Manufacture of plastic toys business. Overview of the Russian plastic toy market

1 Pros and cons of this business
2 Production wooden toys
- 2.1 Business registration
- 2.2 Finding a room
- 2.3 Procurement of equipment
- 2.4 Purchase of raw materials
- 2.5 Engagement of personnel
3 Production of wooden toys - business plan
4 Manufacturers of wooden toys in Russia
5 Frequently Asked Questions
- 5.1 Where to sell finished products?
- 5.2 What are the requirements for wooden toys?

At all times, the manufacture of goods for children (especially toys) was perspective view entrepreneurial activity. This business has not lost its relevance even today - a huge amount of all kinds of products for kids (both foreign and domestic production) are presented on the shelves of stores.

Despite the abundance of children's products, consumers prefer to buy high-quality and safe products, because the health of the child depends on it. Wood is an environmentally friendly raw material that does not contain harmful toxins, and therefore products made from it are harmless. This gives the right to assert that the production of wooden toys in Russia is a promising type of business that brings a stable income to the owners. Let's analyze its features competitive advantages and disadvantages.

What is the article about:

Pros and cons of this business

If we consider the situation in the domestic toy market, it becomes clear that most of the products are imported from friendly China. This approach is beneficial for businessmen, since the goods are inexpensive, they sell well, and accordingly, the money turns around quickly. But "Made in China" products for children have become low-grade consumer goods. Despite the cheapness of the goods, consumer demand for products from the Middle Kingdom is gradually decreasing, since low-quality materials are used for their manufacture, and besides, they are often unsafe for health. Parents are willing to buy good products for their children, and many are willing to pay significant sums in favor of material safety and workmanship.

The production of wooden toys as a type of entrepreneurial activity has certain advantages and disadvantages. The benefits of this business include:

environmental safety of manufactured products;
high consumer demand for wooden toys;
average level of competition in the niche;
ease of manufacture;
release of products of any complexity;
low investment to open a business.

Unlike plastic and polymer products, children's toys made of wood have excellent strength and durability. long term operation. Since natural raw materials are easy to process, products can be given any shape and original design. The significant advantages of the business in the production of wooden toys include the possibility of setting a large margin. It's connected with high class product quality and environmental safety of raw materials.

Important: to open his own enterprise, a businessman does not need to rent large production areas. At the start, it is enough to have your own garage or outbuilding where it will be possible to locate the minimum set of equipment.

Unfortunately, this business not without flaws. First of all, it is worth highlighting the high prices for wood products in comparison with cheap Chinese plastic toys. This fact significantly reduces the number of potential buyers. It is also worth understanding that toys are not essential products, therefore, if the economic situation in the country worsens, the demand for them will decrease significantly (unlike such activities as, for example, the sale of vegetables and fruits).

Important: toys from China are presented in huge quantities in all regions of the Russian Federation. These products occupy almost 90% of the entire market. Nevertheless, toys made of wood are of high quality, and the demand for them is gradually increasing. At proper organization business, this area of \u200b\u200bactivity over time will allow you to reach a stable profit.

Production of wooden toys

Consider the main stages of starting a business.

Business registration

To begin with, a businessman who wants to open a production of wooden toys should register his activity. It is necessary to contact the Federal Tax Service at the place of residence and register individual entrepreneurship. To do this, you will need to write an application, submit a passport and TIN. During the registration of the enterprise, the OKVED code should be indicated: 36.50 - "Production of games and toys." As for the choice of taxation system, the USN will be optimal.

To open production, it is necessary to obtain permits from Rospotrebnadzor, the fire inspection and the sanitary and epidemiological station. To register a business as an individual entrepreneur, an entrepreneur needs to pay a state duty of 800 rubles. Since children will use wooden toys, buyers must be sure of their quality and safety, for which they will have to obtain a hygiene certificate from the SES.

The procedure for obtaining permits can take up to several days. This is due to the fact that toys are tested in specialized laboratories for the absence of toxins, in addition, finished products must fully comply with state standards and other requirements. Please note that, depending on the category of toys, you need to determine the age of the children for whom they are intended. This can be done in psychological centers that carry out an independent examination. It is most difficult to obtain quality certificates for toys designed for children under 3 years old, since only safe materials are allowed for their manufacture. In addition, the design of the product must be designed so that the child cannot be injured during handling.

Important: each batch of wooden toys produced by the carpentry workshop is subject to mandatory certification. In addition, the entrepreneur needs to obtain documents confirming the quality of raw materials. The cost of acquiring certificates on average is about 20 thousand rubles.

Room search

How to choose the right production area in order to effectively organize the activities of the enterprise? This issue is one of the most important, and its solution should be given special attention. First of all, you need to find small industrial buildings with a total area of at least 70 m? and a ceiling height of 3 m. This will allow the location of woodworking machines and provide the necessary free space for the work of personnel. It is desirable to divide the room into the following sections:

woodworking shop;
staff room, sanitary zone;
paint shop;
parts assembly area;
finished goods warehouse.

To start production, it is necessary to check the availability of a working power supply, water supply, sewerage, as well as a ventilation system. To receive clients and store documentation, you can organize an office space at the factory, for which about 10 m² should be allocated to arrange furniture, shelving and office equipment. Monthly expenses for the lease of production space amount to about 30 thousand rubles.

