How to become an authorized auto repair dealer. Business on new cars, or how to open a car dealership

More and more cars appear on the roads every year. The automotive market is growing, new dealerships are opening, car dealerships are being built. It would seem that opening your own car dealership is a winning and profitable business. But one desire will not be enough. To open a successful dealership requires the experience and knowledge of specialists.

So, first you need to draw up a business plan for a car dealership and answer a few basic questions:

1. Dealership of which car factory you want to open.
2. Where will the car dealership be located?
3. You will be in the business of selling new or used cars.
4. How to find competent employees for a car dealership.
5. How to get extra income.

Let's consider these questions in more detail.

How to become a dealer

Dealer is a representative big company in a certain area.

IN major cities usually there are already enough representatives of a particular company, it will often be difficult to compete with salons that have already made a name for themselves.

If you have chosen a car factory that does not have a representative in your area, then you can consider yourself lucky. The manufacturer will be less demanding of you, because you will help him enter the new region. Nevertheless, you will still be considered from all sides on the topic of reliability, professionalism and financial stability.

An example of the main package of documents for a meeting with representatives of the automaker:

If the manufacturing company is satisfied with everything, you will need to conclude two agreements with it: a marketing agreement for a dealership and a commercial agreement for the sale of cars.

It is almost impossible to get an exclusive dealership in any territory. Often, this form of cooperation is unprofitable for car factories with business-class cars, since it does not guarantee an increase in sales.

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Location of the car center

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Choose a region

Large cities such as Moscow and St. Petersburg are oversaturated, and opening a dealership there is a risky undertaking. Example: there are more than 80 Audi dealers in Moscow alone! But to become official dealer in any region it can be a profitable solution, because the solvency of the population in the regions is growing, and they buy new cars regularly.

If you have already decided on the brand that you will represent, you can ask the car factory directly which region is most interesting to them. Some manufacturers regularly publish lists of priority regions where their network is either not developed at all or is underdeveloped.

Example: BMW prioritizes the following regions for opening a dealership:

• Chuvash Republic;
• Belgorod region;
• Kaluga region;
• Vologodskaya Oblast;
• Udmurt region.

Dealers who enter new territories are most often given benefits in the form of an increased percentage of dealer discounts, assistance in advertising promotion and priority vehicle deliveries.

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Choosing a place for a car center

The business plan of a car dealership should include calculations not only for a salon store. You also need to take into account the spare parts warehouse and the repair area. The center, which will provide the buyer with a full range of services, will require a room of about 800 m2.

An example of the distribution of premises for a car center:

Renting a non-residential area of ​​800 m2 in the city center will always be more expensive than on the outskirts. Example: in the center of Moscow today the cost of 1 m2 is about 120-180 thousand rubles, while outside the Moscow Ring Road the cost will be 20-30 thousand rubles. The difference is significant. In addition, if your car center is located on the outskirts, it will be much easier to deliver new cars. Delivery is mainly carried out using car transporters, which do not have to maneuver on narrow roads clogged with city transport in order to get to the city center.

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Sale of used or new cars

The Western market has long gone from private transactions for the purchase and sale of used cars. Arriving at the car dealership, you will see new cars in the window, and a large selection of used cars will be displayed in the fenced area next to the car dealership. At the same time, used cars have a guarantee in the same way, the entire history of repairs and maintenance is preserved.

On the Russian market you can buy a cat in a poke. The secondary market is held by the so-called "outbid" and private traders. Very few car centers accept a used car for sale. IN Lately the Trade-in program began to gain momentum, according to which the old car of the client is offset against the cost of a new car.

The car dealership sets its own rules for accepting and evaluating used cars, most often they focus on the following points:

• year of issue;
• mileage;
• brand popularity;
• technical condition;
• appearance.

An example of a cost calculation scheme: the first year of using a car is minus 20% of the price, each subsequent year is minus 10%.

The sale of used cars purchased under the Trade-in program will be after a full maintenance and necessary repairs.

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Choosing staff

Properly selected staff is 50% of success. Opening a dealership requires an office manager, a sales assistant, a car mechanic and a tinsmith. The main criterion in choosing employees is their professionalism and work experience. Especially when it comes to sales managers who are the face of the car dealership, because sales depend on them.

