Home food store. How to run a profitable business selling homemade food Start a food delivery business

Our choice fell on this business for the following reasons: firstly, now the owners of cafes-restaurants on the “wave of inflation” shamelessly raise food prices. At the same time, dishes prepared "on the conveyor" are not as tasty as homemade ones. Therefore, office lunches, which are usually cheaper, are popular.

Secondly, in connection with the financial crisis, massive layoffs began. The "weak link" of society - women and pensioners - was the first to suffer. Just for this category, the home cooking business is most suitable: here, any housewife will not feel like a “teapot” - after all, she has many years of cooking experience for her family. We hope that our experiment on introducing into the "tasty business" will help you professionally organize the delivery of lunches to offices and earn good money on it.

HOME COOKING FROM A TO Z

SEARCH FOR CUSTOMERS

First, I called several metropolitan firms on the principle “not far from home”, it turned out that the employees of one of the firms eat in a cafe, and the other has a hired chef who cooks at home and brings to the firm everything that the employees order. I got into a conversation with the manager and found out that it is hardly possible to find such a job over the phone, it is better to go personally to future customers, right in the office.

Security without prior agreement often did not let them through, but, having heard the cherished “I'm talking about dinners for your company,” she noticeably became kinder. The first attempt failed - I forgot to remove the manicure, and this alerted the administrator: they say, with such nails you will cook for us. Realizing the mistakes, trying on the image of a home cook for myself - I gathered my hair, took off my jewelry, removed my manicure - I repeated the search at another company. It turned out, but the interview process itself!

BROWSE

The conversation with the applicant was entrusted to the manager and the secretary of the director, so the interview itself dragged on, the girl was interested in why I want to cook and where I used to work. And the manager focused on my professional skills - how long have I been cooking, what kind of kitchen, where do I buy groceries, when I had a medical examination. Asked, estimated about an hour. They agreed that they needed to inspect the conditions of storage and preparation - that is, they wanted to see my native cuisine, I had to invite them. "Cramped, but clean" - the verdict is positive.

Very young people are not hired for such work - they do not trust, but those who are over 70 are most often refused: at this age it is already difficult to cope with such a load. The most promising age for "tasty work" is from 35 to 60 years. If in the documentary arsenal, in addition to the passport, the identification code, there is an unexpired sanitary book - it's already good. They took me, with a trial period - a week! I did not leave any documents and did not sign anything. Agreed so - payment in cash after the fact.

WHERE TO BUY CHEAP PRODUCTS

Prices in supermarkets and in stationary food markets are not much different. It turns out that home cooks are purchased once a week and at different prices. Where is this paradise?

In the fish pavilion, I bought two carcasses of fresh-frozen pink salmon and asked the saleswoman from which warehouse she receives products, they say, my husband is spoiled, he eats fish only from certain manufacturers. The girl named both the status of the supplier and the address. About 15 minutes of work on the phone (by 09 I asked for a frozen fish warehouse, some contacts can be found directly on the Internet through a search engine), and I contacted the warehouse, introducing myself as a small wholesale buyer-seller. Large wholesale starts from 70-100 boxes of fish, small - from 1-5 (depending on the liking and mood of the storekeeper). Each box contains 10 kg of filleted carcasses and the price is below the market.

With vegetables, the profit is much cooler, and there is no need to invent stories, it is enough to carefully go around several markets from 8.30 to 12.00 on weekdays.

Cheap chicken is bought in bulk directly at the poultry plant (through a search engine on the Internet you will find their coordinates). As for pork and beef, you can buy it in bulk through intermediaries: when meat is brought to the market (at 5-6 in the morning), go to the meat pavilion, and you can get to know each other there. Wholesale involves buying carcasses (which require special freezers for storage), so it's easier to buy 10kg from the market.

Wholesale warehouses of disposable tableware are about the same.

KITCHEN IN SECTION

An ordinary refrigerator turned out to be too small for so many products. Neighbors came to the rescue, they have a huge family refrigerator and spacious freezers. I thawed fish and meat “dry” (without water, so the taste and quality of meat is preserved) for about 4 hours. While one is defrosting, the other can be cooked. I started with roast chicken with prunes. I fried the chicken pieces in the chicken, prepared a dressing from onions with carrots, combined, seasoned with salt, pepper, spices, and added prunes and garlic at the end. With cutting the carcass and slicing vegetables, cooking took about 1.5 hours. The clock showed the beginning of the first night, when the fish finally thawed.

I had to tinker with pink salmon - whatever one may say, but women do not like to clean fish, and they do not know how. I cleaned, cut each piece so that it was 100 gr. Then I boiled it on a tiny fire (the fish was languishing). Portioned pieces laid out in a separate dish, and the broth was filtered through a sieve and combined with gelatin. Finished pouring the fish by 02.00 at night. Steaming portions cooled on the table and significantly reduced the working area. With baked fish, the process is simpler, but longer. I put pickled onions, mayonnaise, grated cheese and olives on the fish, and then I just controlled the process. A small fire cannot be increased - the fish releases juice along with onions and is simply stewed. If you speed up cooking, the liquid will evaporate quickly, and the fish will turn out dry and tasteless. The first part of the experiment ended around 04:00 am.

