Standard street food: fast food kiosk. Pelmeni - a patriotic franchise for competent entrepreneurs Franchise conditions

To open a fast food point, it is not necessary to have millions in savings or wait for financial assistance from the state. You can go the least thorny path and buy profitable franchise Shop "Pelmyash" With it, it will be possible to open a small cafe where visitors can taste real handmade dumplings. You can also install vending machine with Pelmyash products.

"Pelmyash" is new project in the field Catering, which is represented by a network of express dumplings in busy places. The idea was implemented in 2013, and it belongs to the VendMash company, which appeared on the market two years earlier.

The firm cooperates with the "Laboratory of Business", the result of their joint work become:

• "Kono Pizza" (pizza in cups and cones);
• "TropiKaif" (desserts);
• "Soup Factory" (first courses);
• "Sushi Roller" (sushi fast food), etc.

The head office of VendMash is located in the city of Zlatoust (Chelyabinsk region), production shops are concentrated in the village of Askarovo (Bashkiria).

The production is based on the use of shock freezing technologies for finished dumplings, which allows you to cook the dish as quickly as possible. For cooking dumplings, special devices installed in mobile and stationary points are used.

Vending equipment and machinery are purchased abroad. Express dumplings can be placed anywhere with access to the mains.

There are no Pelmyash points on the world market yet, but in Russia the company has become widespread. The main form of network expansion is the sale of franchises to individuals and third parties. To date, hundreds of outlets.

Under the Pelmyash brand, not only hand-made dumplings are sold, but also other ready-to-eat dishes of Russian cuisine. Sales channels are diverse:

• Freezers in retail outlets;
• Mini cafe;
• Catering outlets in shopping and business centers;
• etc.

Customers can try dumplings with a variety of fillings, boiled or deep-fried. The product range also includes manti and dumplings.

What names are united by the Pelmyash brand?

• Pelmeni with beef and pork stuffing "Uralskie";
• Dumplings with chicken filling "Kyiv";
• Pelmeni "Sabantuy" with chicken and beef filling;
• Manti with pork and beef;
• Khinkali;
• Curd dumplings;
• Vareniki with cabbage, potatoes and cracklings;
• Gyoza (a sautéed dish stuffed with shrimp, vegetables, squid, pork, etc.).

The standard portion is 200 g (manti and khinkali - 150 g each).

Standard packaging of semi-finished products

• In portioned packages with frozen dumplings and dumplings for boiling;
• Frozen dumplings in broth for heating in the microwave;
• Tubes for packing deep-fried dumplings.

Cooking is possible not only in the cafe, but also in the form of self-service through a vending machine. Semi-finished and ready-made meals can be bought to take away for cooking at home or at work.

For more information on how to open your own dumplings from scratch and write a competent business plan, see

Franchise "Pelmyash" in Russia

Franchise Pelmyash Vendmash allows its owner to open a point fast food which can be operated by one person. You don't need to rent for this. manufacturing facility, hire cooks and buy raw materials. The range of packaged products is delivered free of charge to the franchisee's main warehouse.

Advantages of the Pelmyash franchise

• Low cost of the franchise;
• Fast payback;
• Dishes familiar to the bulk of the population;
• Quick preparation (just a couple of minutes);
• No need to organize the production process;
• Semi-finished products are prepared on site, you just need to store them at the right temperature.

What does the franchisee get?

• Possibility of exclusive accommodation for every 20,000 population;
• Services of a trainer for training employees (instructing on the organization of trade and accounting, online consultations, management accounting);
• Imported equipment with a lifetime warranty (shock freezing technologies, mobile and stationary outlets);
• Free shipping to the warehouse;
• Bonuses best sellers and leaders.

Pelmyash franchise conditions

There are no entry fees or royalties. The partner pays only for the starter kit for opening an outlet. There are no special requirements for the place of sale itself. All that is needed is two to three meters indoors or outdoors to accommodate a mobile or stationary counter.