Sellers Qualities:

• good communication skills;
• ability to listen to the client;
• ability to work with objections;
• ability to identify customer needs;
• patience;
• stress resistance.

Employees for work in the service department are selected according to the following criteria:

• technical education;
• knowledge of the car (knowledge of the specifics and features of your particular brand is welcome);
• work experience;
• no complaints at the previous place of work.

Keep in mind that the main profit of the dealership comes from post-warranty service, so the specialists in it must be competent.

LLC "MMS Rus" - the official importer and exclusive distributor of Mitsubishi cars in Russia is currently planning to expand dealer network within the territory of Russian Federation.

You can fill out the Dealer Candidate Form and provide a kit required documents. The dealer network development team will carefully analyze your application. In case of interest in the implementation of the project in your region, our specialist will contact you to clarify further actions.

Dealer Requirements:

The car showroom of the dealer center must comply with the concept of "Sales, Service, Spare Parts", that is, have a showroom, a service area with a direct acceptance area and a body repair area, and a spare parts warehouse. In exceptional cases, upon written agreement with the Distributor, the service area and the showroom may be located in different buildings, and body repairs may be carried out by a third party.

The area of ​​the showroom of the dealer center must be at least 70 sq.m. per 1 model of the current model range of Mitsubishi Motors in Russia, with a total of at least 300 sq.m. The showroom must display all vehicles supplied by the Distributor.

The dealership showroom should include the following areas:

• Reception area, with an installed reception desk equipped with all necessary means of communication (computer connected to local network and Internet, telephone), chairs for receptionists, a decorative wall “Image Wall” with the Mitsubishi logo, located behind the reception desk, made in accordance with the Brand Book;
• Showroom area with separate areas for off-road vehicles/pickups.
• Service acceptance area, with a customer record monitor on current date, as well as a zone of direct acceptance of cars equipped separately in the locksmith zone;
• Spare parts and accessories sales zone, equipped with cabinets and open showcases for visual demonstration of products to customers;
• Waiting area for customers, equipped with a sofa, a coffee table with constantly updated thematic press, a TV that constantly broadcasts TV programs during the opening hours of the dealership, as well as a channel for viewing the situation in the locksmith repair area and the status of work performed, a cooler, vending machines selling hot and cold drinks and snacks, with sales of new cars by the dealership over 300 cars a year - a cafeteria for customers. Customers waiting for repairs for more than 2 hours should be provided with free hot or cold drinks and snacks. The waiting area must have working free wireless internet;
• Children's play area, including a table and chairs, an easel, a set for drawing, coloring books and other children's literature.
• Clean and well-maintained customer washroom equipped with soap dispenser, electric dryer or paper towels, automatic air freshener, hooks for clothes and bags.

If you are interested in obtaining the status of an official dealer, you need to fill out a dealer candidate form and provide a set of necessary documents. Documents must be sent to in electronic format on e-mail to addresses [email protected], or through a file sharing system on the Internet or on electronic media.

List of cities where the opening of new Mitsubishi Motors dealers is being considered:

The Russian Federation:

• Astrakhan
• Blagoveshchensk
• Bryansk
• Yekaterinburg city
• Irkutsk
• Kazan
• Krasnoyarsk
• Nizhny Novgorod
• Novosibirsk city
• Omsk
• Sochi
• Sterlitamak
• Ulan-Ude
• Yakutsk
• Yamalo-Nenets Autonomous Okrug

After receiving the completed application form and a complete set of necessary documents, we will contact you to discuss the procedure for further interaction.

For all questions please contact:

Maxim Alyoshin - Director of the Department for corporate strategy and after-sales service

Andrey Cheremisin - Dealer Network Development Manager

Lack of knowledge, experience - these are the first difficulties that a beginner overcomes by deciding to open a car dealership. This article will reveal the main tasks and answers to the question "How to open a car dealership."

Looking ahead, we immediately note that the possibility of increasing sales will provide you with parallel trade in car accessories, additional equipment and high quality after-sales service client. And remember that the fast pursuit of high profits is a way to get profit today, but tomorrow or six months from now, your clientele circle will disappear like a soap bubble.

