Presentation on the topic: Innovative activity of the enterprise. Presentation of innovative processes in commercial activities Innovation in human life presentation

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Questions: Concept, essence of innovation, classification and functions of innovation. Innovative activity and innovative process. Life cycle of innovations. Innovation project Indicators and efficiency of innovations.

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Concept, essence, classification and functions of innovations.

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The concept of innovation

Innovation - the use of innovations in the form of new technologies, types of products and services, new forms of organization of production and labor, service and management.

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Innovation properties: increase the efficiency of the current system. scientific and technical novelty.

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Innovation is the result of investment 1. Investment - 2. Development - - 3. Implementation process - 4. Obtaining qualitative improvement.

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The role of innovation is the creation of competitive products

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Classification of innovations

INNOVATION By scale of application By causes of occurrence By efficiency By object By degree of novelty

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Types of classifications of innovations

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    regional sectoral within the firm (enterprise) intersectoral By scope of application

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    By the object of application: Product innovations - focused on the production and use of new products (services) or new materials, semi-finished products, components Technological innovations - aimed at the creation and application of new technologies Process innovations - focused on the creation and functioning of new organizational structures, both within the firm and at the cross-industry level Complex innovations - are a combination of various innovations

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    For reasons of occurrence: 1. Reactive innovations - ensure the survival of the company 2. Strategic innovations - their main goal is to obtain competitive advantages in the future By efficiency: - economic - social - environmental - integral

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    Internal sources: Unexpected event (for the enterprise or industry) - success, failure, external event. Incongruence is a discrepancy between reality (as it really is) and our ideas about it. Innovations based on process needs. Sudden changes in the structure of an industry or market. External sources: Demographic changes Changes in perceptions, attitudes and values. New knowledge (both scientific and non-scientific) Sources of ideas for innovation.

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    Innovation Functions: Reproductive Incentive Investment

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    2. Innovative activity and innovative process.

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    Innovation activity

    This is an activity aimed at finding and implementing innovations in order to expand the range and improve product quality, improve technology and production organization. Innovative activity includes: Identification of enterprise problems; Implementation of the innovation process; Organization of innovation activity. - this is a system of measures for the use of scientific, scientific, technical and intellectual potentials in order to obtain a new or improved product or service, a new method of their production to meet both individual demand and the needs of society for innovation as a whole

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    Main stages of innovation activity

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    Innovation process

    The process of transforming scientific knowledge into innovation, which can be represented as a sequential chain of events during which an innovation matures from an idea to a specific product, technology or service and spreads through practical use.

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    Stages of the innovation process

    1. Basic research; 2. Applied research; 3. Experimental - design development; 4. Mastering the production of a new product; 5. Concept, types and result of innovative activity.

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    Structure of the innovation process

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    The most typical reasons that can disrupt the normal course of the project:

    Lack of coordination of resources and activities; Weak communication with stakeholders, leading to customer dissatisfaction; Insufficient estimation of the duration of work and costs of the project, leading to large expenditures of time and money; Inadequate planning of resources and activities; Poor quality monitoring of the project, deviations are detected too late; Insufficient quality control of the product.

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    Life cycle of innovation:

    The life cycle is the period of time from the birth of an idea to the removal from production of an innovative product implemented on its basis. stages life cycle innovations: Origin (accompanied by the implementation of the necessary amount of research work, development and creation of an experimental batch of innovation) Growth (industrial development with simultaneous entry of the product to the market) Maturity (stage series production or mass production and increase in sales) Market saturation (maximum production and maximum sales) Decline (curtailment of production and withdrawal of the product from the market)

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    Principles of good project management aimed at avoiding problems and achieving successful results:

    The project is represented as a final process with a specific start and end time; A project always requires management to achieve successful results; For complete coordination of actions, all project participants must clearly understand what the project is for, what goals it is supposed to achieve.

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    Reengineering

    is aimed at ensuring that not only each link in the business operates productively, but also that the entire system of their interaction is aimed at obtaining the maximum multiplier effect, i.e. the effect that cannot be obtained by everyone individually, but can be achieved through joint efforts, organized in an optimal way.

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    Reengineering properties:

    Rejection of outdated rules and approaches and the start of the business process, as it were, "from scratch"; Disregard for the existing systems, structures and procedures of the company and a radical change in the way of doing business; Leading to significant changes in performance indicators, an order of magnitude different from the previous ones.