The Pelmyash Vendmash franchise package includes not only equipment and technologies, but also the products themselves, along with packaging.

There are three options available to franchisees:

• Exclusive regional representative and owner of the Pelmyash franchise;
• Exclusive regional owner of the Pelmyash franchise;
• Partner-owner of the Pelmyash retail outlet.

To get one of these statuses, you need to have a certain number of points (at least one for every 50,000 population). It turns out that at least 20 outlets should operate in a city with a million population, which will give the franchisee the status of an exclusive representative and owner.

After paying for the dumpling franchise, the client receives:

• Equipment under warranty service;
• Cooking technologies;
• Free delivery of products and equipment;
• Corporate design of the point of sale;
• Departure of the trainer to the region for training and consultations;
• Rewards and bonuses for increasing sales and contributing to network development.

What are the conditions for cooperation with Stardogs and how much does the franchise of this popular brand, you can read

How much to pay?

To do this, you need to thoroughly study the competitive environment in your city, analyze the demand of buyers in the fast food segment and choose the place of trade wisely. Those who have managed to properly organize trade can only praise VendMash for their assistance.

You can get more information about the Pelmyash company and how to properly operate the equipment supplied by the company in this video:

From time to time, many citizens use the services of the fast food sector, because, although supposedly a person can live without food for more than one day, only rare anorexic units are ready to check it for themselves, being far from their favorite refrigerator. At the same time, traditional fast food is sandwiches, pizza, all kinds of bakery products and other shawarma, either prepared quickly, by order of the client, or not quickly, but for future use and easily stored without spoiling. Considering dumplings respected by the Russian population as undeservedly deprived of attention, the Vendmash company (Zlatoust) intends to correct the situation and make freshly boiled dumplings a new fast food product. For accelerated two-minute preparation of dumplings, the Ural manufacturer has developed equipment for retail outlets and a whole business concept under the Pelmyash brand.

They plan to make dumplings a mass fast food here without violating the laws of nature. To speed up cooking, dumplings are delivered to the fast food point pre-cooked, and then frozen. At the request of the client, a portion of frozen semi-finished products is loaded into boiling water of a branded cooking apparatus, where dumplings quickly thaw and come to a state of freshly cooked.

The Vendmash company undertakes the supply of fast-food dumpling outlets with devices for warming up dumplings; commercial equipment(stationary or mobile counters, including anti-vandal ones, equipped with everything necessary, for example, freezers, built-in sinks with autonomous water supply and sewerage) and, in fact, boiled semi-finished dumplings. The declared assortment of the Pelmyash brand includes several types of dumplings, manti and khinkali produced in the Chelyabinsk region. Boiled and frozen dumplings are packed in bags of 150 grams and are supplied with a disposable bowl and fork. When buying fast food dumplings at the Pelmyash point, the client can also choose the sauce to their liking.

The Vendmash company has prepared the Pelmyash franchise for organizing an express dumpling shop on several square meters without own production dumplings. The price of a retail outlet equipped with a counter and a cooking apparatus is from 180 thousand rubles.

"Pelmyash" is not the only project of the company in the field of public catering. Also, projects "" (sushi in mobile packaging) are being developed here; pizza in a cone and others.

The developer optimistically guarantees the success of the business on instant dumplings and sales from 100 packages of 150 grams of dumplings per day, expecting that the point will pay off in a maximum of six months, but we see several weaknesses. For example:

• It is doubtful that there will be a large demand for hot dumplings without space for food - a table, chairs (which is not taken into account in the opening plan) and hot drinks (tea) (also not taken into account, but this is easy to organize). All this will add prices to dumplings fast food.
• The average expected selling price of 150 rubles. for a portion weighing 300 grams (and, accordingly, 500 rubles per kilogram) - not cheap for a regional fast food.
• Positioning a little-known meat processing plant as "the most famous and largest meat processing enterprise in the Chelyabinsk region" is a controversial move.

