How to open a gym: a step-by-step business plan

1 How to open a gym from scratch
3 Gym business plan
4 What you need to open a gym
5 Business registration
6 How and how much you can earn at the gym
7 Taxation
8 Business features

Opening your own gym is a great idea. First, useful for all participants. Secondly, popular - more and more people want to be slim and healthy. And thirdly, profitable. Despite the fact that this business requires an initial investment, it quickly pays off and begins to generate a good income.

So let's take a closer look at the idea.

How to open a gym from scratch

The main advantages of the planned enterprise:

Investments in the gym are not as large as in other businesses - for a start, you can get by with a very reasonable amount.
The main investment is the initial one, for further work the costs are small.
With the right approach, high profits are guaranteed.
Short payback period
The "simulator" has almost no seasonality.
A special segment of clients with whom it is pleasant to deal is people with a certain level of income and a responsible attitude to life.
The ability to expand the business - both in the literal sense (to add space, increase the capacity of the hall), and figuratively - for example, to sell sports nutrition, equipment.
Independence from the economic situation - adherents of health will refuse the subscription only when there is nothing to eat.
Simplicity in the organization of work and maintenance of premises.
Wide scope for creativity. You can think of a lot! New programs, competitions, promotions, holidays, competitions

And finally, your personal "bonuses".

First, you raise your personal status. The director of a gym (and later, perhaps, a fitness center) is not the same as the owner of a beer cellar.

Secondly, with the help of preferential and invitational subscriptions, you can establish the necessary business contacts (yes, everyone loves a freebie, and it’s stupid not to take this into account). In addition, you will never again bother what to give to friends, family and partners - think over several options for gifts from the gym, print "tickets" - and at the right time you just have to put your signature!

And thirdly, you can always use the simulators yourself. Accordingly, you will become healthier and more attractive. Otherwise, why go into this business?

We found few cons.

The first is the need for start-up costs. Don't go without investment.
The second is high competition. To withstand it, you will have to do marketing and come up with ways that will attract customers specifically to you.

If you are inspired by the pros and not scared by the cons, then go ahead.

First, write down the concept of your gym, draw up a business plan.
It is important to immediately decide on the level of clientele that you want to focus on - VIP, medium, budget.
Calculate the amount and find funding sources.
Find a suitable room, negotiate with the landlord. Decide on a repair.
Find gym equipment suppliers and trainers.
After that, you can start marketing. Don't put off advertising until the last day. To draw attention to your hall, to find the first clients is not a task of one day.

One of the most pressing issues at the beginning of the journey is, of course, financial. And it depends entirely on the level of clientele that you have chosen. If your solution is a budget option, then the costs will be “budget”. You can find a room simpler (and therefore cheaper), with a variety of simulators, do not bother, do not think about parking.

If your decision is VIP, then spending will be much higher. The location of the hall, convenient access and parking (preferably free for customers), beautiful decoration of the premises - from halls to toilets, novelty and variety of exercise equipment, well-trained staff (from an attentive manager to an efficient cleaning lady), impeccable water supply. A sauna or even a swimming pool is desirable.

For the middle option, you can "set" the level in accordance with your ideas about customers and your financial capabilities.

Of course, higher costs will bring higher profits. There may be many solutions. You choose.

It should be borne in mind that in different cities, as well as in different areas of the same city, the cost of opening a gym can be very different. On average, you can focus on the amount of 500 thousand to 1 million rubles. Let's consider this using the example of a business plan for a “simulator” with a minimum area of 100 sq.

Gym: business plan

First you need to write a description of the project, having fulfilled all the requirements of the legal part. The name of your company, its organizational and legal form. Who are the founders, what is the capital.

The most important part of a business plan is its financial part. You need to decide exactly what funds you are counting on - your own or borrowed, if borrowed - then which ones (a loan can be obtained not only from a bank), when the money will begin to flow.

Let's calculate the "minimum" financial plan for a small gym.

Renting a room on average will cost 40,000 rubles (monthly). It is reasonable to have a margin for paying rent for 2-3 months in advance - after all, on the very first day a crowd of customers will not come running to you. Total 80-120 thousand.

Repair and communications will cost at least 200 thousand rubles.

Equipment - if you save money, you can meet 300 thousand rubles.

Registration of a business will require approximately 10 thousand rubles.

Salary fund (for 1 month) 20-50 thousand rubles. It is better to have a supply for the first couple of months at once.

Advertising is an essential part of a business plan. Don't skimp on it, especially in the beginning. Yes, it would be wise to use all the available opportunities for free PR, but only they will not go far. Billboards, advertising in the media, Internet promotion - all this costs money. It is also desirable to create a website. The site should be made (and maintained) by a professional, so focus on the amount of 10,000 - 50,000 rubles to create a resource and from 10,000 rubles a month to maintain it. For now, let's put 50,000 rubles here.

Total: approximately 700,000 rubles.

This is the start. Further constant payments will be needed - the same rent, salary, communal apartment. The cost of utilities can be immediately clarified with their suppliers. The salary fund is determined based on the staff that you are going to hire. Perhaps in our average case it will be 100,000 rubles.

Now you can calculate the payback of the hall. Let's take the average cost of visiting the gym for a month - 2,000 rubles. If you recruit 100 clients, then your monthly profit will be 200,000 rubles. Minus monthly expenses, the hall will pay off in about six months. But this is a very rough estimate.

What does it take to open a gym?

First of all, you need to register your business. This can be done in two versions - IP and LLC. Each has its pros and cons, but LLCs are usually chosen by entrepreneurs who plan to expand the service sector.

For example, you want to “add” to your gym the sale of sports nutrition, sports accessories, massage services. In this case, each type of activity must be registered separately.

Important! No license is required to open a gym.

But you will need to draw up several contracts and permits. Most important:

certificate from Rospotrebnadzor,
permission from Rospozharnadzor (fire protection equipment is mandatory, after the tragedy in the "Winter Cherry" everyone treats this item with increased attention),
permission from the SES and the territorial property management service,
contract for the maintenance of the housing office,
sports institution passport,
medical books for employees, the procedure for production control,
contracts with companies for the maintenance of air conditioners, waste disposal and other areas of the full-fledged work of the hall.

Business registration

When registering a gym, you must specify the OKVED code (s). Choose what suits your business, for example:

"Physical culture and recreational activities" - 93.04;

"Sports facilities" - 93.11.10;

"Services of entrepreneurial activity of the sports direction" - 93.12.10;

"Fitness Center" - 93.13.10;

"Services for athletes and athletic training" - 93.19.12.

How to properly equip a gym, you will find in SNiP 2.08.02.89, SNiP 2.04.01-85, SNiP 2.04-05-91, SNiP 23-05-95, SNiP 11-12-77.

How and how much you can earn at the gym

The main source of income for the gym is clients, and it is logical that the issue of income directly depends on their number. Therefore, you need to prioritize what attracts customers to your room. This is a convenient location (now no one wants to spend a lot of time on the road), high-quality simulators, an attractive interior, good trainers, friendly staff. As a business owner, you can come up with many ideas for attracting and retaining customers - bonuses and promotions, partner benefits, holiday events and competitions.

Typically, gym owners sell annual or monthly memberships. Be sure to study your competitors: your offer must be better. To attract customers, you can make the first visit free.

If we talk about profit, then it can vary greatly for different halls. But on average, a business pays off in six months to a year, and reaching an annual income of a million rubles is quite realistic.

Taxation

If you decide to issue an IP, then the best option for taxation is “simplified taxation” (STS). It will allow you to minimize taxes if the attendance of your hall is low for some reason. An application for choosing the simplified tax system must be submitted along with the registration documents.