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    Reengineering process

    The desired image of the company is formed. A model of a real or existing business of the company is created. A new business model is being developed. Introduction of the new business model into the economic reality of the company.

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    innovation risk

    The probability of losses arising from an investment by an entrepreneurial firm in the production of new goods and services that may not find the expected demand in the market.

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    Innovation risk arises:

    when introducing a cheaper method of producing a good or service compared to those already in use. when creating a new product or service on old equipment. in the production of a new product or service through new technology and technology.

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    For an effective innovation policy in the Russian Federation, it is necessary:

    ensure the demand for innovations from the main domestic consumers of knowledge and ideas - businesses. At the same time, it is necessary to promote domestic developments. stimulate an increase in supply innovative ideas from domestic manufacturers - scientific and research organizations. the state must, by all means available to it, ensure communication between domestic producers knowledge and its consumers, if possible, not only within the country, but also at the international level. decide on an innovation strategy.

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    Key performance indicators of an innovative project

    Financial (commercial) efficiency, taking into account the financial implications for project participants; Budgetary efficiency, taking into account the financial implications for budgets at all levels; National economic efficiency, taking into account costs that go beyond the direct financial interests of the project participants and allow for monetary expression.

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    Venture Capital

    It is one of the most suitable sources of financing for the investments of innovative companies. Specially trained stock brokers attract funds from the capital market to create venture capital companies and funds. Venture capital funds buy shares or convertible bonds of companies. They do not invest in order to receive immediate dividends; they give the company the opportunity to start operating effectively, which will ultimately make it possible to profit from the investments made.

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    Stages in the implementation of the project (or the activities of the company)

    Pre-funding; seed funding; Other financing options at the initial stage; Financing the market expansion phase; Interim funding; Financing the acquisition of a share in the company's ownership by management; Financing the acquisition of a company's share in the ownership of the heads of other companies.

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    What do venture capital companies need?

    internal rate of return; market potential of the project; proposed project management team; intellectual property rights in technological breakthrough; investment size.

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    Stages of the funding process

    First Appeal A letter is sent to the venture capital fund, accompanied by a brief business plan. Interview The main project leaders are involved and the role of each of them is discussed. Reviewing the Business Plan The management of a venture capital fund reviews the business plan in great detail, especially the financial, sales, and earnings projections. Evaluation VC fund managers give a detailed evaluation of the business plan. Investment Opportunity Assessment The Company may receive a proposal for a possible investment. Generally, no venture capital fund will want to acquire more than 35% of a company's ownership. The detailed investment scheme is set out in a legally binding document called the Shareholders' Agreement.

    Reduced costs per unit of production for the period T, (rub.)

    Zt = St + EnKud where St is the cost in period T; En is the normative coefficient of efficiency; Kud - capital investments per unit of production, rub.; EnKud - standard profit, rub.

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    Annual effect from the introduction of new equipment and technology (rubles)

    En.t. = (Sbaz - Znov) Nnew =[(Sbaz - EnKbaz)–(Snew - EnKnov)]Nnew where Zbaz is the reduced cost of production per unit of production using the basic version of equipment and technologies, rub.; Znov - reduced costs for the production of products using new equipment and technologies, rub.; Nnew - the annual volume of production with the help of new equipment and technologies, units; Cbas - the cost of production of the base variant, rub.; Snov - the cost of production based on new equipment and technology, rub.; Kbaz - capital investments per unit of output of the base case, rub.; Knov - capital investments per unit of production based on new equipment and technology, rub.; En is the normative coefficient of efficiency.

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    Total investment

    Ksum \u003d Kn.r + Kt.p + Kob + Kosv where Kn.r is the cost of scientific research, design, experimental and pilot installations; Kt.p - the cost of purchasing, delivery, installation (dismantling) of equipment, technical training, adjustment and development of production; Kob - replenishment costs working capital enterprises associated with the creation and use of new technology; Kosv - costs (profit) from the production and sale of products in the period of development of production, preceding the billing period.

