Forbes has compiled a rating of the largest foreign companies operating in Russia. The largest companies in the world The success of the company is evaluated by three indicators

The first places in the ranking of foreign companies with the best reputation in Russia were taken by Toyota, Rolex and Bosch. The authors of the rating, analysts from the Reputation Institute, are convinced that the reputation of companies in Russia and in the rest of the world is perceived in completely different ways.

The ranking of foreign companies with the best reputation in Russia prepared for Forbes according to the Reputation Institute (RI) in 2019 was headed by the Japanese automaker Toyota. Together with him, the Swiss watch company Rolex and German Bosch entered the top three. The leader of 2017 - Volkswagen - was ninth in this year's ranking (in 2018 it was 12th), and Japanese Sony dropped to 5th from the first line in last year's ranking.

In the aviation sector, reputational leadership has been held by Lufthansa for three years, in the financial sector by Visa, and in the entertainment sector by The Walt Disney. Toyota (automotive), Rolex (consumer goods), ExxonMobil (oil and gas), Lavazza (food and beverage), Hilton Worldwide (hotels), 3M (industrial), Pfizer (pharmaceuticals), IKEA ( retail), Intel (high tech) and DHL (logistics).

In terms of the reputation of the business sectors, the automotive sector ranks first, followed by consumer goods and high technology. In the last places - finance, transport and energy. “Only 25% of people in the world consider financial institutions sincere,” notes RI. The top 100 companies with the best reputation in Russia include two payment systems (Visa and Mastercard) and HSBC bank, while the global investment banks Goldman Sachs, JP Morgan and Morgan Stanley were not ranked.

The last place in terms of the reputation of sectors in Russia in 2019 was entertainment and media. RI explained this by the deterioration in the attitude of Russians towards Facebook. The Walt Disney Company (#44) and Netflix (#73) were in the top 100 most respected companies.

At the same time, in the global ranking of companies with the best reputation published by RI in March, The Walt Disney Company was on the third line (topped the Rolex list), and Netflix topped the similar American rating in April (Facebook among 390 American companies considered by reputation was on penultimate place, only The Trump Organization had a worse reputation). The lightning-fast reaction of management to accusations of sexual assault by the star of the series “House of Cards” Kevin Spacey helped to climb 22 lines in the American rating of Netflix - in the midst of the #MeToo campaign, Netflix simply fired the actor.

“The importance of intangible assets is growing all over the world and today reputation management is the responsibility of the first persons of companies,” emphasizes Cornelius van Riel, co-founder and vice president of RI.

Today, one failure is enough to damage a company's reputation. The incident at a U.S. Collegiate Basketball game, in which rising star Zion Williamson's shoe ruptured, resulted in more than just injury to the player. The very next day, Nike shares fell by more than 1%, the company's market capitalization fell by $1.46 billion. In the RI 2019 world ranking, the company dropped from 12th to 15th place.

It doesn't work in Russia. There are regional peculiarities in the perception of companies in Russia and in the rest of the world, RI explains. In the ranking of the most respected foreign companies in the Russian market, Nike retained its 11th position. Also, the "dieselgate" had a completely different effect on the reputation of Volkswagen in Russia and in the world. In the Russian rating, the company dropped from the first place in 2017 to the 12th in 2018, but already in 2019 it rose to the ninth. In the global and US reputation rankings, Volkswagen was not in the top 100 in 2018 and 2019.

The Reputation Institute has been preparing an annual corporate reputation survey since 2006. In Russia, the calculations are carried out by the consulting company EmCo (exclusive representative of RI).

When compiling the reputation rating of foreign companies in Russia, more than 7,000 people were interviewed. They were asked about the activities of 143 companies, selected by size and prominence. The questions concerned the emotional attitude of a person to the company (trust, respect, admiration, goodwill), perception of its activities (products, innovations, working conditions, management, leadership, efficiency, responsibility) and supportive behavior (including willingness to buy the company's product). Survey participants rated companies according to various criteria on a 100-point scale. An average score above 80 indicates an excellent reputation.