And yet, we have always eaten dumplings, so there will be potential demand for Pelmyash products. Especially in crowded places of hungry citizens, such as train stations, shopping malls, highways.

It remains for us to wish you further success in the implementation of the Russian fast food business idea.

This article reveals the idea of ​​a fast-payback business based on unusual fast food. So innovative product here are the dumplings. Of course, we are used to seeing khinkali, manti or dumplings only as a second course in a stationary meal prepared in a full-fledged kitchen. However, the article presents an interesting solution - how you can make them a fast food item. This material contains information about the relative costs and potential income of such an enterprise, as well as a list of equipment and a portrait of the business as a whole.

General trends

Often the key to the success of a new business project is a unique and innovative idea. But the concept that uses new form for a traditional and well-established product. We offer for consideration the idea of ​​opening an express dumpling shop, where a familiar traditional dish is served in a new and convenient take away package, which allows you to enjoy dumplings on the go. The idea of ​​a business is interesting due to the unusual nature of a familiar product, and the full payback period of the project (4 months) allows us to consider this type of business quite carefully.

According to the data marketing research, conducted by Euromonitor International, the past year 2013 confirmed that the catering industry in Russia continues to grow slowly but steadily. It is 12% per year compared to the same period (previous year). Moreover, the fast food segment is growing by an average of 11% per year, which indicates that fast food establishments are developing in proportion to the market. This, in turn, means a constant demand for fast-food products, which, in general, makes the environment promising for business.
Today, the restaurant market in Russia distinguishes three main price sectors:

• fast food (low price segment, occupying about 49% of the entire catering market),
• restaurants and cafes of the combined type (mid-price segment);
• expensive concept establishments.

Experts called the main market trends for the next few years:

• increase in expansion and, accordingly, the market share of chain retailers;
• growing fast food audience;
• growth and popularization of franchising establishments;
• strengthening of competition in the plane of free territories and qualified personnel.

That is, if we briefly summarize the market environment, we see positive moods for the development of fast food establishments, and those that already have a positive image and name are especially promising, and exclude as much as possible human factor.
It is these criteria that fall under the business idea of ​​​​opening an express dumpling shop.

Business idea concept

The idea of ​​a fast-payback business is based on the project of TM "Pelmyash", which is proposed by Chelyabinsk developers and authors of the idea. Its essence is to make the usual refectory dish - dumplings - convenient for eating on the go, i.e. include it in the fast food format and successfully sell ready-made fragrant products on the street or in in public places.

The Vendmash plant and the design laboratory of Igor Baibulatov have created unique equipment that allows you to feed everyone with delicious freshly brewed dumplings without a kitchen and cooks, purchase of raw materials and personnel control, without production losses and large areas. To do this, you only need to conclude a franchise agreement with the manufacturer, install a specially equipped outlet and receive income.

Owner trademark"Pelmyash" is LLC "Vendmash" (Chelyabinsk region, Zlatoust). The company manufactures its products, namely six types of delicious dumplings, manti and khinkali, at the large meat processing enterprise Ice LLC. The composition of the dish includes only natural ingredients, and after cooking, the dumplings themselves are subjected to shock freezing and packaged in portions in a bag of 150 gr.

In such a frozen and packaged form, they go to the point of sale, where, before serving to the client, they are brought to readiness in a special cooking apparatus (it was also developed by Vendmash LLC.)

Video of the process of making dumplings

Important:

• the manufacture and production of products, equipment, packaging, packaging, the manufacturer takes over;
• the entrepreneur has the right to trade goods on the terms of his own margin;
• mandatory in such cases royalty (permanent monetary contribution for the use of the trademark on the terms of franchising) the contract does not provide;
• logistics and delivery of the product to the warehouse of the entrepreneur is the responsibility of the manufacturer.

The profit from this business is purely marginal.

What to sell?

