We open a store of entrance and interior doors. Entering a business: how to open a door store Trade in interior doors

* Calculations use average data for Russia

270000 ₽

Starting investments

270000 ₽

100 000 - 150 000 ₽

Net profit

5-7 months

Payback period

Door store is profitable business in demand at any time. In this article, we will look at how to succeed in competitive market and earn from 100 thousand rubles monthly with minimal investment.

IN last years The construction market in Russia is developing: a lot of building and repair. The demand for building and finishing materials is at a high level. As a result, the number of outlets selling goods for construction and repair. One of these areas is the sale of doors.

The business of selling doors has good prospects. Doors are always needed: both when buying a new home, and when repairing. Doors are needed by everyone: in addition to residential buildings, doors are installed in commercial and government institutions.

Interior and entrance doors- a direct part of any interior. Therefore, people choose doors responsibly, considering options and visiting different outlets. A large number of competitors does not prevent new stores from opening. Each has different suppliers and assortment, its own the target audience and price segment.

Opening your own door store is a profitable business that brings a steady income with little investment. The high level of competition in the field will not become an obstacle for a novice entrepreneur. The main thing is to skillfully manage the invested funds and competently form an assortment.

What you need to open a door store

For successful start the following questions need to be addressed:

analyze the market and decide on the assortment that will be presented in the store;

choose a profitable place for trading;

find reliable suppliers of goods;

think over the service of your store: the method and terms of delivery, the possibility of installments, the system of discounts, etc.;

decide on the method of delivery of doors to the point of sale and to the buyer;

Difficulties of the door shop selling business:

Industry competition. The market will have to get along not only with small retail outlets, but also with large players. According to 2GIS, there are 9,702 organizations in Russia's million-plus cities that are engaged in the retail sale of doors. Especially high competition is observed in the economy segment, since most large retailers work with such goods. And a large share of sales in the door market falls on the economy segment - this is due to a decrease in the income of the population. There is also an increasing need for buying “here and now”. People choose doors based on the price and the ability to buy them right away, rather than waiting for an order for a month.

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These conditions shift consumer demand in favor of large retailers. Construction hypermarkets can afford to work with retailers, maintain warehouses and offer competitive prices. Therefore, it is quite difficult for newcomers to compete in the economy segment;

Price policy. At first, it will be difficult to find a balance between favorable price sales and low price for the consumer. IN this case do not chase the minimum prices that construction hypermarkets can offer. Otherwise, there is a risk of working at a loss. The simplest and most successful option is to analyze market prices, display the average and reduce their prices by 2%;

Assortment formation. Many novice entrepreneurs who are engaged in the formation of an assortment make a mistake - they select all the goods exclusively to their taste. But this is wrong. After all, your task is to choose an assortment so that it is diverse and takes into account different tastes, styles in the interior, etc. You choose products not for yourself, but for potential customers. The best solution: to study what products are in demand in the market; make sure that the assortment is diverse; and only a few models to choose from to your taste. Over time, you will gain experience, and it will become easier to form an assortment;

Seasonality of sales. The construction industry has a pronounced seasonality: peak retail sales falls on the spring and autumn months, summer sales are reduced by 20%, and winter - by 40-50% of the maximum. Therefore, plan to open the store a month before peak sales in order to be fully prepared for the beginning of the season. In the off-season, it is better to plan discounts and various promotions to stimulate sales.

Market analysis

The dynamics of the domestic door market is determined by small wholesale and retail trade, the quality and cost of components, which entails an increase in prices. There is a growing demand for products from Russian manufacturers made from natural materials. People are looking for quality products at affordable prices. Therefore, if you can offer such products, you will quickly find your buyer.

As for the distribution of demand by types of doors, people are more likely to purchase interior doors. They are bought several at once and changed more often than front doors. In addition, buyers choose interior doors more carefully, as they are part of the interior. All this should be taken into account when choosing the direction for your door store.

