How to open a private laboratory. We open a laboratory for testing. Business plan for an analytical laboratory

Modern medicine begins with high-quality diagnostics, which, in turn, is impossible without tests. Not for everyone modern man hunting for hours jostling in a crowd of elderly women who are always dissatisfied with something, another thing is to quickly donate blood on the way to work in a cozy office with polite staff, and in the evening e-mail get message: “You are healthy, but if possible, eat more vitamins and walk in the fresh air”. It is according to this mechanism that the laboratory of analyzes should work.

Market research

Today, people who earn money are very attentive to their health, because the money for prevention and examination is not as large as modern treatment. That is why the market for laboratory diagnostics is beginning to gain momentum. Today, there are still many cities where private treatment rooms are a rarity. This indicates that the opening of an analysis laboratory is a profitable and sought-after business.

To organize this business, it is necessary to determine the form of organization:

• Biomaterial sampling room. The main task of such an office is to take biomaterials and send them for analysis to another laboratory. In this case, the entry threshold is the lowest - there is no need to purchase expensive equipment, hire narrow specialists. The main thing is to provide the necessary conditions for the transportation of analyzes and their safety.
• medical laboratory. This type business requires the purchase of high-quality expensive equipment (oshers, thermal cyclers, analyzers, readers, robots, etc.), therefore investments for the organization of the laboratory are very large - from 1.5 million dollars in million-plus cities and 200-250 thousand dollars in the regions. On average, the profitability of such an institution is low - 15%, and the payback period is 5-7 years.
• treatment room. The level of investment in such a cabinet is lower than the organization of the laboratory, so this is a more common form in recent times. To organize such a business, you can buy a franchise from major participants in the laboratory research market. The entry threshold is 40-60 thousand dollars. The payback period for a treatment room is 2-4 years.

Paperwork

Before opening an analysis laboratory, it is necessary to issue a License for clinical laboratory activities, since the provision of laboratory medical services in our country is subject to compulsory licensing. The license is issued by the Federal Service for Supervision in the Region social development and healthcare. Issued for 5 years.

Then it is necessary to obtain permission to carry out activities from the sanitary and epidemiological supervision and from the fire service.

If you plan to operate under the terms of a franchise, the franchisor will take care of obtaining the documentation, but in this case it will increase the lump-sum fee.

Premises selection

The premises may be rented or owned. His choice should be influenced by a number of factors. The room must comply with all safety standards (square area from 30 m², separate entrance, availability of communications, etc.). But keep in mind that in addition to the standard norms, you should start from the convenience for potential customers when choosing a location. The laboratory of analyzes should be located near transport interchanges, have parking.

Formation of a service profile

The next aspect is the choice of services with which you are going to enter the laboratory research market. Today there are several main types of research:

• enzyme-linked immunosorbent assay (ELISA) - testing of antibodies to a pathogen or special proteins;
• detection of DNA, polymerase chain reaction (PCR).

Before you open your laboratory, decide on the range of services provided. The cost of running ELISA and PCR is almost the same. In the first case, investments are needed for the purchase of equipment, in the second - for premises, since PCR analyzes require compliance with strict safety standards. As for demand, both methods are equally in demand.

The cost of the services provided

The price list will depend on many factors. When setting the cost of services, analyze the activities of competitors. Do not forget that in most cases one person has to take several tests at once, so by inflating prices, the final amount payable can be impressive. Consider the overall workload of the establishment. The fact is that most of the materials for analysis and reagents will have to be purchased in large quantities, but the shelf life of such substances is not long. Therefore, if the materials are not used on time, it will be necessary to dispose of them, losing the money invested. This means that prices must be attractive to potential customers in the first place.

Recruitment

In most offices of this type, the main staff does not exceed 6-7 people: doctors and nurses who work in shifts, the administrator. The success of the organization and the flow of customers depend on the quality of the work of the staff, therefore, treat its selection with special attention.

Approximate financial plan for opening a treatment room

Starting investments:

• registration of licenses and permits of Fire Supervision, SES - 1500 dollars.
• repair work - 5000 dollars.
• carrying out the necessary communications - 1500 dollars.
• purchase of equipment for analysis - 15,000 dollars.
• the cost of rent for 1 year with an area of ​​50 m² - 12,000 dollars.

Fixed costs:

• salary of nurses (2 employees) - 400 dollars.
• administrator's salary - 500 dollars.
• salary of doctors - 600 dollars.
• purchase of consumables - 3000 dollars. per month
• courier (transportation) costs - 1000 dollars. per month.

Business analysis is no different high profitability(20-40%), but does not depend on the season and is characterized by reliability and stability, because services of this type will always be in demand. Monthly income is 15-18 thousand dollars with proper organization all business processes. It is possible to recoup all costs in 2-5 years, depending on the form of organization and the profile of the services provided.