The product for sale is a branded hot dish from the assortment of TM Pelmyash, which immediately after preparation is placed in a branded package - a bowl of polymer material, retaining heat and protecting hands from hot contents.

In the proposed product line:

• Pelmeni "Ural" (filling: beef, pork, onion);
• Pelmeni "Lamb" (filling: lamb, onion, garlic, dill and parsley);
• Dumplings "Fishki" (filling: trout, pink salmon, onion);
• Pelmeni "Sabantuy" (beef, onion);
• Khinkali (filling: beef, pork or bacon, onion, egg, paprika and bell pepper);
• Manty (filling: beef, pork or bacon, onion, egg).

Portion packaging of cooked and frozen dumplings, 150 g each, is placed in polypropylene bags and a corrugated box. Storage conditions allow keeping the product at a temperature not higher than -18˚С for 120 days. Each serving comes with a branded thermo glass and a fork.
In addition to the main dish, the assortment provided by the manufacturer includes three types of sauces.

To whom to sell?

Buyers of express dumplings are, first of all, people who love the novelty and those who will definitely try a familiar product in a new version. As a rule, these clients have already tried everything innovative proposals street-food and stop at traditional fast food options. In list potential buyers:

• pupils (pupils and students);
• office staff and field specialists (forwarders, drivers, installers, technical specialists;
• a large consumer segment can be made up of taxi drivers and truckers, if the sales point is installed in the area of ​​motorway parking lots.

Where to sell?

• shopping and entertainment complexes;
• railway and bus stations;
• cinemas and sports facilities;
• universities;
• central streets of cities;
• office centers and walk-through manufacturing enterprises;
• markets and highway intersections.

Positive and negative aspects of a business project

As you can see, there are more pluses and they are more significant.

Key points and features of the business

• innovative and fresh presentation idea;
• a product that is understandable and familiar to literally everyone;
• fast return on investment;
• availability;
• small risks;
• the prospect of more profitable cooperation with the supplier when the contractual conditions are met.

In addition, the business makes it possible to install a refrigerator or with drinks next to the outlet, which will bring Additional income.

Main start-up stages

Equipped point for organizing trade in the premises, equipped with a convenient counter, a brand wall, a freezer and a system for supplying and utilizing water.

Designed to bring the dish to readiness and serve it to the buyer.

Special clothing for the seller - "Form Pelmyash"

Provides brand recognition and cleanliness appearance employees

1800 * 2 = 3600 rubles

Total: 169,600 rubles

How much money do you need to start a business?*

• The main capital investment is equipment provided by the developer with lifetime warranty and maintenance: 169,600 rubles
• Optional equipment (cash register, geyser and / or coffee machine): 28,000 rubles;
• Primary commodity purchase: 80,000 rubles;
• Other expenses: 15,000 rubles.

Total: 293,000 rubles, where 57.8% are investments in equipment and 27.3% are investments in inventory for 1-1.5 months.

How much can you earn from this business?

On average, the purchase price of a portion of dumplings in a package is 37.9 rubles. According to the manufacturer, people are willing to pay for a tasty and high-quality product:

Product selection options

At the same time, about 57% of consumers, according to a survey conducted by developers, when buying dumplings, consumers usually choose the same brand.

Therefore, in the calculations we can safely assume that the markup on the input cost will be at least 75% . Thus, with an average purchase price of products of 37.9 rubles, with a mark-up of 75%, the average selling price of a portion of dumplings will be about 66.3 rubles.

Marginal income - 28.4 rubles (43%) per unit of goods.

Now let's calculate the amount of expected income and payback period:
If there is a well-chosen place for the location of the point of sale, where the human traffic will be at least 1800 people / hour, the potential daily implementation plan will be 165 units (9-hour day with a flow involvement level of 1%):

From the author: this species activity is also attractive due to the low price segment of the product. This makes it possible to organize the delivery of dumplings to offices, slightly increasing the margin (say, up to 90%).