Purchase of equipment

The entrepreneur will need to buy machine tools, a dyeing machine and professional tools. It is undesirable to purchase equipment from China if the supplier is not verified, since in the future you will probably have to pay a lot of money for repairs.

Equipment production is the most costly part of organizing a business in the manufacture of wooden toys. In the shop you need to buy:

milling machine (with a set of cutters and CNC) - 170 thousand rubles;
painting apparatus - 50 thousand rubles;
drilling machine - 60 thousand rubles;
carpentry tools - 20 thousand rubles;
belt grinding machine - 65 thousand rubles;
consumables - 5 thousand rubles;
edge banding machine - 45 thousand rubles.

Total - to equip carpentry shop, it will take 415 thousand rubles. When choosing production assets, whether it is a machine for making screws or milling equipment, it is advisable to find European manufacturers. This will ensure high product quality and minimize depreciation costs.

Purchase of raw materials

Quality wood is the basis of the toy business, and the scale of production does not matter here. For children's goods, species such as beech, pine and alder are best suited.

Important: beech is considered the best option, but it belongs to expensive varieties. This material is mainly imported from Krasnodar Territory, which will periodically lead to an increase in the cost of raw materials if production is organized in remote regions of our country.

The technology for making toys from wood provides for the use of paints and varnishes that must be safe for children. Here, most entrepreneurs face some difficulties. First of all, it should be noted that among the domestic products of LKP there are only a few brands that meet the requirements. In addition, in most cases, these are simply oils for tinting. various surfaces that are not suitable for decorating children's wooden toys. For this reason, Russian businessmen are forced to buy paint and varnish products abroad, which significantly increases the company's costs.

Personnel attraction

How to choose the right staff for the company? First of all, you need to find carpenters who can professionally process wood, as well as carvers. They make parts, assemble or paint solid toys according to a specific pattern. Specialists must master the technology of working with wood and be able to produce various products.

You can not do without a person who will develop the design of toys. As practice shows, the workload of such a staff at the enterprise is minimal, so it is not always profitable to keep it in the state. Entrepreneurs may seek assistance as needed. remote workers. Before entrusting the task to such a specialist, it is recommended to study his portfolio and examples of work. The cost of freelance services ranges from 8-10 thousand rubles. This should also include the remote work of an accountant to minimize costs.

You will also need an employee who will perform the duties of an administrator of a manufacturing company. He must be able to promote his organization on the market, look for suppliers of raw materials and paints and varnishes, find distribution channels for finished products and attract customers. Typically, these professionals higher education and experience in leadership position.

Calculate the costs associated with staff salaries. They will make up:

foremen (3 people) - 75 thousand rubles;
manager-administrator - 35 thousand rubles;
outsourcing - 10 thousand rubles.

Total - wage costs are in the region of 120 thousand rubles. If a person wants, for example, to make money on needlework, he will not have to maintain a staff and buy expensive equipment. Today, hand-made is in great consumer demand, so such services will always be in price.

Production of wooden toys - business plan

Start-up entrepreneurs who want to make money in the production of toys, making business cards, the maintenance of a private bakery and other activities, it is necessary to draw up a business plan. This will allow you to determine the required amount of initial investment, regular expenses of the enterprise, as well as possible profit.

Let's calculate capital investments:

rent - 30 thousand rubles;
equipment - 415 thousand rubles;
purchase of the first batch of raw materials - 70 thousand rubles;
registration of the enterprise, certificates - 20 thousand rubles;
advertising campaign - 30 thousand rubles;
additional expenses - 5 thousand rubles.

Thus, to open own business for the manufacture of wooden toys, an initial investment of 570 thousand rubles is needed. Also, the entrepreneur needs to calculate the amount of monthly expenses. They will include:

rent of premises - 30 thousand rubles;
tax deductions - 25 thousand rubles;
salary of employees - 120 thousand rubles;
depreciation - 10 thousand rubles;
utility bills - 15 thousand rubles;
other expenses - 5 thousand rubles.

Total - the monthly cost of maintaining a small production is 205 thousand rubles. Typically, the cost of a wooden toy ranges from 60-80 rubles (with market value products 150-200 rubles). Net profit enterprises can reach about 100 thousand rubles a month. If you make author's exclusive toys, the income will be significantly higher. To recoup the investment, it will take approximately 7-10 months of operation of the enterprise.

Manufacturers of wooden toys in Russia

There are a lot of large domestic manufacturers of wooden toys. Consider the features of the work of only some of them, which will allow novice entrepreneurs to navigate the competitors' market and understand what products are in demand now:

Rus Toy. The Russian Toy Factory was established in 2000. The main production facilities are located in St. Petersburg. Today the company produces over 500 items of products. The main specialization of the Republic of Tatarstan is the production of models of cars, buses, soft toys and children's play modules. All products of the factory are certified and are in high consumer demand.
Insect. Since 2020, the Bukashka company has launched the production of author's toys made of natural wood in Tver. The factory specializes in the production of construction sets, cars, developing puzzles and puzzles, lacing and other goods from birch, maple and beech. Products are certified and meet the requirements of GOST.
Fantastic. The company "Fantastic" is located in the city of Aprelevka (Moscow region). The company has its own facilities and is one of the largest suppliers of goods for children. The factory catalog contains:
- constructors made of natural wood;
- board games, houses, cars, figurines;
- pyramids, laces, sorters;
- wooden scooters.