Top 100 International Companies by Reputation Russia RepTrak® 2019

Read more about the top 10 companies from the Russian reputation rating in our gallery.

The Japanese automaker managed to bypass the German BMW and Volkswagen, which were in the lead in the ranking of the most respected foreign car brands in Russia in 2017-2018.

In the consumer goods sector, Rolex has traditionally ranked high for three years.

This year, the German company managed to outperform its Japanese rival Sony.

The Japanese company entered the top three in the consumer goods category, behind Rolex and Bosch.

The Danish company, which is always on the list of the most respected companies in the world, has shown a sharp rise in the Russian ranking - from 41st to 2nd place.

Among the most respected high-tech companies, Intel is ahead of Samsung and Apple in terms of reputation in Russia. The company also improved its position in the global reputation ranking (moved from 15th to 11th place).

The German manufacturer of sports shoes, clothing and equipment in terms of reputation both in Russia and in the world is ahead of its American competitor Nike (which ranks 11th and 15th in these ratings).

As a result of the dieselgate, the German automaker has not been in the top 100 of the world ranking for the second year in a row, but has returned to the top ten most respected foreign companies in Russia.

The company's competitor, Nikon, was not included in the Russian reputation top 100.

When the Democratic National Committee decided to turn its contempt for Bernie Sanders into contempt for the Russians and Donald Trump, the New York billionaire was talked about as a regular bedfellow with Russian oligarchs and dreaming of making deals with Moscow. But since when has it become a bad thing to want to do business with Russians?

Today, the rules of political correctness require you to hate Russia. If you love her even a little, then you support Vladimir Putin or are under the impression of the Russian mafia. And you probably hate polar bears or something.

But if doing business with Russians or even wanting to do it is very bad, then maybe these companies need to reel in and run before the righteous threaten them with a boycott and defame their names in the press?

That's who's doing business with the bad guys.

On July 13, Pfizer entered into a joint venture agreement with the Russian pharmaceutical company NovaMedica.

Context

Good weather in the Russian economy

Putin is the enemy of his economy

Ford has been operating in Russia for 13 years. In April 2015, the Russian-American joint venture Ford Sollers began production of the Ford Transit. Last year, the American firm launched the production of four new cars in Russia, including the Focus and Fiesta models sold on the Russian market.

Among the American companies operating in Russia are PepsiCo, Procter & Gamble, McDonald's, Mondelez International, General Motors, Johnson & Johnson, Cargill, Alcoa, and General Electric. The latter recently signed a joint venture agreement with the oil company Rosneft, in the expectation that someday Washington will lift sanctions on oil firms.

According to Knight Frank, the main American investor in Russian real estate is not Trump International, but Morgan Stanley. In April, the Morgan Stanley-controlled fund began negotiations to acquire several shopping centers in Moscow. That same month, her real estate investment fund bought the Metropolis office building in Moscow from Kazakhstani developer Capital Partners for $1.2 billion.

American retailers also continue to develop their commercial ties with Russia. Over the past two years, many new American brands have entered the Russian market, including Forever 21 and Crate & Barrel in 2014.

American food companies are also expanding their business, although Russia is actively annexing Ukrainian territories and arming rebels in the Donbass, for which sanctions were imposed on it in 2014. Starbucks opened its 100th location in Russia last year. In 2013, Krispy Kreme opened its first confectionery. Now there are five of them.

As the New York Times wrote in April 2015, even the Clinton Foundation back in 2013 was very fond of Russians. From 2009 to 2013, the Russian state-owned company Rosatom acquired Canadian Uranium One under separate contracts in three stages. According to information from Canada, this was done on the recommendation of Hillary Clinton. And then the fund of Hillary and her husband, former US President Bill Clinton, received a donation of $ 2.35 million.

In other words, Russians can't be that bad.

Of course, not everyone wants to work in Russia. Yes, everything is not needed there. Billionaire CEO David Rubenstein told Bloomberg TV in October that it was too risky to work there. And then he took his leave and closed his business in Russia.