The menu for the ordered buffet was half cooked at night, and I continued the salad theme from 9.00 in the morning, and starting at 10.00, I started packing the products. The final chord is the peeling of 4 kilograms of potatoes for mashed potatoes, which I cooked just before leaving. In total, it took me about 10 hours to prepare all the dishes. If you add the time spent on the purchase, then everything about everything took me a day.

I packed all the cooked food in disposable containers, took large grocery boxes from the supermarket and put portions in them. As a result, it turned out - three large packages and two small ones - one with a pot of hot mashed potatoes, the second with distributing utensils and bread.

The dinner itself went, as they say, with a bang: there was enough food, and they liked it, although one girl was especially interested in how fresh the salads were and looked at the jellied fish with curiosity. An unexpected minus was the absence of two people - they got sick, so I took their portions home. In general, the impression of the experiment is mixed - on the one hand, satisfied, well-fed people and a good income, and on the other, the fuss with the purchase and the long cooking process. To be honest, such a job is not for everyone, even if you really love the culinary craft, you need something more - probably some kind of inner craving to feed people.

LUNCH FOR 25 PEOPLE

1. Fish baked with cheese - 200 g serving (2 kg of pangasius fillet, 50 g of vegetable-olive oil, onion, 0.5 kg of egg mayonnaise, 1 kg of hard cheese, olives), 12 servings.

2. Jellied fish - 350 g portion (2 kg pink salmon in carcasses, onion, carrot, gelatin, seasonings, lemon, herbs), 13 servings

3. Mashed potatoes (4 kg of potatoes, a pack of butter, eggs, milk), 25 portions

4. Vegetable salad - 200 g serving (0.5 kg of tomatoes, 0.5 kg of pepper, 0.5 kg of cucumbers, 0.5 cabbage, herbs, 0.5 kg of mayonnaise), 13 servings

5. Cucumber salad - 150 g serving (2 kg pickled cucumbers, pickled onions, pickled peas, olives), 12 servings

6. Roast chicken with prunes - 250 g serving (2 kg of chicken, carrots, onions, garlic, mayonnaise, seasonings, herbs, prunes, vegetable oil), 10 servings

Total purchase costs: about 900 rubles.

Taxi: 150 rubles

TOTAL COSTS: 1050 rubles

The cost of one serving: 200 rubles X 25 people = cash desk - 5000 rubles

Net profit per day: income minus expenses: 4000r

Net profit for 4 days, taking into account 2 large customers: 32,000 rubles

* Calculations use average data for Russia

From 20 000 ₽

Starting investments

80 000 - 510 000 ₽

50 000 - 400 000 ₽

Net profit

200%

If you want to open a business with minimal investment, then take a closer look at the idea of ​​​​delivering homemade meals. This is a great business option for women and aspiring entrepreneurs.

Many catering establishments have verified that business lunches are a very profitable business. But this was until 2016, when people actively visited various cafes and restaurants. In 2016, orders for business lunches halved. RBC specialists note that the reason for this is a decrease in purchasing power. Restaurant business lunches costing 300 rubles are not affordable for people. But many people have lost the habit of bringing lunch to work in home containers. So such a time can be considered as a period of opportunity, which is great for starting your business for the delivery of ready-made business lunches.

Food delivery is a fairly lucrative business. More and more people are ditching their daily "containers from home" routine. Some people have no time to cook, others find it inconvenient to carry food containers with them to work. Still others just want to eat a hearty, freshly prepared lunch. The fourth will not go to the nearest cafes and canteens, because they want to save money or do not want to leave the office. One way or another, the delivery of business lunches simplifies the life of office workers, and gives the entrepreneur the opportunity to earn.

The idea of ​​a hot lunch delivery business is to prepare delicious meals at home and deliver them directly to the workplace for customers. And at the same time offer low prices - a full meal can be bought for 170 rubles. A business lunch in the office will be the best option for local employees. It's convenient, tasty and cheap. These three main criteria for choosing a business lunch should be combined in one project.

What are the advantages of a business lunch delivery business:

The business of delivering business lunches does not require large investments.

A successful business in the delivery of ready meals does not require special knowledge and special skills. It is enough to be able to cook deliciously and be careful.

Suitable for home business, women's business and requires relatively little working time.

It is a promising direction of public catering, has the possibility of expanding business.

Provides a decent level of profit.

To open a business for the delivery of ready meals, you need a minimum start-up capital - you can meet 20 thousand rubles. For profitability, it is best to organize the full cycle of the enterprise - from cooking to food delivery to the client. It will be a huge plus if a novice entrepreneur knows how to cook deliciously and will do it on his own. By combining both the investor and the contractor, it will be possible to save significantly. You can prepare meals in your own kitchen and without the involvement of assistants. At the initial stage, the entrepreneur will be able to cope with the entire volume of work alone.