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    Organization of innovation 1. Methodological foundations of innovation 2. Classification of innovations 3. Innovation process 4. Directions of innovation 5. Efficiency of innovation 6. Innovation processes in animal husbandry


    1. Methodological foundations of innovation innovation - the end result of innovation, embodied in the form of a new or improved product, introduced on the market, new or improved technological process used in practical activities or in a new approach to social services.






    1. Methodological foundations of innovations Innovations can take the form of discoveries, inventions, patents, trademarks, rationalization proposals, documentation for a new or improved product, technology, managerial or manufacturing process, organizational, production or other structure, know-how, concepts, scientific approaches or principles, documents (standards, recommendations, methods, instructions, etc.), results marketing research etc.






    1. Methodological foundations of innovation INNOVATION ACTIVITY - the process of strategic marketing, R&D, organizational and technological preparation of production, production and design of innovations, their implementation (or transformation into innovations) and distribution to other areas (diffusion) is called innovation activity


    2. Classification of innovations Sign of classification Types of innovations 1. By area of ​​application 1.1. scientific and technical, 1.2. organizational and economic; 1.3. socio-cultural 2. By the nature of the needs met 2.1. creating new needs; 2.2. developing; existing


    2. Classification of innovations and innovations Sign of classification Types of innovations 3. By the subject of the application 3.1. innovation-product, 3.2. innovation-process, 3.3. innovation-service, 3.4. innovation-markets; 4. By degree of radicality 4.1. basic, 4.2. system, 4.3. improving, 4.4. pseudo-innovations 5. For the reasons of implementation 5.1. strategic 5.2. reactive (adaptive);


    2. Classification of innovations and innovations Sign of classification Types of innovations 6. By the depth of changes 6.1. regeneration of original properties, 6.2. quantitative changes, 6.3. adaptive changes, 6.4. new version, 6.5. new generation, 6.6. the new kind 7. By the nature of the impact on the market and technological capabilities of the company 7.1. architectural, 7.2. revolutionary, 7.3. niche creators, 7.4. regular;


    2. Classification of innovations and innovations Sign of classification Types of innovations 8. By scale of distribution 8.1. applied in one industry 8.2. used in many industries; 9. By role in the production process 9.1. basic 9.2. complementary; 10. By the nature of the connection with scientific knowledge, ascending descending.


    2. Classification of innovations and innovations 3.1. Product innovation is an innovation that has the physical form of a finished, fundamentally new or improved product that goes beyond the organization in this form. This type of innovation requires significant investment.


    2. Classification of innovations and innovations 3.2. A process innovation is a technical, manufacturing, and managerial improvement that reduces the cost of production. existing product. These innovations are less risky than product innovations, and sometimes less capital intensive.


    2. Classification of innovations and innovations 4.1. Basic innovations are innovations that have arisen on the basis of major inventions that give rise to new, previously unknown products or processes based on new scientific principles. Basic innovations require the most investment, and their development process is lengthy.


    2. Classification of innovations and innovations 4.2. Systemic innovations are new features by combining the constituent parts of radical innovations in new ways. Enhancement innovations are small but important improvements in products, processes, and services. These innovations continue technical improvement.










    2. Classification of innovations and innovations 5.2. Reactive innovation is innovation that ensures the survival of the firm, as a reaction to the innovations implemented by a competitor, i.e. the firm is forced to innovate after the competitor in order to be competitive in the market.


    2. Classification of innovations and innovations 7.1. Architectural innovations are innovations that make existing technologies and products obsolete. Revolutionary innovations make product and technological capabilities obsolete, but do not destroy market-consumer ties.




    2. Classification of innovations and innovations 7.4. Regular innovations conserve both product and technological opportunities and market relations. This type of innovation occurs when there is continuous improvement in products and technologies.




    2. Classification of novelties and innovations Upstream innovations are created on the basis of new knowledge, Top-down based on the existing knowledge base and their commercialization. Innovation as the end result of the scientific and production cycle must be considered inseparably from the innovation process.












    3. Innovation process Implementation tools innovation processes these are planning and administrative documents that allow you to allocate duties, responsibilities and resources to achieve the target result of the organization and the implementation of innovative processes. Specialized planning and economic documents: investment programs; concepts and development strategies; own innovative programs of the enterprise; investment and business projects; technical and technological solutions; feasibility studies.




    4. Directions of innovative activity 1. Design decisions are decisions at the stage of new product development and its manufacturing technology, leading to technical and technological progress in society. 2. Technical solutions as a rule, these are decisions leading to a qualitative improvement in product parameters.