In September 2014, the American investment firm Blackstone left Russia, two months before the ruble halved from 35 to 75 rubles to the dollar.

Now ask the New York real estate dealers if they would turn their backs on a Russian buyer because he is, you know, from a country run by oligarchs and – ah! — Putin, or Putler, as some call him.

The most expensive New York apartment sold in 2014 for $100.5 million. It was bought by a man whose name is not known. This is a penthouse in a 90-story building in Midtown on 57th Street. Many apartments there are owned by wealthy Russians. Another high-profile deal took place in 2011, when a Russian buyer purchased an $88 million penthouse in a building near Central Park.

London is called Londongrad, and with good reason. The most expensive real estate there is bought mainly by Russians. Now ask the London developers whether it is good or bad to sell housing to Russians.

Trump claims he has no business in Russia. But Morgan Stanley, which donated $148,660 to Hillary's campaign in 2008, according to the Open Secrets website, might have told Donald, "That's a shame."

The Industrial Revolution created a demand for legal outsourcing and the world of law changed.

Today there are many international law firms. Some of them attracted such attention from the media and colleagues that the identification of world leaders in revenue began.

If you also want to know the top ten biggest players, then you are here. After studying the results of a mass of awards and online surveys, taking into account various regalia and success in working with clients, we have prepared such a list.

Its participants represented the interests of some of the world's most influential corporations, including General Motors, Motorola and Siemens. And this is not a complete list of names.

Baker & McKenzie (UK)

Baker & McKenzie was founded more than 60 years ago, employs more than 4,000 lawyers and operates in 42 countries. Among her clients are some of the most prestigious companies in the world.
Interacting with clients, the company does not forget for a second about its high values ​​and attaches great importance to consistency and responsibility. For three consecutive years, it has topped the Sharplegal Global Elite Brand Index, a list of the world's leading law firms compiled by Acritas.

In 2013, Baker & McKenzie received the WealthBriefing Awards for Legal Team of the Year, and in the same category in 2010, the STEP Private Client Awards. In the same 2010, she entered the top 25 law firms compiled by Private Client Practitioner.

Skadden, Arps, Slate, Meagher & Flom (USA)

Skadden is an international company that dates back to 1948. It is headquartered in the US, and Forbes named Skadden the most powerful law firm on Wall Street. Since 2001, the magazine has named it the best in the country.

AmericanLawyer.com ranks Skadden as the second largest in the world in terms of turnover.

In 2010, the National Law Journal ranked Skadden Arps #6 on its list of America's 250 largest law firms.

DLA Piper (UK)

The head office of DLA Piper is in the United Kingdom. It is recognized as one of the 10 most important law firms on the planet.

The company operates in over 30 countries and employs 4,200 lawyers. In terms of income, she has no equal in the world.

In 2012, the firm ranked fifth in the Sharplegal Global Elite Brand Index. And her services were noted as exceptional.

DLA Piper has collected many awards. These include the Leadership in Law Award and two International Tax Review awards she received this year. The latter were awarded to firms in South and North America.

Allen & Overy (UK)

Allen & Overy is one of the mastodons of the legal world. It has received awards in such categories as Best Law Firm of the Year, Firm of the Year (Employment Law), Firm of the Year (Insurance Law) and International Firm of the Year.

A&O, as the company is briefly called, has 42 offices in 29 countries. The number of clients, she claims, exceeds 5,000, and partners - over 500.

Allen & Overy is also the only one to have been named Europe's Most Innovative Law Firm twice by the Financial Times.

Linklaters (UK)

Linklaters has a 175 year history. Among the largest law firms in the world, it is one of the leading ones. The company is present in 20 countries and is headquartered in the United Kingdom. Linklaters currently provides legal services in the areas of corporate, banking and tax law, as well as real estate, crisis management, private equity, investment management and healthcare.