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

For a lunch delivery business, you do not need to take out loans, save for a long time to open, and risk large sums. In fact, the only thing you risk is your time. It will take about 2 months to start the business. The most important thing in this business is creativity, decency and clear planning.

How to plan a lunch menu for the office

The most important thing in this business is delicious food for the office and a varied menu that will appeal to customers. We recommend that you provide a menu for the days of the week: the product will not have time to deteriorate, and customers will appreciate the variety. In addition, by offering new dishes every day, you show that you are selling fresh, not yesterday's leftovers. This inspires confidence.

The menu can include various cereals, meat and fish dishes, dumplings, soups, potato side dishes, salads, pastries. You can sell set meals that include hot + second with a side dish or salad. And you can offer each dish separately.

Study the offers of competitors. Start with inexpensive cafes and restaurants, canteens offering a business menu. Then, when you have roughly decided on the offices where you will sell your hot meals, study the menu of catering establishments that are located next to the office buildings. Collect as much information as possible about what dishes are offered and how much the order costs. This will allow you to set the optimal price and correctly compose your menu.

How to calculate the cost and set the price for food delivery to the office

To set the optimal price for products, you should calculate the cost of its preparation. And for this you need to draw up a detailed recipe for each dish and calculate its cost, taking into account the cost of the ingredients. For example, you are preparing a vegetable salad. Ingredients: 1 tomato (150 g) and 2 cucumbers (350 g). The cost of 1 kg of tomatoes is 100 rubles, and 1 kg of cucumbers is 125 rubles. Thus, the cost of vegetable salad is calculated by the formula: 0.15 * 100 + 0.35 * 125 = 58.8 rubles.

In addition, you should take into account the time spent on preparing a particular dish (not only your working time is spent, but also energy saving). Also, the cost of business lunches should include the cost of packaging and transportation costs.

Ready-made ideas for your business

To determine the price, you do not need to carry out complex calculations. It is enough to determine the cost of products and provide for a certain margin on products that will cover all costs. The approximate markup on products will be 200%. On average, 1 serving of a full meal should cost, on average, 170 rubles. Before setting a price, study the offers of competitors. To attract customers, offer prices slightly lower than your competitors. This is the law of starting a business. Don't chase high returns. Earn your client's trust first.

How to register a business for the delivery of food to the office

It is better to start a business for the delivery of ready-made meals in the format of home cooking. This does not require renting a room and buying equipment. You can also avoid SES checks and other bureaucratic procedures. But we still recommend legalizing your business if you plan to develop it in the future and avoid unpleasant situations.

The first instance is the tax office. There you should fill out the form of the PD form (tax), pay the state duty of 800 rubles, and also write an application for inclusion in the EGRIP. Next, you should obtain permission from the SES, issue a sanitary book (you can get checked at the nearest clinic). In general, the execution of a package of documents will take about a month and will cost 2-3 thousand rubles.

How much money do you need to start a food delivery business

To answer this question, you need to calculate the amount of initial costs. To organize a business, you will need utensils for cooking, disposable tableware and bags for transportation. Let's consider each item in more detail.

We buy equipment. Even if your closet is bursting with pots and pans at home, we advise you to purchase dishes specifically for work. And cook in it. An approximate list of necessary utensils is given below:

pots of different sizes (4-5 pcs.);

frying pans (2 pcs.);

kitchen knives (2-3 pieces);

cutting board (2 pcs.);

• forms for baking;

  other utensils (spoons, spatulas, ladle, colander, etc.).

All dishes will cost about 5,000 rubles. It is also recommended to purchase a kitchen scale so that it is convenient to calculate the size of portions and their cost. They will cost about 1,000 rubles.

For convenience, you can buy a separate refrigerator to store food. However, at the first stages of the business, food stocks will not be very large, and you can completely do without a separate refrigerator.

But immediately you will need to purchase thermal bags in which finished products will be transported. They will allow you to deliver ready-made meals while still hot. The number of bags depends on the size of your business and the capacity of the bags themselves. For the transportation of lunches, a volume of 44 liters will suffice. The cost of such a thermal bag will average 2,500 rubles. Thus, the cost of equipment will be about 8,500 rubles.

We buy disposable tableware. To sell ready-made meals, you will need to purchase disposable tableware - plastic containers, forks, plates. You will also need food wrap and paper napkins. Containers will cost from 7 rubles apiece. With an average sales volume of 50 orders per day, you will have to spend 500-600 rubles on containers. Those. for a month you will have to purchase about 120 containers in the amount of 1200 rubles.

We buy raw materials. Delicious home-cooked meals require fresh, high-quality ingredients. To save on the purchase of raw materials, preference should be given to markets and wholesale depots. It's cheaper than supermarkets. The shopping plan depends on the recipe for future lunches. For the first month, when there will not be very many customers, you should provide for the cost of products in the amount of 4,000 rubles.

