How to open a gym

A healthy lifestyle is a real trend of our time. More and more people take care of their body and want to look more attractive. To do this, they need special simulators, nutrition, mentors and like-minded people. Today we will talk about how to open a gym from scratch.

Small and big hall

There are huge gyms with an area of ​​​​more than 1000 square meters. To open such a hall, millions of rubles and experience in entrepreneurship and sports will be needed.

Of course, you need to start small, so below we will analyze the business plan of a small gym. We recommend visiting a very large and expensive hall, see what and how they work and make a small good copy that will consistently bring profit.

room

So, for a small gym, we need a room of 134 square meters.

The premises will include the following areas:

• Cardio zone
• Free weight area
• Boxing and martial arts area
• Gym
• Group training area
• Men's shower, toilet and changing room
• Women's shower, toilet and changing room
• Reception and wardrobe
• Fitness bar

You can arrange all this as follows:

The space requirements are as follows:

• Minimum 130 sq. m.
• Ceilings from 3 meters
• Artificial and natural ventilation
• Sewerage, water supply, electricity
• Successfully passed sanitary inspections and fire safety

Room rental 70.000r

Repair

Do not forget that the room will need at least some cosmetic repairs. If you don’t have a lot of extra money, then you can save on design and materials.

If you have no money at all, then you can organize repairs yourself. You will have to spend a lot of time and effort, and the result may be unpredictable.

The main wishes in the design of the hall should be the following two factors: a large number of mirrors, good lighting, light design.

Repair 250.000r

Equipment

The key equipment in this business are simulators. You don't have to buy new ones, there are a lot of used machines on Avito and other message boards that you can buy and save a lot of money. On the other hand, supported things fail much faster. You need to carefully inspect the simulators before buying.

Zones

According to our plan, the cardio zone occupies 14 sq. m. This space can fit 3 exercise bikes and 3 treadmills.

In the allocated 20 sq. m. under the free weights area, we will place 5 simulators, since one large simulator occupies about 4 square meters. m.

In the boxing and martial arts area, 3 pears and free space will be enough.

In the exercise area we can fit 12 large exercise machines.

The group study room must be left empty and spacious. Also, for training, you need to purchase 20 rugs and 20 fitballs.

So, we bought all the necessary simulators and small equipment such as dumbbells. Now we need to buy other equally important things.

Ventilation and shower

Ventilation and showers are two things that you should never skimp on when opening a gym.

If you save on ventilation and air conditioning, you will lose customers, because no one wants to smell the stale sweat smell.

If you save on your soul, you will lose most of the customers who come before work, because after active training no one will go to work sweaty.

Staff

The most valuable employee in this business is the coach. We will need two trainers and the ideal option would be if you train newcomers yourself. This way you can easily get feedback and feedback from customers, and then improve certain things.

For beginners, the services of a coach will be very, very useful. If they do not use them in the early days, then over time they will still come to the conclusion that they need someone more experienced. A person who will put him on the path to losing weight or gaining muscle mass.

Experienced visitors are likely to refuse the services of a personal trainer.

Salary of two trainers 44.000 rub/month

In addition to trainers, we need two administrators. Their duties will include settlement with clients, issuing cards, some consultations about the hall, answering phone calls, and so on.

Salary of two administrators 36.000r/month

And of course, we will need a cleaning lady who will regularly mop the floor.

Cleaning lady salary 11.000r

Fitness bar

If you carefully looked at the plan of the room, you probably noticed a room of 6 square meters. m., which says "Fitness bar".

In your gym, you can purchase products from suppliers and sell them to potential customers. Proteins, gainers, burners, vitamins and other sports nutrition, you can successfully sell all this.

It is best to place a fitness bar right next to the entrance so that when your clients come to class they can see that you can buy the sports nutrition they need here. And for season ticket holders, you can make a small discount.

A fitness bar can make up 15-20% of the revenue of this business

Advertising

For the most part, a young audience goes to gyms. And the young audience is quite enthusiastic about using the Internet. Therefore, be sure to spend 30,000 rubles on the development of a beautiful website and communities in social networks.

Website development 30.000r

With advertising costs, it is not at all necessary that the user goes to your site or joins the group. It is even enough that he sees an advertisement for your gym on some regional website. Later, when he needs a gym, he will remember this advertisement and turn to you. Therefore, the name and logo need to come up with the most memorable.

Cons of this business

We will not focus on the pros, since they do not play a special role in starting a business. But you need to know about the cons before opening your own hall.

This business has three big disadvantages:

Big competition. Surely in your city there are already a fairly large number of gyms that have been successfully operating for more than a year. Therefore, you will have to work hard to lure other people's clients into your room. It's quite real.

Fragile system. This business has a very fragile system, namely, if you hire good trainers, but buy bad equipment, you will not have customers. If you hire a good trainer, buy good equipment, but make a bad repair with a stuffy room, then again you will not have customers.

Attracting clients. You have to be a real marketer, as well as know and understand the area in which you are going to work. Due to the high competition, it can be very difficult to attract new customers. Therefore, you should regularly hold promotions, master classes or competitions to draw attention to your gym.

Business registration

To register a business, you need to register an individual entrepreneur USN, with a tax rate of 6% of revenue.

When choosing OKVED, it is necessary to choose transcripts that are suitable for the activities of fitness centers and the retail sale of food products.

Also, for the operation of any business working with physical clients, you need an agreement with the OFD and an online cash desk for transferring data to the tax office.

Business registration 30.000r

Expenses

How much does it cost to open a gym? Quite a lot and the answer to this question you can see below.

Initial Costs

Monthly expenses

The monthly expenses should also include exercise equipment. They wear out constantly and after a certain period of time you will have to change them one by one. Some will live longer and some less.

Also, over the years, new technologies will appear and it would be nice to constantly improve your room.

Income, profit and payback

Suppose that the cost of a subscription to our hall for a month will be 1300 rubles, a one-time visit is 250 rubles, and the cost of an individual lesson is 200 rubles. 12 people will come to us per day (we take a fairly small figure), 6 will have subscriptions, 6 will come for a one-time lesson and 3 of them will use the services of a coach. Then we get the following:

Thus we get payback in 9 months.

Calculator

For the convenience of calculating the profitability of your future business, we suggest using our calculator, which is presented below.

Initial data