    4. Directions of innovative activity: 3. Technological solutions arise when a new or improved technology for the production of a product appears, leading to new quality parameters of the product. 4. Organizational and managerial innovations are associated with processes rational organization labor, means of production and the most efficient use of material, technical and labor resources available in organizations.


    4. Directions of innovative activity: 5. Information innovations are associated with the introduction of new information technologies both in the field of control technology and in the field of technical and technological innovative solutions. The effectiveness of these implementations significantly exceeds other areas of innovation. 6. Organizational and economic innovations of a social orientation improve working conditions and safety, solve the problem of labor reproduction, health care, education, culture, and ecology. Profit of the organization from innovative activities Economic effect from the implementation of innovations in organizations Economic effect from the sale of purchased and own-developed innovations Economic effect Scientific and technical effect Social effect Environmental effect


    6. Innovative processes in animal husbandry educational institutions, production management bodies, serving and innovative formations of various types, agricultural producers themselves.


    6. Innovative processes in animal husbandry The main directions of development of innovative activity in animal husbandry include: creation of new breeds and types of highly productive animals; mechanization, automation and computerization on livestock farms, the development of new advanced industrial technologies;








    6. Innovative processes in animal husbandry Thus, the large-scale development of innovative processes in the agro-industrial complex is still difficult. Therefore, it is necessary, on the one hand, to preserve the accumulated scientific and technical potential to the maximum extent, and on the other hand, to develop the necessary infrastructure, create organizational, economic and social conditions that stimulate the development of innovative processes in the agro-industrial complex.

    Presentation on the topic: "Innovative technology"

    Performed by a student of PNK-21 Kovyazina Anastasia


    • Innovative technologies are a set of methods and tools that support the stages of innovation implementation.
    • There are types of innovative technologies: implementation; training (training and incubation of small enterprises); consulting; transfer; audit; engineering.

    • Innovative activity in its most complete development involves a system of interrelated types of work, the totality of which ensures the emergence of real innovations. Namely:
    • ● research activities aimed at obtaining new knowledge about how something can be (discovery) and how something can be done (invention);
    • project activity, aimed at developing special, instrumental-technological knowledge about how, on the basis of scientific knowledge, under given conditions, it is necessary to act in order to get what can or should be ("innovative project");
    • educational activities, aimed at the professional development of the subjects of a certain practice, at the formation of each personal knowledge (experience) about what and how they should do, so that the innovative project is embodied in practice ("implementation").

    • It is a complex of three interrelated components:
    • Modern content, which is transmitted to students, involves not so much the development of subject knowledge, but the development competencies, adequate to modern business practice. This content should be well structured and presented in the form of multimedia learning materials that are delivered via modern means communications.
    • Modern teaching methods are active methods of developing competencies based on the interaction of students and their involvement in the learning process, and not just on passive perception of the material.
    • A modern learning infrastructure that includes information, technological, organizational and communication components that allow you to effectively use the benefits of distance learning.

    • This is an education that is capable of self-development and that creates conditions for the full development of all its participants; hence the main thesis; innovative education is developing and developing education.
    • At the moment, a variety of pedagogical innovations are used in school education. It depends, first of all, on the traditions and status of the institution.

    • Nevertheless, the following most characteristic innovative technologies can be distinguished.
    • 1. Information and communication technologies (ICT) in subject education. The introduction of ICT into the content of the educational process implies the integration of various subject areas with informatics, which leads to the informatization of the consciousness of students and their understanding of the processes of informatization in modern society.

    • 2. Person-oriented technologies in teaching the subject. Person-Centered Technologies put the personality of the child at the center of the entire school educational system, providing comfortable, conflict-free and safe conditions for its development, the realization of its natural potentials.
    • 3. Information - analytical support educational process and management the quality of student education. The use of such innovative technology as the information-analytical method of managing the quality of education allows you to objectively, impartially track the development of each child individually, class, parallel, school as a whole over time.

    • 4 . Monitoring of intellectual development.Analysis and diagnostics of the quality of education of each student with the help of testing and graphing the dynamics of progress.
    • 5 . Educational technologies as the leading mechanism for the formation of a modern student. It is implemented in the form of involving students in additional forms of personality development: participation in cultural events according to national traditions, theater, centers children's creativity and etc.