Starting a Homemade Food Delivery Business for Office Costs:

dishes and utensils- 6,000 rubles;

business registration- 2,000 rubles;

utensils for transporting food(thermal bags, containers) - 3,700 rubles;

initial purchases of ingredients- 4,000 rubles.

Thus, in order to open a business for the delivery of ready-made food to the office, investments of about 20,000 rubles will be required.

Food delivery to the office: where to find business customers

Your target audience is office workers. Where to look for them? You should mainly look for them in business centers, office buildings, shops, banks, beauty salons, etc. You can search for potential customers in two ways: prepare a flyer about your offer and distribute it to potential customers. You can also contact the heads of enterprises to conclude agreements with offices for corporate food delivery. A more effective method is to prepare a trial batch of home-cooked meals and personally visit the places of work of potential clients at lunchtime. Giving a product a try is the best way to promote it! If you like the dinners, the first customers will appear very quickly.

We recommend that you personally go around the establishments that may be interested in your offer. It is important to understand whether the idea is in demand among potential customers. Offer SMS notifications about the daily menu, provide the ability to pre-order certain items from the menu. Use the buzzword in business "customer focus". What is a business without advertising? For promotion, business cards or leaflets are useful, where the menu for the week is presented. Handouts can be ordered at a printing house, or simply printed on a color printer. The cost of this will be no more than 1,000 rubles.

How to plan a workflow for delivering food to the office

At first, you will have to work alone for quite a long time - to draw up a procurement plan yourself, cook and serve meals. Over time, when the delivery of lunches to offices gains a good turnover and regular customers appear, you need to think about expanding your business - hire a courier, a cook and an assistant.

It is reasonable to prepare food on the day of orders, to deliver a hot lunch to the office "hot, hot." Therefore, you have to get up early in the morning, to carry out the purchase of products. If you start cooking at 8 in the morning, then by 11 everything should be ready. You can deliver meals yourself or hire a courier. Service hours are from 6:00 am to 2:00 pm.

How much can you earn by delivering food to the office

Now let's calculate how quickly we can recoup the investment and how much we can earn. With a 200% cheat, you can count on revenue of 80,000 rubles per month. Based on this, the cost of meals will be about 30,000. Then the monthly profit will be about 50,000 rubles. And this is by conservative estimates. There are high chances to recoup the business in the first month of work. Another plus of this business lunch delivery business is that it is not limited in volume. You can develop, increase sales, expand your business. If you serve several organizations, you can reach a sales volume of 100 orders per day and earn up to 400,000 rubles per month.

In conclusion, we share useful tips that will make your business easier, better and more profitable:

Study the tastes of customers, observe what they like. Analyze which menu items are most in demand and which ones are sold less often. Eliminate unprofitable dishes from the menu and offer instead what your customers like.

Always offer snacks to customers - pickled or fresh (depending on the season) cucumbers or tomatoes, sauerkraut, Korean-style vegetables, and so on.

Make purchases of products at wholesale bases or food markets. Choose only quality products. Do not save on products, because of their inadequate quality, losses can be several times higher than the amount saved.

Make sure that the food delivered to the office is always fresh, tasty, neatly prepared and packaged, delivered still hot.

Plan the menu so that the ingredients in different dishes are repeated. For example, if you are cooking chicken noodles in broth, provide a salad with chicken fillet on the same day. This saves on cooking time, saves product consumption, avoids unnecessary food leftovers and simplifies purchase planning.

Track trends and innovations. Especially watch out for business ideas that appear abroad: the main drivers in the field of delivery are the United States and European countries. Reviews of fresh business ideas can be found.

121 people are studying this business today.

For 30 days, this business was interested in 109299 times.

Profitability calculator for this business

Today, most people find it difficult to find time to go to the supermarket for groceries and to prepare homemade meals. In such situations, various services for the delivery of food and ready-to-eat meals come to the rescue. This means that the business in this service segment will become profitable and quickly pay back the initial costs. However, before investing in a food delivery service, you need to draw up a detailed business plan and evaluate your options.

Analysis of the feasibility of investing in a food delivery business

Modern society is characterized by a high pace of life, many people have an irregular work schedule that does not allow them to stand at the stove for hours. The average city dweller is forced to reduce the time spent on food, and in most cases, an hour of working time is valued more than ordering ready-made food. This is why the demand for food delivery services is on the rise.

These factors have made the food delivery business the fastest growing segment of the restaurant business. The data of the analytical agency RBC.Research and the statistics of the Delivery Club service allow us to talk about the rapid growth in demand for home delivery services for ready-made lunches and dinners.

Every day in Russia, food delivery services deliver 150,000 orders.

Table: information about the development of the business area in 2017

It is obvious that the demand for delivery services so far far exceeds the supply, which means that the quantity and quality of the service can be improved. This statement is an external prerequisite for starting your own food delivery business.