How to open a car dealership from scratch

So, consider the information on how to open a car dealership, what you need to open from scratch.

When opening a car dealership, you need to decide which model or models of car you will trade in, determine which dealer network your “brainchild” will represent. You will definitely need to draw up a business plan for opening a car dealership and gradually implement it into the foundation of your business. At this stage, you should negotiate with the manufacturers of your future auto product, outline the circle of supplier partners, make them believe in the viability of your future car dealership, in order to supply a car under a commodity loan. The terms of such a delivery and contact information about car manufacturers can be collected on the Internet.

How to become a car dealer

If there is no dealer of a certain brand of car in your city yet, good luck has kissed you!

The manufacturer will agree to represent his model range in your car dealership, but still, he will ask if you have experience in the auto trade. As a result of such negotiations, you may be advised where exactly it is better to organize a car dealership territorially, which is already a productive step towards the development of a car business.

Now we need to correct the previously drawn up plan for opening a car dealership, take into account the conditions for the participation of partners in it and provide it in finished form to the manufacturer. It is important to use figures to justify to the manufacturer the achievability of the desired result of the dealership's activities.

Location

Geographically, it is more expedient to organize a car dealership near the highway, with display windows opening onto the roadway. This is an advertising moment that promotes the auto business, given its specifics. It is necessary to rent a building with such accommodation parameters, if it is not possible, it is better to start building a new building for a car dealership.

To attract customers and encourage them to buy will help the arrangement of a car dealership in modern style. Inside, the room must be divided into special zones, equipping a showroom, an office, service center, a spare parts warehouse and leave a prominent place to accommodate a representative of one of the banks. An additional service of your car dealership is the convenience of obtaining an instant loan for the purchase of a car.

Arrangement of the showroom provides for taking into account the requirements of a particular manufacturer, using its symbols trademark, corporate color design and placement of advertising products.

Costs and profits

According to estimates by experts from Svoy Business magazine (SB #11 (40)), the initial investment for opening a car dealership from scratch, according to preliminary calculations, is about $2.65 million.

The figure consists of the cost of building a car dealership, launching it and working capital invested in inventory biweekly turnover. It should be noted that the share of working capital in this figure is only $150-750 thousand.

Percent net profit in the ratio of gross revenue and expenses of a typical car center, is about 2%. Component analysis financial activities car dealership is given in the magazine "Your Business".

• Let's take as a base the annual gross income - 100.00%;
• Expenses for the year also amount to 98.00%.

Including car dealership expenses by cost items:

1) The cost of purchasing cars from an official distributor - 92.00%;

2) The cost of purchasing accessories and spare parts - 2.00%;

3) Salary of working personnel - 0.60%;

4) Costs for technical support activities - 1.00%;

6) Payment of taxes (VAT, income tax, social tax) to the budget - 2.00%.

And 2.00% of net profit remains.

The calculation of the deferred payment provided by the manufacturer should be secured by the presence of own working capital in the amount of at least $200,000.

Staff

The professionalism of the staff working in the car dealership will play a fundamental role in promoting the auto business. Politeness in communicating with customers, the ability to listen to the wishes and requirements, and then not intrusively offer the goods of a car dealership and convince the client that this is exactly what he is looking for, not every manager or administrator of the hall can. Recruitment is difficult and time consuming.

We recommend introducing the position of Director of Human Resources. He will professionally solve the issue of recruiting staff to work in your car dealership, set certain standards for communicating with customers in the car dealership. In the working mode, it will strictly monitor the implementation of the adopted rules.

The success of auto sales will ensure the holding marketing research or ordering such. Studying the aspect of the business environment, the presence of competitors in the auto sales market, will help you in finding potential investors, competent orientation in the economy dictated by the auto sales market. Knowledge of economic and technical trends, as well as the financial analysis, represented by your business, industry, will give a positive result to the sales process of an organized car dealership.

From the first steps taken, one should take care of establishing the company's image, lay the basic principles of the enterprise, train staff, orient them to the ability to find an adequate way out of the current non-standard situation. Prompt response of technical personnel to minor repairs taking place in pre-sales preparation car, also affects the decision of the client to come to your car dealership.

