Standard size business cards. Business card according to the rules of typography in Photoshop Square business cards size

A business card is one of the oldest ways of self-presentation in business world playing essential role in shaping the image of a businessman or the whole company. Correctly, a well-designed business card can contribute to the growth of the company's popularity, increase the number of customers and partners. A bad one, on the contrary, can ruin even the most impeccable reputation. Therefore, everyone should treat the design of their business card with special trepidation and responsibility. It concerns absolutely everything: the general design concepts, selected colors, fonts, the size of the business card itself, the quality of the paper on which it will be printed.

Of course, if you want your business card to be special, different from all that you have ever seen. No one can forbid you to make it the way you see fit. But for the manifestation of a bright individuality, it is better to experiment with color, design, fonts, but not the size of the product itself.

Business card standards in different countries

AT Europe The standard business card size is 85x55 mm. A batch of business cards of this format and, accordingly, on English language, we advise you to get it if you have European partners.

"Across the Ocean" traditionally use business cards of the following sizes:

• USA- 88.9x50.8 mm
• Japan- 91x55 mm

Interestingly, the accuracy of jewelry in the size of business cards for the Japanese plays a huge role. Are you going to establish business relationships with Japanese businessmen? It makes sense to think about how to print cards in the size traditional for their country.

AT Russia and countries CIS generally accepted for business cards the size is considered to be 90x50 mm. It is this size of business cards that are most often found in our country, therefore, in printing houses and printing shops, the equipment for cutting cards is “by default” set up for this size, and any non-standard order, accordingly, leads to the need to reconfigure the equipment parameters.

Why exactly 9 by 5 centimeters? This tradition has been carried on since the times of the USSR, where they liked to keep strict records of everything in the world. Paper was expensive (in fact, now it cannot be called cheap either), so every millimeter counted. Industry experts have calculated that this is the size of business cards that leaves the least amount of waste.

A very interesting approach to the design of business cards in China. Russian entrepreneurs who have business contacts with representatives of this country, it will not hurt to take them into account. Everyone knows that for life, the Chinese are guided in everything by the Taoist practice of Feng Shui. According to her, certain numbers are considered lucky, while others, on the contrary, bring trouble. For example, they avoid the number 9. Considering that this figure appears in the business card parameters adopted by us, it is necessary to neutralize its negative impact, for example, by dividing the business card into two unequal parts by color.

Non-standard business card: pros and cons

In the practice of every printing house and printing workshop, at least once there was a client who wanted to make business cards larger or smaller than the “standard”. Basically, they are driven by the desire to stand out from the rest. But whether such a move will play into the hands is a huge question. The fact is that business card holders and other accessories for storing business cards, up to special “pockets” in wallets and purses, are made under the standard size of 9x5 cm for Russia, larger business cards simply won’t fit into them, and smaller ones risk falling out. That is, the most rational decision would still be to give preference to the usual size, and to make a business card unusual due to design.

Among the many printed matter the leading place is given to the business card. The use of business cards has long been a good practice. It contains information that provides basic information about a person or company. the main objective distribution of business cards - convey information to potential customers, increase the circle of contacts. Therefore, when used business card, size standard which correspond general requirements, it is more likely that she will always be with a person, in his business card holder or a special compartment of his wallet, in a word, will be at hand.

Rules for designing business cards

This little leaf can do big things. By the appearance of business cards, their owner is judged. Beautiful, presentable design plays a big role, but not the main one. By an expensive design, they can judge the wealth, success of a person or company. But if it does not provide comprehensive information about the company or person, about the services provided by the company, there is no advertising slogan, then after a while it will disappear from memory who and when gave this business card. And it will not be clear why it is needed.

Be sure to specify different ways of contact. All business card design should be aimed at being well remembered, so that if the need arises for services of this kind, he would turn to this organization. But sometimes great design alone isn't enough for successful, impactful use.

In Europe, it is customary to create business cards measuring 85/55 cm. In Russia standard business card size in cm 90/50. This difference is due to the fact that the dimensions of 90/50 cm make it possible to make 24 printed products from one sheet of A3 without residues. This is more economical, as a result, production costs are reduced, and the final cost of the product is reduced.

Potential difficulties with violations of Russian standards

Often, customers do not even think about what kind of business card size, standard. Some do not even know that the standard, in principle, exists. They order a size that seems more interesting, defiant, attractive to them. But this can lead to some problems.

Custom sized business cards cost more. This is due to the need to reconfigure all the equipment in the printing house. Therefore, you will have to spend money where you could not spend it. In this case, competitiveness is reduced.

The proportions of placement of information and advertising material are violated. Without additional work designer, the result will be inadequate to the funds spent. The business card will not look good.

If a business cards size in cm will not match 90/50, then the customer will not be able to put them in the corresponding haberdashery. This means that at the moment when he needs to turn to the services of this company, it is desired business card and won't be around. It will not be difficult for a person to find a replacement by contacting another company. But losing a client because of a non-standard, albeit very original, business card is unreasonable.

