What is the standard business card size. standard business card size

Standard business card size in mm is 90x50 mm, that is business card size in cm- this is 9x5 centimeters, but this format is common only in the CIS countries. International business card size corresponds to the size of a credit card and is 85x55 mm - this business card euro size, therefore, for international meetings, many customers additionally order the production of business cards sized 55x85 mm. And here standard size for plastic business cards 86x54 mm. When designing a business card layout, keep in mind that business card size for printing increases by 2-3 mm. on each side, this is done so that there is a place for cutting the business card, thus business card size for printing (business card size in photoshop) is 94x54 mm or 96x56 mm.

By and large, business cards can be made in any shape and size, especially if we are talking about personal business cards, but it is worth considering the following. Firstly, the standard business card size is 50x90 mm, because in this case uses the least amount of paper. At digital printing sheets of A3+ (SRA3) format are used, 24 business cards are placed on them, which is why many printing houses offer sets of 96 pieces, not 100 pieces, therefore 96 business cards are obtained from 4 sheets, and with offset printing - A1 format sheets, in these cases business cards size 50x90 mm are evenly placed around the perimeter of the sheet, leaving no unused gaps. In cases of manufacturing non-standard sizes of business cards, there may be an overrun of paper, for which the customer will have to pay extra. And, secondly, business card holders are made for standard business card sizes, wallets have special compartments for credit cards, and a non-standard business card size simply does not fit in a specially designated place, and it is likely that such a business card will not be stored.

Thus, if the customer wants to stand out through a business card, you should not make non-standard formats, it is better to "take" creative design, the use of unusual materials and the use of various post-works. now carried out on many materials, ranging from standard paper materials and ending with the use of veneer, and even iron. Post-print works can make even an ordinary business card made of coated paper very presentable and unusual, you just need to skillfully combine the design with a certain type of post-work. In our printing house you can, etc.

Modern equipment allows us to realize any ideas of the customer, the main thing is that he is ready to pay for it, and the printing house has everything necessary equipment to carry out certain specifications order. OFFSET MOSCOW accepts orders for printing of any complexity. Availability modern equipment and the best specialists in the printing business - these are the components that guarantee a quality result.

Order calculation

It is an essential element of doing business. Every entrepreneur who wants all business partners to know about his company should have it. Of course, you can take a creative approach - change the format of a business card, decorate it in different colors, draw catchy pictures on it. However, it is better to leave it to your advertising campaign aimed at target audience. When it comes to a business card, your goal is to concisely and clearly provide basic information that your partner or client might need to contact you. To do this, it is better to follow the standard business card format and the relatively business form of the content.

standard format

Many people who are not in business think that the business card format is completely free - you can make any kind of business cards you want. However, in reality this is far from the case. After all, there are certain standards that should be observed - although, of course, no one is forcing you to do this. So, if you are doing business in Russia, then there the business card format should be as follows: 9 by 5 centimeters. This is a typical size that is used everywhere, so you should stick to it. Firstly, your business card will look neat and familiar to all customers and partners. Secondly, most people put their cards in a business card holder, which has a certain size. And it just fits business cards nine by five centimeters. So don't ignore the rules. Of course, they are not mandatory, but there is a certain business culture, and the standard size of a business card is one of the rules of good taste.

European format

If you are going to print business cards for yourself, then you should contact a specialized company that, for a small fee, will quickly, efficiently and efficiently provide you with the appropriate service. Most often, you need a business card designed on a computer, the format is a Word document. Then you can easily make the required number of cards of a standard size.

There is, however, another format with which you will not have any difficulty. If you are going on a business trip to Europe, then business cards of a slightly different format will come in handy. Their length should be a little less - 8.5 centimeters, and a little more wide - 5.5 centimeters. Similar settings are available in most business card companies, so you can safely apply for the service. Again, all you need is in Word format.

Custom format

As mentioned earlier, the standard format is just a matter of decency, there are no set rules for which your business card should have a specific size. However, you should understand that the production and distribution of non-standard business cards is associated with a number of problems. Not a single card printing company will have the necessary settings for machines and cutting machines. Therefore, you will definitely be required to pay extra for the hassle. When the cards are made, you will greatly lose in the efficiency of their use, since they will not fit in a standard business card holder or will fall out of it, so the likelihood that a client or partner will lose your business card increases greatly.

