Return on assets is calculated by the formula. Return on net assets

Any entrepreneurial activity regardless of its scale, in order to achieve the highest efficiency of all resources, it requires a correct analysis of financial indicators.

Determining the profitability of current assets makes it possible to find out how efficiently the organization uses the resources provided to it to maintain the main economic activity.

Return on Asset Formula: Ratios and Balance

Return on assets is calculated according to a formula, the indicators for which are taken from the main financial statements.

The sources of indicators for determining the efficiency of asset use are the following accounting documents:

  • balance sheet (form 1);
  • profit and loss statement, formed on the basis of the balance sheet (form 2);

Both of these documents are required to be submitted to tax service for businesses located in traditional system taxation.

There are several ways to calculate the return on assets of an organization. All of them are characterized as net profit received for a certain period of time to the assets involved in the same time period.

or the calculation of the return on assets can be done in the following ways:

  • using the standard economic formula;
  • using a formula with balance data;
  • using the formula for calculating the coefficient adjusted for the amount of interest on loans (if any);
  • using the net assets of the enterprise or current;

Economic formula for return on assets

The standard formula for identifying the performance of an organization's assets consists of two parts:

  • numerator, which contains the amount of net profit received for a certain time period;
  • the denominator, which contains the average value of the assets involved by the organization in the same time period in which the profit in the numerator was received.

RA = Net Income/Average Assets

This is the balance of money after deducting all costs and taxes for a certain period from the total income.

Return on assets formula

There is another option for calculating the return on assets. It is adjusted for the amount of interest paid on loans by the firm.

This method makes the calculation of the indicator independent of the source of funding for the organization's core activities.

With this type of formula, 4 indicators are already used:

  • net profit for a certain period;
  • interest paid on loans and borrowings for the same period;
  • marginal rate of corporate income tax;
  • average value of total assets;

The average value of total assets can be calculated by adding all assets at the beginning of the period and at the end and dividing the resulting number in half.

Pa \u003d ((Net profit + Interest * (1 - income tax rate)) / average total assets) * 100%

Balance sheet return on assets formula

The formula for calculating the efficiency of the organization's assets can be presented in a different form, using the data of the balance sheet and income statement:

Ra \u003d (line 2300 form 2) / ((line 1600 form 1 for n.g. + line 1600 form 1 for kg) / 2)

Return on Net Asset Formula

Profitability net assets shows how much profit can be obtained from each unit invested in the company's activities.

For its calculation, only two indicators are used:

  • reading profit in the numerator;
  • net assets in the denominator;

It is customary to designate this indicator as RONA:

RONA = Net Income/Net Assets

Profitability formula for current assets

Usage efficiency current assets or the return on current assets is calculated using the value of the average total assets.

This ROCA coefficient is denoted:

ROCA = Net profit / avg. sum. assets

What formula is used to calculate the return on assets of an enterprise?

All of the above formulas are used to determine the efficiency of all enterprise resources and the rationality of their use.

Each of the formulas provides certain information necessary for a complete analysis of the financial and economic activities of the organization and further conclusions based on this analysis.

What is the return on assets of the enterprise, and what does it show?

The return on assets of an organization shows how efficiently all available resources work, that is, how much profit can be obtained from each penny invested in the activities of the company.

Such resources include:

  • materials and raw materials needed for production or sale;
  • fixed assets that the company needs for production or sale;
  • cash required to pay staff;

Return on assets (ROA– return on assets)

Return on assets is commonly referred to as ROA. This means return on assets. In translation, this phrase sounds like the return on assets.

ROA is one of the most important for analyzing the financial and economic performance of an organization. To determine this indicator, the ratio of the number showing the profit of the organization and the average value of the total assets is used.

As a time period on which this indicator is considered, it is usually one year, that is, four full quarters.

What dictionary does not dream of being sensible, what paper is valuable, and what business does not want to become profitable! But not only business. Its component parts - the assets - are also desperately striving for this. In fact, the indicator of their profitability is a summary characteristic that demonstrates not only the practical value of the resource, but also the manager's ability to manage it. No wonder they say: "In skillful hands and the board - balalaika."

Of course, much depends on the chosen field of activity and on environment. Here, the larger the asset, the lower its rate of return. Capital intensity, as a rule, is characteristic of those industries whose elasticity of demand for goods is close to zero. Those. the entrepreneur pays for guaranteed sales with a reduced rate of return. Burning examples: hydrocarbon production, nuclear energy or even companies laying Internet cables on the ocean floor and exploiting them.

