How to calculate the cost of a handmade candy bouquet. Flower shop - business plan for opening What is included here

You probably wondered why a wedding bouquet costs more than a simple bouquet?

Preparing for a wedding, many will choose between quality and suitable cost. A competent florist will be happy to explain why the bouquet of your dreams will be worth the price quoted. If you don't understand why a wedding bouquet costs an order of magnitude more than gift bouquets, feel free to ask the florist about it. Perhaps, in your opinion, a gift bouquet is no different from a bride's wedding bouquet, but there are differences and there are a lot of them.

The first difference is that a wedding bouquet of rare and not boring varieties of plants will always win.When else, if not at a wedding, can you indulge yourself and choose the most beautiful flowers for your bridal bouquet? And if you need to save money, ask your florist to replace expensive flowers in your bouquet with more budget ones.
The second difference is the shape of the wedding bouquet.Now dense asymmetrical bouquets are extremely fashionable. Try to count how many flowers are used in a regular bouquet and a wedding bouquet using this technique? In a seemingly small wedding bouquet, many more flowers are used than in a regular gift bouquet.
The third difference is the quality of the flower material.An amateur cannot determine how many days ago a flower was cut and runs the risk of getting a bouquet that will crumble even at the beginning of registration. There will be no time to replace a crumbling and fading bouquet at your wedding. This is a reason to use the services of only proven florists. We try to use flowers only from the best wholesale bases. In St. Petersburg we have our own favorite place, where you can order high-quality flowers of the rarest varieties and the necessary shades.
The fourth difference is the design of the bouquet.Would you like your wedding bouquet to be truly special? The handle of the bouquet can be decorated according to your desire. Exquisite fabrics, ribbons, lace are the most classic materials. You can also embroider the handle of the bouquet with pearls, decorate it with a pendant or a brooch that will always remind you of your wedding day.
The cost of a flower is never the same.Do you want to know what affects the cost?

The first and most important isplant variety and its availability in this moment . Most cut flowers around the world are auctioned in Holland, where real bids are placed on each lot. Rare flowers and shades are expensive.

Further, the price will depend on flower freshness . Modern breeding has ensured that our favorite plants can stand in a bouquet from 2 to 3 weeks, and some types of plants can stand even longer. The more time has passed since the moment of cutting, the cheaper you can buy cut flowers at auction.

You must have noticed thatThe cost of a flower depends on the length of the stem.. Florists do not cut the stem to specifically reduce the cost of the flower. Flowers with different stem lengths are ordered at auction. Some plants are only available on short stems, others can be over a meter and a half tall.

Another important point affecting the cost of a flower — delivery method.Flowers can be delivered dry and on water. Delivery by water guarantees the freshness of your plants, but this is quite an expensive pleasure.

And now I will tell you what the cost of our bouquet is made up of using this peach bouquet as an example.

The main flower in this bouquet is the Vuvuzela rose.Ten flowers of this variety costs from 1200 to 2000 rubles. The price depends on the day the flower was cut. In the bouquet we used 7 roses.

Maintain an orange hue in a bouquet of ranunculus— the cost of ten of these plants is from 600 to 2000 rubles. The price strongly depends on the season and size. 3 flowers added to the bouquet.

Softens the orange in a carnation bouquet with a spicy pink undertone. The cost of 20 plants is from 1000 rubles. The bouquet used 7 flowers.

Next, we added various shades of white to the bouquet: white spray carnation (500 rubles for 20 pieces, we added 2 flowers to the bouquet), white spray roses (from 800 rubles for 10 pieces, 3 branches were used in the bouquet), several large white and peach roses (from 600 rubles for 10 pieces, 5 pieces were used in the bouquet).

To make the bouquet light and “airy”, we added ozothamnus (from 160 rubles), trachelium (from 160 rubles) and brunia (from 500 rubles), eucalyptus (from 180 rubles), echiveria (120 rubles).