In general, given the free thematic niche, I think the project is worth careful consideration and detailed calculation. You can increase the profitability of the outlet by selling drinks (the equipment for which was included in the cost of additional equipment) and complex offers: a drink and a portion of dumplings.

It is also permissible to make a price gradation depending on the number of servings: 1 serving - 66.3 rubles, 2 servings - 60 rubles / each, 4 servings - 55 rubles / each, etc. - so you can increase the turnover. Nothing prevents you from entering cards as well regular customers and enjoy .

* The calculations presented in the section are conditional and provide only a general understanding of the profitability of this type of activity based on expert opinion the author of the material. Please note that just as skeptically required, approaches the profitability calculations presented on the website of the equipment supplier. The moneymaker factory strongly recommends that you independently (or involve independent experts) make a feasibility study of the planned activity, based on the specific numbers of your region and the planned size of the business.

) - answers to listeners' questions:

The theme of our today's program is "Gastronomic Traditions of Russians". Our guest is the writer and historian Pavel Syutkin. Pavel, hello.

Good afternoon!

We begin to answer questions that have already rained down on oursms-portal. Here's a question for the business model we talked about at the beginning. “The program of assistance from the state to small businesses, tax holidays from 2015-17 - is this real, will it somehow affect the situation?”

So far, for example, in the capital, government assistance to small businesses is extremely small. Until recently, there were benefits for renting premises, but now, as far as I understand, these benefits have been reduced. But at the same time, you need to understand that direct rental of premises near the city of Moscow is rather an exception. All other enterprises lease on commercial terms. Contracts are most often not registered, they are concluded for 11 months, they can be kicked out at any time.

As for tax benefits, they are supposed to be established for newly created individual entrepreneurs engaged in production, social and scientific activities. The trade sector was not included in this list. In general, they are fundamental to large enterprises, for which a few percent are really significant money. For small businesses that are spinning and trying to save wherever they can, this is a marginal perk. To put it delicately, the share of taxes in their spending structure is small.

Let's take a call. Hello, what's your name?

Hello, my name is Maxim. By the way, a question about Russian food. I moved from the city to the village, and I had the opportunity to cook on the stove. For example, barley porridge, meat - you put it on the stove for 3-4 hours and you're done. So not everything is regressive. Technologies allow preparing dishes of Russian cuisine.

Great technology. The Russian oven, and the oven in general, is an amazing thing in terms of culinary possibilities. Yes, and in urban conditions - there are all sorts of multicookers, sous-vides - devices that allow you to reproduce the "oven" even in a city apartment. There is no doubt that this food is tasty and healthy. But the question is a little different. Is it possible to reproduce all this in the framework of public catering, and even more so fast food? Although I will tell you honestly, experiments in this regard are being made. For example, Maxim Syrnikov, an excellent specialist in Russian cuisine, has already opened more than one restaurant in which there is a Russian oven.

Our radio listener recalls: what about dumplings, patties, cheburechs - there is always a queue on Sretenskaya Square, but there are only a few of them. And wine glasses? - Isn't this our fast food?

Yes, wine glasses are undoubtedly a huge layer of Russian culture. Of course, there are dumplings, cheburechs (although they can hardly be attributed to Russian cuisine). But let's not forget a simple thing. The normal fast food place like McDonald's that we want to compete with offers a wide range of dishes. That is, you can come there in the morning to have breakfast, lunch in the afternoon, dinner - and every day with different dishes. Is it reasonable to do the same with dumplings or chebureks alone - this is a question. Although, of course, this format works in a wine glass.

You are for expanding the "line". If we are talking about the taste of Russian cuisine, what is it - sweet, salty, spicy?

Yes, this is an interesting question. After all, one way or another, each national cuisine has its own taste characteristics. How does our cuisine differ in terms of taste from, say, European cuisine? Undoubtedly, the same sour-fermenting flavor that is characteristic of pickles, sauerkraut. But on the basis of these gastronomic specialties, a lot of dishes are made - a variety of cabbage soup, pickles, many hot dishes.

