Mini typography as a business

Printing is a fairly common type of business. Despite the great competition, there are more and more new players in this field every year. One of the reasons for such a high popularity of printing houses in the field of small business is the relatively low entrance ticket to the business, as well as the variety of modern equipment that makes it possible to provide a variety of printing services.

The average profit of a promoted printing house starts from 100 thousand rubles per month. The total turnover for the year reaches 5 million rubles. The most valuable client of the printing house is commercial structures. These are companies that do not spare money for advertising their company through printed materials. For one order, such a client can bring a profit of tens of thousands of rubles. It is on commercial structures that it is most profitable to focus on the printing business.

Mini-printing houses always find orders among the population, as they are able to provide the widest range of services, including:

• digital and black-and-white printing;
• large format printing;
• full-color printing of files;
• printing on objects (mugs, t-shirts, etc.);
• scanning;
• lamination;
• binding with plastic and metal springs;
• stitching;
• design services - production of business cards, flyers, certificates;
• printing photos.

Often in mini-printing houses they order printing of business cards, letterheads, sales receipts, calendars, printing on bags, magnets, folders and envelopes.

Many people use the services of printing houses: from ordinary citizens to private firms and large enterprises. The average check for printing services by region is 3,000 rubles. For this amount, for example, you can make 300 booklets or 15 color posters 80x40 cm.

Printing house registration

Opening a business begins with the registration of a company with the tax service. A small printing house can be registered as an individual business. Opening an individual entrepreneur requires a minimum package of documents and takes only 5 working days from the date of submission of documents for registration. This is the optimal form if the business is opened by one person. If there are several founders of the company (for example, friends open a printing house), then you need to register an LLC - a legal entity. When filling out the application, indicate the OKVED code 22.2 "Printing activities and the provision of services in this area".

As a taxation system, a simplified system is most often chosen: 6% of revenue or 15% of profit.

room

As a room for a small printing house, an area of ​​40 sq. m. Too small areas will not work due to the fact that they will not allow to place all the equipment (and this is at least 5-6 cars). In addition, it is necessary to give space to operators, to allocate a warehouse for storing materials and finished products. You also need to allocate an area for visitors, put a soft sofa and chairs. Rental payments for an area of ​​40 sq. m., depending on the location, will be from 30 to 50 thousand rubles per month.

The best places to place a mini-printing house are the busy, office streets of the city. The rental price here is higher than in residential areas, but almost all customers are nearby. It also makes sense to stay in residential areas if you find a very profitable rental space. Often, small printing houses are located in the basements of multi-storey buildings and on the basement floors of shopping centers. Although such an arrangement will force you to invest a significant part of the budget in advertising the company, especially in the first months of work.

Equipment for mini-printing house

The complete set of the printing house may differ depending on the tasks that are set for production. Standard set of services: black-and-white printing and scanning, post-press processing and stitching - allows you to perform the following set of equipment:

• digital printing machine with raster offset printing,
• cutting plotter,
• epson printer,
• stitcher,
• laser MFP,
• thermopress multifunctional,
• cutter,
• manual corner cutter
• laminator,
• a computer,
• consumables: paper, thermal film, oracal, magnetic vinyl, paint, mugs, t-shirts.

The most expensive in this kit is a digital printing machine. The price of a good offset machine starts from 250 thousand rubles. The offset printing method allows you to transfer a full-color digital image to a material in high photographic quality. Although the purchase of this technique is justified only if you are sure of a sufficient number of orders. Otherwise, the cost of the machine will pay off in at least 3 years.

The offset machine can be replaced with a cheaper option - a risograph. Such a machine is designed for replicating products at high speed, but mainly in black and white. Color risographs produce simple images in 3-4 colors. Such a machine is advantageous to use if small print runs, fast pace of work and low cost of printing are required. The most popular risograph model is Riso machines, which have been produced since 1980 and have been improved to this day. A brand new risograph can be purchased in the amount of 140 thousand rubles.

In addition, at the start of the business, you will need to purchase licensed programs for working with graphics: the use of pirated copies is punishable by law.

Other costs at the start include the purchase of furniture: tables for equipment, tables for staff (operators, designers), office partitions, paper racks and furniture for visitors. The approximate budget for opening a mini-printing house is from 600 thousand to 1.0 million rubles.

Advertising

One of the most effective ways to advertise printing services is advertising on the Internet. First of all, this is your website, a group in the social. networks and Yandex Direct. Without a doubt, investing in the Internet is justified. According to Wordstat, up to 650 people a month search for the phrase "printing business cards in St. Petersburg" through the Yandex search engine. And the phrase "printing house in St. Petersburg" - about 6,500 people a month:

There are also a lot of other requests, such as: "large format printing", "printing on T-shirts", "photo printing" and so on. The audience of customers on the Internet is very large. In fact, attracting a client today via the Internet is even easier than attracting in reality (in the ratio: costs - effect).

The creation and promotion of the site will cost 60 - 80 thousand rubles, a group can be promoted for 10 - 15 thousand rubles. The budget for advertising through Yandex-Direct can be different, on average, it will take at least 30 thousand rubles.

Mini typography business plan

Investments to start a business:

• Purchase of equipment - 500 thousand rubles.
• Repair and design of the premises - 100 thousand rubles.
• Furniture - 100 thousand rubles.
• Consumables - 50 thousand rubles.
• Advertising and website creation - 50 thousand rubles.
• Other expenses - 30 thousand rubles.
• Reserve fund - 200 thousand rubles.

TOTAL - 1030 thousand rubles.

Fixed monthly expenses:

• Room rental - 40 thousand rubles.
• Salary + insurance contributions (5 people) - 120 thousand rubles.
• Utility expenses - 15 thousand rubles.
• Other expenses - 30 thousand rubles.

Total - 205 thousand rubles.

Income:

• Average check - 3000 rubles
• The average cost of materials in an order is 10% or 300 rubles.
• The average number of orders per day is 5 pcs.
• Working days in a month - 22
• Income per month - 297,000 rubles

Hence, the profit per month: 297,000 - 205,000 = 92,000 rubles. Excluding taxes (STS, 15% of profit), the net profit of the printing house is 78,200 rubles. The profitability of the printing house is 38%. The return on investment with such indicators will come after 15 months of work (taking into account 3 months for business promotion).