European norms

If cooperation with Western partners is expected, then it is better to order business cards according to European standards. Their dimensions should be 85/55 cm. Regardless of whether business negotiations are planned or simple advertisement services, goods, people abroad will be very pleased to feel the attention and care Russian companies to their traditions and norms. This is another way of bringing Russian and European business closer together.

When applying for a job in Western companies, it is also better for personal contacts to leave a business card made according to the standards of the country where the interview took place.

Making your own business cards is not an easy task. It is important to take into account a number of technical nuances related to the selection of material and the formation of the layout.

As part of today's article, we will talk about how to prepare a business card on a computer. The processes of graphic processing and selection of the necessary information will be affected.

Determine the size of the business card in pixels

The standard business card dimensions in pixels are 1063 x 591. By setting these parameters, you will be able to get a typical business card that fits into the classic canons. In order to avoid difficulties when printing, experts recommend increasing the size of the layout by 2 mm on each side. This will allow you to adapt the solution to any printing equipment.

The size of the business card in pixels, taking into account tolerances, should be 1087 x 614.

Number of pixels per inch

The number of pixels per inch is an important parameter when working with a business card. Modern equipment supports a resolution of 300 pixels per inch. More advanced devices allow the parameter to be increased to 600.

Working with formats

When deciding on the format in which the business card will be saved, consider the data of the main equipment. Some systems work with .eps layouts, others with .tif. Right choice format will eliminate trouble when printing an image.

Particular attention should be paid to filling. The business card should contain information about the organization (person), the nature of his activities and contact information. Using an excessive amount of information will make the business card motley and inconspicuous. Remember, a sense of proportion is important in everything.

It is an essential element of doing business. Every entrepreneur who wants all business partners to know about his company should have it. Of course, you can take a creative approach - change the format of a business card, decorate it in different colors, draw catchy pictures on it. However, it is better to leave it to your advertising campaign aimed at target audience. When we are talking about a business card, your goal is to briefly and clearly provide basic information that your partner or client may need to contact you. To do this, it is better to follow the standard business card format and the relatively business form of the content.

standard format

Many people who are not in business think that the business card format is completely free - you can make any kind of business cards you want. However, in reality this is far from the case. After all, there are certain standards that should be observed - although, of course, no one is forcing you to do this. So, if you are doing business in Russia, then there the business card format should be as follows: 9 by 5 centimeters. This is a typical size that is used everywhere, so you should stick to it. Firstly, your business card will look neat and familiar to all customers and partners. Secondly, most people put their cards in a business card holder, which has a certain size. And it just fits business cards nine by five centimeters. So don't ignore the rules. Of course, they are not mandatory, but there is a certain business culture, and the standard size of a business card is one of the rules of good form.

European format

If you are going to print business cards for yourself, then you should contact a specialized company that, for a small fee, will quickly, efficiently and efficiently provide you with the appropriate service. Most often, you need a business card designed on a computer, the format is a Word document. Then you can easily make the required number of cards of a standard size.

There is, however, another format with which you will not have any difficulty. If you are going on a business trip to Europe, then business cards of a slightly different format will come in handy. Their length should be a little less - 8.5 centimeters, and a little more wide - 5.5 centimeters. Similar settings are available in most business card companies, so you can safely apply for the service. Again, all you need is in Word format.

Custom format

As mentioned earlier, the standard format is just a matter of decency, there are no set rules for which your business card should have a specific size. However, you should understand that the production and distribution of non-standard business cards is associated with a number of problems. Not a single card printing company will have the necessary settings for machines and cutting machines. Therefore, you will definitely be required to pay extra for the hassle. When the cards are made, you will greatly lose in the efficiency of their use, since they will not fit in a standard business card holder or will fall out of it, so the likelihood that a client or partner will lose your business card increases greatly.

Business cards are cards with important information. They are compiled in a generally accepted form, for example in the form of a plastic card. They are classified as a business tool of a person who cares about his reputation. They have become part of the lives of busy people. All types of business cards are necessary for the exchange of information. It is important for business people to know what is placed on them.

Types of business cards

Now there are business and personal business cards. The first type is needed to create efficient business. Typically, the classic type of design is used, which indicates the name of the company, last name, first name, patronymic. There may also be other information. Below is the phone number, address and other data for communication.

There are types of business cards for government officials. Usually they designate the coat of arms and the flag of the country. There are secular business cards, which are slightly different from the classic ones. They indicate the invitation of a person to a certain holiday.

Personal

Personal types of business cards contain information about the owner: full name, address, phone. They may be common to spouses. As additional information place skype and account address in social networks. Products are handed over to relatives, friends, relatives.

With the help of personal information, it will be possible to make a favorable impression when meeting. There may be images on the product. You can arrange it at will, since there are no special requirements for this.