Frequently asked Questions

Consider the most common questions on the topic.

Where to sell finished products?

The most important stage in the development of an enterprise for the production of wooden toys is competent marketing, because the number of attracted buyers and fame trademark depends on the final profit. Therefore, much attention should be paid to the distribution channels for finished products and an effective advertising campaign should be carried out.

In this niche, the word of mouth effect works very well. If the mini-factory produces products of excellent quality, buyers and competitors themselves will disseminate this information among themselves. The activities of the company will be immediately known, and soon people themselves will begin to contact you for cooperation.

As for advertising tools, advertisements in the city media, distribution of flyers and booklets, information in public transport work well. It is also necessary to take part in various fairs, exhibitions, charity events, which will quickly gain fame and reach a new level of development.

Author's products are in great demand on websites for the sale of things and accessories. It is quite difficult to offer your goods to online toy stores, since their owners prefer to cooperate with trusted suppliers, but if there are exclusive things, the chances of success increase significantly. You should also establish distribution channels with:

wholesale buyers;
shops selling children's things and toys;
large retail chains.

The factory for the manufacture of wooden toys must have its own website and groups in social networks. Promotion through Internet marketing also brings very good results in increasing the awareness and profit of the company.

Another interesting distribution channel is the sale of wooden toys to foreign buyers. It should not be forgotten that in many developed countries, as well as in Russia, factories for the production of children's products are successfully operating, however, a unique handmade author's toy will always be in great demand. You can easily find foreigners who want to buy an exclusive on the Internet.

What are the requirements for wooden toys?

As we have said, to toys made of wood supervisory authorities rather high demands are made, because we are talking about the health of the child and his safety. In order to be certified for a product, each type of product must meet established standards. They are defined:

GOST ISO 8124-2-2001;
GOST R ISO 8124-3-99;
GOST 27178-86.

As for the production of children's toys made of wood, the finished product should not have chips, cracks, burrs and other flaws that can injure the child. The product should be easy to assemble, without causing any difficulties for small children. Here are a few simple examples. Pyramids are quite popular toys, which are a rod with a base. They should be easy to assemble and be bright so that the baby develops memory. The same goes for small puzzle sets.

It should also be remembered that the presence of small parts in play sets should not be allowed, because children in early age they are inquisitive and often pull various objects into their mouths, which can lead to undesirable consequences. It is also necessary to pay careful attention to the chemical means by which the surface treatment of products is carried out. Varnishes and paints should not cause allergies in a child.

Production plastic products: plastic characteristics + material classification + market analysis + opening instructions + premises requirements + 3 types of raw materials + 10 suppliers + process features + equipment + product sales + start-up investments.

Experts consider the production of plastic products one of the priority areas of business. It has great potential and prospects, since Russian enterprises do not fully provide the country with finished products.

Basically, plastic goods are bought from China or Europe. Based on this, the question arises: does it make sense to open an enterprise for the manufacture of items from this material or not? How much money will be needed? What organizational issues will need to be addressed?

Let's figure it out in order.

What do you need to know to carry out the production of plastic products?

First you need to understand what the entrepreneur will have to deal with if he decides to manufacture plastic products.

Before delving into the technology, assortment, you should get acquainted with the subject of labor, i.e. with plastic mass.

Plastic (plastic) is a material that is created using natural or synthetic polymers. Remarkable for plastic is that it can retain the specified dimensions and shape after cooling.

With different purpose in the production of plastic materials, fillers, pigments, inorganic fibers and other components can be added to the polymer. Therefore, plastic is mostly a multi-component mixture.

These products are widely used in all areas.

Substances made of plastic are not famous high rates density and strength. Heating, compression affects it destructively. But the material is also characterized by many positive properties. For example, it has low thermal and electrical conductivity. Also, plastic products are not afraid of moisture.

There are also such properties of plastic:

a light weight;
resistance to strong acids, corrosion;
susceptibility to processing;
low cost;
frost resistance;
shock insensitivity.

The plastic material may be various kinds. It is classified depending on the composition, scope, binder.

An entrepreneur whose production is somehow connected with plastic must know that its waste does not decompose over time. Therefore, large volumes of landfills are formed on Earth.

There are 5 garbage spots in the oceans due to plastic waste, which poses a danger to the environment in general. By virtue of mass production plastic objects perish nature, marine animals and those that live on land.

Plastic products also pose a threat to human health. During the production process, toxic gases are released that can spread over long distances and fall in the form of precipitation, which harms vegetation, pollutes water and soil.

Being engaged in the production of plastics, the entrepreneur must
control the content of vinyl chloride in the air above the enterprise.

Before products are introduced into the industrial economy, the food industry, medicine, an examination is carried out regarding the composition of toxic substances.

If possible, the manufacturer should either label them so that consumers do not dispose of plastic products by incineration.

1. What kind of plastic products can be produced?

The number of products made of plastic material today is very large. There is a huge variety of their types - of various shapes, dimensions, capacity and purpose.