    • 6. Didactic technologies as a condition for the development of the educational process of educational institutions. This is a do-it-yourself job with educational book, game, design and protection of projects.
    • 7. Psychological and pedagogical support for the introduction of innovative technologies in the educational process of the school. A scientific and pedagogical substantiation of the use of certain innovations is supposed. Their analysis at methodological councils, seminars, consultations with leading experts in this field.

    • Thus, education is inherently already an innovation. Applying these technologies in innovative teaching, the teacher makes the process more complete, interesting, rich. At the intersection of the subject areas of the natural sciences, such integration is simply necessary for the formation of a holistic worldview and worldview. Innovations include the introduction of ICT in the educational process, software interactive electronic boards supplied to schools, modernization projects.

    What is innovation? What are its features. Innovation - the introduction of certain innovations in educational system, mastering new technologies, techniques, improving methods of organization and management educational process. Innovations are actually significant and systematically self-organizing neoplasms that arise on the basis of a variety of initiatives and innovations that become promising for the evolution of education and positively affect its development, as well as the development of a wider education space. Innovation is the content of possible changes in pedagogical reality, which lead to a previously unknown, previously unseen state, a result that develops the theory and practice of education and upbringing.

    Slide 2 from the presentation "Innovative activity in education" to the lessons of pedagogy on the topic "Innovative education"

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    Innovative education

    "School of my dreams" - Playground, labyrinth, shooting gallery. The school of the future is the school of my dreams. Game Zone. We dreamed a little, We believe in our dreams. Sports zone. Thanks for attention. Load less in classes. Knowledge Zone. Assembly Hall. And we wanted to be heard by the "High" ranks. Cheerful Sun and Pony Runs.

    "Development of education" - 1 lesson. Non-linear school timetable. Project "Prevention of juvenile delinquency". Leading schools in terms of service quality: Dynamics of data on licensing acceptance of institutions by the beginning of the academic year, %. Small groups. Chernushka. Unsatisfactory results in USE subjects in comparison with the Russian Federation, 2010

    "Creative School" - Our way to new school. Participation in olympiads, creative competitions, sports competitions of various levels. To date, there are: Development of teacher potential. The manifestation of talent. Schoolchildren's health. Additional education. Modern school infrastructure. Directions in development creativity student in extracurricular activities.

    "Innovative Learning" - Key competencies. Analytical report. Classification of innovations. What is innovation? Innovations in the control system. Properties of innovative learning. Distinguishing between the concepts of "novation" and "innovation" /according to Slobodchikov V.I./. Terms --- process--- result. Direction of analysis (from result to conditions).

    "School of the Future Project" - Strategy, Schoolchildren. Society tomorrow. Well-known developer from Al Kot Orai. Party Project “ United Russia” “National innovation system". "How. The project of the school of the future. The only one. “It has become. Achieve consensus on the “shape of the future” and the strategic goals of the country. Cardiac. Deliberative.

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    Interesting innovations Japanese company Suntory Ltd. developed an artificial soil called "Pafcal" for planting plants on the roofs of buildings. "Heat islands" - city buildings and roads that attract solar energy and contribute to rising temperatures in cities. *

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    * Interesting innovations The solution to the problem can be planting trees on the roofs of houses. However, in Tokyo, where earthquakes are highly probable, there are strict building load regulations. Artificial urethane soil weighs almost half as much as normal soil, and will allow Tokyo rooftops to be green. In addition, a synthetic analogue of the soil can lower the temperature inside buildings by almost ten degrees.

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    Classification of innovations 1. Technological parameters 1.1. Grocery 1.2. Process 2. Depth of changes 2.1. Radical (basic) 2.2. Improving (modifying) 2.3. Combinatorial *

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    * Innovation management Comparative characteristics of radical and improving innovations Parameters 1. Risks and difficulties: 1.1. Design failure. 1.2. Market failure. 1.3. Project budget planning. 1.4. Determination of the temporal characteristics of the project. Radical Very likely Very likely Difficult Difficult Improving Unlikely Moderate probability Easy to do Easy to do