*according to the number of requests related to the purchase of doors. Source: Yandex Wordstat data as of February 15-March 15, 2019

In the last 2 years, market volumes have been shrinking by about 10-20%. This is due precisely to the shift in consumer demand towards a cheaper segment. The middle segment suffers the most - doors from 10 to 20 thousand rubles for a set of interior doors.

But not everything is so sad. There are prerequisites for growth, but they depend on many factors: from an increase in the disposable income of the population to a decrease in mortgage rates.

Market participants note that Lately the door business has become more complex and less profitable. Therefore, it is necessary to start your activity with an assessment of demand, conditions and opportunities in the local market.

Another important market trend is the outdated “door shop” format. This category includes small shops, where goods of various types are presented. price category for buyers with different requests. The most popular and effective model is branded salons, representatives of a certain manufacturer.

The modern door market is oversaturated, the entry threshold is quite high, and new outlets will be opened either by successful dealers or manufacturers. Therefore, the second step after analyzing the market is choosing the format of your store.

Choosing a trading format

So, what is a door salon? This is a store that specializes in the sale of interior and exterior doors and is characterized by quality. In everything, with regards to the range and service. If there is no quality, there is no sales. Now there are no inappropriate, random purchases in the door retail trade. People come to the store for a specific purpose: to a construction hypermarket for a low price and availability, to a specialized chain for assortment, to a salon for quality.

As practice shows, salons sell and develop, while incomprehensible, small and low-quality shops close, unable to withstand competition. And in this case, the problem is not in the assortment and pricing policy. Different buyers come to the store, they want different solutions to their door problem, but everyone needs a quality individual approach. Who will provide this buyer's request - he will make a profit.

Today retail doors sell:

Dealers. Most often they sell through mono-brand stores of some manufacturer, less often through their own brand (this is more expensive). Online stores in this market are inefficient.

Distributors. Through mono-brand stores of the manufacturer they represent. But the number of such companies is declining, because. Russian manufacturers more willing to work directly with dealers. Customer orders are increasingly becoming individual, exclusive - so the manufacturer does not need large warehouses, and hence the distributor. This model is more relevant for distributors who work with foreign manufacturers.

Manufacturers. Many manufacturers open their stores, and some build a full-fledged retail network.

Let's summarize. According to experts, the most promising format in the door trade are branded showrooms. And here own brands, which are called "door shops", change the format to branded salons or leave the market. Therefore, the right format is one of the factors for business success.

Business registration

It is recommended to register a door store as an LLC in order to be able to sell goods not only to individuals, but also to legal entities. In this case, you can work with big firms by bank transfer. The procedure for registering an LLC is standard and will not cause any difficulties.

For a door store, indicate the OKVED code of the selected activity:

47.52.73 "Retail sale of metal and non-metal structures in specialized stores."

47.59.4 "Retail sale of wood products in specialized stores".

53.20.31 "Activities for courier delivery various types transport".

You will also need to collect a package of documents: a sanitary and epidemiological conclusion from Rospotrebnadzor, permission from the fire inspectorate, regulations to the store, etc. You can check with the local authorities for a complete list of documents.

Shop space search

For any point retail location plays important role. A successful location determines 70% success. And the door store is no exception. The following parameters will help assess the location: the intensity of pedestrian traffic, the visibility and noteworthiness of the place, the proximity to other enterprises, transport accessibility and the possibility of parking. The most suitable places for a door store are: areas next to shops of related specialization (furniture, wallpaper, etc.), next to construction markets, an area of ​​new buildings that are being renovated.

In addition, you will have to select the room itself. If we take into account that at least 20 samples of goods should be placed in the door store, then the sales area will need to be rather big. 40 sq.m. will be enough. There are no special requirements for the premises: the main thing is to comply with sanitary standards, be clean, dry and well lit.

Equipment and furniture

For a door store, you do not need to purchase a lot of equipment. It is enough to purchase special supports or fasteners to compactly arrange the goods. You will also need a computer, MFP and cash register. From furniture - a table of the seller, chairs for clients. The total cost of equipping the store will be about 100 thousand rubles.