The firm has won numerous awards, including Team of the Year (Corporate), European Private Equity Legal Adviser of the Year, and Innovation in Alternative Dispute Resolution and Civil Law.

Clifford Chance (UK)

The name Clifford Chance is one of the most recognizable names in the legal industry. The firm operates in 25 countries and has been ranked among the top 10 law firms in the world by many resources.

Clifford Chance appeared in 1987 as a result of a large-scale merger. Since then, she has maintained long-term relationships with clients and offers them a wide range of legal services. Her areas of expertise include capital markets, litigation and dispute resolution.

The firm is the recipient of dozens of awards, including Firm of the Year (Corporate and Commercial Law) and Law Firm Management Team of the Year.

Latham & Watkins (USA)

Latham & Watkins opened in 1934 in Los Angeles and is rapidly expanding internationally. Today Latham successfully represents the interests of well-known companies in almost all parts of the world.

In 2007, Latham & Watkins was the first US firm to generate over $2 billion in revenue. She has countless awards to her credit. Among other things, she was recognized as the "Law Firm of the Decade" and "Most Admired Firm".

Kirkland & Ellis (USA)

Kirkland & Ellis is an international trading law firm providing services related to litigation, tax, corporate transactions and intellectual property rights.

Kirkland & Ellis is one of the most respected law firms on the planet. Vault called it the most prestigious in Chicago. It is also the fifth largest in the US.

Prominent clients include United Airlines, Intel, Samsung Electronics, Siemens, Motorola and General Motors.

Sidley Austin (USA)

Sidley Austin provides specialized litigation services in 19 cities around the world. One of the company's first clients was Mary Todd Lincoln, widow of Abraham Lincoln.
According to usnews.com, Sidley Austin is the sixth largest US law firm (with 1,700 lawyers on staff).

The company has always been in the center of attention of the legal industry and has received a lot of awards and regalia. In 2012, usnews.com named Sidley Law Firm of the Year in Litigation and Capital Markets.

Freshfields Bruckhaus Deringer (UK)

Freshfields Bruckhaus Deringer is headquartered in London. This transnational corporation has 27 offices in 17 jurisdictions - European, Asian and Middle Eastern, as well as in the USA.

The company was opened in 1743 - at the same time when one of its solicitors was accepted into the prestigious Bank of England.

Over the years of its existence, Freshfields has received many awards and regalia, and this has helped it to get into the list of 10 largest law firms in the world according to SPEAR'S.

Freshfields is the recipient of the Who's Who Legal Awards (Global Law Firm of the Year 2013), the Chambers Europe Awards for Excellence (UK Law Firm of the Year 2009) and the Financial Times Award (Most Innovative law firm, 2009).

In addition, the company is among the world leaders in terms of revenue. In the 2012/2013 financial year, it amounted to $2.092 billion.

Today we have top 10 most valuable companies in the world.

Today, many people will surely recognize the company logo, because Apple Corporation has become one of the most successful companies with a market value of $ 1,397 billion.

The company was founded on April 1, 1976 by Steve Wozniak, Ronald Wayne, and Steve Jobs. Initially, the trinity was engaged in assembling home computers and releasing their own PC models, but the greatest success came precisely in the last years of the company, when Apple introduced its mobile product lines to the world - iPhone smartphones and iPad tablets.

To date, the range of the company's products is very wide - smart watches, computers and laptops, tablets and smartphones, and more. But the main feature of the popularity of "apple" gadgets was the high quality, stylish design and the smartest marketing program of Steve Jobs.

Today, the company includes thousands of representative offices, branded stores and service centers around the world, with a staff of about 132 thousand employees.

The headquarters is located in the USA, in the city of Cupertino, California.

$1,274 billion

Industry: Software development.
Products: Microsoft Office, Microsoft Windows, Xbox.

The third most valuable company in the world is Microsoft.

The world famous corporation was founded in 1975, today one of the richest people in the world - Bill Gates.

At that time, Microsoft was the first developer to offer packaged software for home computers, making PC management user-friendly and intuitive.