The quality of service guarantees the attraction of customers to your showroom.

car dealership advertisement

The effectiveness of a wide advertising campaign of your enterprise is undeniable.

One of the common options for advertising a car dealership is a note in a free city regional or district newspaper. Publicly available information about the coordinates of the location, an indication of a flexible system of discounts, democratic prices, will attract the attention of a wide audience of potential buyers.

The effectiveness of holding periodic car sales promotions in a car dealership is noted, it is advisable to inform about them by organizing the mailing of booklets, leaflets, offering a free additional service to the purchaser. For example, a free first refueling of a purchased car or an oil change.

The cost of these activities will pay off and bring profit to your business.

Outcome

Drawing a conclusion from the above, we will give you an analogy to the advice of the president of the Inkom-Lada network of car dealerships and technical centers, which was published in the Business Journal. The essence of the advice is as follows: only by adhering to the basic principles of having long-term goals and perseverance in achieving them, it is possible to achieve an increase in profitability in automotive business and open a successful car dealership from scratch.

Prepared on the basis of the material www.openbusiness.ru , author Tatyana Nikitina.

The presence of a large number of motorists in Russia once again proves the huge potential of the market for new and used cars. stable high demand by car gives rise to the idea of ​​​​opening your own car dealership in the minds of some businessmen.

In most cases, the idea hangs in the air due to lack of funds, perseverance and necessary knowledge. Only a few go through a thorny path and create a business that brings a stable profit.

For a business to be successful

• get started with car trading famous brands. You can save on advertising. Toyota - it is also Toyota in Africa;
• choose the first cars from the budget segment. It's easier to find customers and grow working capital. When you are firmly on your feet, you can move on to medium-sized cars. price category or a premium class car;
• provide wide the lineup so that the buyer has a choice;
• it is important to provide the client with as many additional services as possible in one place so that he turns to your salon again and again. Many successful car dealers claim that aftersales revenue often exceeds car sales. Repair shops, a service station, an experienced car tuning specialist, an auto parts store, a car loan service from a bank employee, and having an agent of a reputable insurance company in one place will greatly expand your profit opportunities. A positive reputation for your car dealership will be ensured;
• learn a simple rule that is often violated by short-sighted businessmen - do not skimp on staff. The interest of an employee in improving their skills and decent wages depending on personal contribution will allow you to form a strong team of competent specialists on whom you can rely. Selling cars is a rather complicated project. And amateurism will not work here;
• Only the best specialists should work in your car service. A competent auto electrician Vasya, who is known throughout the city, will line up those who want to get advice from him. We'll have to sweat, looking for such specialists. Offer a decent salary and do not violate your financial obligations, which businessmen often sin. Then the pro will work for you, and a constant flow of customers will be provided.

First steps to open a car dealership

Be patient, because the path from construction to stable operation of the enterprise will be long enough.

Step #1. Decide which cars will be sold in your showroom. There are several directions:

• purchase of a franchise and further arrangement of the premises in accordance with the requirements that are negotiated upon purchase. Great option if you own ready premises or a land plot suitable for a car center. It is important that the car brand is "promoted";
• if you have a prepared premises, you can immediately engage in the sale of both new and used cars;
• you can build and open a car dealership from scratch. First you have to buy land plot or finished premises.

Step #2. Calculate the profitability of your business. You will need a sound business plan.

Serious business means serious expenses. To create and “promote” a car dealership with an area of ​​about 500 sq.m, you will need at least 15 million rubles. Specialist high class will not only develop a business plan for a car dealership, taking into account a specific city, district, level of purchasing power of the population, but also calculate how quickly your project will pay off.

It is important to understand that with a sufficient level of sales and a level of profitability for dealerships at the level of 2-3%, your investment will return no earlier than 5 years. If you expect to make a profit earlier, invest in other areas of activity. Experts believe that the fastest way to pay off the costs is when selling used foreign cars that are accessible to the general population.

Step #3. Analyze the level of sales of various brands of cars in the selected region. Statistics will show whether it is profitable to open another center for the sale of cars of your chosen brand, or the market is already saturated with similar offers.

Step number 4. Learn all the intricacies of running this business, attend trainings and business seminars, take training in special courses. If you are not ready to learn, do something easier.