Many customers, when talking with a print shop employee, often find themselves in a difficult situation when it comes to the format of the product. Specialists, as a rule, operate with standard international sizes. In this article, we want to take a closer look at what standard sizes are, how they look and what they are used for.

ISO Standard Paper Sizes A, B, and C Series

In 1946, twenty-five national organizations ISO was created for standardization. The abbreviation stands for International Organization for Standardization - international organization for standardization. ISO standards are advisory in nature. It is worth paying attention to the fact that in more than 90 countries of the world these standards are adopted as national ones. In Russia, some of them are accepted as state (GOST). ISO develops standards in many areas, but we will look at paper-related standards:

ISO 216 - A and B series paper standards
ISO 217 - RA, SRA series paper standards
ISO 269 - C Series Envelope Standards

Paper sizes in printing

For the use of paper in the printing industry, the ISO 217 standard establishes two series of sizes: RA and SRA. In these series, the sheet sizes are slightly larger than in series A and B, so that the printer can accommodate the necessary technical information. After trimming, a finished product of standard size A or B is obtained. In Russia, printers use paper sizes established in GOST 5773-90. First of all, this GOST is focused on book and magazine production, but paper of standard sizes is also used for the production of any other product.

Book editions

Magazine editions

Standard Envelope Sizes

Envelope sizes are specified in ISO 269 and are based on standard A and B paper series.

Business card sizes

Most countries in the world use the metric system of measurement and adhere to ISO standards for paper sizes. However, in the UK and especially in the US, the inch-based system is still widely used. Many countries have to deal with these dimensions, especially when using computer technology. Often, American format names are found in printer settings and graphics packages, such as CorelDraw. Therefore, it is also useful to familiarize yourself with them.

English and American sizes of paper and envelopes

To date, there are no standards for the size of business cards. You can choose the size that is most convenient for you. Nevertheless, in many countries there is an internal idea of ​​​​a convenient business card, the standard size of which is followed by most residents. In addition, manufacturers of other products are guided by the established size of a business card: business card holders, wallets, envelopes for business cards, folders with space for business cards, etc. Below are the sizes of business cards accepted in various countries.

We hope that our article will help you navigate the complex world of formats and standards and make it easier to communicate with print shop representatives!

The size of a business card for printing is traditionally 5x9 cm, or 50x90 mm. In European countries, Japan, Scandinavia and the USA, other parameters are adopted. Nobody forbids making business cards non-standard, for example, square ones. But standard sizes make it easier for both business card designers and business card makers.

Business card sizes

The standard business card size in centimeters is 9x5 cm for Russia and 8.5x5.5 cm for the EU countries. A business card should fit well in a business card holder and be easily removed from it.

Standard

The usual size of a business card in Russia is 90x50 mm, or 9 by 5 cm.

10 or 12 cards are placed on an A4 sheet, as it is necessary to leave room for margins (the printer does not capture some areas from the edge of the sheet), as well as a margin for neat cutting.

There are no GOST or other regulatory requirements for business cards in our country.

Eurostandard

The Euro business card has a standard size of 85x55 mm, or 8.5 by 5.5 cm. The Euro format is slightly different from the Russian one, but such models are also convenient to use.

In Scandinavian countries, the aspect ratio is slightly different: 90x55 mm, so the cards look elongated.

Other options

In some foreign countries, business cards are made on the basis of ISO standard 7810 ID-1 (parameters of bank cards, ID-cards, driving license). If the business card is made according to this format, then the proportions of the sides are 85.6x53.98 mm (3.37 by 2.125 inches). The calculation is rarely used based on 1/16 sheet of A4 format - 74x52 mm. Another rare option - the "Photo" format - has an aspect ratio of 100x65 mm.

American business cards have a different size - 3.5x2 inches, or in the metric system 88.9x50.8 mm. Japanese largest - 91x55 mm.

There are vertical models. They have standard sizes - 50x90 mm, just the text is printed on them in portrait, not landscape orientation. Another way to emphasize your originality, but at the same time you can not go beyond the standards.