Internal reasons for investing in this segment include:

Ideas for Starting a Food Delivery Business

A food delivery business can be opened in 2 formats, involving a radically different approach and an incomparable level of initial investment:

Photo gallery: the most popular dishes for home delivery

Catering companies serving banquets and corporate parties have the highest incomes, subject to competent customer attraction. Such an organization requires the high skill of cooks and the availability of expensive equipment.

To reduce costs at the initial stage, you can:

Video: how to make money on food delivery

Own production and delivery

Own production requires obtaining a full set of permits from regulatory authorities and resolving issues with the work order:

Do-it-yourself production requires renting large premises, purchasing expensive equipment and obtaining permits to work with food

The organization of food production is an independent topic that has many nuances, so in this article we will only consider issues related to food delivery itself.

Mediation between catering establishments and customers

Many restaurant and cafe owners are forced to abandon the organization of the delivery of their dishes at home due to the high costs of this method of increasing sales. Delivery requires hiring additional staff who need to be paid regardless of the number of orders per day, in addition, you will have to advertise the service and allocate funds for one-time packaging and vehicle repairs.

Most restaurants are not ready to organize their own delivery service, which means that you can conclude an agreement with them for the provision of intermediary services

If a consumer likes the menu of an establishment that refused to provide delivery services, he can only come and place an order in person or use delivery elsewhere. But not everyone has time to go to a restaurant, and therefore customers, including potential ones, are lost. The problem is solved after the conclusion of an agreement with the delivery service - this is beneficial to both parties.

Table: benefits of cooperation between catering establishments and food delivery service

The advantages of this food delivery business model are:

How to open a food delivery business: step by step instructions

To start your home and office food delivery business, follow the steps below:

Business registration

First of all, you need to register a business, otherwise the activity will be illegal, fines for tax evasion will follow, and it will be impossible to conclude an agreement with catering establishments.

To open a food delivery service, it is better to register a legal entity

Russian laws prohibit the sale of ready-made takeaway food, with the exception of pizza, pies and some bakery products. And if such a violation is often forgiven for large companies, then an individual entrepreneur will not be able to register such activities.

A serious approach to organizing a business involves registering a legal entity - doing business becomes more difficult in terms of taxation, bookkeeping, reporting and large fines for violations, but an LLC still has its advantages over an individual entrepreneur:

Also pay attention to the choice of taxation system - if you do not indicate during registration that you would like to switch to a simplified system (STS) or a single tax on imputed income (UTII), the general system (OSNO) will be automatically applied to you, involving the payment of a large number taxes and preparation of many reports, which will greatly complicate the conduct of business for a beginner.

Preparation of documents and obtaining permits

In order to start a legitimate business activity, you need to have the following papers on hand:

The complete list of documents depends on the current requirements of the regulatory authorities. Do not forget to save all accounting reports and primary documentation (checks, invoices, etc.), otherwise fines from the tax office will follow.

All documents relating to the financial aspects of a businessman's activities must be kept in perfect order.

Menu planning

In the case of the delivery of ready-made meals from restaurants and cafes in your city, you create a menu based on the offer of establishments with which you managed to conclude an agreement, replenishing the assortment as new agreements are signed.

If you organize your own production, everything will depend on the financial capabilities of the business owner and on the catering establishments available in the city. See which cuisines are the most in demand, conduct a survey on the website or in social networks. If, for example, Chinese cuisine is chosen, and there are no lovers in the city, you will have to completely re-equip the kitchen and start all over again.

A varied menu will attract a large number of customers

It is best to offer customers variety, but remember that this will require a large financial investment, recruiting many employees and having a warehouse. Therefore, to begin with, it is worth focusing on one thing, and it is desirable that there are few similar offers in the city.

Room selection

In fact, any office space of a small area will do - 10–15 m 2 is enough. It makes no sense to rent a place in the entrance part of the city - there is no point in attracting the attention of passers-by, only call-center dispatchers will work in the office itself. Therefore, choose a room that does not require large expenses and is equally removed from the outskirts of the city - this will allow you to adjust the delivery cost for customers who live far from the center.

For the office of the call-center of the food delivery service, it will be enough to rent a room with an area of ​​10–15 sq. m

Own production will require large areas (50–100 m 2) and location near busy streets - this will allow you to sell takeaway food in addition to delivery.

Purchase of equipment

If you intend to work as an intermediary between catering establishments and customers, then you only need to buy thermal bags and, possibly, a computer for receiving orders by the dispatcher. If a cashless payment is planned, then you will have to purchase terminals in the amount of 2 pieces.

For a food delivery service without own production, it is enough to purchase 4 thermal bags

But the full production cycle will be expensive and multiply the initial investment. The list of equipment in this case depends on the menu - the more diverse it is, the more customers you will be able to attract, and the more expensive equipment you will have to purchase. For example, let's take a standard set of equipment for preparing and delivering pizza.

Table: equipment for the production and delivery of pizza

Recruitment

When the delivery service is just opening, a large staff is not required - it takes time to form a client base and conclude contracts with as many catering establishments as possible.