But this is all philosophy in general terms. As for the specifics, the calculation of the profitability of business components is one of the tools for obtaining management signals for the company's management. This is not always an easy task in terms of labor intensity (accounting will always object), and you may not like the results. But here the principle applies: "Forewarned in time means saved."

The formula and meaning of return on assets in terms of net profit

The formula for the return on assets (KRA in Russian practice and ROA in the global one) is very concise:

KRA = Net Income / Total Value of All Assets(at the same time, the amounts servicing current loans do not take part in the calculation)

If we multiply the value of KRA by 100%, then we will get the value of return on assets as a percentage (as you like).

As follows from the formula and from the logic of the name, this indicator reflects the degree of efficiency in the use of assets by the management of the enterprise in the implementation of business processes. The extent to which management fully utilizes all opportunities to ensure maximum profitability.

If we take into account that in the balance sheet the asset corresponds to the amount of liabilities, then this means that it is in this case(this is important) the formula is valid:

KRA = Net income / (Equity + Borrowed funds)

Thus, the return on total capital is actually analyzed. In this formula, the sum of own and borrowed money is in the denominator of the fraction. This means that the larger the amount of accounts payable, the lower the resulting return on assets will be. Logically, this is correct. After all, if there is not enough available capital in order to ensure a certain profitability for a business, but it must certainly be borrowed, this means that the profitability of these very own assets leaves much to be desired.

It is curious that even if the amount of own funds is equal to zero, the return on assets indicator will still not lose its meaning. After all, the denominator of the fraction will be different from zero. The situation clearly demonstrates that the return on assets is not just a characteristic of the financial return on invested funds. The business here looks at how the system and KPA helps analyze the ability of that business to generate profits. The system refers to certain scarce connections, the managerial abilities of the company's management, the way managers use the opportunities that are provided.

It should be understood that the return on equity is a qualitative individual characteristic inherent in every business. This does not take into account the scale of the enterprise. A business can be a family-owned convenience store and still have a CRA value close to 1. And there are examples of multinational oil corporations that are badly managed, with a coefficient value below 0.01.

There are popular options for calculating the return on assets using EBITDA instead of net income. EBITDA is earnings before taxes and interest on loans. Naturally, it is higher than the net profit on the balance sheet. This means that the value of return on assets will also be higher. In a correct way, this resembles a kind of "mukhlezh", a kind of attempt to mislead analysts interested in revealing the true state of affairs in the company (potential creditors or even tax authorities). It is not for nothing that EBITDA is excluded from the official characteristics in the global practice. financial condition enterprises.

The return on assets ratio is close in its meaning to the assessment of the profitability of the enterprise as a whole. In this regard, it is recommended to use accounting data by year. This is useful to ensure that the comparison of return on assets and profitability of the enterprise is correct or comparable. After all, the yield is measured as a percentage per annum.

The natural desire of any entrepreneur is to maximize the profitability of his firm's assets. For this you need:

  1. increase the sales margin (profit can be increased either with an increase in the selling price or by reducing production costs);
  2. increase the asset turnover rate (in order to have time to collect more profit over a certain period of time).

Non-current assets are the property of the enterprise, which is reflected in the very first part of form 1 of the balance sheet. It is this type of property that is the most capital-intensive. Therefore, it transfers its price to the cost of finished products in parts called depreciation.

According to accounting standards, non-current assets consist of:

  • fixed assets (buildings/structures, long-term equipment/tools, communication facilities, Vehicle, other);
  • long-term financial investments (investments, long-term (more than a calendar year) receivables, etc.);
  • intangible assets (patents, exclusive licenses, trademarks, franchises and even business reputation).

The coefficient formula in this case is as follows:

KRVneobA \u003d Net profit / Value of non-current assets (x 100%)

The interpretation of the indicator is very complicated. In fact, the value is the return that the presence of these assets (fixed assets) can potentially provide you with the current quality of their management. For entrepreneurs who are already in the industry, this value may or may not make significant analytical sense. However, for those who are just about to enter the market, the profitability of non-current assets is key indicator influencing their decision.

It is worth remembering that the return on non-working capital is a conditional indicator. Those. it shows how much you can earn from this equipment, provided that it is properly maintained and correctly managed.