We carefully decorate each bouquet. Here we decorated the handle of the bouquet with lace and a peach-colored satin ribbon.

To create this bouquet we needed 50 flowers total cost 3110 rub. Let's add here our knowledge in floristry, numerous courses and seminars, as well as experience. At the moment, on the site its cost is 6700 rubles.
Now you know how the cost of flowers and services is calculated, and you can make the right choice for a decor and floristry studio.

"The soldier who does not dream of becoming a general is bad." This winged aphorism of A. Suvorov is the best suited to the needlework world. There are no bad soldiers among us! We are all always striving for the best.
And then a day comes when this or that hand-made product is asked to be sold or made to order. And here, many invariably "attacks" panic))). And most often it is not what and how to be done that torments, but a more prosaic question: "How to determine the cost?"
There are many economists among the masters of the Fashion Hobby Club, so instead of panicking, we just sit down and count)).
In the blog, we have already shown an example of calculating the cost of a handmade postcard, and today I would like to offer an example of calculating the cost of a bouquet of sweets.

1. Detailed calculation.

• Candy Eclair milk . The price of 1 kg is 187 rubles. There are an average of 24 candies in 100 grams. The cost of 1 candy is 18.7 rubles: 24 pieces = 0.78 rubles. In a bouquet 63 pcs x 0.78 rubles = RUB 49.14
• Sweets with coffee filling . The price of 1 kg is 270 rubles. In 100 grams, an average of 8 pieces. The cost of one candy is 27.0 rubles. : 8 pcs = 3.38 rub. In a bouquet 39 pieces x 3.38 rubles. = RUB 131.82
• Can of coffee Black card Gold Arabica - 220 rub .
• Wicker basket - 360 rub .
• Corrugated paper. I count blue and brown together. Spent 2 m x 20 rubles. = 40 rub.
• Floral film . Used with blue and white pattern. It took 4 m x 15 rubles for the pounds. = 60 rub.
• Tapeplant . Almost a whole skein of brown and a little white has been used up. I think for 1 piece x 90 rubles. = 90 rub.
• Base . In this basket I used mounting foam. The large bottle was enough for 2 baskets. 1/2 piece x 220 rub. = 110 rub.
• glue sticks . Consumed 4 pcs. x 12 rub. = 48 rub .
• birch skewers . Packing 100 pcs. purchased for 60 rubles. The cost of one stick is 60 rubles. : 100 pieces. = 0.60 rub. Used 46 pcs. x 0.60 rub. = $27.60 .

Plus not included:

• toothpicks
• Staples
• use of scissors, stapler, glue gun

Plus the work of the master. Here already individually. On the one hand, when composing compositions from fresh flowers, phytodesigners take from 20% of the cost of the "material" used. But we have each flower is made by hand! And I sat over this basket for two evenings. Less than 400 rubles. I don't rate my work.

The total cost of a basket with a bouquet of sweets is 1600 rubles.

2. Enlarged method.

• 1 sprig of sweets - 15 rubles,
• 1 flower of a simple form (rose bud, crocus, bell) - 20 rubles.
• 1 flower of a magnificent / complex shape (rose, poppy, narcissus, chamomile, peony, iris) - 30 rubles.

• rose buds 39 pcs. x 20 rub. = 780 rub.
• twigs 7 pcs. x 15 rub. = 105 rub.
• Coffee 220 rub.
• Bouquet base. Bouquet in a basket - 360 rubles. plus the base itself - I estimate about 100 rubles. for such a volume. Total 460 rub.
• plus for assembly (the so-called "unaccounted for") and the decor of the bouquet. Usually I add, depending on the size of the bouquet, from 100 rubles. Here the basket is large, but there is no additional decor in the form of butterflies, dragonflies, etc. I will add 100 rub.

The amount of initial investment is 513 000 rubles.

The break-even point is reached at fifth month of work.

The payback period is 18 months.