Selection of suppliers and purchase of goods

This is the most important and, perhaps, the most difficult stage of opening a door store. Suppliers can be searched in person at the wholesale depots of the city or via the Internet. If you plan to work not to order, but to maintain the assortment in stock, you will have to decide how to pay for the purchased goods. Try to agree with suppliers on a mixed payment method: buy some of the goods immediately, and take some for sale. As a rule, suppliers make concessions to start-up entrepreneurs and sometimes even offer exhibition samples at reduced prices. This will significantly reduce initial investment. To get started, purchase samples for about 100 thousand rubles.

Which doors are profitable to sell

Today, more than 500 door manufacturers operate in Russia. And this is without taking into account small firms, handicraft private production and enterprises for which the manufacture of doors is not the main activity.

Market leaders:"Massive Furniture" (TM "Volkhovets", "Sofya", "Tula Doors", "Alexandrian Doors"), "Cabinet Maker", "Leader", "Luidoor", "Valdo Puertas", etc.

When forming the assortment and choosing a supplier, it is necessary to take into account the peculiarities of demand.

still high demand observed on the door of the array. But since the financial situation of the population does not always allow purchasing products of the premium segment, the most popular are: canvases made of solid pine with natural wood veneer; combined products from glued laminated timber and MDF boards.

The decisive criterion for choosing doors is their cost. Usually doors are bought at the final stage of repair, when the budget is limited.

It is inefficient to maintain warehouses during a crisis, so most stores are switching to pre-order. The lead time is 2 to 4 weeks. On the one hand, pre-order work is more convenient and profitable for stores, but there is a risk that the client will go to another seller who can immediately provide the goods.

Recruitment

To operate a door store, you will need a minimum staff. The main staff is a sales assistant. Other employees can be involved as needed to save money. For example, enter into an agreement with a freight company that will deliver doors to a client. Arrange a partnership with a door installer to provide this service to customers. If necessary, find an accountant who will outsource accounting. accounting. At first, you can cope with everything alone, but as the business develops, you will need to delegate some of the authority to an assistant.

door store advertisement

To attract customers to your store, you need to use various ways promotion. Make a bright, eye-catching sign at the entrance to the store. Place a banner with great deals. The sign must be clearly visible from the road when driving in any direction.

Ready-made ideas for your business

Distribute flyers: this can be done in the parking lot construction stores or just on a busy street. Try to negotiate with a store whose target audience matches yours. For example, you can offer a wallpaper store mutual advertising: everyone places each other's ads on their own - this is how the “exchange” of buyers occurs.

You can place an offer in the elevator or on the bulletin board at the entrance. Offer cooperation to repair and construction companies and teams. The scheme is simple: they bring customers to the store, and you pay a percentage of these sales. In the first months of work, do not spare money on advertising. Immediately launch an active promotion so that as many people as possible learn about you as quickly as possible. In the following months, you can reduce your ad spend.

Costs for opening a door store

Initial investment in a door store

door store income

A good seller will sell 3-4 doors per day. If we take into account the average cost of goods, then the monthly revenue will be about 270 thousand rubles. To determine the size net profit subtract all monthly expenses. These include rent, utility bills, advertising, taxes, wage staff (if any). The approximate amount of monthly expenses is 100-120 thousand rubles.

With such indicators, the net profit of the door store will be about 150 thousand rubles per month. Of course, it will not be possible to reach such a volume immediately, so the payback period of investments will be 5-7 months.

Business risks

Opening a door shop is easy. It is much more difficult to establish sales and build the entire trading activity. After all, in the future it will be necessary to expand inventory to work on the quality of service, to form competitive advantages etc.

An entrepreneur who sells doors may face the following risks:

An increase in purchase prices for doors - in this case, you will also be forced to raise prices, and there is a risk of losing some customers. To prevent this, regularly monitor price changes, change suppliers and try to purchase goods in larger quantities to reduce costs.

Growth of competition - in this case, you need to increase advertising costs, create a profitable offer or arrange a promotion.

Deliveries of defective goods. To prevent this from happening to you, choose your supplier carefully. Start cooperation with a small purchase, control the quality upon acceptance of the goods.