Plastic business cards are made similar in size to credit cards: 86x54 mm. The corners are usually made rounded so that the plastic does not tear a pocket, purse or business card holder.

Requirements for the size of business cards in the layout

A business card layout is a file that is completely ready to be sent to a printing press. The designer must work out all the details of the template, including the dimensions, so that the printed business cards can be cut without marriage, and if they are double-sided, the image must match.

Business card size in pixels

The standard size of business cards in pixels depends on the program used to design the layout.

What is the size of a business card in pixels for printing in a printing house:

Resolution is required 300dpi (for black and white image) and no more than 400 (for color), in Photoshop there is only one layer.

Corel Draw and Paint are less commonly used to create business cards. The dimensions are given in millimeters.

Additional terms

If you are going to make a business card layout yourself, then keep in mind that:

• The color scheme is used as CMYK or Grayscale.
• The image size must be small. If the picture is planned to go beyond the limits of the business card, the overhang in the layout should be at least 2 mm from the edge.

In what format are business cards printed in a printing house?

Be sure to know what format is standard for business cards. If you send a file of the wrong extension to the printing house, your order will not be printed.

Optimal extensions (formats):

• .cdr (the Corel Draw program is used no higher than version 14);
• .ai, .eps (Adobe Illustrator);
• .tiff, .psd (Photoshop);
• .pdf;
• .jpeg (no compression).

Standard Business Card Paper

For business cards, the type of paper is selected depending on what direction the owner is engaged in. business card. Printed on coated, glossy, mother-of-pearl, textured, velvet, metallic and other varieties. Density is more important - this parameter should be at least 180 g / m 2.

Among the many printed matter the leading place is given to the business card. The use of business cards has long been a good practice. It contains information that provides basic information about a person or company. the main objective distribution of business cards - convey information to potential customers, increase the circle of contacts. Therefore, when used business card, size standard which correspond general requirements, it is more likely that she will always be with a person, in his business card holder or a special compartment of his wallet, in a word, will be at hand.

Rules for designing business cards

This little leaf can do big things. By appearance business cards are judged by their owner. Beautiful, presentable design plays a big role, but not the main one. By an expensive design, they can judge the wealth, success of a person or company. But if it does not provide comprehensive information about the company or person, about the services provided by the company, there is no advertising slogan, then after a while it will disappear from memory who and when gave this business card. And it will not be clear why it is needed.

Be sure to specify different ways of contact. All business card design should be aimed at being well remembered, so that if the need arises for services of this kind, he would turn to this organization. But sometimes great design alone isn't enough for successful, impactful use.

In Europe, it is customary to create business cards measuring 85/55 cm. In Russia standard business card size in cm 90/50. This difference is due to the fact that the dimensions of 90/50 cm make it possible to make 24 printed products from one sheet of A3 without residues. This is more economical, as a result, production costs are reduced, and the final cost of the product is reduced.

Potential difficulties with violations of Russian standards

Often, customers do not even think about what kind of business card size, standard. Some do not even know that the standard, in principle, exists. They order a size that seems more interesting, defiant, attractive to them. But this can lead to some problems.

Custom sized business cards cost more. This is due to the need to reconfigure all the equipment in the printing house. Therefore, you will have to spend money where you could not spend it. In this case, competitiveness is reduced.

The proportions of placement of information and advertising material are violated. Without additional work designer, the result will be inadequate to the funds spent. The business card will not look good.

If business cards size in cm will not match 90/50, then the customer will not be able to put them in the corresponding haberdashery. This means that at the moment when he needs to turn to the services of this company, it is desired business card and won't be around. It will not be difficult for a person to find a replacement by contacting another company. But losing a client because of a non-standard, albeit very original, business card is unreasonable.

European norms

If cooperation with Western partners is expected, then it is better to order business cards according to European standards. Their dimensions should be 85/55 cm. Regardless of whether business negotiations are planned or simple advertisement services, goods, people abroad will be very pleased to feel the attention and care Russian companies to their traditions and norms. This is another way of bringing Russian and European business closer together.

When applying for a job in Western companies, it is also better for personal contacts to leave a business card made according to the standards of the country where the interview took place.