The Windows operating system was a real breakthrough, because it made it easy for ordinary users to master the PC, which brought the company incredible success and huge profits.

Today, Microsoft is also one of the leaders in the PC software market, releasing next-generation Windows operating systems, document management applications - Microsoft Office, and a number of other programs. In addition, MS produces its own mobile devices and accessories, video, audio and office equipment.

The headquarters is located in Redmond, Washington.

$1,020 billion

Industry: Internet.

The world-famous Internet company Google has recently changed its official name to Alphabet, as the company has long gone beyond one Google search engine, and also owns many other companies.

The heads of the Internet holding are Sergey Brin and Larry Page, who have jointly created this mega-company since 1998.

Google is headquartered in California, and the holding includes more than three dozen popular services and subsidiaries, such as AdWords, Android, YouTube, and others.

Amazon Inc.

$924.52 billion

Industry: Retail.

January 7, 2019, company Amazon for the first time became the most valuable company in the world outperforming its competitor, Microsoft. She is currently in 5th place.

Amazon is an American retail company that sells and delivers various goods over the Internet.

With the help of Amazon Internet, users, suppliers and manufacturers can sell any goods themselves, using the company's website as an online platform.

The main direction of the company is the independent sale of various goods. The popularity of the service has increased due to the high quality of goods, low prices, prompt delivery and a wide range of different products.

The company was founded in 1994 by Jeff Bezos. The head office is located in Seattle, Washington.

According to the general assessment, about 647.5 thousand employees currently work in the company. The corporation's assets are more than $162 billion, and the annual turnover is about $232 billion.

$633.49 billion

Industry: Internet.

Facebook was developed by Mark Zuckerberg in February 2004. Today, the Facebook social network is visited by over 2 billion people daily. For one Internet project, with a market value of 633 billion dollars, this is simply an astronomical indicator of popularity and demand.

Today, Facebook generates over $22 billion in net revenue per year through advertising. In addition, Facebook is the leader among this list in terms of profitability, as the company increased its net profit by 54% in the last year alone.

The headquarters is located in Menlo Park, California.

Alibaba Group

$610.13 billion

Industry: Internet.
Products: E-commerce, online auction hosting, online money transfer, mobile commerce.

Alibaba is one of the largest virtual trading platforms in China and the world, attracting the attention of buyers both with affordable prices and a wide range of products.

Founded on April 4, 1999, the company provides consumer, business-to-consumer and business services through web portals, as well as electronic payment services, a customer search engine and cloud computing.

The headquarters is located in Hangzhou.

$562.39 billion

Industry: Insurance, finance, rail transport, utilities, food and non-food products.

The company is known for its permanent owner, American investor and entrepreneur Warren Buffett. The headquarters is located in Omaha, Nebraska, USA.

The cost of one share of this company is $344,970, which makes it the most expensive share in the world.

Affiliated companies:

• GEICO (auto insurance);
• General Re (reinsurance);
• Berkshire Hathaway Primary Group (insurance);
• Berkshire Hathaway Reinsurance Group (insurance and reinsurance);
• BNSF - (railway transport);
• Berkshire Hathaway Energy (electricity and gas supply);
• McLane Company (wholesale).

In 2015, the number of participants in the annual meeting of shareholders exceeded 40 thousand people.

For this reason, the company's shareholders' meeting was jokingly nicknamed "Woodstock for the capitalists."

$492.9 billion

Industry: Conglomerate.
Products: Social networks, instant messaging, mass media, web portals, etc.

Tencent is a venture capital company, conglomerate, investment holding, and one of the largest companies in the gaming industry.

This Chinese multinational investment holding, founded in 1998, today occupies the 9th position in the ranking of the most valuable companies.

Its many services include social networks, mobile games, music, web portals, payment systems, e-commerce, Internet services, smartphones and online multiplayer games, which are among the largest and most successful in the world in their respective categories.

Tencent Seafront Towers (also known as Tencent Binhai Mansion) is headquartered in Nanshan District, Shenzhen.

