Making an advertising sheet. Flyers are a good way to attract customers

Leaflets - inexpensive, popular and efficient view advertising for any business. They can also be used as announcements in the event of a lost pet, as a mailing list, or as invitations to an event. The first leaflets appeared in the 18th century. At the beginning of the 20th century, they were mainly used for military-political agitation. Underground organizations dropped leaflets from the rooftops of high buildings near crowded places. The wind picked up the paper sheets and carried them around the city blocks. English word flayer translates as "flying". The advent of airplanes allowed companies to distribute their flyers over vast areas. During the war, propaganda leaflets were scattered over enemy territories. They are currently used for advertising campaigns. An elongated version of a leaflet is called a flyer. A large number of flyers are thrown away immediately upon receipt. There can be many reasons, but most often it is unfortunate.

How to make a flyer

Creating a good flyer is not as easy as it seems. A designer needs to take into account hundreds of nuances when creating flyer templates: format, type, target audience, and others. To understand all the subtleties you need a lot of experience.

Fundamental rules

How to make a flyer? At the beginning of the work, it is necessary to determine the target audience of the flyer. It depends on the style of the advertisement. After that, you need to decide how exactly the flyer will be made. Large companies hire professional designers. The layout of the leaflet can be made independently using special programs or online services on a computer. Another way is to draw the template by hand and reproduce it using a conventional photocopier. The leaflet should attract attention. Its design must match general style business. Often, simple flyers with headlines highlighted in bright colors work more efficiently than design flyers.

Picture

How to make a flyer? For leaflet templates, you need to choose a bright, memorable picture or photo. It is better to highlight the picture with a frame and add an arrow that points to the image. If a person is hooked by the picture, he will definitely come up and read the text of the leaflet. Do not use more than two images for one flyer.

header

Catchy title also plays important role. It should encourage the potential customer to take action. For this, verbs in the imperative mood are used. A vague message will kill all interest in the flyer. The headline is large and in bold so that it is visible from a distance of 3 m. Capital letters and unique curly fonts can be used. The heading is placed in the center of the leaflet or evenly distributed across the width of the page. It must fit on one line.

Main text

How to make a flyer? The content of the flyer should answer just three simple questions. What? Where? When? Other information is redundant. Every student knows how to make a leaflet in Word. Complex text won't work properly. It is better to use short informative sentences. To be excluded from the text professional terms, words with double meanings, negations and the expression "If you ...". For body text, it is better to use a font that is different from the heading font. You can add subheadings that reveal the meaning of the advertising message.

Structured text will make your flyer layout more attractive. Lists should consist of 5-7 items. They need to be highlighted with large dots or checkmarks. Don't use too many formats. One or two accents in the text are enough. The text should cling to the client on an emotional level. It is worth addressing the client directly, using the word "you". It's important to convey necessary information in seconds. It is better to indicate at the bottom of the flyer the phone number and the site where you can get detailed information. You can make a tear-off version of the leaflet. In its lower part, contact information copied several times is placed. The flyer also contains and highlights information about the benefits that it gives to its owner. This could be free admission to an event or a discount on a product or service. You can also include customer testimonials and testimonials on the flyer.

Colour

How to make a flyer? The next factor to pay attention to is the color of the leaflet. Do not use monophonic, irritable and acid colors for flyers. The dark background also does not grab the reader's attention. Black and white flyers are the least effective. You can leave blank spaces for headings and fill them with colored markers. For text, it is better to use a color that matches the color of the image. The main thing is that it is easy to read. To do this, the text is highlighted with a black outline.

Dimensions

The size of the leaflet will depend on the capabilities of the selected equipment. A standard flyer is a sheet of A4 or A5 paper. You can divide the standard sheet into several parts. For distribution use flyers of a smaller size. If flyers are placed on bulletin boards, it is better to use thick paper and waterproof paint for them. The finished flyer needs to be printed and hung on the wall. It should attract attention from a distance of 3 m. You can print a small batch of flyers, distribute it to friends and ask for their opinion on it. Thus, several variants of leaflets are tested and the best one is chosen. After checking the text of the leaflet is corrected. Grammar and spelling are checked again. Printed flyers are posted on bulletin boards, poles, bus stops and other crowded places. At the same time, restrictions on the placement of information for urban areas must be observed.

It is important who and how will distribute flyers. Promoters need to be dressed in branded T-shirts of the store. It is worth instructing the staff, explaining to whom it is better to distribute flyers. Flyers can be placed under car wipers, attached to a sales receipt. The most common mistakes: inconvenient leaflet size and too small font; excess information; lack of headline and call to action; illiterate presentation; lack of contact information.