Plastics are widely used in the automotive industry. This allows you to achieve comfort, save weight and even fuel, reduce noise, increase safety and service life, reduce operating costs.

You can find up to 100 kg of plastic parts in a car! In addition to the automotive industry, the production of plastic products is beneficial for modern architecture and construction, medicine. In general, for almost all industries.

Plastic products serve as the basis for the manufacture of stretch ceilings, pipes, floor coverings, window profiles, electrical tape, tarpaulin.

Plastic is also needed to create:

bottles,
packaging,
lids,
blisters,
oilcloths,
detergents,
packages,
utensils,
children's toys,
furniture,
spare parts.

Most household and garden items are plastic products (buckets, dustpans, wastebaskets, toiletries).

That's not all. You can set up production:

pet supplies (trays, portable baskets for dogs and cats, bowls);
canisters, basins;
packing handles;
fan heaters, cases for equipment;
pump, bottles;
food containers, dryers for dishes;
flowerpots, flower pots;
cutting boards and other kitchen utensils.

As you can see, the choice is huge. If products are metallized during production, the list of products will be even longer.

2. Is it worth opening the production of plastic products?

The domestic market of plastic products is developing, and this is facilitated by:

Active policy of import substitution.
Expansion of the "range" of polymers.
Capacity availability.

But there are also factors that hinder the development of the industry. Thus, the production of plastic products is subject to a considerable tax, equipment and raw materials are expensive, there is an oligopoly on the market, and there is a shortage of Russian-made polymers.

Over the past years, a positive growth trend has been observed in the production of plastic materials:

More than 5 million tons of plastics are produced annually. Compared to Europe, Russia consumes 6 times less plastic products. One person has at least 42 kg.

Polymer production increased by 37% and consumption by 6%, while imports decreased by 25%. The market for products from plastic raw materials narrowed by 5.7% - specifically for pipes and films.

More than 200 thousand workers are employed in this industry, more than 6.5 thousand companies are engaged in production. The output per person is less than 26 tons.

The main areas of application of plastic materials in Russia are:

package,
construction,
Automotive industry.

There are more than 1.4 thousand specially large enterprises producing plastic products, with. They provide the country with 1.6 million tons of products. Their list includes Polyplastic, Kopeysk Plastics Plant, Lada List, PZPI, Rosturplast, Polimerbyt, Pro Aqua, LPZ.

More than 2.5 thousand companies are classified as medium and small producers, the production volumes of which reach 3 million tons of plastic products.

Namely:

ZPI Alternative (Bashkortostan);
Maxiplast (Golitsino);
Mplast (St. Petersburg);
Plastics St. Petersburg (St. Petersburg);
Polyplast (Izhevsk);
Triton Plastic (Moscow);
NZP (Kemerovo region);
Polymer (Lipetsk);
Aelita (Leningrad region);
Apal (Tolyatti);
NZPM (Tver region).

Experts give not entirely comforting forecasts about the production of plastic goods:

First, it is the growth of consumer prices by at least 14%.
Second, a 17% decline in purchasing power is expected.

From this we can conclude that the development of the production of plastic products will be constrained by the growth in prices for the raw material base, the fall in consumption, and other factors.

As a result, the volume of the plastic products market will decrease by 5%. But the situation is not critical. The engine of production will be export and import substitution.

In order for an entrepreneur to strengthen his position, it is necessary to reduce the cost of plastic products and strengthen competitive advantages.

Step-by-step instructions for opening the production of plastic products

We will immediately designate: the orientation will go further to small business.

Anyone who has decided to produce plastic products, analyzed the market, all the pros and cons of polymer production, should write a business plan. Not a single serious enterprise or event can do without a clear action plan that structures all the information needed in the future and sets the right direction.

For legal business, you will need official registration, the choice of a taxation system. Suitable for a small enterprise for the production of plastic products. OKVED codes specified depending on the product.

Production of products is impossible without obtaining permits. Products must be certified. Conclusions will be required from the fire service, SES. Permission must also be obtained from local authorities, Gosnadzorohrantrude, electricians, gas inspections and thermal workers.

If the owner of the enterprise has a knack, the time and money costs will be reduced. Usually everything about everything takes up to 3 months. Next, you need to decide on the nomenclature. This will help a detailed study of the market for plastic products.

Research your competitors carefully. To choose the right type of plastic products for production, you need to look at what they produce. It would be advisable to manufacture those products that competitors offer on the market in small quantities (if demand outstrips supply).

In the course of the analysis, you will understand: maybe it is worth setting up the production of those plastic products that are not produced at all by domestic enterprises, but by Europe.

A win-win option would be to produce:

sheets,
pipes of various sizes
panels,
disposable tableware,
containers,
packaging.

Plastic pallets, necessary for packing chicken meat, are also considered to be in demand.

When the production of plastic products is established, increasing profits will become a paramount task. It is carried out by improving the technological process, optimizing costs, expanding the range and distribution channels.

Focus on deliveries to other areas and cities.

1) What kind of facility is required for the production of plastic products?

A workshop for the production of plastic products must have standard communications (heating, ventilation, sanitation, water supply, electricity). Special requirements are imposed on those premises where pentane is used in the production process.