But, not everyone likes this taste.

I agree with you. But, let's look at things objectively - not everyone loves traditional Russian cuisine today. And when we talk about the need for its development, we need to be aware that it has its supporters, but no less than that - people who prefer French and Italian cuisine. So our task, if we want to develop Russian cuisine, is to adapt that old Russian cuisine to the present day, to make it so that the majority of the population would like it.

Make it more elegant. Another question. This is Maxim from Moscow. It seems to me that the point is not to make the cuisine authentic to the given territory. The concept of McDonald's is extremely clear, it is unified. It can only be repeated, not done differently. Your guest correctly says that Russian cuisine cannot be fast food. It's like serving swans. It's hard to replace a hamburger. After all, it is made as rational food.

You're right. The model of international fast food corporations is absolutely universal. That is, having arrived in Mexico City, London or Tokyo, we met the usual standard everywhere. With a few exceptions, local dishes are introduced to the menu for flavor. But many countries have their own national networks fast food. This does not mean that their historical dishes are served there, but they work successfully. For example, in Austria, I repeatedly came across a networknordsee - fairly cheap self-service fish restaurants. It covers almost the entire country, is in dozens of cities. At the same time, it gives a huge line of dishes, all of which are easy to prepare. Can we reproduce something similar with our fish? - Obviously yes. But this is serious work.

But we have, for example, a fast food restaurant "Mu-Mu".

Certainly. There are examples. I will tell you honestly that I am not a supporter of making our cafes specifically - such Russian-Russian ones, in which there would be nothing else. I believe that the matrix that presents many dishes of different cuisines will work. Maybe different peoples of our country. It will be attractive.

To have such regional diversity?

The regional aspect is still a huge, almost unplowed field for work. It is clear that the cuisine of the Novgorod region will differ from the cuisine of Krasnodar Territory. And when we talk about networks in regions, cities, they must take into account their local traditions.

Good afternoon, my name is Anna. I don’t know if you will agree with me, but in order to cook even daily cabbage soup, you need to prepare the products yourself and from the fall. Real sauerkraut is now impossible to buy. Rutabaga is a problem. And under this everything should be an oven. Because you can't do it in the oven.

Yes, this is one aspect of mass nutrition. Why are companies like McDonald's effective? Because they have excellent logistics and supplies. At any moment in any country they know that tomorrow they will get 200 kg of potatoes, 10 kg of beef. Yes, these products may have the same plastic, plastic taste that we do not like in public catering, but they will always be standard and on time. And here, as the radio listener rightly said, it is impossible to buy the right sauerkraut, vegetables, meat of standard quality. There is no supply discipline, there are no reliable suppliers who would provide this. This is a gigantic problem concerning our Russian specialties and products.

The listener writes: “Russian public catering is head and shoulders above the European one. There is simply nowhere to eat, and in Moscow we had dinner every day in a Chinese restaurant.” - That is, we have a wider representation of establishments. So it can be “taken” by such small shops with a narrow line of regional, national dishes?

This is indeed a promising direction. Here, for example, in Paris - there is no problem not to cook in the evening, but to go somewhere to eat. A huge number of small establishments, shops in every quarter. Almost home, just on the ground floor. Here the Turks prepare kebabs, here the Moroccans - tagine, here the Chinese - something of their own. They don't serve thousands of customers. It's just a neighborhood establishment for the neighbors. And to have a snack, you don’t have to go somewhere to the station to find McDonald’s or buy pizza. Why don't we have this? - Lack of retail space. That is, Moscow has been a city for many years, in which there is a shortage of retail and service space (premises). And if in the center this problem is not so obvious, but in residential, sleeping areas it is striking.