In custody

Like any business, selling doors has its pros and cons. The main advantage is the high and constant demand for products. The negative point is that there is high competition on the market: both from small shops and construction hypermarkets. You can fight the first, but it is pointless to fight the second. You can only intelligently reorient yourself using the flexibility of your business. Offer the consumer something that competitors do not have. Even in a competitive environment, you can find your niche and work successfully in it. A well-chosen assortment, favorable location and active advertising will help.

Investments: from 250 000 rubles

Payback: from 5 months

Interior or entrance doors are an important part of any interior. Therefore, people consciously approach their choice, considering many options. Despite the large number of stores offering this species goods, discovery own business, based on the sale of doors, brings a consistently high income with little investment.

business concept

The door shop will always remain a promising area of ​​activity, since the demand for this product is only growing from year to year. The high level of competition in this area is not an obstacle for a novice entrepreneur who can build a competent strategy and skillfully manage his investments.

In addition to the doors themselves, you can sell components and related fittings: hinges, handles, glass, so that the buyer can buy all the necessary products in one place.

What is required for implementation?

For successful implementation business ideas for opening a door store will need to solve the following tasks:

• to analyze the market and decide on the range of products that will be presented for sale in the new store;
• choose the place where the commercial premises will be located;
• decide on the method of delivery of doors to the point of sale and to the buyer;
• find reliable suppliers that produce quality goods;
• calculate the necessary investments and calculate their payback periods.

Step by step start instructions

Financial calculations

Start-up capital

The amount of initial investment for opening a store selling doors will be approximately 250,000 rubles.

The main initial costs are presented in the table:

Monthly expenses

How much can you earn?

A competent seller will sell at least 3-4 doors per day. Given the average cost of goods and monthly expenses, the amount of net profit will be at least 50,000 rubles.

Payback periods

With stable sales and a well-organized business strategy, it will be possible to recoup the investment in 5-7 months.

Business risks and cons

Opening a door shop is easy. The main thing is to properly organize its subsequent activities - to competently develop a strategy, not be afraid of competition, and expand the product range.

Conclusion

After the investment pays off, it is possible to expand the list of services provided - to sell doors of non-standard sizes, the manufacture of which will be carried out on pre-orders.

It can be said right away that great business, with the ability to bypass competitors and achieve maximum sales. Yes, it is these qualities that will help you start your door trading business as efficiently and profitably as possible.

Earlier, we considered the business idea of ​​selling windows, they are usually sold in combination with doors, so read our previous article, there is a lot of interesting things there. Here is the link to it itself -.

Today we will talk about what you need to consider when opening a door store in your city and show you some interesting points for beginners.

Business format and competition

A door business is usually a small retail outlet where a sales manager sits and sells various types of goods, these can be interior or entrance doors. The very format of launching such a business is very economical, which is why in this area of ​​​​entrepreneurship you will meet a large number of competitors who will need to be bypassed either in terms of price or in terms of assortment.

How to assess the situation in your city and choose the ideal place for selling doors? First, go to all similar outlets, and look at the range and try to find out the prices, remember which door manufacturer they offer.

Second, try to evaluate what type of advertising they use to promote their business.

Only this complex analysis will help identify weak sides competitors, and you will be able to focus on one or another direction when opening your store of entrance and interior doors.

Premises and equipment

At the second stage of planning a door selling business, you will need to choose an office space, the main thing is a place with high traffic. The office will be your advertising platform, so the placement of the retail space is a critical factor.

The size of the room can be small: 15 - 25 sq.m. quite enough.

Of the equipment, you will need furniture to organize the workplace for the manager, computer technology including printer and stationery. To demonstrate interior doors, special stands are usually used that will allow wrapping test samples of doors. Also, often test interior doors have a different design on both sides, this is done in order to save space. Typically, such test models of interior doors for your store can be ordered from the manufacturer.

Entrance doors are exposed under the wall, one after another, and some special equipment no need to buy.