A chemical laboratory is a room equipped with special devices for conducting analyzes and experiments in the field of chemistry. Most often, such premises are equipped on the basis of schools and higher educational institutions, areas of medicine, forensics, engineering, Agriculture. In addition to students, a large number of industrial facilities need the services of a chemical laboratory. For example, enterprises of light and Food Industry, metallurgical and chemical plants.

It often happens that such enterprises do not have their own chemical laboratory on the basis of their production. And then you have to contact and negotiate with educational institutions about the operation of their laboratories. But here, too, schools and universities are not always ready to meet, even for the money offered, since they do not have the right to such Additional income. A better solution for this case is the opportunity to use the services of a private chemical laboratory. And on this, many businessmen build a good business.

The main horse in the development of this line of business will be the investment of efforts in the selection of professionals in this industry, as well as the investment big money in the purchase of high-quality and modern equipment.

The room, as one of the important stages.

To create a private chemical laboratory, a spacious and bright room is chosen. It is important to choose the location of the room so that there is even minimal vibration, as this can interfere with experiments. It is also unacceptable to rent a room near boiler rooms, chimneys and other rooms where, for one reason or another, the air is polluted, since this also affects experiments, and may also adversely affect the operation of some devices.

An important aspect is good lighting, lighting fixtures and large windows will help. In fact, each individual workplace should be equipped with a lighting fixture. There are working area standards for each individual worker, created directly for chemical laboratories - this is 14 square meters per person. It is by this parameter that the area for the laboratory will be calculated. It starts from 160 square meters.

An important aspect is the equipping of a fire safety system and automatic fire extinguishing devices, both in the warehouse and on the territory of the laboratory itself. Also, the room should be equipped with a flow-through air ventilation system, exhaust hoods and all the benefits of civilization. Floors and walls should be made of materials that do not absorb odors well and can also be easily washed. In total, about $ 700 is being prepared for renting such a room.

Laboratory equipment.

The main laboratory equipment includes the following:

1. Desktops - $2,000;
2. Fume hoods - $2.5 thousand;
3. Installations for distillation - $400;
4. Centrifuge - $1.2 thousand;
5. Titration table - $800;
6. Laboratory scales - 600 $;
7. High stools - $1.6 thousand;
8. Analytical stationary installations - $5 thousand;
9. Digital temperature sensor - $800;
10. Digital sensor for electrical conductivity of solutions - $1,000;
11. Digital optical density sensor - $500;
12. Digital gas volume sensor with temperature control - $1,000;
13. Digital thermocouple sensor - $700;
14. Device for determining pH - $ 600;
15. Turbudimeter - $450;
16. Glass flasks, test tubes, dilators, cuvette, adapters, connectors - $900;
17. Syringes - $230;
18. A set of demonstration samples - $ 500;
19. Sets of pipettes, measuring spoons, plastic or glass cylinders, glasses, spatulas, vials - $2,000;
20. Meters - $500;
21. Laboratory combined bath - $ 1.6 thousand;
22. Electric stove - $ 600;
23. Power supplies - $550;
24. Magnetic hanger - $400;
25. Hoses, clamps - $450;
26. A set of tools - $ 700.

If you call the total amount, then for a simple start you need to own a capital of at least $ 30 thousand.

Reagents and reagents.

The list of necessary chemicals for a private laboratory will include the following substances:

1. Acids
2. Alkalis
3. Organic matter
4. Mineral fertilizers
5. Ionites
6. Salts
7. Inorganic compounds
8. Halides
9. Inorganic substances
10. Sulfates
11. Sulfites
12. Metals
13. Oxides
14. Nitrates
15. Compounds of chromium and manganese
16. Dry fuel
17. Indicators

Generally speaking, to complete all the reagents and reagents that are minimally necessary for the operation of a chemical laboratory, an amount of about $ 8-10 thousand will be required.

Staff.

Senior and junior laboratory assistants are needed to work in the laboratory. It is they who will carry out the main experiments and profit depends on their quality of work. Senior laboratory assistants should definitely be taken with experience in a similar industry, and the more experience, the better for the company. Also, the company must hire a cleaning lady, the head of a chemical laboratory, a security guard, a storekeeper and an accountant.

The total remuneration for staff of up to 10 people will be about $5,000.

Establishing a private chemical laboratory requires advertising its own services. These can be face-to-face meetings, presentations, conferences and calls to clients. It will become an advertising move, publications in magazines and other specialized literature. Advertising on radio and television will help to promote their own services.

It will take from $ 300.

List of costs.

The main costs of setting up a private chemical laboratory include the following items:

1. Premises and its rent - $700;
2. Equipment and equipment - $30 thousand;
3. Reagents and reagents - 8-10 thousand $;
4. Personnel - 5 thousand $;
5. Advertising - $300.

Profit and payback.

Profit from the chemical laboratory will differ significantly. The figure of income can be from several thousand dollars to tens. It all depends on the chosen direction and successful clients. The cost of one service (clarification of specific circumstances in the chemical sense of the word) is on average $ 200, and if we talk about permanent job with a client, then, from one legal entity, you can receive income from $6,000. Payback initial investment most often carried out after a year and a half of productive activity.

development and clients.

Clients of a private chemical laboratory are private, individuals, with disposable needs and legal entities with the need for ongoing research. Business can be developed in two directions: building a network in other cities or creating laboratories for other kinds of experiments (organoleptic, analytical, instrumental, and so on).

Everyone knows that the beginning of the treatment or prevention of diseases begins with an accurate diagnosis. And she, in turn, with tests. However, many are horrified by the thought of sitting in long lines of clinics with local pensioners. Today people save their time, nerves and prefer comfort. That is why the business at work of the laboratory of analyzes will always be in demand.

Market analysis

Oddly enough, but today for many cities a private laboratory for analysis is a rarity. But this only speaks about the prospects of the market. It is believed that the most promising areas are big cities, as well as different levels of central settlements. The prospects of the business are supported by the fact that the number of analysis laboratories per one locality nothing is limited.

Form of activity

The business of receiving and processing analyzes can be organized in several areas, each of which has its own advantages and disadvantages.

Biomaterial sampling room

The easiest way to make money in this area. The work process is simple: materials are taken in the office, which are then sent to a special laboratory for analysis. According to the result, the results are sent to the collection room.

The advantage of such a business is a low threshold for entering the market. This form does not involve the purchase of special expensive equipment, the hiring of narrow specialists. The task of the entrepreneur is to organize high-quality collection and transportation of analyzes. It is with the latter that it requires large expenditures for the organization of special equipment. In addition, with this form of business organization, the time it takes for clients to receive results increases. And this is clearly not quite a competitive advantage.

medical laboratory

The business plan of a medical laboratory will require the purchase of special expensive and necessarily high-quality equipment. This list consists of:

• robots;
• readers;
• analyzers;
• thermal cyclers;
• oshers and much more.

In total, the purchase of the necessary devices will require at least 1.5 million rubles, if we are talking about a laboratory in a million-plus city. For smaller cities, about 200-250 thousand dollars will be required. The payback period for such a laboratory will be approximately 5-7 years, and the profitability will be 15%.

treatment room

Many are interested in the question of how to open a treatment room, because it requires even less investment than a laboratory. Moreover, it can be opened as a franchise, which will greatly simplify the start of the business. For this form of business organization, 40-60 thousand dollars are enough, which will be returned in 2-4 years.

If we talk about economic feasibility, then the most profitable are the treatment room and the laboratory. You also need to pay attention to the time period for which the results of the analyzes will be issued. Now many of them are held within a few hours, so it is quite possible to issue them even on the day of delivery. Please note that the main criterion for choosing a place for clients to take tests is price and speed.

Paperwork

Medical and laboratory activities in our country can only be carried out under a special license. Therefore, in order to open an analysis laboratory, it is necessary to obtain a license for clinical laboratory activities for a period of five years. To obtain a document, please contact Federal Service on Supervision in the Field of Social Development and Health. After that, it will be necessary to obtain permission from the fire service and sanitary and epidemiological supervision.

You can simplify the procedure if you purchase a franchise. It is sold with or without a license. The cost without a license will be about 6 thousand dollars. Accordingly, with a license, its cost will increase significantly.

Room search

Under the laboratory of analyzes, you can take both your own and rented premises. It must have an area of ​​at least 30 m², on which all necessary communications must be carried out, a separately equipped entrance and meet a number of other requirements. Among them, first of all, you need to look for a place at a convenient transport interchange, preferably with parking.

Formation of the list of services

The choice of equipment and the formation of the work of the institution depends on what types of research you plan to offer. To date, the most common are two of these types of studies:

• detection of DNA, polymerase chain reaction (PCR).
• enzyme-linked immunosorbent assay (ELISA), that is, the detection of antibodies to special proteins or a specific pathogen.

Both methods are equally popular on the market. Moreover, financial investments are also virtually the same. The difference is that during PCR, the main funds will be spent on bringing the premises to necessary requirements safety, and ELISA requires large investments in equipment.

The list of services should include the following studies:

• cytological and spermographic methods;
• analyzes of indicators of the hemostasis system;
• clinical and biochemical blood and urine tests;
• PCR studies;
• analysis of hormone levels;
• research on tumor markers;
• allergic tests;
• analysis for infection.

Service cost

There are many factors to consider when determining the cost of the analysis. First of all, pay attention to the formation of prices from competitors - yours should not be higher. Also keep in mind that usually one person takes several, or even a whole list of tests, which can result in a round sum for him. Therefore, you should not overstate prices, and also provide for a flexible system of discounts for certain types or groups of analyzes.

When setting prices, it is important to achieve a balance between generating income and organizing a constant flow of customers. The fact is that reagents for analysis have a short shelf life. Unclaimed ones will have to be disposed of, losing the funds spent on their purchase. Therefore, it is important to find the perfect balance of expenses and expenses.

Recruiting staff

As a rule, about 6-7 employees will be required for this kind of laboratory. The state should provide for the following units:

• nurses who take samples;
• doctors who receive patients and prescribe examinations;
• administrator, whose task is to coordinate the work of staff;
• a courier who delivers the material to the laboratory, as well as the results of the tests.

Their qualifications play a decisive role in the success of your laboratory. The quality of material sampling, the correct filling of forms, the correct conditions for storage and transportation of material, the clarity in accounting for materials, the control of the expiration dates of reagents, and much more are the cornerstones in the work of the laboratory.

A little about finance

Depending on how complex the analyzes are planned, how difficult the equipment will be for installation, debugging and mastering by staff, starting a business will take from a week to six months.

At the start, the following investments will be required:

• rent of premises of about 50 m² per year with an area of ​​​​12 thousand dollars;
• purchase of special equipment for research - 15 thousand dollars;
• carrying out all required communications - 1.5 thousand dollars;
• renovation of the premises - 5 thousand dollars;
• registration of a license and permits from SES and fire control - 1.5 thousand dollars.

Articles fixed costs per month include:

• transportation costs - 1 thousand dollars;
• purchase of consumables - 3 thousand dollars;
• doctors' salaries - $600;
• administrator's salary - $500;
• salary of two nurses – $400

Despite all these expenses, the business is not among the highly profitable - that figure is kept at the level of 20-40%. However, it has its advantages - it has no seasonal fluctuations, it is stable and always in demand.

On average, you can get about 15-18 thousand dollars from it per month, if all processes within the business are properly organized. Depending on the form of organization and the list of services provided, it can pay off for 2-5 years.

* Calculations use average data for Russia

Diagnostics is the basis of modern medicine. But in order to pass these most notorious tests, you need to spend a lot of time and effort, standing idle in long queues at municipal clinics. Working and wealthy people are ready to pay money, thereby saving time and nerves in order to quickly and effortlessly get the results of the necessary tests. Therefore, there is a steady demand for the services of a private laboratory for receiving biomaterial

The market for private medical laboratory services is not yet completely filled, in other words, this market is still ahead. This is due to the extremely complex organizational component of the business. Firstly, in order to obtain a license, it is necessary to coordinate with the regional divisions of the controlling government agencies, but this is not easy to do.

And even if we confine ourselves to an office for blood sampling and sending it to laboratory tests in Moscow and save on the purchase of expensive equipment, another equally difficult task will have to be solved - how to ensure the correct storage of blood during long-term transportation. And the terms for issuing the analysis will increase many times, and this will inevitably affect the popularity of such a laboratory.

And yet, according to experts, all million-plus cities, as well as regional, regional, regional and district centers are promising for opening such a business today. But most importantly, the number of treatment rooms is not yet limited.

In the segment of laboratory diagnostics, two business formats are relevant today - a laboratory and a treatment room. The organization of the laboratory will require the purchase of modern high-tech expensive equipment (thermal cyclers, readers, oshers, robots, analyzers, etc.) and the availability of a strong analytical base. The cost of its opening is at least one and a half million dollars in Moscow and 150-200 thousand dollars in the regions. In addition, the profitability of the laboratory barely reaches the level of 15%, and the payback period is at least 5-6 years.

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To date, the equipment of their own laboratories is not yet affordable even for most private metropolitan medical centers. Unlike a diagnostic laboratory, you can open a treatment room by spending 15-20 thousand dollars in the regions or 50-60 thousand in Moscow, and it can pay off in one and a half to two years.

Although the treatment room pays off faster, the laboratory is more serious business, the development of which can be planned for decades to come.

Still, it can be argued that the organization of an office or a network of diagnostic points is the most attractive direction for an investor. You can open your office on your own, going all the way from obtaining a license to finding personnel and purchasing reagents, or you can buy a franchise of a network operator: Invitro, and the Helix St. Petersburg Diagnostic Laboratory Service (franchise cost - 24 thousand dollars).

Such offices can exist as independent facilities or belong to companies related to medicine (including the sale of medical equipment), or they can work at small clinics that receive the most sought-after specialists (therapist, gynecologist, dentist) and provide ultrasound diagnostic services. .

The opening of a treatment room for the collection of biomaterial begins with obtaining a license and permits from the Sanitary and Epidemiological Supervision and the fire service. If you are planning to operate a franchise, then the franchisors promise to help you get a license, but most likely this will mean an increase in the size of the lump-sum fee. So, for the right to join the Invitro PC network, the franchisee must pay six thousand dollars, provided that he issues a medical license on his own, with the help of the parent company, the lump-sum fee will already be seven thousand dollars.

Ready-made ideas for your business

Another important step is the formation of an accurate service profile. There are two main types of studies: PCR (polymerase chain reaction, DNA detection) and ELISA (enzymatic immunoassay - detection of antibodies to pathogens or specific proteins.

According to experts, the total costs of starting a business and operating costs are almost the same, only the distribution is different: in the first case, most of the amount is invested in equipment, in the second - in the premises, since PCR studies require compliance with more stringent safety regulations.

The PCR method allows you to detect the DNA of the pathogen in the analysis of smears and scrapings, while the ELISA method allows you to detect traces of the pathogen in the blood. The choice of any of the methods will provide significant demand: blood tests (ELISA) and detection of sexually transmitted infections (STI) are equally in demand.

Ready-made ideas for your business

When choosing a room, two conditions must be taken into account - first, its area must be at least 100 square meters. m and there is a separate entrance - these are the rules and norms of SES. Secondly, the office should be located close to public transport stops, and preferably in crowded places - which is convenient for potential clients.

The next important success factor is the timing of the analysis. In principle, today most analyzes are performed within a few hours, so there is no obstacle to issuing their results within one day. Otherwise, customers will go where faster and cheaper.

And of course, the wide range of research that the laboratory performs is important. Ideally, these are clinical and biochemical blood and urine tests, hormones, infections, allergological tests, tumor marker tests, PCR studies, analyzes of hemostasis system indicators, cytological and spermographic methods.

As for equipment, today the market has a wide choice of both domestic and foreign manufacturers. It is important to note that domestic devices, expendable materials and reagents are 20–30% cheaper than imported ones. By the way, consumables - test tubes are more expensive than reagents.

The launch of a laboratory and diagnostic business takes from a week to six months, depending on the level of complexity of the equipment, the time it takes for the staff to master working with it and the demand for the service.

The cost of the most popular analysis for infections is an average of 30 rubles, and retail price services - from 70 rubles and more. Considering that one patient, usually when visiting a doctor, takes about five or six such tests, the average amount of one check is more than 300 rubles. The price of the analysis is affected by the fact whether it is performed in a laboratory or sent to a large medical center. Even large laboratories outsource 5-6% of research, having a powerful analytical base and equipment, because no matter how many types of analyzes you do, some rare test can always occur.

Ready-made ideas for your business

The cost of the analysis includes the transportation of the biomaterial to the place of study, and the intermediary's extra charge. The prices are especially high in those medical firms where 100% of the analyzes are performed on the side. The profit of the owner of the treatment room consists of the cost of services for receiving biological material, as well as due to discounts that the central laboratory can provide. Even 100% intermediaries who perform all analyzes in "third-party" laboratories can be successful if they are located in a location convenient for customers, for example, near the metro or in the city center.

Most often, the owners of diagnostic laboratories are health officials with connections in the medical community. No wonder: the doctor not only knows the essence of the ongoing processes and technologies, but also understands well to whom and how laboratory diagnostics services should be sold. And yet, to become the owner of the treatment room, medical education not necessary. On the contrary, it may be more successful to manage a network of offices by an entrepreneur who has experience retail sales and taking a deputy from good doctors.

Qualification of specialists in this business is of paramount importance. After all, a lot depends on the slightest nuances. Everything matters here - taking the right tests, accurately filling out all the forms, observing the conditions of transportation and delivering the biomaterial to the laboratory on time, not confusing the results of analyzes of different patients and preventing leakage of confidential information, calculating the timing of reagents, etc.

On average, the staff of the diagnostic laboratory consists of six people - three to four doctors working in shifts who receive patients, assigning the necessary examinations, a nurse who takes samples and an administrator who manages the cash desk, manages the staff and coordinates the couriers.

According to experts, 70% of consumers of diagnostic laboratory services are women. And this fact must be taken into account by the owners of laboratories for the proper organization of work, interaction with customers and promotion of their services.

In general, with regard to advertising and promotion, it can be argued that traditional channels do not work here. Neither advertising on television, nor on radio, nor in print media will bring any effect. The main method remains the so-called "friendship" with doctors, because they are the ones who send their patients for tests. It is they who can recommend a specific laboratory or office.

Moreover, it is noteworthy that even if the office is located in another area of ​​the city, the patient will go there on the recommendation of a doctor. For his part, if the doctor is confident in the quality and reliability of the research results, he will be happy to cooperate with a particular laboratory, because the diagnosis depends on the treatment, and hence the recovery of the patient, and hence his earnings too.

Treatment room in detail

Investments. You can meet the amount of 20 to 50-60 thousand dollars.
Payback period. One and a half to two years.
Certificates and licenses. Medical license.
The audience . Busy citizens of all ages.
Promotion tools. Internet, communication with doctors.

Requirements for the premises
The minimum area is 30 sq. m, the maximum is not limited, the optimal one is 80 sq. m. Separate entrance; the presence of a bathroom or the possibility of its installation; permission from the landlord to make water distribution for sinks; one telephone line. Non-residential premises may be located in a residential building, provided that the entrance is not combined with a residential entrance. Subject to compliance established requirements the premises of polyclinics, medical centers, dental offices, pharmacies, beauty salons, hairdressing salons can be used as a treatment room.
Staff. Three doctors, two procedural sisters (in shifts), a cashier-administrator.

Treatment room in the regions:

Initial cost in dollars

Obtaining a medical license and permission from SES, Pozharnadzor - 1500

Repair of the premises in accordance with the norms of SES - 5000

Purchase of equipment - 12,000

Conducting communications - 1500

Room for rent 50 sq.m. per year - 12 000

Total - 32,000

Current expenses:

Nurses Salary (2) - 500

Administrator salary - 600

Salary of doctors (2) - 800

Consumables - 3000

Transport (courier) costs - 1000

Total - 7200

Monthly income - 16 500

Payback - 1.5-2 years

Profitability 30-50%

Based on an article by Ekaterina Chinarova for "Business Journal"

*The article is over 8 years old. May contain outdated information

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Medical laboratories are an integral part of the healthcare system. If earlier these organizations belonged only to the public sector, now any entrepreneur can open a laboratory under certain conditions. The main requirements are the presence of certain qualifications and the necessary financial amount for starting investments. The medical laboratory business plan is designed to explore marketing and financial issues and helps identify potential economical effect from project implementation.

Medical laboratory as a business object

Diagnostics is one of the promising areas of modern medicine. For the full development of this industry, medical laboratories are needed that serve to conduct tests and procedures. Basic target audience such a laboratory will be ordinary citizens, medical centers and clinics. Unlike a simpler and more economical treatment room in terms of investment, the laboratory will be quite an expensive, but promising undertaking. First of all, this is due to the need to purchase a number of professional equipment and equipment of a serious analytical base.

Most entrepreneurs decide to get a loan to open a laboratory. The optimal period during which the investment will pay off and the company will begin to bring a stable profit is 24 months. It is for this period that it is worth getting a loan, having previously studied the offers that are valid for small and medium-sized businesses.

The main areas of research that fall within the scope of most laboratories are as follows:

Opening a new business facility in the region medical research, you can choose several main areas, further expanding the scope of activities. To determine the specifics of the activities of the future laboratory, they first study the current modern market trends and dynamics of the industry, including the balance of supply and demand. Most laboratories specialize in one of two main types of research:

- polymer chain reaction (or PCR) - detection of DNA of pathogens of certain infections, etc.;

- ELISA, or enzyme immunoassay. This type consists in the detection of antibodies to pathogens or specific proteins.

Both methods of research are used equally actively. The total investment in opening a laboratory of any type will be approximately equal, but in the first case more investment will require the purchase of equipment, while the second type of study involves more technical requirements to the room.

Services to be provided by the medical laboratory

The list of basic services should include the following methods of laboratory diagnostics:

Comprehensive provision of all services in one clinic can become one of the success factors of the new laboratory: the more comfort in passing all the procedures and obtaining results is provided to clients, the more chances the company has for a quick promotion in the market. To improve service and attract customers, you can automate the process of notifying patients about the results of examinations as much as possible: introduce a system personal account website or via SMS.

The main activities of the country's leading laboratories are presented in the video:

One of the winning points of any modern laboratory will be the execution of work in the shortest possible time. Due to the increased demands of modern customers, an organization that issues test results within a few hours and offers a complete diagnosis of the body during the day will be in demand.

The price aspect is an equally important factor that all potential customers pay attention to: in addition to the quality and speed of services, this criterion will be decisive for most patients. At the first stage of the laboratory's work, it makes sense to set prices slightly below market prices, which will attract a potential audience. But too low cost of services can make the work of the organization unprofitable. Therefore, it is imperative to carefully plan all financial costs with all existing risks.

On the initial stage it is important to properly organize the work of the laboratory and provide for the flow of customers in such a way that queues do not form near the treatment rooms. Although laboratories are still not widespread enough today, customers are very demanding on the comfort and quality of services provided.

Studying the level of competition, we can conclude that the market is still not sufficiently filled with companies of this kind - in this moment there are only a few large network laboratories and a small number of small ones. Therefore, in a relatively free market, a new participant has the opportunity to take his place. One of the factors that caused such a slow filling of the industry is the high cost in combination with long term payback. Yes, at successful start the company will reach the breakeven point only after 1 year. According to approximate estimates, it will take up to 2 years to fully return the invested funds (especially if a bank loan was used) and achieve a stable level of income. A more profitable option for financing a new enterprise would be an appeal to an investor. As a rule, such profitable and demanded areas as medical tests have a chance to receive help from investors and participate in government scholarship programs. To be approved for a loan, investment or grant, you need to have well-founded financial calculations comparing future costs and profits and taking into account the potential level of risk.

To start successful business, its founder must not only have a medical education, but also have certain experience in the field of diagnostics, as well as knowledge in the field of modern healthcare structure. Experience in working with leadership position in a laboratory or general clinical hospital.

Stages of a business plan for a medical laboratory

The organization of such a medical structure involves several standard successive stages:

– registration of a medical license, permits of the fire and sanitary services;

– lease or purchase of premises and its repair in accordance with SES requirements;

- conducting communications;

— purchase of equipment;

- recruitment of employees;

If we distribute all the upcoming stages of discovery and development by time frame, they can be summarized in the table:

Thus, all preparations for the opening of the laboratory, the start of its work and the receipt of the first results will take up to 2 years. If the range of services is reduced and includes only certain areas, a year later it is possible to achieve self-sufficiency for the enterprise.

Laboratory room: selection and preparation

The choice of premises will be one of the first and key tasks for the founder of the future laboratory. Its area must be at least 100 sq.m. It is obligatory to have a separate entrance, ventilation, a sufficiently powerful power supply, a bathroom, as well as uninterrupted water supply. Due to the nature of the laboratory's activities, good water distribution for sinks is required, therefore, at the stage of buying a room or signing a lease, it is necessary to find out if this is possible. In a medical laboratory, there should be no sudden voltage drops, so it is necessary to check all electrical equipment and acquire alternative energy sources.

The technical requirements also provide for the issue of the neighborhood of the laboratory with residential premises - the organization must be equipped in non-residential premises. It is allowed to open it in a residential building. But in this case, a separate entrance is required. When opening a structure medical purpose in a residential building, the requirements of regulatory services for technical conditions will be more stringent.

The geographical location of the laboratory is also important - it is desirable that it is not located in a remote area of ​​the city. The best places for opening there will be a center or a vast sleeping area of ​​the city, where potential customers can easily reach at any time.

Technical equipment and equipment

Laboratory equipment includes a standard list of instruments:

• – medical microscope;
• — thermal cycler for amplification of nucleic acids;
• - dry air thermostat;
• - water distillers;
• — analyzers;
• — magnetic mixers;
• - weighing equipment;
• — equipment for PCR;
• — water thermostats;
• - rotamiks;
• - illuminators;
• - leukocyte formula counters and more.

In addition to these basic instruments, you need to purchase less expensive accessories and consumables: test tubes, containers for collecting samples and various glassware, tips, pipettes, cartridges, x-ray film positioners, electrodes, solutions, lipoproteins and more. To facilitate the process of acquiring the equipment necessary for the operation of the laboratory, you can contact the procurement specialists. For a set commission, such companies complete the purchase of everything necessary equipment, supervise its delivery and installation.

Laboratory team

The size and composition of the laboratory staff will depend on the planned scope of work and the range of services provided. The average team will include 5 specialized specialists (3-4 doctors, a nurse) and one or two administrators. Sometimes, for example, when working in the capital or a large metropolis, it makes sense to expand the profile of the laboratory by including more specialists in the staff.

Each employee must have experience in the relevant industry in a similar position. For each member of the team, it is mandatory to issue sanitary books. In addition, all information about registered employees is submitted to the Pension and Insurance Funds.

Registration of the laboratory

Receipt official status – required condition creation of any project. The structure related to the medical system must be formalized as an LLC - other options are not allowed in this case.

To register a company as a limited liability company, you have to go through a number of standard procedures and prepare a package of documents. It consists of the following items:

- application for registration of LLC. It is filled in by special form, which includes data on all founders, official name, legal address and other details, including the activity code for the current OKVED classifier(http://www.consultant.ru/document/cons_doc_LAW_163320/). In this case, code 86.90 "Activities of medical laboratories" is usually used);

• - the charter of the future organization, which prescribes its concept and main features of the activity;
• - the decision to establish an LLC;
• - decision on the appointment of the head - the document sets out all the personal data about the named person;
• - minutes of the meeting of founders, if there is more than one founder;
• - confirmation of entry authorized capital(at least 10 thousand rubles);

A special medical license issued by the Ministry of Health on the preliminary application of the founder of the laboratory. Before issuing such a license, the founder of the organization must comply with all specifications and prepare the required package of documents. You should first study the federal law About Licensing certain types activity": .

According to the norms of the relevant ministry, the package of documents for obtaining a license consists of the following items:

— basic founding documents OOO;

– registration documents, including a certificate of registration, registration with the tax authorities;

- codes of the State Statistics Committee corresponding to the selected activity;

- documents for the premises - a certificate of ownership or a lease agreement;

— confirmation of the availability of material and technical equipment, which is provided for by law (register of fixed assets, contract for Maintenance medical technology,

- permission of SES;

— documents on the necessary qualifications of the head, including a document on education, a special certificate and employment history confirming work experience;

— documents on education and work experience of the laboratory staff;

- receipt of payment of state duty.

The term for issuing a license is from 30 to 45 days. The cost of the procedure is 6 thousand rubles. Before issuing this permit, the premises of the future laboratory must be fully prepared for work - the ministry's specialists are studying the logistical preparation and compliance with safety standards.

The business plan from the very beginning of the activity is presented in the video material:

Promotion and advertising

The main task of advertising is the formation of consumer opinion among the population. With the increase in the number of participants in this market, advertising has become necessary element company development. The main goal in this case is to convince potential customers of the need to contact the services of a particular medical laboratory. This will serve as such advertising methods:

– creation of the laboratory website and its promotion in the network;

— dissemination of information in places with large quantity potential customers - in schools, kindergartens, clinics. It is very beneficial to establish cooperation with several enterprises, whose employees will be able to regularly take tests and undergo the necessary health checks. Large groups customers can be offered favorable discounts;

In order to expand the services of the laboratory, it is possible to establish cooperation with local private clinics, which can refer patients for testing to a specific structure. This method is very effective, as it is known that, on the recommendation of his doctor, the client is ready to visit even a remote and more expensive laboratory. Therefore, as practice shows, it is this method of promotion that will become the most effective.

Financial questions

The financial aspects of opening a new clinic should be considered, starting with an examination of the prices in the industry. Taking into account the existing price aspects in the industry, an approximate price list for services will be as follows:

The list of procedures that the medical laboratory will offer patients will be much wider - a specific price list can be modified and expanded. But the average prices for standard procedures will not differ significantly from those existing on the market. In this case, the price should depend on the size of the cost of each procedure. For example, if a standard analysis for infections at a cost of 50 rubles, then its reasonable retail price is from 158 rubles. Thus, having from each such procedure net profit about 100 rubles, after 12 months you can recoup all the initial investment.

The following is a calculation of the projected volumes of laboratory services and the expected income. In order for financial information to be as reliable as possible at the time of entering the market, the lowest profitability indicators are used in the calculation. The main data that will be relevant at the end of the first and second years of the laboratory's work are presented in the table:

According to preliminary data, with the successful development of business, the annual increase in the volume of services and their consumption in this sector should be 1-10 percent, depending on a number of objective and subjective factors. Under such conditions, annual sales volumes will reach 28.8 million rubles or more.

The costs involved in opening a medical laboratory can be divided into several main groups. If we consider all upcoming costs systematically, we can distinguish the following categories:

Tax deductions will be a mandatory item of expenditure from the first month of the laboratory's operation. The main taxes for the laboratory are as follows:

After all the calculations of investments that are to be made at the initial stage and later in the process of developing the enterprise are made, they calculate the amount of credit that the founder needs to take on credit. According to average estimates, the development of the project will require loans in the amount of up to 3.9 million rubles for a period of 24 months and an interest rate of 14 percent.

Since, according to preliminary estimates, the break-even point of the project will start from the 4th month of the laboratory operation, it is from this moment that the profit is calculated. Thus, the first profit should be 1.23 million rubles. By the end of the lending period, according to the plan, the profit should increase to 2.4 million. Given that the monthly payment of expenses will reach approximately 690.3 thousand, we can make a forecast of the final gross profit - its size will be approximately 5.77 million rubles . The total profit of the project, according to exemplary business plan, will be equal to 33.16 million.

When calculating the estimated profit and evaluating the timeframe for the company to reach self-sufficiency, it is worth paying attention to the main risks that exist in the industry. First of all, they include a high level of competition, expensive market entry and the presence of significant administrative barriers - the need to obtain licenses and numerous permits.

Taking into account all the studies and calculations carried out, we can conclude that the medical laboratory is highly promising and profitable as a type of activity. However, there are a number of risks and technical difficulties, which are coming to the founder of such a structure. The main difficulties are high requirements for technical equipment laboratories, as well as a high threshold for entering the market.

On video: medical business by franchise