Flyers are an inexpensive and quite effective form of advertising. As a rule, in addition to informing, they play the role of invitations. Of the shortcomings, it can only be noted that most flyers are thrown away almost immediately after receipt. There may be several reasons: the promoter does not work well, the place for distribution is incorrectly chosen, or the information occasion is uninteresting. But, more often than not, it's a boring design.

This is what ordinary flyers look like. They immediately want to throw out.

Making a good flyer is not easy. Only at first glance it seems: "Fi, some kind of leaflet." In fact, there are hundreds of nuances that a designer needs to consider in order to get a good result: this is both the format and the type (campaigning, informing, inviting), and the target audience of the flyer. Even the time of year matters! Deep understanding of subtleties can only be acquired with experience. We will list the basic rules that apply to all types of flyers. Despite the fact that this general leadership, it will help you find the right way and make a working design.

1. Target audience

Before you start working on the design, be sure to determine the target audience. The style and presentation of the advertising message will depend on this.

2. Cool picture

The flyer needs to grab attention, so choose a cool photo or illustration. Given that this is still a cheap type of advertising, various printing delights (cutting, UV varnish, etc.) will not be available to you. Therefore, try to make a design that will be spectacular in itself.

3. Catchy headline

This item, like the next one, refers more to a copywriter, but this knowledge will not interfere with a designer either. Formulate the main message and make it the title of the flyer. An indistinct headline will kill all interest in the leaflet and speed up its entry into the trash.

4. What? Where? When?

This simple formula determines the content of the text in the flyer. It is enough to briefly and tasty answer these three questions. The rest of the information will be redundant and will only make the leaflet heavier. It is better to indicate a contact phone number or a site / group where you can get comprehensive information on the topic.

5. Discount, gift, bonus

Since the flyer often acts as an invitation card, try to indicate the benefit that it gives to its owner. It should be something that will make you put the flyer in your pocket, and then come to the event. For example, free admission or a cocktail, or maybe a discount on services. Be sure to highlight this information.

6. Cool Flyer Examples

This selection of creative flyers will help you find an idea and get inspired. Remember, nothing is impossible. Good luck!

Bringing information to people different ways. Someone creates one-page sites, someone distributes business cards, and some choose flyers.

The latter option is used more often in real life, but as practice shows, if the leaflet is really interesting, people are interested in the offer.

How to create a flyer? This does not require a great mind, but some subtleties need to be known. This promotional material is even used for, but in general, it is more suitable for various events (parties, exhibitions, competitions, draws). Using the Internet, designing a flyer is easy.

How to create a flyer layout?

The first step is to decide what format of flyer you need. There are 2 main formats, these are image and information flyers. In the first case, the emphasis is on design and creativity. In the second form of the main leaflet is the text component.

In any case, the text of the flyer will have to be written, and when developing it, you need to take into account several rules:

one thing is described (product, service, etc.);
the target audience is necessarily determined for the correct presentation of information;
use ;
format the text so that it attracts attention;
use interesting fonts;
there must be a call to action;
it is desirable to tell about some discount or promotion;
use .

In general, it is necessary to develop a high-quality advertising text. If you doubt your abilities, place an order for, professional copywriters earn through this exchange.

You can create a flyer online for free

There are many flyer design templates on the web. It is important to choose the design for the theme of your proposal. Consider how the flyer will be distributed e-mail or hand out on the streets.

The best option is to create a flyer in Photoshop. On the site you will find a huge amount of source material. They are added here by professionals, and they are available for free download.

It is recommended to use editors vector graphics, some knowledge is definitely required here:

Many resources have been developed where you can create promotional materials in a couple of simple steps. To show how they work, we've used the very best .

No registration is required, and the interface of the constructor is convenient and simple:

The side menu contains text fields, they can be removed or added. Above the layout being created, there are a few more buttons for adding pictures, changing the font, and so on. In a couple of minutes, we sketched out a simple leaflet text.

Now you need to scroll the page and click the "Next Step" button:

The payment page for printing flyers opens, but this does not interest us. We simply click on the image with the right mouse button and save the image. Now we can use it to send out online or print flyers to hand out on the street.

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How to write a promotional post without it looking like an ad

Instruction

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Instruction

The flyer must be easy to understand. Consider structure. Even in a small text, you should not refuse traditional design"introduction - main body - conclusion". Focus on the main idea. State it clearly and supplement it with a few supporting arguments and facts. Write a short text that will take a person less than a minute to read.

The text of the leaflet must be unambiguous. Don't make contradictory statements. Avoid hints, understatement, dots. Leaflet appeal should not cause bewilderment in a person. Avoid specific terms and jargon. The former make the text heavier, the latter can cause the reader to disparage your message.

