The best franchise options. The most interesting franchises with minimal investment

A businessman who does not have a lot of investment capital can open a franchise business by looking for an option with minimum investment. Many successful companies offer mutually beneficial cooperation, requiring low costs, with an acceptable cost of a lump-sum contribution. Ideas for choosing franchises that practice minimal investment:

• inexpensive cafes, street fast foods, coffee houses - located near business centers, educational institutions, they offer fast and inexpensive food;
• legal services are in demand due to the low legal literacy of the Russian population, minimal investment with high profitability, no costs for products, warehouse rental;
• advertising services - low cost for the same reasons, profitable even with a small investment;
• creation, website promotion, development mobile applications- at the lowest price, you can buy an application constructor from the franchisor, with the help of which the franchisee creates programs for customers;
• beauty and health - haircut, manicure, teeth whitening, fitness clubs, pharmacies;
• car service - the demand for services is regular, many franchisors offer profitable cooperation;
• business to business ISO certification(quality control), temporary worker services, manufacturing plastic cards, stamps, seals, Express delivery– services are in demand, investments in franchising are minimal.

Profitability, success of cooperation under the franchising scheme does not always depend on the cost of expenses. It is more important to optimally allocate costs, determine priorities, analyze the market of a particular region of Russia.

The franchise of a company offering a product (service) in demand will pay off quickly and will be profitable regardless of the size of the investment.

Each market area offers profitable franchising that requires a minimum start-up capital. It remains only to assess the financial risks, pitfalls, take into account the specifics of the region where it is planned to do business. If the franchise price is too low, it is possible that the franchise agreement prescribes unreasonably high royalties, advertising, marketing payments - you need to carefully study financial conditions cooperation with the franchisor. The profitability of a business also strongly depends on the size of the trade margin, commodity turnover.

Franchise of fishnets and fish shops

An assessment is being made of the income/expenditure of the population in the region of Russia where it is planned to buy a franchise. A similar operating business is analyzed. It will not be superfluous to consult experts who will help you choose the direction of franchising in accordance with the real economic situation. A comprehensive assessment of opportunities will help you win on a low cost franchise.

You should compare the cost of investing in franchising and the amount of start-up capital for self-opening using the example of a similar business.

For example, 75,000 rubles will have to be spent on opening your own online store. If the franchise is networked trading platform costs 60,000 rubles, requires royalty payments of up to 10% - such franchising is unprofitable for a junior partner.

In any case, the franchisee will promote the goods in the selected region of Russia on their own, and it will not be difficult to find contacts for wholesale suppliers of products.

But still, statistics show that it is more reliable to cooperate under the franchising scheme in Russia. More than 80% of projects have been successfully running for years, while independent business risky, often falling apart after a year and a half of existence.
Benefits of franchising with minimal investment.

View from the outside

"Companies launch franchises for small towns"

Nina Semina, founder of the franchise catalog franshiza.ru

“In 2017, low-cost franchises (up to 700 thousand rubles of expenses for starting a business) were popular, as well as franchises in the field of medical and laboratory diagnostics, children's education, beauty and Catering. Demand for apparel and footwear retail franchises has declined and demand for color cosmetics franchises has risen: in early 2017, we saw growth in demand for Flormar, NYX Professional Makeup and Russian brand Mixit. The trend is also the segment of franchising, built on the sale of food, drinks, household goods for low prices("Galamart", fix price, Home Market).

More and more operating franchisors are launching as a separate franchise format for small towns. Previously, everyone wanted to develop networks in millionaires, but there is already strong competition in most markets. In small towns, the competition is not so high, but they need special offers with a minimum investment. On the other hand, many Russian successful franchisors are beginning to enter the international market - to the countries of the post-Soviet space, to Europe and China. This is mainly typical for the catering segment (Chocolate Girl, Gelateria Plombir, Dodo Pizza, etc.). ,>

Among the new areas of franchising in 2017 are EMS fitness, Mind games, virtual reality, aggregators (for example, Fasten taxi aggregator). An interesting trend is the development of multi-franchising, when people purchase several different franchises at once.

According to forecasts for 2018, we expect the emergence of franchises in the field of services and goods for animals (Medvet animal clinics have already appeared), interesting regional concepts for fast food franchises, the development of the “with a twist” restaurant segment, the beauty and health segment, IT franchises, as well as franchises targeted at the younger generation.

"The typical franchise buyer is the middle manager"

Philip Gureev, co-owner of the consulting company Deloshop

“We are seeing a slight increase in demand for franchises in the range of 5-10% per year. At the same time, many new franchise players are emerging. Many of them quickly cease their activities. As a rule, these are small companies from the regions that have opened two or three points in their own country and now expect to conquer the whole of Russia with their concept. Basically, these are services and catering with starting investments from 1-2 million rubles. However, if the business went well in one city, this does not mean at all that it will be successful in federal level. In general, there are many more new concepts and ideas on the market than franchise buyers.