When searching for a suitable object, you should select options located in industrial areas. The production of plastic products can also be located on the outskirts of the city, away from sleeping areas.

The size of the area - from 40 to 200 square meters. m. The warehouse needs a large one. The weight of plastic products is small, but it takes up a lot of space. The room must be protected from moisture, dust, drafts and wind. In a dry, heated building, the quality of plastic products will improve as less moisture is adsorbed.

In addition to the areas for the warehouse of finished products and raw materials, the premises should have:

bathroom,
room for workers and administration.

2) Raw materials used in the production of plastic products.

The choice of raw materials is a very important stage in production. Sufficient effort must be made to find a good supplier with the best prices and high quality polymer.

If you constantly change contractors and raw materials, the output products will not be the same. We will have to reconfigure the equipment, re-work out the technology for the production of plastic products.

Usually acquire polymer granules of heterogeneous composition. Depending on the type of plastic products, the composition of raw materials is selected, because each type of it has its own physical and chemical properties.

The main indicator that you need to pay attention to is the resistance of plastic to various temperatures.

Conditionally share 3 types of raw material:

Depending on the purpose of the plastic product, polyvinyl chloride, PE, PET, polycarbonate, APB, polystyrene, etc. can be used. Not only domestic, but also imported polymers are supplied.

Previously, the rates were as follows:

high-quality polyethylene - from 56 rubles. for 1 kg;
polypropylene - from 50 rubles.

In addition to the main raw materials, modifying additives and dyes will be required for the production of products.

Among domestic suppliers, you can conclude supply contracts with:

Stavrolen is one of the largest chemical plants producing more than 400 thousand tons of polymer raw materials using modern technology.
PoliTer is a company that supplies granulated polypropylene to the market from Ufaorgsintez manufacturing plants and the Turkmenbashi refinery complex.
Centropolymer is a leading distributor of polymers, additives and colorants.
NPP Neftekhimiya is an enterprise engaged in the production of Rispol (branded polypropylene) and other grades of granular raw materials.
Tobolsk-Polymer- the third enterprise in the world for the production of polypropylene, which annually synthesizes about 500 thousand tons of material.
Unitrade is a company that organizes the supply of polymer of the required grade and quality for the production of various plastic products.
Tomskneftekhim is a production site that provides Russia with more than 30 grades of polypropylene raw materials.
Koros - specializes in deliveries from any country in the world polymer materials, engineering plastics.
Poliom is a company producing over 90 grades (180 thousand tons) of material.
Kartli - organizes complex cargo transportation of polymer and other oil products, purchase by installments is possible.

3) What technology is used for the production of plastic goods?

The choice of technology is influenced by the type of products that the entrepreneur plans to manufacture.

To produce bottles, bottles, flasks, they resort to extrusion method. The production of plastic blisters, cups, packaging is achieved through vacuum forming. Most often, work is carried out according to the method blowing and casting(toys, bottles, etc.)

But there are other techniques as well:

The casting algorithm takes the form:

First mix all the ingredients. If a homogeneous mass is obtained, gas under pressure is introduced mechanically by foaming. The gas filling of raw materials is also carried out by introducing additives into the heated plastic, which, at the required speed, lead to boiling.

When the mass is brought to the required consistency (the state of flexibility and elasticity), they begin to create a matrix form. The model is made of aluminum, fiberglass, resins in accordance with the required shape and dimensions of the products.

If the production of plastic products will be small-scale, use composite molds; aluminum matrices will fit for large-scale production.

Then they move on to the actual education and refinement:

4) Workshop equipment: equipment for the production of plastic products.

The production process requires special equipment. For this purpose, separate machines are used or automatic lines are purchased.

Depending on the type of plastic products, the technological method, these types of products are acquired.

a) extruders.

These are machines that produce window profiles, plastic pipes, hoses, sheet film, etc.

Flat-slot units consist of elements:

b) Injection molding machines.

They are machines that are used in the process of molding a plastic mixture under pressure. With their help, the mass is poured into the matrix, after which it is cooled. This is how handicrafts are made.

On the planet, about 75% of all plastic products are produced from such installations. Injection molding machines make it possible to produce products of complex shape, hollow, multi-colored, reinforced, hybrid.

The design consists of:

Such equipment for the production of plastic products is expensive and has various innovative solutions. It is of several types.

c) Blow molding machines.

Suitable for enterprises producing jerry cans, large bottles, barrels, other hollow containers with large volumes and thin walls. The machine heats the plastic material to a certain temperature and then blows it into the desired shape.

d) For the production of PET.

In order to be engaged in the production of PET containers, it is necessary to purchase injection-blow molding units that combine 2 methods, for example, extrusion-blow molding mechanisms.

These machines make a variety of plastic products: tanks, buckets, packaging for dairy products, ketchups and sauces, bumpers, toys, bottles.

The production process is controlled by a microprocessor.

The device of the machines contains:

e) Thermoforming machines.

A technique designed for the production of products, the raw material of which is a film of various thicknesses. Typically, the thermoforming machine is used in the production of cups, plastic containers.

They can be operated manually or configured automatically/semi-automatically.

Machines are of different types:

tape,
single position,
rotary, etc.

The main mechanisms are listed above, but additional devices are used to facilitate the production process.