Business

Such business cards are needed in communication with business partners. Therefore, the product contains business information - position, phone numbers, mail address, fax. Their printing is more expensive, because you have to implement different ideas. Plastic business cards are often chosen, which look much more prestigious.

Expensive and high-quality paper, beautiful colors are used. Embossing and other modern methods are used. Plastic business cards will be the best recommendation for business people.

Corporate

To create products, a single template is used, in which there are similar frames and colors. Then all employees will have the same business cards. They contain the company logo, name, address, position, phone number, and hours of operation.

The main side may have a drawing, usually in full color but inexpensive. After all, the product is required for business, and not for beauty. If it does not have the coordinates of an individual employee, then it will be a standard flyer.

Manufacturing methods

Business cards are created using inkjet printing, laser printers. Screen printing, risography, thermal lifting, offset printing, laser cutting and engraving are also used. With each method, quality products are obtained.

Digital printing is the most popular way to make products. It also has disadvantages, for example, the price of work will be more expensive if you create more than 3000 copies in comparison with offset printing. Also, the choice of paper will be small, and fine lines may not be noticeable.

Offset printing is a traditional way of creating information products. There is an exclusive print and large-circulation offset. Working with an inkjet printer is fast and easy. But there is also a minus for this method - paper, which must be special. This is an amateur job option, so it is not suitable for employees of a reputable company.

silkscreen

Many types of business cards are created using screen printing. Often this method is chosen to maintain the image of the company. Business cards can be printed on any medium. The method allows performing selective filling with varnish, thermal lifting, fixing important information on the original material.

Often metal or plastic is chosen as the basis. Reliable equipment allows you to perform work at the highest level. The seal should emphasize the image of the company or a particular person. Developing firms should order bright and original products. And this is possible with the use of new technologies, such as screen printing.

Manufacturing technology

The process of creating business cards is simple. It includes several steps:

• creating a layout;
• its coordination with the customer;
• seal;
• sheet cut into separate cards.

For business cards, you can choose any font, color of letters, it all depends on the type of product. Cards will look presentable if all their characteristics correspond to the status of a person or company.

Dimensions

The standard business card size is 90x50 mm. But under the order, you can make products of other parameters, but an additional fee is charged for this, since you have to configure the equipment.

There is a standard business card size according to the European standard, it is 85x55 mm. Such products will be useful when visiting other countries. They are needed for international exhibitions and symposiums organized in Russia. Some printing equipment will require more designer paper which increases the cost of production.

Business card holders and other accessories for storing business cards are made to size 9x5. Larger or smaller settings simply won't do. Therefore, it is wiser to use the standard size, because it is not only cheaper, but also allows you to properly store it. Moreover, the text of the business card on such a product will fit completely.

Paper

There are a few things to keep in mind when making business cards:

• design;
• method and quality of printing;
• paper type.

The type and strength of the card depends on the quality of the paper. Now many types of materials are produced. The density of cardboard for business cards should be from 200 g/m 2 and more. The strength of the card depends on this indicator. If you use thin paper, then the products will look simple. An excellent option is a density of 250 g / m 2.

Business card paper may vary in surface finish. It can be ordinary coated with a smooth surface, textured, designer, material for crushing and embossing, touch cover and others.

The most common is white coated paper. Text and graphics lie flat and smooth on it, and colors look vibrant. Paper can be used to make simple cards, as well as unusual ones. Beautiful cards are obtained with textured linen paper. It is desirable to choose a density of 260 g/m 2 . Horizontal, vertical grooves serve as an imitation of natural linen material.

Metallic paper is ideal for making durable business cards. It has a pearly finish. There is a large selection of colors. If choose colored paper, it should be taken into account that the white color changes with the corresponding shade of the background. It is advisable to use bright colors.

original cards

Appearance establishes the first contact and also creates an opinion about the owner. Thanks to modern technical means, there are many tools for obtaining unusual products. Original business cards are created using non-standard materials: CDs, wood and metal.

Printing capabilities are needed to transform cards after printing. Often, UV varnishing is used for this, which serves as an additional protection against damage. Original business cards have a decorative design. This method can be used for varnishing the entire surface, as well as individual elements of the print.

Embossing is considered another way to transform a card. It is carried out by hot and cold method. Embossing can be done with foil. It comes in the color of gold, silver, mother-of-pearl. The card turns out bright with the original appearance. There is relief stamping. With this processing method, a relief image is created.

Thermal lift allows you to get a relief surface. This processing method uses thermographic powder, poured onto wet paint. The card is heated, the powder swells, and therefore a convex surface is obtained.

For the product to get original shape, it is subjected to cutting or cutting. For this, it is applied special equipment. Each of these methods is necessary to get beautiful business cards. To make the cards look presentable, you need to choose for them best materials and reliable technology.