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    * Innovation management Comparative characteristics of radical and improving innovations 2. Organization of work: 2.1. The form of the research team. 2.2. Type of project manager. 2.3. Project curator. 2.4. Resistance to innovation. a team with a strong leader entrepreneur, pioneer supreme leader Organizations Very strong Democratically managed team Specialist Middle manager, appointee Moderate

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    * Innovation management Comparative characteristics of radical and improving innovations 3. Results: 3.1. The degree of novelty of the product. 3.2. Change in market positions. 3.3. Competitive advantages. very high, may have no analogue cardinal long-term, provide leadership in quality from small to medium small to medium short-term, provide low costs

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    Classification of innovations 3. Scale of innovation novelty 3.1. New innovations on a global scale 3.2. New in the country 3.3. New in the industry 3.4. New for the company *

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    Classification of innovations 4. The stage of the life cycle of the product at which the innovation is introduced 4.1. Innovations introduced at the stage of strategic marketing 4.2. Implemented at the R&D stage 4.3. Organizational and technological preparation of production 4.4. Production 4.5. Service provided by the manufacturer *

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    Classification of innovations 5. Scope 5.1. Innovations introduced into material production 5.2. The same in the field of science 5.3. In the service sector 5.4. In the social sphere *

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    Classification of innovations 6. Scope of application relative to the firm 6.1. Innovations for internal use (within the company) 6.2. Sales Innovations *

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    Classification of innovations 7. Frequency of application of innovations 7.1. One-time 7.2. Repetitive (diffusion) *

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    Classification of innovations 8. The form of innovation - the basis of innovation 8.1. Discoveries, inventions, patents 8.2. Rationalization proposals 8.3. Know-how 8.4. Trademarks, trade marks, emblems 8.5. New documents describing technological, production, management processes, constructions, structures, methods, etc. *

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    Classification of innovations 9. Type of effect resulting from the introduction of innovations 9.1. Scientific and technical 9.2. Social 9.3. Ecological 9.4. Economic 9.5. Integral *

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    Classification of innovations 10. Scale of influence (impact) of innovation: - point (single) innovations; - complex innovations; 11. The pace of innovation is fast, slow, fading, increasing, uniform, spasmodic

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    Classification of innovations Coding example: 111212115 – radical product innovation, new on a global scale, introduced at the R&D stage in the field of material production, intended for sale, one-time, innovation (underlying innovation) is protected by a patent, an integral effect from implementation is assumed. *

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    Innovation management There are 4 relatively independent approaches to development innovation management: factorial, functional, systemic, situational approaches. *

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    Functions and methods of innovation management Innovation performs three functions: reproduction; investment; stimulating. *

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    The main functions of innovation management determine the content of the management process Formation of goals Planning Organization Coordination Regulation Accounting Analysis Control * *

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    Functions and methods of innovation management There are two types of innovation management functions: functions of the subject of management; functions of the control object. *

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    Functions and methods of innovation management Functions of the subject of management: The function of forecasting covers the development of long-term changes in technical, technological and economic condition the control object as a whole and its various parts. The planning function covers the entire range of activities for the development of planned targets in the innovation process and for their implementation in practice. * Functions and methods of innovation management The function of coordination means the coordination of the work of all parts of the management system, the management apparatus and individual specialists. The incentive function in innovation management is expressed in encouraging employees to be interested in the results of their work in creating and implementing innovations. The function of control is to check the organization of the innovation process, the plan for creating and implementing innovations, etc. *

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    Functions and methods of innovation management Functions of the object of management: risky investment of capital; organization of the innovation process; organization of promotion of innovations in the market. *

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    The process of organizing innovation management in an enterprise consists of the following interrelated stages: Determination of the goal of innovation management. Choice of innovation management strategy. Determination of innovation management techniques. Development of an innovation management program. Organization of work on the implementation of the program. Control over the implementation of the planned program. Analysis and evaluation of the effectiveness of innovation management techniques. Adjustment of innovation management techniques. *

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    Functions and methods of innovation management Using the method of network planning for innovation management, it is possible to: improve planning, ensuring its integrity and continuity and creating conditions for the optimal determination of the required resources and the rational distribution of existing ones; minimize the financing of work due to a more accurate calculation of the labor intensity and cost of work; optimize the structure of the management system through a clear distribution of tasks, rights and responsibilities; organize coordination and control over the progress of work, as well as evaluation of the program. *