Average monthly profit of the 1st year of project implementation 41 790 rub.

2. Description of the business, product or service

Flower shop - profitable business, which will allow minimum investment make a significant profit, because not a single holiday or celebration is complete without a bouquet.

Color range:

• carnation, bush carnation (at least 3 shades);
• chrysanthemums (3-4 shades);
• roses (from 10 to 15 different shades);
• spray roses (about 5 shades);
• gerbera (3-5 shades);
• tulips;
• peonies.

In addition to the usual Russian territory flowers should be offered and exotic, brought from tropical countries:

• orchids;
• strelitzia;
• freesia;
• anemones;
• ranunculus;
• irises;
• anthuriums.

Rare types of flowers, unlike those that are bought every day and in large quantities must be submitted in multiple copies. For buyers, special brochures can be printed, in which there will be a story not only about this type of plant, but also how to care for it, conditions of detention, etc.

Range of offered goods:

• cut flowers;
• A flower arrangement made by a florist using packaging materials that play important role in the flower business, because it depends on them beautiful decoration bouquets;
• Souvenirs.

Characteristics of packaging materials:

• gift wrapping for flowers and flower arrangements;
• handbags from various materials;
• wrapping paper for every taste;
• boxes for packaging flower arrangements;
• baskets for bouquets;
• ribbons, floral bows, rhinestones.

To increase the profits of your business, you can provide the following types services:

• services for the design of premises for celebrations;
• conducting master classes in floristry.

3. Description of the market

Today, the market for flower shops is quite high competition. There are low entry barriers and good prospects development. Thus, in order to take your place in this niche, you need to make the most of your opportunities and find new and original ways of development. At the moment, online flower shops are of particular relevance. This is due to the fact that people are increasingly using the Internet to make purchases, including flowers and bouquets. Today, flower shops sell not only flowers, but also baskets with sweets, wines, gifts, decorated with flowers. These gifts are especially relevant in the pre-holiday time. In general, the period from late December to mid-March can be called the peak due to the large number of holidays during this period of time. Many flower sellers make more profit in these 3.5 months than in the rest of the year. Activity also occurs in May and September.

There are specific dates for the peak sales of flowers:

• September 1;
• The 14th of February;
• March 7 - 9;
• May 25th.

The target audience

Flowers are actively bought and presented by the widest strata of citizens. Core target audience- working youth aged 18-35 years. This group of buyers can be considered the main one in terms of generating store revenue: they give flowers to each other, to their parents, grandparents, pay for the purchase of flowers for children during the holidays.

People buy flowers for various purposes:

• The desire to congratulate someone on a solemn event;
• Desire to show attention to the opposite sex;
• Buy a means of decorating the interior of both a private home and public places.

4. Sales and Marketing

5. Production plan

The main goal of the project is to open a flower shop and maximize its profits.

Overview of the real estate market for the selection of the optimal premises.

Store requirements:

A separate stationary pavilion with an area of ​​20–40 m2 or a room of the same area on the ground floor of an office building or residential building;

Windows and the entrance should open to the first line or be in sight from it;

It is desirable that the building is located near the roadway and next to a public transport stop;

The possibility of placing a sign;

The presence of running water and a bathroom.

Registration of a legal entity.

Opening your own flower shop Special attention should be given to organizational and legal issues. It is very important to have all the necessary information and work according to the law in order to avoid various fines.

1. Legal form - individual entrepreneur or LLC.
2. It is more profitable for an entrepreneur to choose the simplified tax system "Income minus expenses" 15%.
3. It is obligatory to have a “Program of sanitary and production control”. It is carried out once - after approval by Rospotrebnadzor.
4. It is obligatory to have contracts for deratization, disinfestation and disinfection.
5. Ventilation and air conditioning systems must also be serviced, their disinfection is mandatory.
6. A contract for the removal and disposal of solid waste is required.
7. There are also requirements for the internal documentation of the store. So, the organization must:
   • register of overdue products;
   • register of disinfectants;
   • product range list.
8. All products will require SES hygiene permits or appropriate quality certificates.
9. Worth checking out Customs Code and resolutions of the Rosselkhoznadzor that apply to plants.
10. Please note that you do not need to obtain a license to sell flowers, but you will have to obtain a permit to sell flowers.
11. If you accept payments from customers by bank cards, then you need to open a current account.