When giving arguments, do not overload the text with facts. abundance additional information distracts from the main idea. If you need to provide numerical data, present them in the form of graphs and diagrams. Place only one photo on the flyer good quality illustrating text.

The design of each leaflet should attract the attention of potential readers. Highlight the most important thought (phrase) of the text in a special way: large or unusual font, bright color, noticeable location on the sheet. Use colored paper or full color printing.

The information leaflet must be accurate. If it is not possible to order it from a printing house, print it on a printer. But even if you write by hand, use quality A4 paper. When filling both sides of the sheet with text, take high-density paper: the font should not show through with reverse side.

There are several ways to distribute a leaflet: stick it on bulletin boards, distribute it to passers-by on the street, put it in mailboxes, leave it on park benches or on supermarket shelves.

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how to make flyers

Instruction

A special offer is placed in a slightly smaller font. It consists, for example, in the low price or high quality of the offered product or service. This sentence is read next after the key phrase and helps to interest the person.

The size of the leaflet depends on its purpose. To distribute leaflets, you need to choose a smaller size, for example, in the form of a calendar or business card. It should fit in a handbag or pocket. The maximum leaflet size should be A4 (landscape sheet size). This size is more appropriate for sticking, rather than distribution.

In order for the leaflets not to be thrown away after reading, you need to make it valuable for a potential consumer. For example, it can be made in the form of a discount coupon, an invitation to a promotion, or a calendar. You can also place a subway map or a list of useful ones on the leaflet.

Sources:

flyer design

Flyers are an effective marketing tool. They are cheap to make. At the same time, with the help of distribution by mailboxes or distribution by promoters, it is possible to cover a sufficient percentage of the desired audience. The main thing is to make flyers eye-catching.

Instruction

Choose a good quality photo that matches the theme of the flyer. Ask the printer in advance what size they should be. Find as many beautiful images as you can so you can arrange them in different ways.

In the design program, combine text, photo and slogan. Lay out all the components on a colored substrate. Try several options. Ask your manager to approve the layout. Correct it according to technical requirements printing houses.

Burn the layout to disk, remembering to attach separate text files and images. Check if the folder opens from disk. Send it to the printer. Be sure to wait for a test copy of the flyer to print. Check if it looks the way you wanted. Only after that, launch the entire circulation.

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Helpful advice

One of the inexpensive and very effective ways to promote a product or service. It performs both an advertising and informational function for the consumer. And if there is a need to promote a business in such a simple way, then in this case you can visit the offices of various agencies specializing in advertising printing and view samples of flyers that they provide in order to familiarize themselves with their products.

What should a flyer contain?

Its main goal is to promote business. However, it is worth noting that the first thing to do here is to think very carefully about what exactly you are going to advertise. It should be said that the most bright examples flyers are those that represent both an individual and an entire organization. Everything is clear and understandable here. The card indicates a specific person or an entire organization that sells a certain type of goods or provides some specific services.

Samples of flyers that employees distribute on the streets or in mailboxes are a completely different matter. Sometimes it seems that firms or private entrepreneurs are ready to sell you almost everything they can. At the same time, there is no specifics indicating that by purchasing the offered product from them, the potential client receives any kind of benefit.

First steps towards success

After you decide on the choice of an advertising and printing agency and your subject, you can safely begin to develop templates for flyers. Here the employees of the organization will provide qualified advice and will always help:

Develop an original design. In many ways, success depends on it.
Compose a text that will later be printed on a leaflet. However, in order for this item to be correctly executed, it is necessary to determine the target audience of advertising products.
Choose the right format for the future flyer.
Decide on the text font.

Choice of typography

Not all agencies provide replication services printed matter. For this reason, before submitting flyer templates to test print, you need to visit the printing house and get acquainted with the material from which printing products can be made. It is also necessary to pay attention to the quality and method of printing, the possibility of color reproduction and other technical issues. This is due to the need to eliminate the possibility that test samples of flyers may differ significantly from the layout. If this still happens, it means that you will have to redo everything anew. And this, as you understand, will take a lot of time and, possibly, require additional financial costs.

Summing up

They should have a format convenient for the potential consumer and contain information about a particular product or service.
It should contain a call to cooperate with you. This may be expressed in any specific discounts, contact details that may contribute to this.
Nothing extra. Everything should look casual.
Advertising products should be designed for a certain circle of consumers who can really benefit from your services or goods.
The text should contain a certain specific proposal addressed to a potential consumer.
Try not to save on the design and material from which advertising printing will be made.