First, you should hire two call center operators and four couriers with a personal car - they will work in shifts, changing every 2 days. Then one dispatcher and two couriers will work simultaneously.

Even if potential employees convince you that they are ready to work every day, seven days a week, do not take only one operator and two couriers - employees can get sick, the car sometimes breaks down, there are unforeseen situations, and overtime hours are paid in one and a half and double size according to labor law.

Finally, it is better to hire a full-time programmer. Of course, if the site fails, it will be possible to contact a third-party IT company, but this will take a lot of time, and a non-working site for you means direct losses and loss of customers. To save on the salary of a specialist, you can hire an employee to work remotely and part-time on the condition that he will be in touch at the right time.

It is better to hire a full-time site administrator than to contact third-party companies every time

It is worth noting that dispatchers are also initially hired on a remote work basis - this way you can reduce salaries and not buy your own laptop or computer.

Home delivery business plan

Registering your business and investing money should always be preceded by a detailed business plan. Remember that your goal is to rationally and impartially evaluate the advantages and disadvantages of the food delivery business, and not to try to convince yourself of the justification for opening such a service. So you can save yourself from unnecessary costs and ruin even at the planning stage.

Description of the market

When studying the sales market, you need to focus not only on statistical data, but also on the conditions for doing business in a particular city. Before you fill an empty niche or compete with existing delivery services, pay attention to the following factors:

The target audience

Since, regardless of the economic situation and food prices, the demand for food does not decrease and has no seasonality, and a wide range of ready-made meals can satisfy every taste, the target audience for this market segment is quite diverse.

Table: food delivery service customers

Competitor analysis

The only competitors of the food delivery service are similar services. The market capacity for this type of service is quite large, so there will always be demand. In addition, competition will not hinder the development of a new delivery service due to the fact that there are several times more catering establishments, dishes from the menu of which will be offered for home delivery, than delivery services.

The following improvements will help you stand out from your competitors and outperform them:

Prospects for the development of the food delivery business

If you have reserve funds or third-party cash injections into business development, you can think about the prospects:

Sales and marketing

The main thing in the development strategy of a new food delivery service is to assess the shortcomings of such services and offer a convenient customer service scheme. It is necessary to continuously work on the speed and quality of service and control over these indicators. And you should also organize reserve funds from the very beginning of the business, since only the availability of resources for rapid expansion as the sales market grows will allow you to cope with growing demand and remain at the forefront.

Opening advertising campaign

It will also be useful to attract customers with the help of discounts provided to the first customers - so the largest number of people will want to try their luck and be among the first to use the service.

Creation of a website and mobile application for a food delivery service

From the first day of the operation of the service, the site must be in working order - this is the face of the delivery service. An assessment of an enterprise whose services the client has not yet used will be given according to the first impression of the design of the Internet resource - it should be as simple as possible, load quickly, contain high-quality, clear and bright photos of dishes that cause appetite.

It is imperative to provide a catalog divided into categories - the customer cannot be forced to view the entire assortment, it should be hinted at with an inscription like "this dish is perfect for ...". The client should be able to register a personal account, which would display the history of orders and the current discount - this will save him from having to fill out a questionnaire and address with each order.

The website of the food delivery service should be as convenient as possible, and the pictures should be appetizing

Many browse business offers on their phones and tablets while on the bus or car on their way home and planning dinner. Sites that are not focused on mobile phones are not fully displayed or seem inconvenient - in this regard, it would be useful to order the development of a mobile application. The money spent will pay off many times over.

Today it is possible to purchase a ready-made site and order a complete development of the resource "from scratch" according to individual design. Of course, the second option is more preferable - the client will immediately note your corporate identity. Although the first saves time and money.

Current Marketing

Advertising is required for a business not only at the start, but also on a regular basis in order to maintain the interest of regular customers, disseminate information about current promotions and expand the range, as well as to attract new customers. For a food delivery service, advertising on the Internet and social networks is ideal, where people can leave comments and ratings, helping to dispel the doubts of potential customers.

It is effective to distribute booklets by promoters and attach them to each order by couriers. But the main thing is the uninterrupted operation of the site and its promotion to the forefront of search engines. It is for this purpose that a programmer is hired - he must monitor failures in the system, quickly solve problems, conduct SEO promotion of the resource and buy advertising in Yandex and Google.

Cooperation with catering establishments

The revenue of the ready-made food delivery service consists of direct payments for home delivery services and commissions from orders received by restaurants thanks to its service. It is advisable to consider several options for cooperation, in which the percentage of sales depends on what services the delivery service is ready to offer to the partner. It is assumed that couriers will independently pick up orders from restaurants and cafes. Such cooperation will bring the food delivery service about 22% of sales revenue.

Additional options can be:

Sales program

When drawing up a sales plan, you should focus on the number of orders per day. To begin with, while the business has not yet taken a stable position, it is worth limiting yourself to hiring two couriers, each of which is capable of delivering a maximum of 15 orders per day. The average check will be 1 thousand rubles. Calculate how many kilometers the courier will travel, delivering food to different areas of the settlement. You can also develop a simple application, like those installed in taxi companies, that will allow call center operators to instantly calculate the delivery price.