6. Organizational structure

Staffing schedule:

• director - 1,
• seller/florist - 2,
• courier - 1.

The total number of staff is 4 people.

Requirements for all candidates:

• active life position;
• high communication skills;
• goodwill;
• honesty;
• discipline;
• responsibility.

Requirements for a florist:

• good taste;
• the ability to interest the buyer;
• experience in similar positions;

7. Financial plan

The sales plan for the project is forecasted taking into account seasonality this business. A gradual increase in sales volumes is predicted in the first 3 months of the project implementation. Despite the seasonality of this business, the sales structure is diversified in such a way that the store constantly makes a profit.

Thus, the considered base scenario is realistic, and the project has a reserve for increasing sales volumes in case of successful entry into the market.

Thus, 15% of purchased flowers remain unsold and are written off as losses. The markup for flowers is 200%, the markup for souvenirs is 100%. The cost of packaging is 5% of the sale of the bouquet.

Taking into account the purchase of goods, raw materials and materials, the average monthly cost is 384,500 rubles.

The financial result for the first year of operation is presented in the table. Medium net profit for the first year of operation is 121,000 rubles.

Tulips, chrysanthemums, anemones, ranunculus, eucalyptus and 200 more names of flowers fall into bouquets by March 8 from domestic state farms and garden centers, as well as from the Netherlands, Ecuador, Kenya and Colombia. The mark-up on flowers begins already at the stage of the Dutch flower auction and continues at all stages of resale. The Village is already how much a bouquet of flowers costs. This time we decided to figure out what the extra charge is for roses, peonies, tulips and what determines the final cost of bouquets.

Cost (average)

tulips

Roses

40–120 rubles

peonies

250 rubles

Ranunculus

80–150 rubles

Mimosa

600 rubles

Bouquet mark-up - 100–150%

Where do flowers come from to Moscow?

Katerina Golovkova

"Buy your wife flowers"

Flowers are grown by producers all over the world, they are brought to Moscow by wholesale suppliers, buying either directly from the manufacturer (less often), or at an auction in the Netherlands (more often), where the producers exhibit them. Since this is an auction and demand generates a higher price, this also changes the price of the wholesale supplier. It all depends on how much he bought these flowers for and how much it cost him to bring the flowers here.

Transportation also greatly affects the final cost. The same flowers, such as peonies, can be brought in different ways: dry, that is, without water, or on water, that is, in tanks of water, they can be delivered by car or by plane. Obviously, water transport will cost more, as will air transport. Therefore, the same peonies in one week can cost conditionally 100 rubles from suppliers, and 300 rubles in another.

The rise in prices starts with the producers, continues at the auction (because demand increases), and then goes down the chain from wholesalers. On average, the mark-up of each participant is about 30%.

What does the price depend on

In our workshop, we provide a comprehensive service rather than just selling flowers and bouquets. It includes everything: service, a rare assortment, the creation of really interesting bouquets, related printing and packaging.

The margin for most colors is quite standard and is about 100-150%. It includes the marriage of an incoming flower, and write-off, and processing, and storage, and maintaining freshness. We have high quality requirements and therefore a fairly high percentage of write-offs: we do not sell flowers that will die in a vase the next day.

The cheapest flowers in the salon are the cheapest flowers in the purchase. Most often, the more expensive the flower, the more interesting and unique it is. And this is natural, because it is much more difficult to grow and bring such flowers. But there are exceptions: there are amazing flowers at low prices. For example, carnations - now there are amazing varieties, while they cost from 100 to 150 rubles.