Where to locate a car dealership

Choosing the right dealership location is important. In large cities, it is better to locate an object in the center, where a wealthy contingent of buyers gathers, offices and various institutions are located. In the province, a car dealership may be located on the outskirts. The main thing is convenient access roads to it and the availability of qualified personnel, in particular, maintenance station masters.

The car dealership can be located in:

• former car park. Get ready to pay for rent every month from $200 to 500 per sq.m;
• a building of suitable size that can be reconstructed. The cost of rebuilding will be about $1 million;
• it is possible to build a center for the sale of cars from scratch, your own. The cost of creating a complex that meets international standards will be at least $3 million.

If you are planning to become a dealer of famous car brands prefer the last option.

car dealership area

To create a full-fledged complex, which will include, in addition to the exhibition hall (300 sq. m), a service center (200 sq. m), an auto parts store (100 sq. m) and office space (100 sq. m), you will need a room with an area of ​​not less than 700 sq. m.

What you need to open a car dealership

Register your business. LLC () is an acceptable option when opening a car dealership.

The next step is to register with tax office. To your enterprise will be applied for trading enterprises.

Please enter the following on your tax return:

• trade in motor vehicles;
• maintenance and repair of motor vehicles;
• trade in auto parts, assemblies and accessories;
• dealer activities.

Register in all mandatory funds:

• pension fund;
• Rospotrebnadzor;
• state fire control.

Next steps

1. Open an account with a reliable bank.
2. Buy a cash register and register it with the tax office.
3. To obtain a certificate, contact the Consumer Market Authority. Your dealer company will be entered in a special register.
4. If you plan to open a car service in a complex with a car dealership, you should contact Rostest and get certificates for additional types of work. Some of them (body repair, for example) may require a certain distance from residential facilities.

Car Suppliers

Choose reliable suppliers and well-known car brands. Analyze which brands are missing in your region, and which ones it is fed up with.

Before opening a car dealership, find out the solvency of the population. If there are few wealthy clients in the region, work with cars that cost no more than 20-25 thousand dollars. Perhaps you should open a used car dealership.

Be sure to purchase several cars for a test drive in your showroom.

Find out the conditions for the delivery of cars. You can buy cars in the country of origin. In this case, all the problems associated with the delivery from the factory gate to the doors of the showroom fall on the shoulders of the dealer.

The second option is to buy cars from Russian official importers. Many foreign companies that produce high-quality products, give priority to centralized supplies. Customs clearance and transporting a car to Russia is a headache for an importer.

The costs in both cases are almost the same, but for beginners, the second option is more acceptable.

How to become a car dealer

Your steps:

• you have already decided on the brand of car. Submit an inquiry official representative this company in the Russian Federation. Representative websites can be found on the Internet;
• prepare a business plan for opening a car dealership;
• fill in the questionnaires sent by the representative, familiarize the supplier with your business plan;
• The next step is to talk to the manager. Your task is to convince him that it is you who can ensure a high level of car sales and mutually beneficial cooperation;
• if a personal meeting goes well, you will be offered cooperation;
• followed by the signing of an agreement of intent. It will spell out all the nuances: the timing of construction, the procedure and terms for the purchase of equipment and vehicles, sales plans, types of promotions.
• After approvals, a dealer contract is concluded, which is the basis for cooperation between companies.

Important: at the first request of the buyer, you are required to present certificates for the car and this contract.

Business promotion

An important detail is the name of the autocomplex. It should be catchy, memorable, be sure to contain the name of the brand (if it is not a multi-brand car dealership).

Car dealership survival threshold

In order for a car dealership to function normally and gradually become profitable, sales volumes of cars of the middle price category should be at least 60–70 units per year. A sufficient level of sales of premium cars is slightly lower.

How many cars do you need to keep in stock?

The brand you choose is paramount. If the model range is wide enough, then you will have to keep more machines in stock. The owners of car dealerships believe that at any time there should be a volume of cars in the warehouse that is 2 times higher than the planned implementation.

If you have sold one machine from a line, you should be able to immediately replace it with another so that this model is not missing from the showroom.

Auto prices and margins

Each manufacturer sets prices for its car dealers, which they must adhere to. In Russia, the size of the margin that contributes to the development of the enterprise ranges from 8 to 15%.