Visa Inc.

$441.61 billion

Industry: Financial services.

Visa Inc. founded in 1958 and is an international company that deals with payment transactions and bank transfers between financial institutions.

Visa is the second largest payment system in the world in terms of issued cards and transactions. Visa cards can be used to pay in more than 200 countries.

Most of the company's transactions are processed using the VisaNet electronic payment network.

Remarkably, the company has four centers for processing these transfers, which are located in Colorado, Virginia, England and Singapore. They are reliably protected from possible criminal interventions and natural disasters.

Headquartered in San Francisco, California, USA.

Headquartered in New Brunswick, New Jersey.

Market capitalization as a method of assessing the value of a company

Market capitalization, along with annual income and the sum of all assets, is one of the methods for assessing the investment attractiveness of a company.

Using market capitalization to represent the size of a company is important because the size of a company is a major factor in determining the various characteristics that investors are interested in, including risk.

Being the product of the number of shares and their value, market capitalization is not the price at which the owner will necessarily sell his company.

Despite the fact that companies are overvalued by the market or, on the contrary, undervalued, in order to get the real value of a company, it is necessary to consider its activities from a fundamental point of view.

American Forbes has prepared its annual ranking of the 2000 largest public companies in the world. In its calculations, Forbes equally took into account four indicators: revenue, profit, asset size and market capitalization.

The total indicators of those included in the fresh list over the past year have increased markedly. Together, the rating participants generated $32 trillion in revenue (an increase of $2 trillion), and the total profit amounted to $2.4 trillion compared to $1.4 trillion a year earlier. Forbes estimated the assets of the 2000 largest corporations at $138 trillion, and the total capitalization at $38 trillion.

The United States continues to have the largest representation, with 536 companies on the list. American leadership does not raise any questions so far: from the main competitor - Japan - 260 companies got into the rating. In addition, if in the first hundred American companies took 28 places at once, then Japanese companies only five. At the same time, the largest of them - Nippon Telegraph & Tel - is located only in 48th place. The US and Japan are followed by China (121 companies), Canada (67 companies) and South Korea (61 companies).

Representatives of the financial sector dominate in the rating (480 companies). Huge assets, of course, their main trump card. Oil and gas companies are far behind — there are 127 of them in the ranking. In terms of profit growth, insurance companies take the first place (624%), semiconductor manufacturers (45%) in terms of revenue growth, and auto concerns (57%) in terms of capitalization growth.

JPMorgan Chase ranked first for the second year in a row. Over the year, JPMorgan improved its results a little more: revenue amounted to $115.48 billion ($115.63 billion - last year), profit of $17.37 billion ($11.65 billion), assets of $2117 billion ($2031 billion), capitalization of $182.21 billion ($166.19 billion a year ago). At the same time, these indicators can hardly be called outstanding separately - JPMorgan does not even get into the top 10 in any of them.

Second place is now occupied by HSBC. The rapid growth of profit helped the British bank to rise from the eighth line: from $5.83 billion to $13.3 billion. The American corporation General Electric, once the undisputed leader, closes the three. GE's revenue for the year decreased from $156.78 billion to $150.21 billion, and the value of assets from $781 billion to $751 billion.

This is followed by three oil companies: ExxonMobil (the world leader in capitalization - $ 407.2 billion), the Dutch Shell and the Chinese PetroChina. ICBC, China's largest bank, ranks 7th with revenues of $69.19 billion, ICBC's profit was $18.84 billion. Warren Buffett's investment fund Berkshire Hathaway, Brazil's state oil company Petrobras-Petróleo Brasil, and bank Citigroup rounded out the top ten.

The number of Russian companies on the list was reduced by two to 26. Three managed to break into the top hundred: Gazprom (15th place), Lukoil (71st) and Rosneft (77th). Gazprom, in addition, turned out to be the third company in terms of profit - $ 25.72 billion. Only ExxonMobil ($ 30.46 billion) and Nestle ($ 36.65 billion) earned more than the Russian gas giant.