For example:

loaders, conveyors;
dryers, mixers;
crushers, conveyors;
refrigeration units (chillers), etc.

If you are going to be engaged in the production of small plastic items in small quantities, the best option would be a mini-machine weighing up to 15 kg. Some models are even equipped with a table.

Extrusion lines controlled by special programs can be bought from China. They quickly pay off, are cheaper than European counterparts, uninterrupted in operation, unpretentious in maintenance, and have safety certificates. Production facilities are also often provided with domestic equipment.

5) Personnel policy at the enterprise for the production of plastic products.

The workshop will require 2-10 workers. The number of employees will be affected by the purchased equipment (if it is automatic line, fewer people are needed). The scale of production is also an influencing factor.

Be sure to hire a technologist who will be the main link of the staff. Therefore, his salary is higher. In addition, the production of plastic products needs an administrative department, a sales manager, an accountant.

You also need to improve the logistics. And for this you need: a driver, laborers for loading and unloading, a vehicle. The duration of one shift is 10 hours.

6) Features of the implementation of plastic products: marketing and advertising policies.

For the implementation of plastic products, it is better to use all kinds of distribution channels. However, first think about how you will advertise the products. If the budget allows, place ads on the radio, the media.

Invest in building your own website. All serious companies have web resources on the Internet in order to attract as many customers as possible. This makes it possible to place orders online, which is also beneficial for entrepreneurs.

Someone needs to be instructed to monitor the content of the site. Therefore, you will have to hire one or two more people who will publish on the site new content, interesting articles, accept and process orders.

Organize the distribution of leaflets with the contacts of your company for the production of plastic products. You can offer products to various retail outlets, construction bases, department stores.

Everything will depend on the type of product. If you plan to engage in the production of plastic toys, you need to sell goods to children's stores. As you expand, include in sales policy special offers, promotions, etc. Events.

It is better to work directly with the consumer or through a single-level distribution channel. If you use multi-level distribution channels, the final price will be high for the buyer, and he will most likely not buy your products.

When the product distribution system is designed in advance, problems with product sales rarely arise.

Production of plastic buckets as a business idea.

How is it carried out technological process?
Description of equipment from China.

7) Start-up investment required for the production of plastic products.

Depict accurate financial plan impossible without knowing the nomenclature, volumes of production of plastic products. Therefore, here are some excerpts based on real examples.

Profitability can reach 20-30%. The economic benefit is formed depending on the products that are produced, their cost and selling price.

The items of expenditure will be:

rent and repair of premises;
utilities;
purchase of raw materials and equipment;
wage fund;
fare;
tax payments;
advertising and distribution costs;
registration costs;
unexpected costs.

Equipment can take 1-3 million rubles. For 1 ton of plastic material, you will have to pay 60 thousand rubles. Imported brands are more expensive (80-150 thousand rubles). You also need to take into account the cost of additives (330-450 rubles per 1 kg). At least 300 thousand rubles should be allocated for salaries.

For the production of buckets and similar goods from plastic, 3 million rubles will be enough. The organization of the production of plastic children's toys requires an initial investment of about 5 million rubles. For the manufacture of disposable tableware, you need to have from 8 million rubles.

With a competent approach to the organization of production, sales, monthly income should be about 500 thousand rubles. The investment will pay off in 1-2 years.

The production of plastic products should be opened with an adequate assessment own capabilities. Such an intention has undeniable advantages, but also disadvantages. Therefore, before starting such a business, weigh the pros and cons well.

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A business related to the production of goods for children, with the right development strategy, is doomed to success. Every parent will agree that they do not save on children now, so any children's products are a success in the domestic market. If you correctly assess the market capacity, determine key factors development of the company and develop an original concept, you can build a profitable and quickly payback business for the manufacture of toys.

Market analysis

Monitoring of the domestic toy market is rather contradictory. On the one hand, the variety of goods is large and there is clearly no shortage. On the other hand, the share Russian entrepreneurs in this area is very small - about 15%.

Such firms differ in their specifics - from small individual entrepreneurs who assemble toys by hand and sell them via the Internet to large enterprises with a large production base and retail outlets.

The rest of the share falls on high-quality but expensive European products and Chinese toys, with the share of the latter predominating. According to the survey, many parents want to buy toys from a domestic manufacturer, but do not see what they want on the shelves. The problem of Russian factories lies in the meager assortment, limited color range and design, unwillingness to follow the novelties of the children's market.

Another trend Russian market- Gradually, consumer demand shifts from cheap goods to the sphere of high-quality expensive toys due to the growth of living standards and incomes of citizens. No crisis phenomena affect such demand. This should be taken into account when planning a business.

Stages of building a business

The success of any project depends on good planning. For the production of toys, a clear business plan is needed, which will include the following:

market monitoring, consumer demand study;
development of the concept and development strategy;
review of competitors;
building an assortment range, choosing a production technology;
selection of premises;
purchase of equipment;
registration of permits;
marketing plan;
financial calculations;
risks.

Choice of business direction

To launch a full-scale production with a wide range of products, impressive investments are needed. As a rule, at the start choose one of the directions:

wooden toys;
plastic products.

After choosing a direction, you need to develop an assortment range. Children want to see relevant and bright novelties, their parents want safe and educational toys.