The dealer has the right to establish discounts, conduct promotions to reduce prices in order to attract new customers. Naturally, within its margin.

Return on investment

IN Western countries a profit of 2 to 3% of turnover is considered good. Return on investment ranges from 12 to 20%. In Russia, you can count on a larger percentage of profits. It is important to choose the right strategy and create all conditions for effective sales. Competent management, Additional services in your car dealership and the presence of specialists "from God" in your car service will increase profits.

Remember that it is not enough to know how to open a car dealership. It is important to go through all the stages without losing enthusiasm and constantly improve the level of knowledge on organizing a car business in the salon. It is important for the manager to understand all the intricacies of selling a car. Only then will his enterprise work successfully and eventually become profitable.

Who is a dealer. Why becoming a dealer is great start for start-up entrepreneurs. Is it possible to become a dealer without investment. Where to look for employers.

Dealer is a natural or legal person carrying out retail goods purchased in bulk from a manufacturer or distributor. Selling a finished product is the most common business in the world. He demands small investments, as a rule, pay off in a short time. Many successful businessmen today with large capitals began by representing the interests of another large company. Therefore, aspiring entrepreneurs are wondering what needs to be done to become a dealer.

What to do to become a dealer

It's not that hard to get started. If you decide to try yourself in this area, answer the questions:

• What product will you be selling?
• Where will you get this product?
• What trading method will you use to sell the product ( a store market, pavilion, warehouse, online store)?
• How much money are you willing and able to invest?
• Who will you be selling my product to?
• What form of cooperation with a manufacturer or supplier are you interested in?

After you have roughly decided on the product, the form of cooperation with the employing company and the method of implementation, you can start looking for a company that suits your wishes.

Finding an employer

Companies are interested in selling their goods through dealers, as this takes less money and resources than creating their own retail network. There are many proposals for cooperation, so in most cases there are no problems with finding and choosing a company-employer. It is more difficult to convince company representatives that it is you who will sell their goods. Often a company producing a product has a list of ready-made requirements for its dealer. They include experience successful implementation various goods in retail chains. However, if you are convincing at the interview and show yourself as an adequate partner, then, quite possibly, your candidacy will suit the manufacturer.

Moreover, not all companies choose their dealers. Many manufacturers sell a trial batch of goods to everyone, and the better the dealer sells units of goods, the more discounts and bonuses he receives.

Registering activities

In order to carry out trading activity must be registered with the tax authorities. Most start-up entrepreneurs register as individual entrepreneurs, as it is easier. However, it should be remembered that both the registration of an individual entrepreneur and the registration of a legal entity have their advantages and disadvantages. To summarize, then individual(IP) is personally liable for its debt obligations with personal property, and also cannot share a share in the business with its partner. TO legal entity many more requirements (for example, having authorized capital, a complex system for withdrawing profits, etc.), but at the same time they are taken more seriously and cooperate more willingly. In addition, when creating a legal entity, you can divide the shares of the business between partners.

If you want to be a dealer, the business registration form must be discussed with the partner. But in most cases, you will be enough to issue an IP.

Dealer certificate - a document that confirms your right to sell products of a certain manufacturer, and also serves as a quality guarantee from the supplier company for the end user

We are looking for customers for the sale of goods

The most important part of any business is the customers. Therefore, finding and attracting buyers should be given a lot of attention. If you are selling goods from a well-known manufacturer, then for successful sales it is important to choose a good location for the store or properly set up SEO when it comes to online sales. If the product is not so famous, then it is worth investing in its promotion. Therefore, immediately ask yourself the question: can I convince the buyer that he needs the product? How will I do it?

Many successful small reselling businesses started with the fact that the entrepreneur had customers. My friend has her own orthopedic pillow store. She started her business not by searching for suppliers, not by registering an individual entrepreneur, and not by opening a store. She did joint purchase for my big family wholesale price from a warehouse, but in the end, due to the move, she was forced to sell pillows. The price in the advertisement for the sale of a friend wrote not wholesale, but retail. The pillows sold surprisingly quickly, and she was glad that she got rid of them so easily and even at a profit. As a result, they began to recommend her to friends as a person from whom you can buy high-quality pillows, calls and messages rained down on her. After that, she decided to buy another batch of pillows for sale, and about six months later she opened her own retail warehouse store.