Yuri Dudarenko

Moscow Flower School

A bouquet is a rather complex product and in some ways can be compared with a dish in a restaurant: it also has many ingredients (an average of 10–12 varieties of flowers and herbs plus packaging), and these ingredients are perishable.

An extra charge is made for each ingredient from the composition separately. The more expensive it is in the purchase, the lower the markup will be. Therefore, it is difficult to deduce a single percentage here. The easiest way to calculate the cost is on monobouquets, which have now become popular. Take a bouquet of 25 tulips. The selling price of popular studios for such a bouquet is an average of 2.5 thousand rubles. The cost of the tulips themselves (taking into account the write-off, because not all flowers survive to the bouquet) will be 40% of the selling price, expendable materials(packaging, ribbons, postcard) - another 3% of the sale price, the florist's salary and fixed costs studios - 8%. It turns out that the costs amount to almost 51% of the cost of the bouquet.

By the way, it is very easy to save on flowers now. More and more young studios are opening in Moscow, many work only via the Internet and thus reduce their costs. To promote themselves, they often arrange sales, discounts, and even raffle bouquets for free.

By March 8, both suppliers and - mirror - florists increase prices by an average of 20-25%. But now there is a growing trend to pre-order flowers for the holiday, so customers can avoid price increases by taking care of the flowers in advance.

Who raises prices by March 8

Maria Kuznetsova

The cost of a bouquet consists of the cost of flowers, ribbons and packaging. We do not have a separate line "florist's work". The margin for flowers is exactly 100%. We multiply the purchase price of flowers by two, add the cost of ribbons (50-100 rubles) and packaging (150-200 rubles) - and we get the final cost of the bouquet. In fact, this cost includes salaries, consumables and other components. We collect bouquets from 3 thousand rubles, respectively, their cost is about 1,400 rubles.

Purchasing prices for flowers are unstable. One and the same flower can come for 150 rubles, or maybe 180 rubles per stem. Accordingly, the price in our workshop can vary from 300 to 360 rubles. Now the most expensive popular flowers are lilacs and peonies. Wholesale price per stem is about 250 rubles.

Before March 8, we do not raise prices on purpose, we no longer make an extra charge. But wholesalers raise prices (probably also not of their own free will). If before the holiday we bought tulips for 30 rubles, and on March 8 they brought them to us for 60 rubles, then we will sell them at a price twice as high. In this matter, we are very dependent on suppliers.

How sellers set prices

Lena Romanova

Prices for bouquets depend on where they are sold - online or offline. Online orders often do not require renting a separate room, salaries for employees, because they can be carried out by one florist at home. Small sellers have a minimum markup of 100%. If a bouquet costs 5 thousand rubles, then there will be 2.5 thousand flowers in it. The remaining 2.5 thousand covers the cost of gasoline, consumables (basket, packaging, ribbons, floral foam, cut flower food, etc.). After that, there is a net profit, which the florist takes for himself.

In stores, everything is arranged differently. There, an extra charge is made for each stem - an average of 100–130%. For expensive garden roses, the markup will be lower (because few people will buy one rose for 300 rubles), and for chrysanthemums or tulips - higher. The margin includes the cost of rent, payment of utility bills, salaries to employees, transportation.

Now a true cost business model has appeared in Moscow, it is very close to me. The price of a bouquet with this approach is formed from two components: a fixed payment for the work of a florist (a thousand rubles) and the cost of flowers (at the request of the client, this can be 500, and a thousand and 5 thousand rubles). In this way, you can save money and avoid the standard markup.

How much do flowers cost

You need to understand that flowers were and remain an element of luxury. And they can't be cheap. The most expensive flowers to buy are the so-called exotic, brought from afar or grown in special conditions. This is, for example, a garden peony rose. Flowers also increase in value greatly when they are sold out of season. These are lilies of the valley, lilacs or peonies in winter.

