person may already be at the exit when he sees your island)

Tobacco, cigarettes and everything for hookah

Electronic cigarettes and accessories

A separate point is cosmetology services:

Express manicure

Massage chairs

Express haircut

Eyebrow and eyelash extensions

But for such islands there will be few basic showcases, you will need separate mirrors, lighting, armchairs, which means you need more initial investment. But a big plus will be the accompanying sale of cosmetics, which will significantly increase revenue.

Buying a finished island

It can be either a full business or a lease assignment. A good option to start, but in any case, you will either overpay for a working point (compared to opening from scratch), or buy cheaper, but this point may go bankrupt already with you. Also, unpleasant situations can arise when you are assigned to rent a point. For example, you want to open a takeaway coffee point in the lobby of a business center, where there is already a coffee shop that gives you its accumulated audience. It looks tempting, but in reality it may turn out that they give you their place, and literally a week later they open a new island next to you, and this audience returns to them. To avoid this, write everything in the purchase agreement and in the terms of the lease, if possible.

franchise island

A good option for retail or catering outlets. Requires a little more initial investment, but you get:

well-known brand, recognition;

reliable supplier;

ready business plan;

help in starting a business.

You can read more about opening a franchise business using the example of a cafe in our separate one.

What are business centers?

This information will come in handy when you look at rental ads or when working with real estate agencies. All business centers are divided into three classes: A, B and C. Not so long ago, types B + and C + began to appear in the descriptions, when landlords want to emphasize the improved characteristics of their center. There is also a category D, common only in small towns(population around 100,000 people). Such business centers offer potential tenants only "walls": no infrastructure, major repairs are needed, the famous corridor-office layout, which is extremely inconvenient for many tenants.

Most often, there is simply nowhere to place an island as a point of sale, although the audience of such centers is quite suitable for a certain type of business. For example, you can sell newspapers, small household goods, batteries and similar goods there.

What is the difference between classes of business centers?

1. Class A business centers:

usually located in the central part of the city;

have convenient access, secure parking (one parking space per 100 square meters of office area) and separate underground parking;

there must be a public transport stop nearby;

repair according to international standards;

centralized air conditioning and ventilation system;

reliable round-the-clock security;

designed for the top companies of the city or country.

2. Class B business centers:

most often located around the city center near metro stations;

availability of open guarded parking;

high-quality interior decoration;

good repair;

communications in full;

individual air conditioning;

designed for medium and small businesses.

3. Class C business centers:

located in residential areas or far from the main highways of the city;

finishing is a cosmetic repair performed by the owner of the building or the tenants themselves;

disparate communications;

unguarded parking;

low cost of rent, as a rule, are of interest only to small firms.

What are shopping malls?

Shopping centers differ in concept and specialization.

Universal malls. They offer the widest range of goods and services. Ideal for different types of islands, the main thing is to study competitors and traffic in order to correctly calculate the payback and expediency of opening a new point.

Specialized malls. Attract an audience through a wide range of products in a certain category. Such a narrow focus may present some risk. You need to choose the type of business, what to sell or what services to provide, only with a focus on the specialization of the shopping center. Most often, such centers are formed on the basis of chain stores of electronics or building materials - this is a popular phenomenon for cities in regions with a population of 300,000 to 1,000,000 people.

Such shopping centers can be designed for both ordinary buyers (retailers) and professionals, which means that in any case there will be traffic here, which gives additional stability to the business.

fashion centers where clothes, shoes and accessories are sold. Their advantage lies in the fact that they are located in the central part of the city and even small areas provide targeted traffic. AT major centers assortment is important for fashion: the more different boutiques, the more diverse the audience.

TRK(shopping and entertainment complexes) - practically the same as universal shopping centers, only a large lease area falls on places for leisure, entertainment, sports and recreation, including active ones.

How to search for a place?

Here is our short plan steps to rent an island in the mall:

Make a list of the most popular shopping malls (as an option - as traffic decreases in order to start searching in less popular centers at the end). Priority - find a good place in the popular center.

Go around the selected shopping centers, looking for not only free, but also occupied places suitable for your type of business, with good visibility of signs, storefronts and stable traffic. The best seats are near the entrances, but they are usually more expensive.

As you go around, you need to find out the contacts of the administration.

You need to know the cost of rent. Perhaps some owners or managers will want to arrange a personal meeting and call for a conversation in the office. Often such issues are resolved individually, depending on the area of the future island and the lease term.

Decide which point you need: "wet" or "dry" (with or without running water). For example, if you are planning to open a coffee shop, this is very important point. Imported water is expensive and is constantly in short supply. It is needed not only for drinks, but also for washing dishes, appliances and equipment. Any occupied places can really be "killed" by offering a higher rent, the main thing is to understand how profitable it is. Perhaps the lease term under the contract for busy place is already coming to an end, and with the help of a minimal fee increase, you can pick it up.