Listener's question: The state does not help public catering in any way now (I do it myself and I know). It is impossible to keep normal prices for healthy and fresh food. I have an average check of 150 rubles, but I work for a government agency. If I go to the format of an ordinary street cafe, I will have a check up to 1000 rubles. People often cannot afford it. Crazy employee taxes, no benefits, you survive as best you can. In my canteen, 200 employees are guaranteed to eat. I change the menu every two weeks - all fresh produce. If I worked “on the street”, they would spoil for me, because at such prices no one would buy them.

Very correct words about state support. So, there is no support for public catering, namely catering enterprises. There is some general declared support for small businesses. Why do we complain about public catering, about its quality. Do you think that the owners of these establishments themselves are interested in using stale products, it is not clear what kind of staff? But this has a simple explanation - every penny is saved. And if they fulfill all the existing requirements, I'm afraid that the owner's salary will be less than that of the cook.

Our approach, - the radio listener writes, - is that everything that is ours is bad, preferential, and someone else's g@@@ is good. Therefore, we will eat pizza made from inedible waste. And here is another opinion - on the Alexey line: “I agree that McDonald's is an irreplaceable thing. It's very fast, convenient, it's understandable food. And then you come to the dining room - it is not clear what kind of meat was there, what it was made of. I am a Russian patriot and I agree that we need to develop our own. But this is not possible in this area. Mass, fast service, no dishes. Vegetables, good meat. And it's all delicious."

But another listener writes that McDonald's uses sweeteners, fillers that are addictive. How to deal with it?

Authorized state departments should deal with this. If so, then I hope they will turn to this topic with no less zeal than they are now fighting with Ukrainian sweets, American beef and Australian lamb. Until such zeal is shown.

My name is Vladimir. Regarding the Russian network - we have it and it's called "Teremok". They serve dumplings, pancakes, kvass - everything is in Russian. Not particularly popular. There is "Russian potato". I wouldn't say they are very popular compared to McDonald's or Burger King.

On the one hand, the popularity of McDonald's or other Western chains is now higher. On the other hand, our networks are also developing. There are pancake chains in St. Petersburg, there is Teremok. Moreover, they are rather large in scope, even included in international ratings. Another thing, if you ask any person involved in street catering, what does he think of Russian cuisine? He will tell you that the general opinion about Russian cuisine is simple - it is tasteless, not bright, unsaleable. She always loses to Asian, Caucasian. Do I agree with this? No, the quality of cuisine has never been determined by the opinions of people who eat it on the run, at the exit of the subway. You can’t form an opinion about it by windy pies on street stalls. Russian cuisine is a much wider, beautiful and vibrant phenomenon. But you can not evaluate it in public catering.

Franchise dumplings is a new line of business. And already very, very successful. More than 70 billion rubles are spent on dumplings in Russia every year. Dumplings enjoy in great demand- even for foreigners. However, for five years now there has been another non-standard, even innovative solution: Pelmyash fast food dumplings, ready in two minutes!

Business dumplings - features

Dumplings have one great advantage: great freedom in the market - little competition. In addition, dumplings are trusted by customers as homemade food.

There are, however, obstacles to a successful business:

Big start-up costs

As with any restaurant and catering establishment, especially for the design and equipment of the kitchen in accordance with all SanPiN standards. In this case, a dumpling franchise will help reduce the cost - although not by much, since in any case it will take several million rubles to equip ventilation, repair and purchase household appliances.

There is another way - to organize a point of sale for the distribution of finished products. If there is no food production as such, it is not difficult to comply with SanPiN, and the costs are reduced by almost 20 times. But pelmeni and vareniki take 10-15 minutes to cook - will visitors want to wait that long?

The need for advertising

Attract attention not just with banners, but with interesting events: chef shows, tastings, an unusual menu (for example, colored dumplings - and at the same time natural, without dyes), etc.