Current assets are the exact opposite of non-current assets. The period of their use is less than a year and the cost is significantly less. Current assets include all cost components. At the same time, their price is taken for calculation in full (and not in parts, as is the case with fixed assets).

Structure of current assets (in descending order of liquidity):

  1. cash;
  2. accounts receivable;
  3. VAT refundable (for purchased inventory items);
  4. short-term financial investments;
  5. inventory and work in progress;

The formula of the corresponding coefficient (RCA in international terminology):

KROBA \u003d Net profit / Value of current assets (x 100%)

The significance of the resulting indicator of profitability of current assets is the higher, the less the company has fixed assets. Firms operating in the service sector have the maximum approximation, and in those areas where you do not need to seriously invest in equipment. Organizations engaged in foreign trade, as well as leasing companies, have a reduced value of the coefficient (due to the high amount of VAT recoverable). In addition, not a high return on assets have credit financial institutions due to the significant amount of accounts receivable.

The profitability ratios of current (1) and non-current (2) assets should not be considered separately. They become much more informative in the case of joint analysis. The predominance of one value over another indicates the greater importance of 1 or 2 types of capital in generating company profits. The absolute value in this case plays a much smaller role for the analyst. And of course, it always makes sense to keep the value of the return on total assets close at hand when performing the analysis. The cumulative coefficient is the profitability of the business, and whose contribution is greater (turnover or fixed assets) shows the prevalence of the corresponding coefficients.

Return on assets according to the balance sheet

It seems appropriate to also calculate the return on assets on the balance sheet. In the denominator of the formula, we indicate the balance currency. In addition, we reduce this value by the amount of debt of the founders for contributions to the authorized capital of the organization. The numerator of the fraction is still the net profit on the balance sheet (after paying all taxes).

KRAp / b \u003d Net profit / (Balance currency - Accounts payable of the founders) (x 100%)

Balance sheet profitability characterizes, first of all, the process of reproduction of the company's profit. The starting conditions are not taken into account. They mean the authorized capital, as well as the obligations of shareholders (or equity holders) to buy it out. However own funds companies are represented not only by authorized capital. A significant share of them is accumulated retained earnings. And it just gets into the calculation of the return on assets on the balance sheet. This is the key difference between the value of this indicator: it does not take into account the initial reserve (UK), but takes into account the results of past production achievements (meaning accumulated profit).

If the return on assets ratio characterizes the assets themselves in terms of their contribution to the overall profit pool, then the balance sheet profitability "assesses" the entire business process as a whole, removing the value initial capital. However, these two indicators should be considered together.

Return on net assets

Net assets are the "property reality" of the firm. The law obliges to calculate them annually. The value of net assets is calculated as the difference between their value, reflected in form 1 of the balance sheet, and the amount:

  1. short-term accounts payable;
  2. long-term accounts payable;
  3. reserves and deferred income.

In fact, net assets can be called the result of the company's activities, including the results of previous ups and downs.

If the value of net assets becomes less than the value authorized capital, which means that the firm begins to “eat up” an initial fee founders. If the net assets go into the red, then the acceptance is not able to pay off its debt obligations without outside help. There is a so-called insufficiency of property.

KRCHA \u003d Net profit / Revenue (x 100%)

The rate of return on net assets should be correctly interpreted as the rate of return for each monetary unit of sold products. And, of course, it directly correlates with the profitability of the enterprise as a whole.

Despite the fact that the very value of net assets is calculated at the end of the year, their profitability ratio can and should be kept, as they say, on the desktop. This indicator can warn against a catastrophic drop in sales efficiency.

Depending on the field of activity of companies, they have individual values ​​of profitability and return on assets. These are, for example, the KRA values ​​for the following types activities:

  1. Manufacturing sector - up to 20%
  2. Trade - from 15% to 35%
  3. Services - from 45% to 100%
  4. Financial sector - up to 10%.

Organizations operating in the service sector have an increased return on their capital due to the relatively low size of fixed assets. In addition, services cannot be stored, so the size of current (current) assets is also small.

Trade organizations follow. Their non-current assets are also, as a rule, small, but warehouse stocks are pushing the turnover of such enterprises to increase. However, their growth is offset by an increased (in relation to other areas) turnover rate. After all, the business of such a company depends on it.

A fairly clear picture emerges from industrial production. The most expensive (among all areas of activity) fixed assets pull down the entire family of profitability indicators.