One of the most important organizational issues- sketch design development. For this you need:

determine the age-old category of your customers;
analyze the range of competitors;
consult with teachers, child psychologists.

Large companies then organize a testing phase in which a small group of 5-10 people as users give their opinion.

Also large firms are working on creating corporate identity, some even create books or cartoons. How less company- the already its range.

Technology Choice

Production technology depends on the investment that you are willing to invest in the development of your business. You can make toys:

with your own hands;
organize large-scale production.

If you have an idea of how to make various toys that might be of interest to the public, you can organize a business in a small workshop by registering an individual entrepreneur.

This option takes a lot of time to produce one unit, but the resulting product can be safely called the now popular word hand made. Such goods are bought by parents who want to give their child everything unique or as a gift. It is also possible to make toys to order, because a real master can make both Luntik and Fixik.

If you are interested in large-scale production, you must:

Room. It is desirable that it consists of a number of workshops for the process of manufacturing parts, their assembly, storage, etc.
Production machines (drilling, facing, grinding) in the manufacture of wooden toys, molds for casting (for plastic products), sewing machines for soft toys, as well as optional equipment and tools - chisels, planers, etc.
Packing material.

Business registration

Even when working at home, it is recommended not to delay the issuance of permits. For a small workshop, you can open an individual entrepreneur with a simplified form of taxation. OKVED code - 36.50 "Manufacture of games and toys". If you are planning a large-scale production, it is recommended to register a limited liability company.

For the sale of manufactured products, both individuals and retail outlets and networks need certificates confirming quality and safety. To do this, you must contact the SES authorities for an examination.

If you want to produce toys in the imagery of famous cartoons or TV shows, you need to take a special license from the copyright holders.

Competitor analysis

Main competitors:

Chinese factories - acceptable or low quality, reasonable prices;
Western firms famous brands, which sell a wide range of high-quality products, the range of which is constantly updated;
domestic manufacturers, which are mainly engaged in the production of plastic toys (sand sets, vehicles without mechanisms, etc.).

Sales of products

The main distribution channels for toys are:

sales through retail outlets (shops, supermarkets, stalls, etc.);
sale through Internet resources;
creating your own store (suitable for large-scale projects).

Financial plan

The level of capital investment depends on the scale of the business. For example, to organize a small workshop at home, 60-100 thousand is enough. If you plan to open a large-scale production, the financial costs will be different. Consider an example of organizing a workshop for the production of wooden children's toys:

rent of premises - 20,000 rubles;
paperwork - 10,000 rubles;
purchase of materials, packaging - 80,000 rubles;
purchase of equipment - 140,000 rubles;
wages to employees - 40,000 rubles;
expenses for utility and transport payments - 10,000 rubles.

As you can see, to open a workshop for the production of toys, investments from 300 thousand rubles are required.

In the modern world, there is probably no such person who would not dream of doing own business bringing in a stable income. The most important thing is to choose a suitable niche for yourself, study competitors, discard all fears and start working.

If you look at the materials from which toys for children are made, then these are, as a rule, polymers and plastic. Of course, they have high strength and low weight. However, such materials are artificially obtained and can harm the health of the child. That is why mothers today quite often prefer toys made from natural ingredients, such as wood. Currently, the production of children's wooden toys as a business is developing quite actively.

At first glance, it may seem that the release of wooden toys is boring. However, if you approach the issue with imagination, then it is quite possible to come up with unusual and interesting models. Such toys will please even the most capricious little buyers.

We evaluate the investments required to start a business

How much money will it take to start making wooden toys? The production of such products requires an initial capital of approximately 450,000 rubles. Doing business in this area is quite difficult.

Product range

What toys can be made from wood?

Here are just a few of the more common types:

cars and other transport: buses, cars, trucks and so on;
railway: sets with rails and wooden trains are very popular;
educational wooden toys: puzzles and pyramids for the development of fine motor skills, puzzles and constructors for older children.

How to start a business?

What to do if you are interested in wooden toys? Production can be successfully established in your own home. To do this, it is enough to equip a small workshop and register as individual entrepreneur. After that, you can start the process of making toys that you can then sell. On the initial stage to develop a client base, it is enough to offer your products to acquaintances and friends.

Be sure to include in the business plan for the production of wooden toys detailed description marketing mechanisms. In the future, this will allow you to choose the most effective ones based on a thorough analysis of the main channels.

hand made

Often the manufacturing process takes a lot of time. But at the same time, the finished product can be safely called hand made. Those who want to get something original and unique will be happy to buy such a toy. In addition, serial equipment for the production of wooden toys does not allow them to be manufactured according to individual parameters. BUT handmade allows you to make to order products of any shape. A skilled craftsman will be able to cut both Smeshariki and Transformers.

Setting up production

Suppose you set yourself the goal of setting up the production of a wooden toy. What are the companies in the modern market that carry out such activities? What does it take to start a business?

Here are just a few points to pay special attention to:

Production room. Ideally, it should be divided into several workshops or rooms in which various operations are carried out: assembly, painting, processing, and so on.
Equipment and machines for the manufacture of wooden toys. Minimum set includes: drilling, milling, facing and you will also need chisels, hacksaws and planes.
Materials and equipment for painting. In production, in no case should you save on the quality of paints and varnishes, since the manufactured products are intended for children.
Consider in advance how you will package the finished products. Suitable for this purpose as cardboard box as well as plastic. Cardboard packaging meets all environmental requirements.

