Business plan cover page: 10 rules for writing

Business plan title page - 9 main sections of the business plan + 7 components of the title page + 10 "golden" rules for writing it.

The first impression of a person is formed in 7 seconds ...

The title page is the face of your document. If you have correctly compiled each item of the plan, make sure that the "front" page is properly designed.

What is really important to consider when compiling a title page?

The success of the entire presentation of the plan depends on how well the “face” of the idea is designed.

A competent title page will allow you to create the right impression about the developer, his intentions and goals.

Formatting information on the title page- the first thing that catches the eye of those who open a business plan.

50% of business plans do not pass even the first stage of investor analysis - visual. An inaccurate font, incomplete information, an incomprehensible name - this is a "gibbon" for the designer.

In addition to the design of the test, of course, it is important content specifics.

Each section should be designed in accordance with general requirements and standards.

It is not uncommon for an entrepreneur to be able to prepare unique and informative content, but the thought “jumps” from one detail to another, the structure of the narrative is broken, there is a lot of “water” in the text.

Such a title page will not attract attention, but only destroy the expectation. As an outcome - the idea is not perceived, the work is rejected.

General design of the title page is another important fact.

Cover, paper density, color scheme, presence of a logo. Little things decide everything.

Having picked up a weighty sheet with a neat frame, the reader is more willing to study its content.

Think back to yourself - do you have a desire to read thin, sloppy woven brochures?

To say that the presentation of information is more important than the content is wrong. Exactly the same as vice versa. These two indicators must be in balance.

Then yours will not only look attractive, but also convey all the necessary thoughts to investors.

The title page is the main character of the article. Not sure how to make the right impression on an investor?

So let's look at a few tricks.

The title page of a business plan - how to do it right?

In this section, you will learn the basic requirements for the structure and design of the cover page of a document.

Are you fed up with vague theory on other sites? - Let's move on to understandable practice!

The main components of the first sheet

1. Company name.
2. Product name.
3. Name of the head of the company.
4. Name of the document designer.
5. Institution address.
6. Contact information - phone number, fax.
7. The date.

As you can see, the structure of the first sheet is clear.

Of course, this procedure for submitting information is not regulated by law. But this is exactly the kind of structure investors expect when they open your business plan!

At first glance, there is nothing complicated in the design. You only need to enter the necessary information on the title page of the document. To help you, below is a diagram of how it should look.

*Example of title page structure.

10 golden rules for writing a business plan cover page

Correct name- concise, informative, unlike others.

You need to put the essence of the product in the name of the project and, at the same time, attract the client.

Confidentially– the plan is the property of the design company.

If the investor is not interested, he is obliged to return the document to the developer. Don't forget to put it on the sheet!

Logo - do not be lazy to work with graphics or use the services of a designer.

A logo is a very powerful marketing ploy. 80% of information a person perceives with the help of vision. Your efforts will be appreciated by a potential contributor.

Contact details- always indicate valid phone numbers, mail, fax.

Pay attention to this little moment. The contributor may be interested in the manufacturer of the document, and want to communicate personally.

Be concise Don't clutter the page with redundant information.

Business style implies clarity and conciseness of statements.

Take care - each line should be absolutely unambiguous and clear to the reader.

Marketing - the uniqueness of the offer should not raise doubts among a potential investor.

This is especially true for the name and logo. Create a unique product offer from the first lines of the title.

Correct dating- indicate the exact dates for the development of the project, because time is the greatest factor influencing the business.

Increasing inflation, innovations in legislation, market fluctuations can destroy all financial and strategic planning of the project.

Relevance rule– never present “expired” ideas.

The contributor will not only refuse to work with you, but will also form negative associations about the developer.

Important details - legible font, A4 sheet, black and white background (only if a color logo is placed, this rule can be violated).

Use all of the above rules. Remember - every detail plays a role ("rule of 7 seconds").

Summarize.

A business plan is an official document that contains a description of all stages, a step-by-step guide for an entrepreneur. Earning the trust of an investor is a difficult task for a developer.

Is it difficult to write a good business plan yourself?

The first step is a well-formed business plan cover page.

By adhering to the 10 golden rules, you will be able to create the "face" of your idea in the right format and interest the contributor in reading the content.

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