Barber shop business plan
A hairdressing salon is a small "economy class" salon, located mainly in residential ("sleeping") areas of the city and focused primarily on residents of nearby houses.
Salon clients are people with low and middle incomes who value their time and money, and who also want to receive a decent level of service.
- hair salon,
- manicure parlor,
- tanning studio,
- Sale of cosmetics.
The size of the target market of a hairdressing salon is 24% of the total number of potential customers (residents of the city).
The basic principle pricing hairdressing salon is to adjust the price to the minimum price of competitors (based on competitive analysis data).
Promotion hairdressing salon is carried out through promotions - price, to increase the average bill and through the "6th haircut for free" loyalty program.
Required personnel:
- Administrator,
- Four universal masters,
- Manicurist,
- Cleaning woman.
Investments
This business plan provides for calculations for opening a hairdressing salon in a room of 40 sq.m at a rental rate of 750 rubles / sq.m, with four working hairdressers and one manicurist.
The amount of initial investment is 1 258 000 rubles.
The break-even point is reached at 3 month of work.
The payback period is from 19 months.
Average net monthly income 73 000 rubles.
Profitability of sales 17 % .
2. Description of the business, product or service
The hairdresser provides services in four areas:
- hairdressing services,
- manicure services,
- tanning studio services
- sale of cosmetics.
Competitive advantages of a hairdressing salon:
Beautiful: A guarantee of customer satisfaction with the result and the service provided due to the high professionalism of the masters and a wide range of modern salon services.
Close: Walking distance of the salon to the place of residence of a potential client or on the way home from work.
Profitable: Coming to the salon, the client receives decent service, high-quality service in a pleasant atmosphere with a cozy interior. At the same time, the client does not overpay for creating a favorable environment, the prices for services remain affordable.
Opening hours of the institution: 10:00-21:00 daily, admission is by appointment.
3. Description of the market
Hairdressing services are included in the list of household services most in demand among the population. Business in this area is one of the most massive in terms of the number of small businesses involved. Consequently, due to the number of enterprises and mass demand for services, the salon business segment occupies one of the leading positions in terms of revenue among other segments of the personal services sector.
Like any other branch of business, the hairdressing industry also has its own division into segments according to pricing and the quality of the services provided.
To date, the most promising segment is the middle level, focused on the target group of the population with an income of up to 30 thousand rubles. It is this group that is the most massive. For this group of the population, the most demanded format is the concept of a hairdressing salon, which provides a wide range of hairdressing and additional services, such as manicure, pedicure, solarium and beauty services. With affordable prices for services, the level of service and the quality of services provided in this format should be at a high level.
The main target audience are clients aged 45 to 55 (30%). Customers aged 35 to 45 make up 27%. 12% are clients from 25 to 35 years old. Up to 25 years old - 15% of clients and from 55 years old hairdressers visit 16% of clients.
The main reasons for visiting hairdressers are:
- Price - 49%,
- Location - 42%,
- Attachment to the master, the advice of acquaintances, accidentally saw, and other reasons account for 9%
The share of the hairdressing salon in the total revenue is 60%, but it is very important that the hairdressing salon has a manicure room and a tanning studio. The hairdresser should provide a range of services. In the absence of one of the listed services, the point may lose a significant share in sales, because. the client, due to the lack of these services, can switch to competitors. In addition, you should pay attention to the fact that the percentage of profitability for the additional services provided is significantly higher than the profitability of the services of a hairdressing salon, for example, the profit from a solarium is about 80% of the revenue in the direction.
4. Sales and Marketing
Types of barbershop promotions:
- Price action. Necessary to increase the customer base. The maximum discount is set for one demanded item in the price list.
- Additional promotion to increase the average check. Such an action is initiated by the administrator of the salon. This may be an unclaimed position, or a set of services at a discount.
- Loyalty program "6th haircut for free". Designed to increase customer loyalty. Every 6th haircut for a client is free. When visiting hairdressing salons, each visitor is assigned an individual number and a business card with the terms of the promotion is issued. The program notes services - all haircuts.
