Wedding as a business: how to organize a wedding design agency
A wedding is one of the main events in the life of two people, preparation for which takes a lot of time. Every couple dreams of their wedding being unlike any other. Therefore, very often today, future newlyweds turn to wedding agencies to organize their main celebration. Consider the business plan of a wedding agency, determine what needs to be done to organize your own wedding business.
Resume - basic business concept
Wedding as a business is very promising and at the same time new for our country. The organization of a wedding is the work of specialists, that is, highly qualified people who understand what each client wants and take into account all their wishes, turning the wedding into a celebration that is remembered for a lifetime not only by the newlyweds themselves, but also by all the guests present.
Organizing a wedding by yourself is very difficult - you need to spend a lot of time and effort, running around a bunch of wedding salons, shops and restaurants. A lot of time will be spent on decorating the hall, cars and other necessary wedding accessories. As a result, by the wedding day, both the future newlyweds and their close friends and relatives, who are somehow involved in organizing the event, are so tired that they are no longer interested in anything - they just want it all to end faster.
A wedding agency will turn your wedding into a holiday where you will really relax.
The agency itself will select everything you need for your wedding, taking into account both your immediate wishes and preparing some surprises for you. So, having turned to a wedding organization, the newlyweds will not only not regret it, but will also be pleasantly surprised.
Wedding agency employees are highly qualified people who know not only all specialized shops and restaurants, but also understand the client, taking into account all his wishes and whims.
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Description of services provided
After describing the business concept, it is necessary to determine the list of services provided. The wedding agency will provide a full cycle of wedding services, including the selection of fabric for the clothes of the newlyweds, holding a stag and hen party, organizing the wedding celebration itself, as well as travel.
First of all, the agency provides organizational services. First, the overall style of the event is developed. The venue for the celebration itself, the scenario and the main routes for the movement of young people and guests are selected. Wedding agency employees coordinate the main stages of the wedding, control the delivery of ordered goods.
The agency solves issues of interior design and the image of the newlyweds. The color of the wedding is chosen (increasingly today, the wedding “acquires color”). Agency employees supervise issues of decorating the hall with garlands of balls, artificial flowers, candles, fabric draperies and other accessories. Great importance is given to the design of wedding cars.
The next step in the preparation of the celebration is the choice of a host or toastmaster, DJs, artists and dance groups. In accordance with the wishes of the customer, the wedding agency independently negotiates and fully coordinates their work. From the young you only need a list of guests.
Taking into account the desires of the newlyweds, the agency's employees select fabrics for individual tailoring of a dress for the bride and a suit for the groom. Shoes, accessories, makeup, hairstyle and manicure are selected. In addition, the appropriate style can be matched for bridesmaids and groomsmen, witnesses and parents. This should also include the choice of a wedding bouquet and boutonniere, bouquets for bridesmaids and other floral accessories. The company's employees negotiate with an advertising agency that produces invitations and business cards.
The wedding agency provides transport services. At the request of the customer and in accordance with the style of the event, the appropriate vehicles are selected: limousines, cars, minibuses. The company takes responsibility for organizing video and photography of the celebration. Subsequently, it is the agency that coordinates the timely and high-quality performance of services by the photographer and operator for the creation and design of a photo album and a wedding film.
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wedding agency marketing plan
Today, there are companies on the market that provide services for wedding celebrations. However, as a rule, these companies provide these services as additional ones. They organize various festive events: corporate holidays, graduation parties, and anniversaries. It is these organizations that are the main competitors for the wedding agency.
There are about 100 specialized agencies in Moscow that deal only with organizing wedding celebrations. At the same time, there are more and more weddings from year to year, and of course, the main weddings take place in the summer and autumn periods. At the same time, September is the most active month in this sense.
No business will exist for a long time without advertising, especially when it comes to the business of organizing weddings. To attract potential customers, you need to:
- place advertisements in publications that specialize in advertising organizations of wedding celebrations, holidays;
- develop a corporate website;
- develop a portfolio that needs to be presented to potential clients.
In addition, it is necessary to agree on cooperation with wedding salons, restaurants and cafes, transport companies, to make appropriate business cards and advertising booklets, which will be distributed to the clients of these companies in order to advertise the agency's services. Perhaps, for the first time, this is the maximum advertising cost that a wedding agency can afford. Subsequently, you can try to organize the shooting of a small commercial and advertising on the radio.
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Target audience and project risks
The main target audience for the project under consideration are those young couples who do not want their wedding to be like any other. They do not want to spend their energy on preparing the celebration or need assistance in this difficult matter. Note that the level of income of clients does not matter - the agency will be able to organize any wedding, that is, the business plan of the wedding agency in question is aimed at a wide audience.
For example, for students or other thrifty clients, the main thing will be that the wedding does not cost them dearly. They are offered a set of services at one price, that is, we select some services, combine them into one “Offer” and set one fixed price for them, which students can also afford. The essence of this "Offer" is that if you take services separately, they will cost much more than if you take them in a complex. There should be two or three such "Offers", and they should include different services, taking into account different preferences of customers. On the other hand, more affluent customers should be given their own individual approach to service. A portfolio should be prepared in advance, the design of which should be given great importance. The portfolio should contain materials from previously held "quality" weddings.
It should be noted the main risks of this project. The market for the provision of wedding services is not yet sufficiently formed, so it will be quite difficult to determine what a potential client needs. Note that weddings are seasonal. As a rule, all weddings take place in summer and early autumn; there are practically no weddings from November to April. This is due not only to the winter season, but also to the fact that many couples prefer to get married. This period falls on fasting, and, as you know, during fasting, the wedding ceremony is not performed.
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Organizational plan of the wedding agency
When organizing a wedding agency, great attention should be paid to the choice of premises, because a good, neat office (albeit small) is the "face" of the company.
When choosing an office location, consider the following:
- the office should be located in the central part of the city - in a business center (not in a residential area);
- the office should be modern high-quality repair.
Typically, wedding agencies are located on the first floors of buildings. The area of the required premises should be 40-50 square meters. m. It is desirable that there be at least 2 rooms - one of them is a reception room and a wardrobe, the other is intended for direct work with future newlyweds. A bathroom must be provided in the room.
The main equipment is office furniture and basic office equipment (computer, printer, scanner, copier), as well as demonstration equipment. Of course, the company can organize field meetings with potential clients, for example, in a cafe (on "no man's land"), or go to the client's house. For these purposes, you need to purchase a laptop or tablet, which will have all the necessary demo material.
Great importance in organizing a business should be given to personnel. The wedding agency will need the following staff:
- leader or director;
- accountant;
- administrator or secretary;
- manager or account managers.
The selection of employees involves the search for people with experience in holding celebrations, sociable and presentable in appearance.