Difficult, but you can distinguish yourself from competitors

Unusual marketing ploy came up with the company "Vendmash" (Zlatoust, South Urals). They invented a way to cook dumplings in 2 minutes - and turned them into fast food! "Pelmyash" appeared in 2013, and besides this, the company managed to invent such innovations as:

• pizza in a cone ("Konopizza");
• hot popcorn;
• "Soup Factory";
• sushi machine ("SushiRoller");
• cocktail bar-machine, etc.

Instant dumplings - an attractive feature that spreads according to the Coca-Cola principle - everywhere, quickly and as affordable as possible:

• refrigerators with frozen packs hang on the walls in various establishments;
• the company puts special vending machines everywhere, in which everyone can make a portion for themselves in a couple of minutes - there is even a video instruction!
• and for cinemas, a special form was invented - deep-fried dumplings on a skewer.

Room Features

The premises (kiosk or trailer) are placed in the city from 50,000 people:

• by the motorway;
• near universities;
• in sports centers;
• at stations (bus and railway);
• in the markets;
• in shopping centers;
• and other crowded places where you want to eat!

Even more places are suitable for placing the machine: gas station, office, park, buffet, etc.

Important! Seating is not included in the franchise, so you need to focus on placing the point where there are any seats: benches in the park, tables at the food court, wide window sills in the office, cars at a gas station, etc.

Required minimum:

• 2 m 2
• 1 socket.

And everything that is needed, the company provides under a franchising agreement - to everyone, and even with exclusive rights to the region!

What is offered under the franchise

Standard franchise bonuses for beginners include:

1. Consultations (in person and remotely), for opening - a personal trainer, in accounting, trade and management - briefings.
2. Corporate design.
3. Promotional Products.

In addition, under a franchise agreement, partners are provided with:

1. Equipment with free shipping to warehouse:

Refrigerators for the storage and sale of frozen products in the right conditions (-5 o, 180 days) - including wall-mounted ones;

A whole mobile counter or a finished showcase.

The equipment is purchased abroad and modified in Zlatoust (Chelyabinsk region). The guarantee for it is eternal, repairs are carried out at the expense of the main company in the shortest possible time, and specialists are engaged in this military industrial enterprises. Scientists from the South Ural State University are participating in the development.

1. Delicious raw materials (semi-finished products), already cooked and subjected to special shock freezing:

Semi-finished products are molded by hand in Askarovo (Bashkiria).

1. The right to a microdistrict is 1 apparatus or point per 20,000 people, so that competition between one's own is excluded.
2. Discounts and premiums for the expansion of the network, as a result, and an increase in profits.

Startup Costs and Expected Profits

If it takes about 10 million to open a full-fledged dumplings with a kitchen, including the brand itself, furniture, equipment, dishes, rent and electronics, then a fast food point will cost only 200,000:

Among other things, expenses include: rent, electricity, salaries of employees, accounting, taxes, etc.

There are two franchise options:

1. for beginners - for 1 retail outlet;
2. for experienced ones - for the whole city or even the region (with the corresponding number of outlets at the rate of 1 outlet per 50,000 people).

Payback is estimated at six months, payback conditions - 100 packages (150-200 g each) of dumplings per day.

Opening a dumpling shop: weigh the pros and cons

Instant dumplings have indisputable advantages:

• small initial investment;
• quick payback (6 months);
• lifetime warranty on equipment;
• familiar and popular Russian products;
• quality semi-finished products;
• speed of preparation (2-3 minutes);
• no need for a kitchen
• just meet the requirements of SanPiN;

On the other hand, since the payback condition is 100 packs of dumplings per day, it is imperative to put an end to a popular place with high traffic.

Another drawback of this franchise is the location of the repair facilities far in the Urals, which is why the equipment can take longer than we would like.

Weigh the pros and cons, evaluate your desire to engage in dumplings - and join the network that threatens to outgrow Coca-Cola. Pelmyash has already been in demand in many cities - and even abroad: Belarus, Turkey, Latvia, Lithuania, Ukraine.

Down with hamburgers and hot dogs! Let's promote local food to the market!