Things are much more interesting with credit and financial companies. There are not so many competitors in the industrial environment - all of them must have adequate capital (moreover, a significant part must be in kind), and their number is limited. In the service sector, those who are able to provide them work (a serious limitation), in trade - those who were able to establish contacts and knock out discounts. But the financial sector attracts to all those who have not found themselves in other areas. Lower entry thresholds in the industry contribute to the eternal boom, regardless of whether the macroeconomic growth is now or the crisis. Actually, it is the huge number of market participants that lowers to a minimum the overall level of profitability both for individual operations and for the involved capital as a whole.

How to assess how correctly and effectively the company uses its capabilities? How can one evaluate an enterprise in order to sell it or attract investors? For a competent analysis, relative and absolute indicators are used, which allow drawing conclusions not only about the monetary value, but also about the prospects for buying / investing in a project. One of these indicators is the return on assets, the formula for calculating which will be given below. In our article, you will learn about what this term means, when it is used and what it shows.

Introduction

For a competent assessment of economic activity, it is necessary to combine relative and absolute indicators. The former talk about how profitable and liquid the company is, whether it has prospects and chances to stay on the market during crises. It is by relative indicators that two companies operating in the same areas are compared.

Return on assets shows the performance of your property

Absolute indicators are numerical/monetary values. This includes profit, revenue, product sales and other values. A correct assessment of the enterprise is possible only by comparing two indicators.

What is RA

The term "return on assets" is English language as return on assets and has the abbreviation ROA. Knowing it, you can understand how efficiently the company uses its assets. This is a very important indicator that allows you to conduct a global analysis of the economic activities of your company. That is, to put it simply, return on assets is the efficiency of your assets.

On the this moment use three types of ROA:

  1. Classic return on assets (ROA).
  2. Profitability of existing current assets.
  3. Profitability of existing non-current assets.

Let's take a look at these concepts. Current assets describe the existing assets of the company, which are indicated in the balance sheet (section number 1), as well as in lines 1210, 1230 and 1250. This property must be used for the production cycle or one calendar year. These assets affect the cost of the final service or manufactured products of companies. This usually includes:

  1. Existing accounts receivable.
  2. Value Added Tax.
  3. Working capital “frozen” in warehouses and production.
  4. Foreign currency and other equivalents.
  5. Various short term loans.

The higher the return on assets, the more profit the company brings

Specialists divide OO into three types:

  1. Cash (loans, short-term investments, VAT, etc.).
  2. Material: raw materials, blanks, stocks.
  3. Intangible: receivables and equivalents.

The second, no less important concept, is the non-current assets of the enterprise. This term includes all property that is used for more than a year and is displayed in 1150 and 1170 lines. These assets do not lose their properties over a long period of time (but are subject to depreciation), therefore, they add only a small part to the cost of the final service or product. This term includes:

  • key property of the company (office and industrial buildings, transport, equipment, machine tools);
  • classic intangible assets (reputation, brand, licenses, existing patents, etc.);
  • existing long-term loans and liabilities.

Read also: Cyprus - offshore zone or not

These assets are also divided into three types, as well as current assets.

How to calculate

In order to find out the profitability ratio of assets, you can use the formula (PR / Asr) * 100%. Also, the formula may look like this: (PE / Asr) * 100%. By taking profit data and calculating the corresponding values, you will find out how much money each ruble invested in the company’s property brings in and whether assets can even make a profit.

A high rate of return on assets is usually observed in trading and innovative enterprises

In order to find how much profit your assets bring, you can use the TR-TC formula. Here, TR stands for Value Revenue and TC stands for Product/Service Cost. To find TR, use the formula P * Q, where Q is the sales volume, and P is the cost of one product.

To find the cost, you need to find data on all the costs of the enterprise for the production cycle or a certain time and add them up. The cost includes rent, utilities, salary for workers and management, depreciation, logistics, security, etc. Knowing the cost, you can calculate the net profit: TR-TC-PrR + PrD-N. Here H - denotes taxes, PrR - other expenses, PrD - other income. PrD and PrP are terms that denote income and expenses that are not directly related to the company's activities.

Count by balance

Exists special formula return on assets on the balance sheet - it is usually used if the data is completely open . The balance sheet indicates the number and value of assets at the beginning and end of the year. You can find out the profitability quite simply - calculate the arithmetic average for each section of the balance sheet from lines 190 and 290. This is how you find out the cost of non-current and current assets. In small companies, the calculation is done on lines 1150 and 1170, as a result, you will find out the average annual cost of I.A.

