Organization of holidays, business plan. How to start a holiday business

To start a thriving business, you need to find the area that is currently most in demand.

This is the agency for the organization of holidays. This is an original and profitable business that is actively developing in the modern market. Where to start in this area?

Official registration

Perhaps it is difficult to imagine an occupation more interesting than the organization of holidays. The business plan for such a business begins with the costs of obtaining official documents giving permission to conduct business. First of all, you need to register as a legal entity or entrepreneur (optional).

To determine the form of an economic entity, consult with a qualified lawyer. For example, choosing an LLC, it will be possible to include in the paper the founders-partners who have invested an equal share of the investment. Form PBOYuL does not require such founders.

The basic documents for registering an enterprise include a charter, an application to the registration authority, for an LLC, you will additionally need to provide information about the founders and information about their meeting. You also need to pay a state fee. The registration procedure is carried out in the tax service, in the social and compulsory health insurance funds.

Room selection

Before you create an agency for organizing holidays, you need to decide on the location of the office space. It is there that clients will place an order, come to get acquainted with the portfolio and actors, and communicate with the director of the company. As such a territory, you can use both a specially designed apartment and a rented office.

The company can be located anywhere, but it is much more convenient for customers if it is located near the center and directly from the places where the organization of holidays will take place. The business plan should take into account the cost of rent, which may be slightly higher than when using a room in a residential area. But in the central part of the city there will be a much denser flow of people, which means that the number of potential customers will be higher, which will justify the costs.

Advertising promotion

When opening an agency for organizing holidays, you must immediately think about advertising. It is worth developing advertising booklets that can be distributed by mailboxes, left in shops, beauty salons, cafes and restaurants.

In addition, you need to make business cards, stick up posters around the city and think over a holiday dedicated to the opening, where potential customers can immediately be convinced of the high level of quality of services provided. Without all these measures, a business can face a period of downtime in the first weeks of its existence.

Recruitment

How to start an event management business? Another point is the selection of employees. These should be talented artists of different directions, for example, a clown, a singer, a theater actor. In addition, you will need a script writer who will come up with texts for the holidays, taking into account the requests and wishes of customers.

Some sample works need to be created in advance so that visitors can familiarize themselves with them and make sure that such a style suits them. You will need a costume designer who will take care of the stage outfits, and possibly sew new ones. You will need a make-up artist, a secretary, and a manager. At the initial stage, when the agency for organizing holidays is not yet in great demand, the same person may be responsible for different areas of activity. For example, the costume designer may well be responsible for the make-up.

List of services provided

A ready-made business plan for organizing holidays should include a description of the events that the company will hold, as well as their estimated cost. An average agency offers its clients the organization of children's parties, such as matinees, organizes parties for private individuals, organizes leisure evenings, as well as seminars and conferences.

For each of these proposals, there should be a ready-made turnkey scenario, according to which clients can judge the approximate course of events at the event they ordered, and a list of actors or animators with their photographs. If possible, the customer should get to know and communicate with them in advance.

What is required for the office?

There may be very little office equipment. For successful business, it will be enough to have several computers with an Internet connection, as well as fax and copier. The office can accommodate managers who will work with the client base.

Organization of celebrations and events will require equipment such as projectors, projection screens, mounting stage structures, as well as a car. In addition, it will be impossible to do without audio and video equipment, such as microphones, amplifiers, speakers. All this can be rented for the first time or purchased second-hand goods.

Partnership Opportunities

To reduce costs in the first months of operation, as well as to get a free source of advertising, try to find a firm to partner with.

A company that works on decorating rooms and halls for holidays and themed parties is ideal. Such a partnership will save money with a small start-up capital.

Clients will be able to order a package of services immediately, which is convenient for them and for you. And if the partner company has already established itself in the market, this will be an additional incentive for your company to succeed. By placing information about the services of a partner company on business cards, advertising booklets and Internet sites, you will be able to distribute information about your agency among an impressive number of potential customers for free.

When hiring people, you should not try to save money. A dissatisfied team may well fall apart, since this field of activity is favorable for freelancers, and many actors will find work without problems. This does not require a holiday agency.

A business plan can be cut in rental or printing costs, but personnel should not suffer in any way, this is the only way you can create a strong and friendly team. It’s easier to treat some working moments, because cooperation with creative people does not imply a strict schedule. Unplanned situations will arise constantly, no organization of holidays can do without it.

The business plan should allow deviations and innovations, taking into account such a feature of this business area. Be prepared for the need for constant investment, at the first stage they are simply necessary for the growth of your business. Try to learn how to think creatively to cope with seasonal demand. Open new directions, look for corporate clients.

Just do not grab onto all things at once, it is better to ideally work out one scenario after another. Corporate trainings and private events are a separate business idea. Organizing holidays for such clients leads to a world of big profits. Getting into it is not enough, you need to constantly invent and surprise. We can say that this business is very complex, but exciting at the same time.

Work with clients

To keep your business afloat, it’s not enough to have perfect holiday decorations. The business plan should include the costs of the site, which will be created with the involvement of professionals. This virtual page will be a visual representation of the creativity that your agency is capable of, so its value should not be underestimated.

In addition, for a constant increase in the number of clients, it is necessary to carry out so-called hot calls: company employees must attract people at thematic promotions and exhibitions, distribute business cards, and then call after a preliminary acquaintance. For regular customers, you should consider the possibility of discount programs and holding special parties.

There can be no trifles in this, it is important to approach communication with all types of customers in a non-standard way. Gifts for the holidays, video presentations of scripts - all marketing methods will be good for drawing attention to your agency and making it stand out from all others.

Start-up costs

To start, you will not need much money, an amount of five thousand dollars will be enough. Part of these funds will go to the salaries of employees, the rest will have to be spent on costumes, cosmetics and equipment. The third part will be directed to the rent of the premises.

If funds allow, it can be purchased, but such expenses are no longer included in the budget start plan. A laptop will not be superfluous, on which it will be possible to show clients videos from events already held by the company.

Having bought all of the above, you can confidently start working in the field of organizing holidays. If you're creative and have been able to find your own creative approach, the profits will soon come, justifying everything that was spent on the agency in the first months of its existence.