For a full-fledged bouquet, you need about seven varieties of flowers. These are not only large roses, but also small flowers for a change and greenery. Considering that one stem usually does not cost less than 60 rubles in a purchase, the bouquets turn out to be quite expensive.

Tulips are sold in packs of 50. They cost from 20 to 45 rubles, depending on the variety and manufacturer. These are some of the cheapest flowers on par with carnations, hyacinths and irises. The cost of roses starts from 40 rubles for a flower from domestic state farms to 200 rubles for complexly bred foreign varieties. The cost depends on the size (length of the stem) and the color of the bud. Now popular ranunculus cost from 80 to 150 rubles. Greenery for bouquets is also quite expensive. A bunch of eucalyptus can cost 150-450 rubles, and it will be enough for one or two bouquets. A huge bunch of yellow, like a chicken, mimosa costs 600 rubles. It can be divided into five full bouquets.

By March 8, the excitement increases. It starts at the stage of the auction, when the demand for flowers rises. Everyone from a rose producer in Ecuador to a seller in any flower shop earns on this hype.

How much does a floral arrangement for a wedding cost? Let's discuss the cost and the nuances of which it consists.

It's no secret that the cost consists of the price of material (flowers), labor, delivery, installation / dismantling on site. But why do different florists have their own price policy? Because floral design is a service, and craftsmen set the cost for work depending on their own value in the market.

Today we will talk about pricing with florist Galina Guseva. And we will get the clarifications that brides need so much for budget planning.

What makes up the cost

On average, a flower costs from 100 rubles. (rose) up to 400 rub. and covers an area of ​​10 cm. up to 25cm. (hydrangea). Plus consumables (oasis, pallets, fasteners), decor (vases, candlesticks, fabric, arch).

That is, the design of the wedding with flowers and medium greenery price category, without fabric decor and arches will cost 30,000-40,000 rubles.

What is included here:

– bridal bouquet – 5000 rubles;

– composition for the presidium up to 60 cm. length - 7000-8000 rubles;

- 3-4 tables of guests with small compositions of 25-30 cm in diameter - 2500-3000 rubles;

– seating for guests 2000-3000 rub. (print, flowers, easel).

Separately, the rental or purchase of vases, delivery - in Moscow or outside the Moscow Ring Road, installation and dismantling are considered. There may be a large expense item here, because. the flower arch is mounted from 3 hours. As a rule, you assemble all the flowers on the arch on the spot, plus fabric, glass beads. But the prices for flower arches start from 25000r.
Small decor: candles, candelabra, feathers can be rented from a florist or a third-party service. However, be sure to check with your florist to follow a unified wedding concept.

In fact, wedding decoration is a set of options. Bouquet, presidium, guest tables, seating, arch. It is advisable for brides to calculate the budget and distribute it among the desired options.

About the cost of flowers

Usually a bouquet and composition for the presidium are considered mandatory, with these elements most of the photos, other options - if possible.
It is also not economically profitable to make a wedding in flowers on the eve of March 4-8, September 28-1, February 13-14.

But on the days following these dates, it is possible to get some flowers at a discount, but only those that will be on free sale, that is, “what remains”. It’s not worth counting on a 50% discount, and the flowers may not be very good quality. If you are considering current trend– – the cost will need to be reviewed.

Nuances

As for the fabric design, try to opt for a restaurant with beautiful chairs, then you will not have to cover them with covers, this trend is already outdated. And guests can take the compositions from the tables home or receive them as a prize for competitions.

As a rule, guests give a lot of bouquets, and sometimes they are not the best combination 🙂 Brides can gently hint to guests that they can order flowers from the florist who arranges the wedding. In this case, guests receive good discount for bouquets and free shipping. In addition, bouquets designed in the same style, from those flowers that the bride loves, are not ashamed to be placed at the presidium or sofa, where you can make an impromptu photo zone out of them.