As usual, children's centers, football schools, medical laboratories, etc. are in demand. The network is successfully developing (No. 20. - RBC) from Metro Cash & Carry - many owners of unnamed convenience stores prefer to work under the wing of a large chain.

A typical franchise buyer in 2017 is a middle manager who has up to 5 million rubles. As a rule, he views the franchise as a way to get passive income. Deposit rates have fallen, real estate is not getting more expensive, so they want to start some kind of business. At the same time, his wives, relatives, and hired managers are often trusted, which, of course, is a mistake. The less the owner is involved in the franchise business, the greater his chances of losing money. Sometimes it's easier to buy already ready business“It will cost more than a franchise, but there are fewer risks.”

To create a franchise business means to enter the market under someone else's brand name, which the consumer already knows. The main advantage of franchising is that you get a “ready-made business” and avoid many of the risks associated with starting a business from scratch.

Another obvious plus is that, despite economic crisis, the scope of franchising in Russia is growing. In 2016 on Russian market There are about 1,400 franchises in operation, up 10% from last year, according to CEO magazine.

What is the best franchise to buy?

To date, the most profitable franchises are in the areas of catering and retail.

The most famous franchising chains in catering are Baskin Robins, Dodo Pizza, Subway and Stardogs. The payback of such a business varies from 9 months to 1.5 years.

The world's largest chain of eateries, Subway, has opened 644 companies in 141 cities in Russia. The franchise is growing rapidly, as it requires a minimum of resources to open one Subway point: there is no hot shop in the eateries, so they launch them economically and quickly.

Clothing, footwear and perfume stores, on the contrary, are less profitable. Given the crisis and the need for large investments, the demand for opening such a business has fallen. However, things are going well in narrower market segments - for example, fixed price stores or express pharmacies.

The fastest growing franchise in the retail sector in 2016 was Fix stores Price - it has 2050 enterprises in 723 cities of Russia (however, if we talk specifically about franchising enterprises, then Fix-Price has only 250 of them). The reason for the popularity of the franchise lies in its low cost: 300 thousand rubles. Another advantage is the narrow niche that the company has occupied: in the field of selling goods at a fixed price. fix price Price is a monopoly in Russia.

What assistance can a partner expect from a franchisor?

Assistance from the franchisor can be expressed in consultations, staff training, equipment supply, advertising support - the list can be much longer, depending on the business area and the parameters of a particular transaction. For example, in retail As a rule, the founder helps the franchisee with the selection of a retail outlet, equipment, and staff training.

Thus, the 33 Penguins ice cream store chain helps franchisees to choose the location of the outlet, gives recommendations on window dressing and equipment selection for outlets helps train staff. The company also helps to determine the profitability of the business.

If we talk about the field of public catering, then the help of the founder can go beyond the simple selection of premises. For example, the Dodo Pizza chain of pizzerias opened an entire school for franchisees and developed its own software Dodo Is, which allowed to optimize the work of 93 partners in 71 cities of Russia.

What do the numbers say?

Despite the attractiveness of some offers on the franchise market, it is important to understand that where you pay little, you earn as much. For example, opening a branch of the popular Shokoladnitsa coffee shop costs 12.5 million rubles with an annual income of 6.5 million rubles: this means that the cafe will pay off only after 2-3 years.

There are franchises that require less money for entry, and the profit in the first year of operation covers the initial expenses. On paper, the benefit in numbers looks tempting, but it is far from always embodied in reality.

The starting cost of a franchise, in addition to primary costs such as renting a retail space and hiring employees, includes a lump-sum fee - a one-time payment that the founder charges the franchisee for using the trademark. In the table below, you can look at the ratio of initial expenses and revenues of popular franchises on the market.

A low entry fee due to the crisis is offered by many clothing and footwear retailers, for example, InCity, Sela, Finn Flare. The entry threshold has been lowered as the popularity of such franchises has fallen: people have begun to spend less money on new things. Before acquiring such a franchise in a crisis, it is better to calculate all the risks.

So is it worth it to start a franchise business?

Experts and entrepreneurs interviewed " CEO', they think so. In 2014 they even turned on franchising in the top twenty promising business areas in Russia for the next 3-5 years.

However, do not think that a franchise business is easy money. Although the franchisor helps, the success of the project is 99% dependent on the conscientious work of the partner. It will take, in my experience, an average of two to four years to break even, and no one guarantees you success.

The good news is that after working on a franchise, new entrepreneurs usually learn the basics of the business and open their own business after a while. If you have such ambitions, the franchise business will be a great school.

1. Calculate in advance how much you are willing to invest in the business, not counting the lump-sum fee;
2. Research the company that sells the franchise (small initial investment and high income should make you doubt);
3. Decide on the niche in which you want to buy a franchise. You should have at least a minimal idea about this business;
4. Discuss in advance what the company will provide you: what support will be provided, for which you will be asked for an additional fee (sometimes this is not written in the contract);
5. A brand is not always the key to success, discuss with a partner what you will get in addition to the brand (technology, profitable terms with contractors, equipment);
6. If you buy a code, make sure it's patented;
7. Carefully study the contract: especially sections with obligations and penalties;
8. Before paying, be sure to ask for a project launch plan and those responsible for each stage. You must have a clear understanding of how you will launch the project after paying the franchise;
9. If you are buying a foreign franchise, find out who will be localizing the project.