You should not set the cost of delivery more than 500 rubles, otherwise it will be unprofitable to order food at home with an average check of 1000 rubles

The cost of delivery should not exceed 500 rubles. You can increase the price if the courier simultaneously brings an order for all office employees or picks up dishes from several restaurants. On average, the delivery service will cost 250 rubles per customer. Make a sales plan based on these indicators, but do not count on a large number of orders in the first two or three months.

Financial plan

A financial plan is also needed to determine the amount of initial investment, monthly recurring costs, tax expenses, and so on. This will help assess the feasibility of starting a food delivery business with the entrepreneur's resources, payback time, and the size of the reserve in case of unforeseen costs.

Start-up capital

What investments will be needed to start a food delivery business project? It is assumed that the company is created "from scratch", not by franchise - otherwise, you will have to count on additional costs of the order of several hundred thousand rubles. And we also do not take into account optional items of expenditure, for example, the development of a seal, legal advice, intermediary services, etc.

Table: components of the initial investment

Monthly expenses

It would seem that the food delivery service is only a call center and a few couriers. But, if you look, this business, like any other, requires certain regular costs.

Table: Monthly Costs of Running a Food Delivery Business

Profitability calculation

According to the latest results of the work of marketers, 1 million inhabitants of the settlement account for almost 20 million rubles in the annual income of public catering enterprises, and the potential revenue of food delivery services varies from 12 to 20 million rubles a year. The indicators may vary depending on the popularity of cafes and restaurants, the population of the city and the average per capita income of its residents.

With proper business organization, the initial investment can pay off in just 2 months

Table: Profitability Analysis of a Food Delivery Business

Risk factors

The food delivery business is characterized by moderate risks.

Table: Food Delivery Business Risks

Starting a business

At the initial stage, it is necessary to check the coherence of the joint work of the customer service personnel. The business owner must check whether the instructions are followed, whether there are delays in the execution of the order. At first, constant monitoring will be required until employees gain experience, learn the assortment by heart and are able to resolve conflict situations.

At the initial stage of business development, the manager must continuously monitor the work of employees until the performance of official duties reaches automaticity.

It depends on the quality of service whether the customer remains on the list of your regular customers, or chooses another food delivery service. At the initial stage, it is especially important to prove yourself, to show that you are the best. No one can take better care of your business than yourself. If you want to motivate your staff, provide for bonuses and allowances for good monthly results - otherwise, employees will work "paycheck to paycheck", not really caring about revenue.

Service delivery process

The customer service scheme looks like this:

Every year, food delivery services to homes, offices and holidays are gaining popularity. Students, singles, busy employees, fast food eaters, and anyone who just doesn't like standing at the stove often buy ready-made meals and ask for an order. Thanks to this, the ready-made food delivery business does not lose its relevance and will always find its client, despite the rather high level of competition in the market.

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The main goal of the online service project for ordering and delivering ready-made meals from restaurants and cafes that do not have their own delivery service is to provide a high-quality and fast service for ordering food from restaurants and cafes anywhere in the city.

The high pace of life, as well as an irregular schedule, forces the average city dweller to reduce the time spent on eating. This is the main reason for the skyrocketing demand for food delivery services. Moreover, an hour of working time is often much more expensive than lunch or dinner delivery services.

Currently, food delivery is the fastest growing segment of the restaurant business. According to the statistics of the current Delivery Club service, as well as data from the analytical agency RBC.Research:

• 150,000 orders with home delivery are placed daily by Russians;
• 76.6% of Russians at least once used the food delivery service at home;
• 59% of Russians order food at home via the Internet;
• $ 1.5 billion - the volume of the Russian market for the delivery of ready-made food.

Based on these data, we can conclude that the demand market for ready-made food delivery is growing at a rapid pace. This leads to the emergence of demand, which remains unsatisfied both in terms of the quantity and quality of the services provided. The current situation creates objective external prerequisites for creating such a business as a delivery service.

The internal prerequisites for the implementation of the project are the low level of investment in the project, the absence of commercial risks, the simplicity of organizing and doing business.

Since the delivery service works with many establishments in the city, the client gets the opportunity to order dishes from several restaurants at the same time.

The main benefits of starting a business are:

• Uniqueness. Such unified services exist only in large cities with a high level of demand;
• Low competition. The service has dozens of cuisines and thousands of dishes for every taste;
• Absence of market and financial risks. Even in a crisis situation, people do not refuse prepared food;
• Ease of doing business. All business processes are debugged and registered.

Investments in the project - 93,000 thousand rubles.

The payback period of the project is 4 months.

Breakeven point - 3 months.

Average monthly profit - 99,577 rubles.

2. Description of the business, product or service

3. Description of the market

The target audience

Since the company provides a huge selection of dishes from various restaurants and cafes in the city, the audience of the project is very wide.