We select personnel

What else do you need to make wooden toys? Production is not only materials and equipment, but also skilled workers. The manufacturing process itself must necessarily be divided into several technological operations. It is advisable not to organize the work in such a way that one person is both an artist and a sawing master at the same time.

In order to produce high-quality and diverse products, it is recommended to buy programs for computer simulation. With their help, you can develop original and unusual models of toys. The manufacturing technology itself is not particularly difficult. Manufacturing process consists of cutting out parts of a certain shape, coloring them and assembling them. Despite the fact that this process is quite simple, it is still better to involve specialists for the work. At first, one master will be enough for each workshop. Subsequently, with the expansion of the business, it will be possible to attract additional people.

Competitors

In Russia, the business of manufacturing wooden toys is a fairly popular destination. Currently, there are several companies that are engaged in the production of such toys.

Here are just a few of them:

"The world of wooden toys".
"Tomic".
"Krasnokamskaya toy".
"Vintik and Shpuntik".
"Pinocchio".

What else do you need to know for those who decide to produce wooden toys? Production should be started only after a detailed study of the product range from competing companies. Your organization may specialize in one thing. In addition, you can produce toys for children of a certain age category.

How to set up sales

Various methods can be used to sell finished products. First, you should try to sell products in bulk in toy stores. However, this method is not always effective, especially when you consider that the windows of modern stores are lined with colorful plush and plastic toys. There is another way: you can open your small shop based on production. The third and easiest in reality modern life option - sale through an online store. It is enough just to develop a website and think over its content. It may contain information about toys, as well as photos of finished products. If you plan to use this method, then be sure to put an additional approximately 50 thousand rubles into the starting capital.

Conclusion

What is needed to launch the production of wooden toys and become such a major player in the market as the Krasnokamskaya Toy company? Any business requires investment. And in this area you will find a lot of additional costs.

Here are just a few of them:

buying or renting premises;
wages to employees;
purchase of special software products;
purchase of equipment;
purchase of consumables.

All of these points need to be considered if you want to produce wooden toys. It will not be possible to establish production without high-quality equipment. Otherwise, you risk getting a low-quality product at the output. A well-designed business plan will help you avoid unnecessary costs and optimize the budget of the enterprise.

Business idea: production of plastic toys
Where we do business: industrial premises, office
Main costs: purchase of equipment, purchase of raw materials, rent of production premises
Necessary equipment:: main - granular plastic processing line, molds
Consumables: plastic
Initial capital: about 3,000,000 rubles.
Payback period: from 12 months
Possible profit: from 80,000 rubles. up to 240,000 rubles

The Russian toy manufacturer, due to lack of investment, is forced to produce products with the lowest possible production costs. Unfortunately, the initiative for the production of complex toys remains with the Western manufacturer.

Now directly about the production itself: it consists in casting and blowing the molten mass into special molds, the quality of which determines the resulting product and its circulation. Special Shapes made with a computer. Before sending the form to production, the correctness of the software parameters set for creating the form on the computer is checked. The form may consist of details or specialized surfaces and niches.

Most of the Russian enterprises engaged in the manufacture of toys order such molds abroad. To mold a plastic product according to all quality standards, it is better, of course, to use Western equipment. Plastic toys are also made using melt blown plastic technology. To do this, use a form with only one surface that is in contact with the surface of the plastic. This technology is distinguished by a significantly lower consumption of raw materials, which subsequently reduces the cost of manufactured products. The process of making plastic toys can be imagined as follows: the mass is sent to a special machine that grinds and heats the raw material, and then pours it into molds under pressure.

Russian enterprises do not have high-quality equipment capable of producing complex shapes with proper accuracy and clarity. Unfortunately, modern technologies that increase the stability of the form are not used. The introduction of advanced plastic toy production methods requires large investments as well as an effective production strategy.

In the production of plastic toys, the following equipment is required:
plastic melting machine, automated plastic molding flow, automated refrigerators, automated gluing, stripping flow. Equipment for artistic coloring and packaging of manufactured products is needed.

The minimum configuration of such equipment costs 2 million rubles. It will take about 1 million rubles to supply the production with raw materials, such as: plastic and dyes, decorative elements. Raw materials are stored in dry and heated rooms. Permission must be obtained from local authorities for production. Production can be located in almost any room of the required area from 40 to 160 square meters. Storage space will require a large area. Premises should be sought away from sleeping areas. An industrial area or the outskirts of a city would be ideal.

Toys are made from environmentally friendly materials, for example: food grade polypropylene. Appropriate health certificates must be obtained.

The production of plastic toys is a very promising and profitable business. Being engaged in the production of large toys and plastic products, one can avoid competition with a Western manufacturer, since it is not profitable for him to export toys to Russia due to the costs associated with delivery. Toys such as motorcycles, cars are in increasing demand every year in kindergartens, play centers and children's complexes. Plastic sandboxes and slides, which are purchased for the arrangement of country houses, are very popular now. The demand for these products is very high, and there are very few offers.