Warehouse store is a fairly common business format for novice dealers.

How much money to invest

Dealers, especially beginners, often wonder how much to invest in a business and what exactly to invest in, as well as whether it is possible to become a dealer without investment.

In any case, you will have to invest. But the amount of investment will depend on your ability to negotiate with the supplier and the conditions on which you cooperate. By saving on some points, you can minimize investments, respectively, reducing risks.

To understand what you can save on, consider where the dealer invests:

• for the purchase of goods (direct payment for the goods);
• storage and transportation of goods (warehouse rental, trading floor, payment for cooperation with a transport company);
• advertising and sales costs.

If you are good at negotiating, it makes sense to save on the first point by agreeing with the supplier to purchase goods for sale. That is, first you sell the product, and only then pay for it. But this option has its own risks, and is also less profitable, since the price for goods for sale is usually higher.

Large suppliers often help their dealers in market promotion, advertising and marketing, providing their own experience, but the dealer usually takes care of organizing promotions

If you want to try yourself as a dealer, but invest own funds not yet ready, you can try a “demo version” of this activity by working as a regional employee (for example, sales representative) of the company whose products you are interested in promoting. So you will gain the experience necessary to start and, if it is successful, you will earn money without your own investments. But the income with this method of earning will be significantly lower, as well as the risks.

Where can a dealer look for employers?

Nowadays, it is very easy to find a supplier or employer. There are many resources on the Internet for finding partners. The most famous of them are:

1. "Producers of Russia" - everything on this site Russian manufacturers can leave an application to search for their dealer, and dealers can find an application and contact the supplier. All products are conveniently divided into categories, which greatly facilitates the search for the necessary and interesting.
2. "Suppliers.ru" - this resource was created to ensure communication between suppliers and buyers. Here you can also easily find the product and supplier you need. Moreover, it can be both a manufacturer and a distributor (a person who buys goods in bulk from a manufacturer and sells them in smaller batches to dealers).
3. "I am a dealer" is not only an extensive catalog of dealer offers, but also informational assistance to novice dealers, here you can read actual news in the world of business, as well as find a lot of useful information.

Using these and other resources, study the market offers and choose the partners you are interested in.

How to become a successful dealer

To become a successful dealer, you need to constantly develop yourself and your business. This is an increase in client flow, and an improvement in business design, and pumping personal qualities and search for more qualified personnel.

Sell ​​your in-demand product

In order to successfully sell a product, it needs to be in demand. If you try to sell sleds in Thailand, then most likely, no matter how talented a seller you are, you are unlikely to succeed in this enterprise. The time when you could sell anything is long gone. People are wary of new offers and products, as well as intrusive advertising.

Form your client base and constantly expand it

A dense flow of customers ensures good profits and the success of the dealership. Therefore, it is important to form and maintain a customer base. For this you need:

1. Analyze the market. Where do your clients spend their time? What are they buying? What need will your product satisfy?
2. Gather customer contacts. To offer a product to a buyer, it is important to know how to contact him. There are different ways to collect contact information about your potential client. It's like online databases that are collected by parsing (if the sale is carried out in in social networks), as well as offline databases for working in telephone mode. If you plan to sell goods through a store, you can issue accumulative cards to customers with their contact details, so that later they can inform you about discounts and bonuses.

Value loyal customers

It is important to recognize regular customers by sight, provide them with bonuses and create loyalty programs. If customers see your good attitude towards them and a unique approach, they will return to you again and again, and also recommend to their friends, which will ensure constant sales and even expand the base due to positive reviews.

Create a positive image

To sell your product or someone else's product well, it is important to make a positive impression on people. This is a disposing appearance, and a manner of communication, and the ability to negotiate, respectfully treating the interlocutor and showing moderate perseverance in presenting their ideas. It is important to be able to convey information not only verbally, but also non-verbally. Gestures, voice, manner of communication, look can also affect the impression of you and, accordingly, the decision to cooperate. Therefore, you need to create an image of a successful and knowledgeable person who can be trusted.