Then we use the formula ObAsr = ObAnp + ObAkp. Here everything is the same as in the previous formula, and OA denotes the value of current assets. Now we add the two received numbers and get the average annual value of the company's property. This is done according to the formula Asr = ObAsr + VnAsr.

Return on assets is a relative measure that can be used to compare businesses

Based on this, we can conclude: return on assets shows the return on the property of your company. The higher this ratio, the higher the profit and the lower the costs. That is why you need to strive to make your property more profitable, and not hanging dead weight and devouring available reserves.

What are the assets of the enterprise, we told in. And how to evaluate the effectiveness of the use of assets? We will tell in this article.

Return on Assets

The economic return on assets shows how efficiently the organization uses assets. Since the main goal of the organization is the generation of profit, it is the profit indicators that are used to assess the effectiveness of the use of assets. The return on assets characterizes the amount of profit in rubles, which brings 1 ruble of the organization's assets, i.e., the return on assets is equal to the ratio of profit to assets.

Naturally, a decrease in the return on assets indicates a decrease in the efficiency of work and should be considered as an indicator that the work of the company's management is not productive enough. Accordingly, the increase in return on assets is seen as a positive trend.

For the purposes of calculating the return on assets, net income is often used. In this case, the return on assets (K RA, ROA) will be determined by the formula:

K RA \u003d P H / A C,

where ПЧ - net profit for the period;

A C is the average value of assets over the period.

For example, the average value of assets for the year is the sum of assets at the beginning and end of the year divided in half.

Multiplying the coefficient K RA by 100%, we get the return on assets as a percentage.

If instead of net profit we use the indicator of profit before tax (P DN), we can calculate the return on total assets (Р SA, ROTA):

R SA \u003d P DN / A C.

And if in the above formula, instead of the total value of assets, we use the indicator of net assets (NA), you can calculate not overall profitability assets, and the return on net assets (PHA, RONA):

R CHA \u003d P DN / CHA.

Of course, profitability is calculated not only by assets. If attributing profit to assets, we calculate return on assets, return on sales is considered as the ratio of profit to revenue. At the same time, in addition to the profitability of assets, the effectiveness of their use is also indicated.

Return on Assets: Balance Formula

When calculating the profitability ratios of assets, data are used accounting or financial statements. So, according to the balance sheet (BB) and the report on financial results(OFR) the return on assets ratio will be calculated as follows (Order of the Ministry of Finance dated 02.07.2010 No. 66n):

K RA \u003d line 2400 OP OFR / (line 1600 NP BB + line 1600 CP BB) / 2,

where line 2400 OP OFR - net profit for reporting period, reflected in line 2400 of the income statement;

line 1600 NP BB - the amount of assets at the beginning of the period, reflected in line 1600 of the balance sheet;

str.1600 KP BB - the value of assets at the end of the period, reflected in line 1600 of the balance sheet.

Assessment of economic and financial activities enterprises are produced primarily on the basis of profit, revenue and sales volumes. These indicators are expressed in units, they are called absolute. But for an adequate assessment of the company's position in the industry and comparison of its business with competitors, they are not enough.

For this reason, they resort to relative indicators, expressed as a percentage - profitability (, assets), financial stability.
They allow a broader view of the business picture.

What does return on assets mean

This parameter demonstrates how effectively the company uses its assets to generate revenue, and how well it manages them.

A similar indicator - return on equity - is more important when assessing the company's performance by investors. It takes into account only the company's own assets.

Whereas the considered indicator of return on assets includes all assets companies and assesses the overall quality of their management without analyzing the capital structure. It demonstrates the effectiveness of the management of the enterprise.

This indicator is also called rate of return.

Exists three calculation optionstotal score profitability, current and non-current assets.

Current and non-current assets

Before proceeding to consider the calculation methodology, it is necessary to clearly understand the types of assets that are divided into current and non-current.

current assets- these are the company's resources that will be completely consumed in the process of creating a product, and will fully transfer their value to the final product at the end of the production cycle. They are necessary for the organization of uninterrupted economic activity. Consumed once and completely.

An example of a company's current assets is such types as raw materials and semi-finished products, cash, stocks of finished products in a warehouse, financial debt of third parties to the enterprise ().