The target audience can be represented in the form of several categories:

Men of working age from 23 to 45 years. They order lunches and dinners, as there is not enough time for self-cooking. Order frequency - from 3 to 7 times a week.

Women of working age from 23 to 35 years. Mostly unmarried. They order lunches and dinners, as they prefer to devote most of their time to work and meetings with friends. Order frequency - from 2 to 5 times a week.

Companies ordering a corporate lunch. Order frequency - 5 times a week.

Families with / without children who want to please themselves with something new on the weekend. Order frequency - from 1 to 3 times a week.

Schoolchildren and students having a party. Order frequency - once a week.

The share of the total number of orders that falls on each category of consumer is displayed in the form of a diagram.

According to the results of marketing research, the total volume of the public catering market in city N with a population of 1 million people is 17.4 million rubles. for 2015. The revenue potential of the delivery service in the city of N ranges from 12 million rubles. up to 20 million rubles in year.

It is worth noting that the revenue potential depends on the dynamics of demand for services of restaurants and cafes, as well as on changes in the city's population and per capita income.

The advantage of running this type of business is the lack of seasonal sales.

Competitor analysis

Competitors are similar delivery services operating in the catering industry. In many cities, such a business is not developed at all, and there are no competitors. But even in the conditions of current competition, the company is distinguished by unique offers that allow you to quickly take a leading position in the market:

• three detailed systems of cooperation with restaurants and cafes;
• convenient Internet site with the calculation of the cost of delivery and a personal account;
• bonus program of work with clients;
• possibility of cashless payment;
• mobile application for Android and iOS;
• specially designed CRM;
• excellent level of service.

In addition, the market capacity of this type of service is so large that it implies the presence of demand even with existing competitors.

At the disposal of the service are dozens of cuisines and thousands of dishes for every taste. This is a unique service, because food suppliers are restaurants and cafes of the city, which are many times more than individual delivery services.

SWOT analysis

4. Sales and Marketing

Current Marketing

Cooperation with catering establishments

The total income consists of the cost of delivery to the end consumer and interest on the order received from catering establishments. That is why the marketing plan includes the development of cooperation programs with restaurants and cafes.

Sales program

The sales plan is focused on the number of orders per day. The average check is 1000 rubles. Delivery price varies from 150 to 300 rubles depending on the distance of the client. A one-time order from two restaurants is accompanied by an addition of 150 rubles. to the shipping amount. On average, delivery costs 225 rubles per client. The following is a sales plan for the first 5 months of the organization with a minimum staff, which includes two couriers.

When forming a sales plan, it is assumed that the maximum number of orders per day for one courier is 15.

5. Production plan

Starting a ready-to-eat food delivery service business involves several steps.

registration

The first thing to do when starting your business is registering an individual entrepreneur or LLC. The chosen system of taxation is USN 6% (income).

Site creation

The company's website includes the ability to create a personal account for each client, place an online order, participate in a bonus program, as well as calculate the cost of delivery depending on the location of the client. Website setup is included in the company's franchise package. Content is uploaded to the site as contracts are concluded with restaurants and cafes.

Search for customers from restaurants and cafes

At this stage, you, as the owner of the business, have a very painstaking work to do. The volume of demand that you can satisfy depends on how many establishments of the city will become your partners. First of all, it is necessary to collect a database of all cafes and restaurants in the city where the online service is being created. Then arrange a personal meeting with the managers of the establishments to describe all the benefits of your cooperation and conclude an agreement. The next stage can begin when at least 10 establishments of the city have become your partners.

Office rent

Suitable room with an area of ​​10 - 15 sq.m. in any part of the city. In the room you will need to put a table, a chair, as well as a computer.

Recruitment

At the initial stage, 4 couriers and 2 dispatchers will be required in the state. 2 couriers and 1 dispatcher work simultaneously per shift. The courier is hired with his car.

Starting a business

This step is extremely important for verifying the customer service sequence. The manager must monitor whether the team is working smoothly, at what stage there are delays in the execution of the order. It also monitors the strict adherence to job descriptions.

Service delivery process

6. Organizational structure

At the start-up stage, you can get by with a minimum number of personnel:

1. Manager;
2. Dispatcher - 2 people;
3. Courier - 4 people

The manager's responsibilities include:

• Conclusion of contracts;
• Working with the site - laying out the menu, monitoring and ensuring the smooth operation of the site, processing feedback through monitoring customer reviews, website promotion;
• Financial management, salary payment;
• Formation of a development strategy, search for business expansion opportunities, search for new partners.

Salary - 40,000 rubles.

The responsibilities of the dispatcher include:

• Processing orders from the site and communicating with customers;
• Coordinating the work of couriers;
• Transferring the order to the manager of the restaurant / cafe;
• Eliminate conflicts with clients.

The dispatcher works alone on shift. Schedule - two working days / two days off. Salary - 25,000 rubles. KPI for the dispatcher - revenue of 35,000 rubles / shift.