5. Production plan
Requirements for the premises
To open a hairdressing salon, you need to find a room with an area of 30 to 100 sq.m. It should be located in a residential area, within 5-15 minutes of potential customers - residents of nearby houses. However, when choosing a suitable room, you should pay attention to the location - the room should be in a place with good traffic and visibility of the object - on the way home from work. It will also be a plus to be nearby, within 300 m, the so-called "anchors" - sources of traffic - public transport stops, grocery stores, cafes, kindergartens, schools, etc.
Equipment and cosmetics
Requirements for suppliers are quite universal. They can be divided into several basic principles:
- Delivery to the place;
- Assembly of equipment on site;
- Availability of warranty service;
- Availability of accessories for equipment and tools;
The approximate cost of equipment is shown in the table below:
List of equipment and basic materials
| Name | Quantity | Price for 1 piece | total amount |
| CCTV | 1 | 17 000 | 17 000 |
| Thermal curtain | 1 | 4 000 | 4 000 |
| Barbershop tables | 4 | 15 000 | 60 000 |
| Hairdressing chairs | 4 | 15 000 | 60 000 |
| Hairdressing sinks | 1 | 40 000 | 40 000 |
| Hairdressing carts | 4 | 3 000 | 12 000 |
| Children's hairdressing chair | 1 | 2000 | 2000 |
| barbershop laboratory | 1 | 25000 | 25000 |
| Curling irons | 3 | 1 000 | 3 000 |
| iron | 1 | 2 000 | 2 000 |
| Master's chair | 2 | 5 000 | 10 000 |
| Sukhozhar | 1 | 5 000 | 5 000 |
| UV disinfector | 2 | 2 000 | 4 000 |
| Bactericidal recirculator | 1 | 5 000 | 5 000 |
| Household tools, rags | 1 | 10 000 | 10 000 |
| Manicure table | 1 | 10 000 | 10 000 |
| Rack in the manicure room | 1 | 5 000 | 5 000 |
| Chair for client (manicure) | 1 | 5 000 | 5 000 |
| Mirror for manicure cabinet | 1 | 5 000 | 5 000 |
| Table lamp | 1 | 2 500 | 2 500 |
| Bath for pedicure | 1 | 2 500 | 2 500 |
| Pedicure chair | 1 | 16 000 | 16 000 |
| Solarium | 1 | 500 000 | 500 000 |
| Mirror in solarium | 1 | 7 000 | 7 000 |
| Bedside table in the solarium | 1 | 5 000 | 5 000 |
| Chairs in the solarium | 2 | 5 000 | 10 000 |
| reception desk | 1 | 20 000 | 20 000 |
| Shelves above reception | 2 | 5 000 | 10 000 |
| Wardrobe for visitors | 1 | 25 000 | 25 000 |
| floor hanger | 1 | 5 000 | 5 000 |
| Coffee table | 1 | 6 000 | 6 000 |
| Sofa in the waiting area | 1 | 20 000 | 20 000 |
| Office chair for administrator | 2 | 5 000 | 10 000 |
| Music Center | 1 | 7 000 | 7 000 |
| Cooler table | 1 | 14 000 | 14 000 |
| cooler | 1 | 4 000 | 4 000 |
| Staff room furniture | 1 | 20 000 | 20 000 |
| Microwave | 1 | 5 000 | 5 000 |
| Total: | 973 000 |
The requirements for drug suppliers are similar to those for equipment suppliers. Here are the basic principles:
- Delivery to the place;
- Execution of the application day-to-day or the next day;
- Large inventory balance in the warehouse;
- Availability of training programs for specialists and administrative staff;
- Favorable offer in terms of "price-quality" ratio.
Before starting work, it is necessary to conduct a thorough analysis of potential suppliers and choose those with whom it is more profitable to work. The above principles are desirable, but each city may have its own characteristics, and therefore some of the principles may change.
The set of preparations for the work of the salon will directly depend on the price list of your hairdresser, the prices in which will fluctuate depending on the market of a particular city or region.
6. Organizational structure
The hairdresser is open from 9-00 to 21-00, without lunch and days off. They work in a hairdressing salon.