On average, the minimum rental period in the market is 6 months. Few of the landlords will agree to a shorter period, so it will not work to “try” the business and understand whether it works in this place. Be sure to take this into account when drawing up a business plan.

Is the equipment new or used?

To be honest, it is very difficult to find a fully working and modern version of used equipment for islands on the market. In addition, you will have to reassemble it, and there is no guarantee that it will look as good as you imagined by looking at the photo in the ad. In addition, you need to select showcases for your product group, purchase volume and assortment. For shopping islands, one of the most popular designs is rectangular showcases with high corner elements (cupboards, shelves). If you are still considering buying used items, then choose stalls with large quantity height-adjustable shelves. So it will be much easier for you to adapt the showcases to the desired product.

Not every ready-made island pavilion will fit the rental conditions in the chosen location. Be sure to select designs for the requirements and general norms of the business center or fuel dispenser.

How much does it cost to open an island in a shopping center

What do you need and what costs await you when opening an island in a shopping center:

Rent an island in the shopping center. The average area of the point is 10 square meters, then the calculation is based on the price per 1 square meter: if for Moscow it is from 6,000 to 10,000 rubles. (Kyiv - from 2000 to 4000 UAH), then in large regional cities these figures will be at least 2-3 times lower.

Staff. The point should work while the shopping center is open, and this is 30 working shifts of 12 hours per month (working hours are from 10:00 to 22:00). You need at least 2 people who will receive from 500 to 1000 rubles. (200-400 UAH) per shift. Then everything is calculated individually.

taxes. For Ukraine, this will be 5% of turnover with a single tax plus monthly ERUs, for Russia - taxes with a payroll, UTII or a percentage of turnover with a simplified system.

Office or warehouse. The goods need to be stored somewhere, because all products will not be sold immediately and together. At first, you will realize that it is selling faster and more, the rest of the product will “freeze”, and overall sales will fall.

This does not mean that you need to leave only the most popular items, you just need to buy more of them and deliver them as needed, and stocks should be stored in a warehouse. The requirements for such premises depend on the type of goods: the same room is not suitable for chocolate and jewelry. In addition, when suppliers bring goods, they need to be credited, priced, price tags attached, delivery arranged, etc.

A small warehouse or just an office (which is much more common) within walking distance from the point of sale is ideal. You can, of course, do everything at home, but this is rather a temporary solution.

Accounting system. It is needed to arrange deliveries, add new items, compile reports for the tax office, maintain checkout shifts, take inventory, print fiscal receipts, etc. It is best to consider inexpensive ones so that you can at any time see how sales are going at your point and control the entire workflow.

bookkeeping. Perhaps the best option is to outsource it: find the right person through colleagues, acquaintances or trust the agency. For small turnovers of small businesses, this will be enough, and you do not have to delve into and waste your time. When starting a project, expect about 5,000 rubles. or 2500 UAH per month.

Don't be afraid to start your own business. Alternatively, think about and take a closer look at what you miss in the mall where you spend the most time. Perhaps your first business is just around the corner.

What point can be opened in the shopping center. Is it profitable to open a point on the market and how to do it

Step 2: Store Name

Step 3: Business Plan

Mandatory points of a business plan

Step 4: Finding a room

Step 5: Arrangement and repair of the premises

Store space requirements

Placement permit and when to get it

Step 6: Business registration

How to open an IP for a store

Documents required for tax

Other documentation

Step 7 : Selecting Suppliers

Step 8: Shop Equipment

Step 9: Recruitment for the store

Step 10: Assortment formation

Step 11: Security

Step 12: Opening the Store

Step 13: Risk Assessment

pros

Minuses

Step 14: Advertising

Which store is better to open

Clothing store

Clothing store opening costs

lingerie store

Grocery store

Children's clothing store

Commission shop

Features of this business

Auto parts store

The secrets of the success of this business

Flower shop

Important nuances to consider

Draft beer shop

Necessary equipment

Hardware store

What documents are needed to open a store

LLC registration

IP registration

Rospotrebnadzor

Which store is profitable to open

Flower shop

Shop products

Household goods

Children's store: toys, clothes, shoes

Furniture store

Hardware store

Auto parts store

The choice of commercial equipment for the store

Choosing a location for opening a store

Choosing a vendor for a store

Recruitment for the store

Store business plan - tasks and goals

Choosing the form of taxation

General system of taxation or OSNO

Simplified system of taxation of the simplified tax system

Single tax on imputed income or UTII

Patent system or PSN

How much does it cost to open a store

Attracting the first customers

Conclusion

What do they sell on the islands?

Buying a finished island

franchise island

What are business centers?

What is the difference between classes of business centers?

What are shopping malls?

Shopping centers differ in concept and specialization.

How to search for a place?

Is the equipment new or used?

How much does it cost to open an island in a shopping center