Fixed assets also called fixed assets. They do not directly participate and are not consumed in production, but ensure its functioning.

Buildings and structures are an inactive part. They remain unchanged for years and require a maximum of repair (less often - reconstruction).

Machinery and equipment, as well as engineering technologies and accessories, are an active part that is directly involved in production activities, while maintaining the properties and appearance. This distinguishes them from current assets that are completely consumed in the production cycle. This subtype of fixed assets usually requires modernization and reconstruction more often than, for example, a workshop building.

Patents and other products of intellectual activity are also classified as fixed assets. As well as perennial green spaces and animals, long-term capital investments, knowledge and skills of personnel, unfinished buildings.

This type of assets is periodically revalued to determine the real value, taking into account depreciation. This depreciation is also called depreciation.

Current and non-current assets are reflected in various sections of the balance sheet. Non-current in the first, current - in the second.

Return on company assets

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Calculation formula

Having dealt with the classification of assets of two types, consider the formula for calculating profitability for both options:

current assets

Return on current assets = Net profit of the reporting period (in rubles) / Average cost of current assets (in rubles).

referred to as net income. All indicators for calculations are taken from the corresponding columns of the balance sheet.

Calculated value shows how much profit falls on the monetary unit invested in current assets. One of the most important indicators for assessing the financial and economic activities of an enterprise, since it is working capital that guarantees the uninterrupted operation of production and finance turnover.

Calculated as a percentage (%) and evaluates the effectiveness of the use of working capital by the company. The higher it is, the more effectively the organization works in this direction.

Smart management is needed to conquer new markets and expand production working capital and its rational use. This indicator is an indispensable assistant to management in achieving this goal.

Fixed assets

Return on non-current assets = Net profit of the reporting period (in rubles) / Average cost of non-current assets (in rubles).

By analogy, the ratio shows how effectively non-current assets are used.

Balance calculation

To make calculations, you need a balance sheet and a profit and loss statement for the same period.

Substituting the reporting line codes into the formula, we get:

  1. Return on assets = line 2400 of the Profit and Loss Statement / line 1600 of the Balance Sheet.
  2. Return on current assets = line 2400 of the Profit and Loss Statement / line 1200 of the Balance Sheet.
  3. Return on non-current assets = line 2400 of the Profit and Loss Statement / line 1100 of the Balance Sheet.

About this indicator and the procedure for its calculation, see the following video:

Analysis of indicators

The profitability ratio is a very important indicator of the state of affairs in the company, in fact, the return on investment.

Calculation result must be positive. If the result is negative, there is reason to be wary, the company operates at a loss.

Wherein minimum allowable value indicator for each enterprise individually and the decision to establish it should be made by the company's management after analysis competitive market and the industry as a whole.

It is illogical to compare the level of profitability of companies in different industries and. Their performance is not subject to adequate assessment due to the specifics of the business and a significant change in the average return on assets depending on the industry.

For example, depending on the type of business activity, average rates of return on assets:

  • Financial sector - 11%.
  • Manufacturing company - 15-19%.
  • Trade enterprise - 16-39%.

The maximum indicator of the above industries will be in trading company(due to the small size of the indicator of non-current assets). Manufacturing enterprise, on the contrary, has a large amount of assets of this type, therefore average profitability his assets are lower. In the field of finance, there is high competition and, accordingly, the lowest value of the indicator.

Companies that are completely different in scale are also wrong to compare with each other in terms of return on assets. large plant feels good at 2%, and a small business in the same area is at risk of becoming bankrupt at 12%.

Due to the difficulty of comparing this indicator, conclusion is as follows: a decrease in the indicator of an enterprise from year to year is bad, growth is good. Lower than the industry as a whole is bad, higher is good.

If the score deteriorates due to decrease in net profit obviously the company isn't working hard enough to make more money.

Another reason is the increase in the cost of production and sale of the product (the reason may be hidden even in the irrational use of gas, electricity and water resources).

Problem points can be too large volumes of unsold final product in warehouses, a sharp increase in accounts receivable, and much more.

Based on the above, there is no and cannot be an unambiguous recipe for increasing profitability, and, therefore, profitability! Each identified situation requires the implementation of its own set of measures.

But the unequivocal conclusion is this - all forecasting, budgeting and planning activities should have one goal - profit maximization! Management must constantly be on the lookout for new solutions to increase revenues, since measures that are currently effective will sooner or later exhaust themselves.