When planning to purchase a franchise, an entrepreneur evaluates the necessary initial costs. You need to understand that before reaching the break-even point, the business will require monthly investments. Therefore, the cost of the franchise must be assessed in the complex.

First, a lump sum. This is the money that the franchisor will have to pay for the right to obtain a franchise at the conclusion of the contract. Then royalties - an analogue of rent, in this case per brand, which are paid monthly.

In addition, you will need to spend money on opening and running a business. What will require investment? Rental of industrial and retail space, offices. Possible purchase of equipment. Employee salaries. Advertising, transport and other overhead costs.

As a rule, when offering a franchise, the brand owner evaluates the financial component in terms of current costs in the form of two amounts - the minimum and the maximum.

Getting acquainted with the terms of the franchise, the applicant receives reliable information about what budget the purchase of a brand and business model will require, and can objectively assess their capabilities.

So, when considering the price of a franchise, you need to take into account:

• lump sum;
• monthly royalties;
• investments in starting and running the business until it starts to make a profit;
• some franchises are issued with the need to pay monthly advertising fees.

Are there low cost franchises for small businesses?

There are hundreds of franchises on the Russian market. These are both foreign and domestic brands.

There are franchises with no lump-sum fee, such as the Sabellino store. You can find a franchise offer with no royalty, for example, the sale of Button Blue children's clothing, there are even options without a lump-sum fee and royalties - multivarka.pro.

But such tempting conditions do not mean at all that you can open a business using these franchises without investment at all. The cost of the franchise is estimated in the complex. And a free offer can be more expensive than one that has both a lump-sum fee and royalties.

But very inexpensive franchises do exist! In the catalog of current franchises, you can find options with very little investment. And among them there are those that are available to almost everyone.

You need to understand that a business that can be opened under such a franchise will not be super profitable. But it is quite possible to gain experience in starting a business, get acquainted with a successful development model and make good money.

A selection of franchises with minimal investment

small selection low cost franchises for small businesses in various fields.

Cookie & coffee

Inexpensive catering franchise - cookie & coffee.

Lump sum - 0 rub,

Royalties - according to a special scheme (there are 3 options for entering the business)

To run a business, you will need a minimum area, from 2 to 20 m2, with electricity supplied. Staff from 1 person. It is best to start this business in a crowded and passable place. There is experience of successful development in small towns.

The format of the institution may vary from the counter to educational institution to the cafe. Starting with small investments, you can become the owner of a network of profitable coffee houses.

infolife

Infolife - earnings on testing the abilities of children and adults by fingerprints (website).

Royalties - from 25 rubles per researched person,

Investments - from 35,000 rubles.

Infolife offers ample opportunities to develop its brand. Depending on the availability of funds, the franchise buyer can equip stationary point sales in a large shopping center or organize their work directly in schools and other children's institutions. The franchise seller claims a payback period of 1 month.

Infolife Franchise Video:

This interesting topic for young and ambitious start-up entrepreneurs.

The undoubted advantages are the lack of competition, low cost, lack of mandatory conditions according to the actual location of points of sale.

Aquapoint

Aquapoint is a franchise in the field of sales and installation of heating systems.

Lump sum - 0 rub,

Royalty - 0 rub.

You can work both in a rented office and in home office mode. The company will undertake the drafting of the project for your customer. The advantage of this franchise is high marginality and the ability to develop business in related areas.

The sun

One of the cheapest today is the franchise of the Sun online store.

Lump sum - 0 rub,

Royalty - 0 rub,

Investment - 10 euros.

The business is based on the dropshipping model. A great opportunity to try your hand at the Internet business with virtually no investment.

Robin the Hood

Robin Hood, a consumer protection franchise, will also require minimal costs.

Lump sum - 0 rub,

Royalty - 20%,

Investments in the creation of a reception (office).

Business area - legal services. It has been on the market since 2010, more than 30 representative offices have been opened. Franchise payback from 2 months.

Requirements - for successful management businesses will need to open an office of about 15-25 m2, located in a convenient location for clients. The number of employees is from 1 to 5. It is possible to attract law students to work.

Success Examples

Completely unnecessary for successful business start by buying an expensive and popular franchise. The main thing is to evaluate your strengths, tune in to hard work and follow the recommendations of the brand owner.

Little-known at that time, the Fornetti franchise - stalls where buns are baked, became the basis of the well-being of Anna and Leonid. The couple chose the direction of business for a long time and was inclined to buy one of the fast food brands. But small initial investment with a well-thought-out business model, they allowed the couple to become successful businessmen.

Examples of successful business development under the Orange Elephant brand are widely known. bright islands in shopping malls have already arisen in many cities, and everywhere these points bring profit.

Choose a franchise according to your financial capabilities and to your liking, and everything will definitely work out.

Video about the Orange Elephant franchise: