Drinking water bottling business. Drinking water bottling business

When opening production, the entrepreneur needs to decide what water will be supplied to the consumer: artesian or pipeline. Each option has its own characteristics. More about bottled water production technology: https://www.severyanka.spb.ru/proizvodstvo-vody/.

Artesian water is cleaner, more expensive, but more difficult to produce. In addition to packaging and construction equipment industrial premises, a complete organization of the space around the well is required according to SanPin standards.
Piped water goes through several stages of mechanical purification, after which it can be treated with UV radiation or enriched with silver ions. The business requires equipment that fits in two small workshops, as well as no more than 5 employees, most of which can be outsourced.

Having chosen a strategy, they begin to carry out calculations to draw up a business plan, obtain all permits, and purchase equipment.

Getting permissions

In order for the quality of the produced bottled water to meet the standards established in Russia, the manufacturer needs to obtain a number of permits:

sanitary and epidemiological permission from local governments to carry out work;
a decree authorizing the design of a plant or workshop for bottling water;
license for water extraction and land use.

Necessary equipment

Having decided how water will be produced, they proceed to purchase equipment. The full production cycle includes:

well drilling;
water purification;
adjustment of water according to the composition of mineral substances;
ultraviolet treatment for disinfection;
bottling.

Mid-range equipment suitable for small production can be purchased or leased. The average cost of a used production line is at least 100,000 rubles.

No drilling is required to produce purified water, but a plastic container machine made from recycled plastic can be useful. This type of packaging is environmentally friendly, in addition, it will provide the entrepreneur with the supply of raw materials through the work of city services. When concluding an agreement for the purchase of selected processed plastic from utilities the cost of container production is reduced by 45%.

What are the pitfalls in water production

The entrepreneur must understand that, like any business, the production of bottled drinking water has a number of nuances:

Competition. The service market is filled with suppliers of purified bottled water. The consumer needs to offer a high-quality competitive product.
The cost of starting a business. In Russia, about 200,000 rubles will be required. to start a business and about 100,000 more. starting capital. This includes the rental of premises, wage employees, transport costs, obtaining permits, arranging water treatment and packaging.
Sources. Purification of tap water is easier, but the quality of such water will not be higher than the first category. Water of the highest category is more expensive, its production is more difficult and costly, but it is used in great demand. When choosing what kind of water the end consumer will receive, it is important to analyze the availability of sources nearby the product sales market. If the sources are located too far, then the supply will not pay off.
Sales market. The end user can receive water directly from the supplier or purchase it from an intermediary. To supply water directly, it is necessary to know the infrastructure of the city and have a cross-section of consumers. The supply of water to stores and points of sale ensures a large turnover of containers, but water is sold in a smaller volume.

Profit

At a cost of 100 rubles / 180 rubles. standard 19 liter bottle. payback will come in six months. At the same time, the sales volume affects the payback period in a direct way - the more supplies, the faster the payback point will come.

In this article:

As you know, the water supplied by the centralized water supply in most cities is unsuitable for drinking or cooking. In this regard, many people install water treatment systems at the point of consumption of water in private houses and apartments, or buy the required amount of treated water.

Most people prefer to buy drinking water in special containers..

As a result high demand on a natural resource generates an offer, and many entrepreneurs decide to open own business for water production.

Regional structure of production

AT Russian Federation The consumption of bottled water is growing rapidly every year, on average, demand increases by 15-16% annually. The main suppliers of natural resources won 37% of the sales market.

Leading companies in the drinking water market are located in the following regions:

Karachay-Cherkess Republic;
In the Stavropol Territory;
Novosibirsk region;
Lipetsk region;
Moscow region.

The figure below shows the largest regions in Russia in terms of drinking water production.

As a result, there is fierce competition in the above regions, and in order to win a niche in the market, it is necessary to create a product with competitive advantages.

Basic requirements for the quality of drinking water and production activities

In order to carry out the production of clean water, it is necessary to familiarize yourself with the following legislative acts:

the Tax Code of the Russian Federation;
Law of the Russian Federation of February 21, 1992 N2395-1 "On Subsoil";
Federal Law of November 23, 1995 N174-F3 "On Environmental Expertise";
Decree of the Armed Forces of the Russian Federation of July 15, 1992 N3314-1;
Sanitary and epidemiological rules and regulations 2.1.4.1116-02.

Before the beginning production activities permissions are required:

Sanitary and epidemiological conclusion on drilling a well in a certain area from a local government;
Decree from the local administration "On permission to design a plant for bottling water";
An appropriate license for the right to use the land for the extraction of groundwater.

Features of the production of drinking water

For the production of drinking water, leading suppliers use two types of natural resource:

Natural water extracted from environmentally friendly sources;
Natural water purified using special equipment or water treatment systems.

The general scheme for the production of drinking water is shown in the figure.

The production of water purified in the water treatment system includes the following stages of the technological process:

1. Extraction of water from a well, which is carried out using a special submersible pump and an underground pipeline. Thanks to special equipment, water is supplied to the water treatment area in a special large-capacity tank.

2. Water purification is carried out in several stages:

rough mechanical cleaning - allows you to remove large mechanical impurities from the water with a size of about 400 microns;
fine water treatment- cleans the natural resource from suspended impurities with a size of at least 1 micron;
water disinfection modern methods- can be carried out using ultraviolet radiation, chlorination or ozonation.

After control chemical composition water, the natural resource flows into tanks made of stainless steel. By means of storage tanks, continuous production of drinking water is ensured.

3. Drinking water bottling- carried out on a specialized line, where the natural resource comes in separate containers of the required volume. As a rule, in factories, bottling of water takes place on an automatic machine, without the participation of people.

4. Water containers are sealed and sent to the finished product warehouse. In order to protect products from counterfeiting and to mark the type of water, leading manufacturers put shrink caps of different colors on containers.

Drinking water production technology

Almost all leading enterprises producing drinking water use ozonation technology.

The technology allows disinfection and enrichment of drinking water with oxygen. Water ozonation is carried out before bottling and bottling of the natural resource. Such purified water of a certain chemical composition and enriched with oxygen has a beneficial effect on the human body and is widely used for medical and preventive purposes.

The main advantage of the technology is preservative effect, allowing water to retain its properties for a long time beneficial features and original composition.

To apply the technology in the production process, it is necessary to purchase special equipment:

Ozone generator;
Duplex automatic dehumidifier;
Thermocatalytic ozone destructor;
injection pump;
Injectors, valves, fittings;
Automatic start, level sensors;
ORP controller with ORP sensor.

The ozonation technology allows factories to refuse chlorination of water during the technological process.

Necessary equipment for the production of drinking water

In order to organize the production of drinking water, it is necessary to purchase the following equipment:

Borehole pump;
Coarse filter;
Fine filter;
blowing equipment;
For ozonation of water, ozonation units or a set of the above equipment are purchased;
Sterile water tanks;
Filling machine;
Semiautomatic bottle capping machine;
Labeling machine.

There is also an automated line for the production of pure water, which consists of the following blocks:

Block of deep cleaning, disinfection of a natural resource;
Water softening unit;
Saturation block;
The filling block for bottles, canisters, siphons.

The figure below shows a monoblock for bottling drinking water from an automated line. On it, water is poured into bottles and a label is pasted, and a mug is also twisted.

Drinking water production business plan

AT this case The cost of the project includes the following items:

Purchase of land - 475.00 thousand rubles;
Construction of industrial premises - 71,387.73 thousand rubles;
Purchase of the main auxiliary equipment - 55,593.29 thousand rubles;
Installation of the main and auxiliary equipment - 3,873.83 thousand rubles;
working capital - 1,112.77 thousand rubles;
other expenses - 4,719.52 thousand rubles.

All items of expenditure were calculated including VAT. Estimated cost investment project equal to 137,162 thousand rubles.

The average number of employees for organizing a plant for the production of drinking water should be at least 33 people.

On purchased land plot construction of buildings and structures is envisaged:

production shop for bottling drinking water;
checkpoint;
pumping station, the productivity of which should be 12 m 3 / hour;
underground pumping station;
car parking;
fire tank, the volume of which must be at least 75 m 3;
a diesel fuel tank, the volume of which is 10 m 3;
outhouse;
cesspools with volumes of 50 m 3, 25 m 3;
sites for KTPK-160/6.

The total building area will be about 1790 m 2 .

Planned well productivity - 12.7 m 3 / hour. The capacity of the drinking water blowing machine is 1.5 liters. (3000 pcs.) bottles or 5 liters. (500 pieces) bottles. The actual performance of the machine is 85% of the nominal value. The working regime at the plant is an 8-hour working day.

The implementation of this business plan depends largely on long term strategy and marketing policy of the plant. However, as a result of calculating the predicted indicators, the following values were established:

project cost in the amount of 137,160,000 rubles;
the payback period of the plant is 4.6 years;
the discounted payback period of the plant is 7.6 years;
net present value of the plant (NPV) 19,328,000 rubles;
yield index - 1,15;
an internal rate of return of 21%.

Based on the calculated indicators, it can be concluded that the production of drinking water is profitable and cost-effective when proper organization production process and successful marketing activities.

If you decide to start your business in the field of production, then the idea of selling drinking water will surely interest you. Before starting the production and sale of goods, I want to note the significant pros and cons this method earnings.

Benefits of a bottled drinking water business

First, water is a commodity that belongs to the group food products. No person can long time go without liquid. Therefore, we can conclude that this product will always be in demand and relevant, and the drinking water business will be profitable.
Secondly, a big plus of this type of income is the organization of a business in almost any area. People's needs for purified, drinking water are only increasing, because the quality of water pipes is only getting worse every year. In this regard, drinking water from the tap will soon be generally impossible, so the prospects for the production and sale of bottled water will only increase.
Thirdly, this type of business does not require relatively large financial investments, especially if your company will only sell drinking water, and not produce it.
Fourthly, it is a quick payback. If you can compete in the market, you will soon recoup all the expenses spent on the business and get a clean and constant profit.

Disadvantages of the drinking water business

The first significant disadvantage is a lot of competition in this area. A beginner, with only one idea and desire, without money, cannot break into such a difficult niche. Many firms have been specializing in this area for a long time and have been doing this business for many years.
But do not despair, you must correctly analyze the demand and the level of competition in your city. Many firms sell low-quality goods, you can stay and firmly gain a foothold in the market only by providing the consumer with a quality product at an affordable price.
The second minus is the constant checks by the sanitary and epidemiological service of the conditions at your production and the quality of your products.
Solid start-up capital. To start production, you will need an impressive amount of money. You can find partners for yourself, because it will be difficult for one to promote such a large-scale project.
In general, competition is the main disadvantage this business, if you are sure that you can handle it, then I recommend that you try to bring this idea to life.

Drinking water production business plan

Experienced businessmen know that a well-written business plan is half the success. Therefore, on initial stage I recommend that you do just that.

What should be displayed in a business plan?

First, it is necessary to determine the profitability of the idea. To do this, analyze the level of demand and competition in your locality.

Secondly, it is necessary to correctly distribute the available funds. To do this, you need to have clear data regarding the costs of the project. All this will be displayed in the financial section.

Thirdly, it is the payback period of the business. The plan should indicate the approximate payback period of the project, the receipt of the first profit. This is necessary in order to navigate and not deviate from a clear plan of action. Also, this item will be of interest to investors, people who will be ready to invest in your business.

Documents for opening the production of drinking water?

The first step towards opening a bottled water production facility is legal registration.

IP or LLC? To get started, you need to register with tax service as a private entrepreneur (in case of sale) or as entity if you are a water producer.
Certificates from the fire service and SES on the compliance of the equipment with all norms and quality standards.
Certificate of quality used in the production of water (issued by the sanitary and epidemiological service).
Occupation License entrepreneurial activity(rental agreement for premises, equipment, your personal data). All documents must be notarized without fail.

Also in the future you will need to draw up agreements with water suppliers (if you do not produce it yourself), containers and other consumables.

Premises for rent

Your next step towards the implementation of the idea for the production of water will be the selection and rental of premises.

The area must meet the requirements and standards. Everything will depend on the volume of production.

The floor space includes:

Place, area where water will be extracted (if it is included in the specifics of your enterprise);
Separate rooms for liquid cleaning and spillage;
Warehouse for storage of finished products
Room for working staff.
The premises must comply with all SES standards.

Location. It is best to rent a room outside the city, where rental prices are much lower, you can save a lot.

It is more profitable to open an enterprise for the production of drinking water in a big city, but due to the huge competition, you can try to find a profitable place near small settlements.

Equipment for the production of drinking water

In order to start production, you will need to purchase or rent equipment:

For water purification (aeration system and dosing of reagents).
For bottling
Equipment for the manufacture of bottles (of course, this equipment is not necessary, you can do without it).

As extra income you can recycle plastic bottles by purchasing the appropriate equipment for this. Watch from which you will learn all the nuances of this type of activity.

Bottled water production

If you decide to develop a business in this direction, then you will need to purchase equipment for the manufacture of bottles, as well as for washing them, because the container will be reusable.

How this process takes place, you can see in the video:

Water production technology:

Drilling of an artesian well;
Purification of water using special coal or sand filters;
Correction of the level of minerals;
Disinfection with ultraviolet rays;
Water ozonation
Pouring water into containers

Sale of drinking water as a business

Supply contracts are concluded with consumers directly if you are a water producer. If your specialization is only the sale of water, then you first need to conclude agreements with manufacturers. It is best to choose several options, check the quality of the products. To do this, you need to request samples and analyze the water quality in the laboratory. A very important criterion for any businessman is the purchase price. You need to choose the most suitable option in the price range.

Expenses

If your company is only engaged in the supply of drinking water to the house, then the costs will be as follows:

Room rental. You must rent a place where your products will be stored. For these purposes, any warehouse is suitable, even outside the city.

Transport. In order to deliver the goods, you will need to have vehicle. For these purposes, the most suitable option would be a gazelle. It is important that the car does not consume a lot of gasoline, so you should choose an economical and roomy option.

To find out about all the steps that bottled water goes through before getting into our home or office, we went to neighboring republic- to the plant for the production of drinking water "Sister".

So, today in the program: where water is produced, how it is bottled and the focus "How plastic bottles appear."

#02. Artesian water is extracted from a depth of 120 meters in a protected natural area Arban water intake and through a plastic pipeline gets to the plant. The source itself was not shown to us, because. located in a protected area (therefore, it remains to believe in the word). In fact, I think there is nothing to see there, because the well and pipes are underground:

The wells themselves belong to MUP Vodokanal, Yoshkar-Ola

#03. At the inlet, the water passes through a series of filters - this is necessary in order to remove all small mechanical impurities (soil, sand, etc.) that could get in when it was taken from the well. Before the tour of the plant itself, we were given a lecture on the topic: Water and health. In short: drink water in the morning, afternoon and evening (about 2 liters per day) and you will be healthy. It's about about raw water, room temperature:

#04. The director of the plant, Alexander Marushko, answered questions. The plant is a two-story building. On the first floor: receiving containers and pouring water into 19 liter bottles, and on the second floor, water is poured into small 0.5 and 1.5 liters.

#05. At the first stage: used bottles go to a special warehouse, while they are immediately sorted and up to 30% are rejected due to wear:

#06. The 19 liter bottles are made of high quality environmentally friendly polycarbonate and polyethylene, which do not affect the taste, color, odor or composition of the water.

#07. Then the employee manually checks each bottle: looks at the light, sniffs and checks the label. If something is wrong, for example, the bottle came from the previous owner with a foreign smell, then it goes into marriage:

#08. Bottles enter a special area (access to which is strictly limited) to avoid dust, etc.:

Washing with an alkaline non-foaming solution at a temperature of 65%. A jet of water under high pressure washes away the main impurities. Concentration detergent supported automatically.
Rinse with UV-treated water.
Disinfection - within 18 seconds, each bottle is treated with an acidic disinfectant that is easily and completely washed off and environmentally friendly.
Final rinse with ultraviolet treated water. After each stage, the bottles are blown with filtered air.

#ten. After each stage, it is mandatory to rinse the bottles with ultraviolet-purified water. Next - disinfection with a hydrogen peroxide-based agent. The concentration of detergent and disinfectant is maintained automatically.

#eleven. Everything is clean and tidy, so everyone was given hats, shoe covers and capes:

#12. Blog-tour to the plant for the production of water "Sister"

#thirteen. In the background are 4 charcoal filters through which water must pass. And then poured into cylinders. At the same time, the filling is contactless so as not to spoil the bottles:

#fourteen. At the final stage, all water is ozonized. Ozone has a disinfecting, disinfecting effect. Therefore, when opening the cylinder, there may be a specific smell (this is ozone), but literally after 30 seconds it disappears and the water no longer has a foreign smell. The ozonizer itself:

#fifteen. In the next step, bottlessealed and tagged:

#sixteen. The date of manufacture is given:

#17. And packed in packages:

#eighteen. Final control. Marriage should not leave the factory, it is marked and goes to the side:

#nineteen. Before the water is distributed to the branches, the water is stored in a warehouse and “listens” to classical music:

#20. A column in a warehouse from which the classics sound:

#21. Sister is charged with the positive energy of the best works of world classical music! Of course, there is no official evidence of the impact of music, but it will not be worse either:

#22. Next comes the loading on the car and the water is transported to: Yoshkar-Ola, Cheboksary, Kazan and Nizhny Novgorod:

#23. On the second floor of the plant, bottling is carried out in small bottles:

#24. Conveyor:

#25. And here is this interesting thing. I thought that small bottles are brought to the factory and water is poured into them. Nothing like this. The plant buys the following blanks:

#26. And from these preforms at a temperature of 200 degrees, the machine blows bottles of 0.5 and 1.5 liters: 4 bottles are produced in one blow:

#27. The rinsing of the bottles takes place in a sterile air environment. Each bottle is rinsed with UV treated water for at least 10 seconds.

#28. Sanitized bottles enter the bottling box, where a sterile environment is also maintained.

#29. And at the last stage, labeling is done:

#thirty. At the outlet, the bottles are grouped into 12 pcs (0.5l) and 6 pcs (1.5l) and packed in shrink film. Such a film does not form “bubbles” on the packaging and facilitates convenient transportation:

#31. Each batch is subject to mandatory laboratory testing:

#32. The plant has a small canteen. The cost of lunch is purely symbolic, for example, a salad is 5 rubles:

#33. Such devices are in Kazan, last year showed

#34. During lunch, employees can play table tennis:

#35. At the entrance, as expected, a stand with medals and other achievements:

In this material:

Bottling of drinking water as a business is a very promising area. After all, the quality of tap water in apartments leaves much to be desired, and it can hardly be called drinking water. It is polluted with nitrates and pesticides, causing irreparable harm to human health. These factors are causing an increasing number of people to choose to buy bottled water.

Prospects for the bottled water market

According to RBC experts, the annual growth of the drinking water market will be about 15-16%. This trend is indirectly confirmed by the growing demand for coolers. Today, they are increasingly installed not only in office space, but also at home. Today total strength installed coolers exceeded 3 million units. As a result, the use of PET bottles for last years increased 6 times.

Now bottled water already accounts for 2/3 of the non-alcoholic products market. The service direction for the delivery of water in bottles of 5 and 19 liters to an office or apartment is also developing at a faster pace. The growth of this market is 20-30%.

It is assumed that the market will slow down its growth and reach the saturation stage only by 2020, when the total number of coolers will reach the level of 10-12 million units. To fill the specified market capacity, it will be necessary to increase production capacity water 3-4 times. It can be assumed that after saturation the market will develop by analogy with the European one, about 10% per year.

But when entering the drinking water bottling market, it should be taken into account that this segment is one of the highly competitive ones. Every year, thousands of start-up entrepreneurs try their hand in this area. Therefore, before starting this business, it is necessary to conduct marketing research, analyze the activities of competitors and determine your niche in the market (create a unique product offer). We need not only thoughtful marketing strategy, but also a business plan that will allow you to calculate upcoming costs.

Water bottling business plan

The amount of initial investment in a water bottling business will depend on the format in which it is implemented. It may be the discovery of one's own production line for bottling water, installation of vending machines or kiosks for the sale of drinking water.

Opening your own line for the purification of tap water and its further bottling is a fairly common option on the market. On the one hand, it allows you to act according to an understandable developed algorithm, but on the other hand, you will need to think over a strategy for detuning from competitors and determine your advantages over them. It could be over low prices, a wide range (for example, the sale of additional sparkling water), quality service ( free shipping with a certain order amount) or a flexible loyalty program.

When developing a draft business plan for opening a water bottling line, the following parameters should be considered. For the operation of a small production, a water treatment plant (or filters), water containers, water collection tanks, and bottling equipment will be required. Only filtration installations will cost about 100,000 rubles. You will have to pay another 200,000 rubles for the bottling line. In total, the initial capital investment for production equipment will amount to about 400,000 rubles. This does not include installation services and connection of the object to electricity and water supply.

We must not forget about the need to issue permits, to conduct examinations of water samples. For this you will need to pay about 10,000-15,000 rubles.

You will need to rent a small workshop with a warehouse. About 30 thousand rubles will be spent on rent every month.

At least 3 people are required to operate the production. Assuming that their salary is 20,000 rubles. per month, it will take 60,000 rubles. About 20,000 rubles more to pay for water supply and electricity. In the business plan, you need to take into account funds for advertising support: about 15,000 rubles. monthly. Total variable costs will amount to about 150,000 rubles. per month.

When taking into account a quick start and access to monthly sales in the amount of 250,000 rubles. you can achieve a quick return on investment in production.

Funds can be returned in 6-7 months and all that remains is to make a profit. Whether an entrepreneur can achieve such results depends only on him.

Business plan for bottling water for private consumers

A kiosk that will sell water is one of the options for organizing sales. To open such a business, you need to find a place to install a kiosk (optimally - a sleeping area with a high population density), conclude a lease agreement with the administration, and also find wholesale suppliers of artesian water.

The cost of the kiosk itself with a module for bottling water, a filter and an ozonizer is about 250-400 thousand rubles. They differ in the capacity of tanks and are designed for 500-4000 liters.

An approximate business plan for opening a kiosk can be represented as follows:

Initial investment: 300,000 rubles. (buying a kiosk).
Monthly expenses - 28,000 rubles, of which renting a place for a kiosk - 1,000 rubles. per month; purchase of artesian water for 2 rubles. for 1 liter (subject to sales of 6000 liters per month) - 12,000 rubles; seller's salary - 15,000 rubles.
Revenue: when selling 1 liter for 10 rubles. will be 60,000 rubles. Wherein net profit(after paying tax 6% according to the simplified tax system) - 30,080 rubles.

With this option initial investment will be able to return in 10 months, and then continue to work for yourself in profit. When opening several outlets, the monthly profit will only grow.

A business plan for selling water through a machine may have similar parameters. Its differences will lie in the fact that in this case there is no need to pay salaries to staff: sales will be carried out automatically, without human intervention. The cost of the machine itself is several times cheaper and amounts to about 150 thousand rubles. When selling a similar amount of water, the revenue will be 60,000 rubles, and the net profit will be 44,180 rubles. The “break-even point” when selling water through the machine will be able to pass in 3 months. The calculation is very approximate, as it does not take into account the cost of electricity and advertising costs.

If laws are in place in the region of doing business to stimulate socially significant areas of work (which include water treatment), then the entrepreneur can count on receiving subsidies from the state under one of these programs.

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