Search for suppliers and assortment

The range of products in the door trading business plays an important role. How more choice the more customers you can attract. Your door store should have offers for every budget. During a crisis, this is very important.

So the main range is:

• Entrance (metal or wooden) doors
• Interior doors (solid wood, veneered doors, plastic, laminated, glass doors) and other types.

Please note that the assortment should also include doors of various forms of the factor - hinged, sliding, folding and others.

The best options for cooperation are door manufacturers, when signing a contract with them, you avoid intermediaries and can increase your own margin on the goods.

You can find manufacturers on the Internet. Usually, if the orders are large, then they offer delivery.

The full range of doors can be demonstrated to customers with the help of a catalog with photos. There is usually standard sizes and options for drawing on the door. The client often asks about the color. You can make a stand with different door colors offered by the manufacturers you work with.

Advertising

Advertising in the media and message boards is very effective, but there must be some kind of zest. To stand out in the mass of advertising, for example original name store, or a very light number mobile phone. Here you need to come up with various options to get a client.

Online advertising works great. It is quite possible to open your own online store of doors, but to attract customers with the help of contextual advertising will fly into the penny. As an option, you can look towards search engine optimization and selling goods on social networks.

What start-up capital is needed?

• Room rental - $200 - $250
• Taxes - $150
• Salary to the seller - $ 200
• Initial purchase of goods - $2000 - $3000
• Purchase of equipment - $1000 - $1500
• Advertising - $450 (+ advertising on the Internet).

How much can you earn?

The level of earnings depends on the ability to sell and attract customers, and it will be individual for each outlet. The average margin on the doors is 15 - 35%.

Based on this, you can draw conclusions about the possible income.

Conclusions. A business idea for selling entrance and interior doors is a good business, especially if start-up capital limited, but you need to consider that it will not be easy, because there are many competitors. In a crisis - trading in doors, a normal start for a novice entrepreneur, if things do not work out, the loss in money will be minimal.

There is a lot to be said for this business. We will be very grateful for your comments.

This article is useful primarily for those who have a traditional business of entrance and interior doors. A person who came to the salon to pick up doors, in 80% of cases does not know what doors he wants. The seller's task is to find out where the door leaf is bought (house or apartment), which rooms, what style does the buyer prefer? Lastly, how much is a buyer willing to pay for one painting?

What are the customers in door stores?

"Ignorant" Clients

As statistics show, only 15% of buyers buy immediately, without hesitation and without listening to the recommendations of the seller. The self-conceit of such people is great and the point of view is correct, they know a lot about everything. Selling doors to them, you only need to place an order. Next comes the category of "dunno" buyers (there are many of them), such people know little about doors and they need your help if you give them the right recommendations, they are happy in their choice and in the future advise the salon to relatives, friends and friends of friends.

Client "grouche"

Still come across grumblers and inadequate. Grumblers are unhappy, they express dissatisfaction about this (the price is not clear or the font is not right, or expensive - cheap, there is a strange smell of wood in the cabin and much more). Grumps require a separate approach, these people are deprived of attention, and you need to win over such people - this is sometimes asking questions and assenting, and most importantly, listening. I can assure you, you will get a devoted client. Just like the "dunno", he advises you to everyone he knows.

Client "inadequate"

The list ends with the category - inadequate. Such people are extremely rare, but if they meet, they are remembered for sure. These people are rude and noisy, often shouting obscene phrases. It is difficult to work with such people, but it is possible. As practice shows, these people are annoyed external factors, at the time of arrival in the salon. Behave calmly and confidently with such people, try to make contact with them, usually they themselves ask what's what. If you manage to locate such a client, count on commissions. Such customers make expensive purchases.

