How to open a spa in a small town

Many aspiring entrepreneurs think that it is possible to build a successful business only in megacities, and in small towns only food trading is profitable. Of course, this is not true. In small towns, competition is often completely absent, which opens up good prospects for the entrepreneur. One of the types of business for a small town can be a spa - it will be popular even in times of crisis.

Studying the market

Where to begin business? The main rule is to study the market. Find out if there are already operating salons in your city, what services they provide, what price level, etc. Hairdressers often open in small towns, which provide some of the spa services.

SPA is massage and water treatments

Note:many people mistakenly think that a spa is just a massage or body wrap. SPA means water procedures: hydromassage, baths with salt, mud, algae.

After that, explore the possibilities of clients. Typically, spas are visited by middle-aged and older ladies who have a stable income, who care about their health and appearance. Procedures for young girls are also popular.

Deciding on a direction

It should be understood that spas fall into three categories:

1. Economy class. Usually they work on the basis of beauty salons.
2. Middle class. This is a full-fledged spa, which will require quite serious investments.
3. Elite class. Such institutions are designed for people with a high level of income.

In our case, it is best to focus on the first two classes. There will be only a few people who will visit elite salons in a small town.

Think about what goal you set for yourself. If we are talking about a family business with a constant flow of customers, then it is better to stop at the first option. Such centers are usually visited by clients living nearby. The average check is small, but the number of visitors is significant. The second option involves working with the middle class. To do this, you need to fully comply with the chosen trend: serious professional equipment, trained staff, stylish design. There are fewer clients, but they will bring more money. Such establishments usually work “seasonally”: influxes are observed at the end of the week, before the holidays, after the New Year, from early spring to mid-summer.

Elite establishments in small towns most likely will not survive - they require an overly wealthy client.

Note:if you want to take business seriously, we recommend that you start with an economy class spa. You will get a good experience and be able to open a new institution, taking into account all the mistakes.

Choose a place

You will need to find a good location. Typically, such salons are located in the center of the village or in large neighborhoods. Proximity to transport interchanges also plays a role - people will come to economy salons by public transport.

Good masters will bring you many clients

The following requirements are put forward for the premises under the salon:

1. The presence of a separate entrance.
2. It is forbidden to create an institution in the basement.
3. If the spa is located in a residential building, then the residents must give you permission to stay.
4. All engineering networks (electricity, water, sewerage, ventilation) must be present in the room.
5. One workplace should have at least 10 m2.

Usually, to equip a full-fledged salon, you need a room with a volume of 100-120 m2. In it you will need to place:

• reception;
• workroom divided into zones;
• warehouse;
• sterilization room;
• locker room and shower for employees.

registration

After you have done all the above operations and found a room, you can proceed to specific actions. The first thing you need to do is register. You can get the status of an individual entrepreneur or LLC. Working as an individual entrepreneur is a little easier, but an LLC opens up new opportunities and allows you to legally divide a business between two or more owners.

After that, you conclude a lease agreement, carry out repairs in it and receive permission from the sanitation station and the fire inspectorate. If you plan to provide medical services (massages, beauty parlors), then you need a license to provide the relevant services.

Purchase of equipment

Everything is complicated here - you need to understand what and why you are buying. There are three ways:

1. Contact a consulting company that will select the most suitable equipment for your needs.
2. Franchising. You will not need to buy equipment and select it - you will get everything “for rent”.
3. Purchase equipment based on your own experience and advice.

The whirlpool bath will allow you to carry out many medical procedures

Usually, a full-fledged establishment should have a high-quality hot tub, several massage tables, and showers. You will also need essential oils, salts, mud, clay, algae. A cosmetology office needs masks, creams, peeling creams, a serious assortment of cosmetology devices for various procedures.

Staff

Remember that in a small town, a beauty salon will only be profitable if you have the best masters possible. Try to lure famous masters to your spa by promising higher pay, a serious number of clients and modern equipment. A good master has his own audience, which migrates after him. Usually the master receives a minimum rate of + 30% of the order - this allows him to be stimulated for quality work.

All masters must have state diplomas and permits to engage in medical activities. Also in the cabin you will need:

1. A couple of hairdressers.
2. Manicurist.
3. Pedicure master.
4. Cosmetologist.
5. Administrator.

Also, an accountant can work in the salon (at low speeds it is better to hire someone who comes), a cleaning lady and a security guard. Masters must be periodically sent to refresher courses and various seminars, where new beauty trends are discussed. These investments are guaranteed to pay off.

Profitability

Detailed spa salon business plan with calculations You can download it from specialized sites and adjust it to suit your needs. We offer average calculations based on practice.

Both children and men will go to a good spa

Expenditure part:

1. Registration of a business, obtaining all certificates and licenses - 30,000 rubles.
2. Repair in the room, laying the necessary communications (based on 120m2) 350,000 rubles
3. Purchase of equipment and ingredients for 2 months of work 500,000 rubles.
4. Advertising - 50 000 rub.
5. Other expenses 50 000 rub.

The income part consists of the services themselves + sales of various cosmetics. The average check for visiting the spa is approximately 350 rubles, 20 people are served per day. Thus, the profit per month is 210 thousand rubles. After deducting wages, rent, utilities and taxes, you will have approximately 50-60 thousand net profit. This means that the spa will fully pay for itself in a year and a half, which is a pretty good result.

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