Rules for the sale of interior doors

Now consider the algorithms for selling entrance and interior doors:

1. We meet the client standing and with a smile (this is inviting).
2. With a gesture of the hand, we invite the buyer to go into the hall, get acquainted with the goods.
3. Keep a distance of 1.5 - 3 meters.
4. To start a dialogue with the buyer, we are not loud, but so that he hears, we characterize the door (to which he paid attention, not a lot, a couple of phrases).
5. Find out where the buyer chooses the door (house or apartment).
6. From memory, we ask the client to describe the interior where the door is being bought.
7. We ask which doors he wants, with or without glass, with veneer or laminated. We identify buyer priorities.
8. Comparing the above, we select 2, maximum 3 canvases for the client.
9. We lead the client to the door that suits the requirements and ask if they like it?
10. If the answer is positive, connect the eloquence and give a full description of this canvas.

When considering how to open a door store, consider a variety of options. A small retail outlet or department can become a starting project. Having achieved profit and returned the initial investment, you can decide to expand retail space or increase the number of points. A gradual approach will bring success to a novice entrepreneur and help avoid large losses.

How much money do you need to start a business

You can start a door selling business. With 100 thousand rubles, you can open small shop in a good place. In a few months, the outlet will pay off, and then it will begin to bring a stable profit.

Which doors are more profitable to sell

You can sell in your own department or store the following types doors:

• interior from solid wood, veneer, covered with a film;
• glass;
• sliding plastic.

The assortment of the door store can be supplemented with fittings, locks, interior partitions. It is advisable to stick to a certain price category, focusing on buyers of the economic, middle or luxury segment. An attempt to fit into one point all the available price options will lead to a blurring of the consumer audience and a narrowing of the range.

Step-by-step plan for opening a door store

The very first step is compiling detailed business plan. It takes into account all future expenses for renting premises, purchasing goods, and paying for the work of sellers. A plan is needed to correct own steps, you will also need it when obtaining a loan or attracting co-investors.

Door store room

Find the right space. It must be located in a passageway. It is desirable that there is a public transport stop and a parking lot nearby. The most convenient option is the first floors of public buildings and departments in shopping malls. Make sure there are no competitor outlets nearby. Very profitable neighbors - flooring and other finishing materials, as well as points selling home decor and textiles.

Business registration

Register entity. The most convenient form for beginners is IP. It makes it possible to pay a simplified tax and reduces the amount of documentation.

Necessary equipment for shop doors

Equip your store with display stands. They need to place at least 20 ready-made doors, and they must open, demonstrating all the advantages of the product. If the premises does not have a warehouse, it is possible to work on a prepaid basis, taking a small deposit from the buyer, and then picking up the door at the wholesaler's warehouse. This approach is convenient at first, but in the absence of popular models from suppliers, sales may slow down. The best option is to pre-purchase the best-selling models and pre-order less popular doors.

Supplier search

Find suppliers. It is most profitable to cooperate with small manufacturers selling goods in small batches. Large wholesalers have a good range, but profitable terms they are ready to provide only to large retailers. It is unlikely that a novice entrepreneur will be granted a deferred payment or will be given goods for sale, so it is impossible to make a mistake in the formation of the assortment. There is another option to do it yourself, but this option requires additional investments.

Staff to work in the door shop

Hire a driver with a car who will deliver the purchased doors. You will need 2 salespeople (one per shift), a cleaner, and an accountant who can work remotely.

Door store pricing and advertising

Consider your pricing policy. Typically, the margin on doors varies from 40 to 150% depending on the conditions of the supplier, models and other nuances. The best option is the average price in the city with periodic discounts and sales.

Don't spend a lot of money on advertising. It is enough to open a point in a good place, make a noticeable sign and choose the right assortment. Very tempting discounts can be promised to early buyers, but incentive promotions should not be permanent or protracted, this reduces their effectiveness.

Gradually expand the range. Entrance groups, various partitions, stained-glass windows, and other popular products can be added to interior doors. The principle of their implementation is no different from the door. Expanding the range will require large areas.

How to make your door selling business more profitable

Selling doors is a highly competitive business. To be successful, you need to have advantages that set you apart from other sellers. The most important point is the price. If you can't set a minimum price, make an assortment of models that are not available in other stores. Offer analogues of the most popular doors. Their cost may be lower due to the lesser popularity of the manufacturer, more affordable fittings or simplified production technology. It is important that the product is of high quality and safe.