How to open a private kindergarten: a detailed business plan

In the early 2000s, the birth rate in the country dropped sharply. People did not live in the best of times, and the economy was just beginning to emerge from a long stagnation. Against this background, thoughts about children appeared extremely rarely, and the number of newborns rapidly decreased. At one point, the understanding came that kindergartens are not staffed in the proper volume. It was decided to close many until better times. And now the best times have come, there are more and more young mothers and fathers every day, and there are no more kindergartens.

If you see that in your area, city, region, there is a real problem in order to send the baby to a good kindergarten, then you need to think about how to meet the demand for this type of service.

In one of our previous articles, we talked about how to open a children's development center, an analogue of all well-known kindergartens, only with a limited number of children. The article was more advisory and exploratory in nature, and there are very few figures and specific facts. Many readers began to ask for a detailed and working business plan for opening a kindergarten.

At first, the idea seemed good and necessary to us, but there was no practical knowledge in this area. And just a month ago, our team met a man who has been developing his own private kindergarten for three years. We asked him to give us an insight into his business, to give us advice and recommendations, to acquaint us with figures, expenses, profits, with everything that would be of interest to our readers.

I would like to say right away that the kindergarten is open in Moscow, but all the tips are valid for any other city. It is clear that you will have to make a certain correlation by numbers, well, this is no longer a problem, the main thing is to know what to count in the first place, and what to refuse.

Business plan for a private kindergarten

As we have already said, the kindergarten operates in Moscow, and a room of 500 square meters was rented for it. Rent is not the main item of expenditure, because there are many other obligatory ones. Among them:

• Repair in the first year - 100 thousand rubles. This is a one-time investment that is necessary in any case. No matter how good the room is, you will have to modify something, taking into account the fact that it will be a kindergarten. In the future, repairs will be local and not so expensive.

• Fire safety equipment, alarms, panic buttons - installation 30,000 rubles, maintenance per year 100 thousand rubles. You should not save on safety, because you will work with children whose lives their parents have entrusted to you.

• Contract with a private security service - 1 million rubles a year. It is not cheap, and you can find more loyal services. The price depends on the scope of services offered by the PSC.

• Furniture, equipment, inventory, toys, dishes, etc. - from 5 million rubles.

Current expenses:

• The rent of the premises is 500 thousand rubles per month. Ideally, if the room is already there, because a significant expense item will disappear. Otherwise, you will have to pay a lot. Also, premises of this size, and even not technical, are not so easy to find. This is the first thing to start with.

• Utilities - 80 thousand rubles

• Meals for 40 children and 20 employees - 200 thousand rubles

• Expendable materials. It all depends on how intensively you will work and use everything. In this case, it is 60 thousand rubles a month.

• Salary, bonuses, social payments and taxes - 1.1 million rubles a month.

• Advertising - 100 thousand rubles. Here it is already at your request, but at the initial stages of such expenses cannot be avoided.

Income:

• Entrance fee (a kind of membership) - 68 thousand rubles

• Salary. The kindergarten is open 9 months a year, and is closed for the summer period. For 40 children, the fee is 25 million rubles a year, which is approximately 5,750 rubles a month.

• Individual classes with a child (drawing, foreign languages, singing, etc.) - 100,000 rubles per year.

• Short-term groups (up to 8 children) - 500 thousand rubles a year.

The minimum staff of the kindergarten

Employees are an integral part of your business. In this business plan, we will indicate the required minimum of employees, which must be for the normal functioning of the kindergarten. In the process of activity and development, you can attract more and more people who will expand the network of services provided and increase earnings. It can be teachers of foreign languages, art, music. But at the initial stage you will need:

• Each group has 2 tutors and a nanny. In our case, there are 2 groups.

• Musical director

• Child psychologist who specializes in preschoolers

• Speech therapist

• Employees in the kitchen - a cook and two assistants

• 2 nurses

• area cleaner

• Caretaker or building worker

To obtain this kind of license (to conduct educational activities) you need:

• Copy of the company's charter

• A copy of the lease agreement for the premises or the contract of sale

• Conclusion from SES and firefighters

• Plan of the educational program. What, how, how and why will you do

• Evidence of the logistical feasibility of such activities

• Information about teachers, their work experience, education

• Information on the number of children in kindergarten

As you can see, you need to collect a lot of documents, get more than one permit, go around dozens of instances. And that's all if you decide to choose LOU. To open an ordinary private kindergarten, you need to register as an individual entrepreneur. You do not need to obtain any licenses, and the requirements from regulatory authorities are much lower. For example, if an individual entrepreneur violates some norms of the SES, he will pay a fine of 1,000 to 3,000 rubles. For LEU, these same violations will cost 20-40 thousand.

If you decide to open a kindergarten in an apartment, then let's say right away that this is not entirely legal. Firstly, you will have to negotiate with the SES and firefighters, because it is almost impossible to fulfill all their instructions in the apartment. Yes, and earnings here, too, will not be very comforting. Even in a spacious apartment, you can work with a maximum of 10 children.

The best option for a home kindergarten would be to use a cottage. In it, you will be able to educate 40-50 people, and at the same time bring everything to the required safety standards. The best option would be to register you as an individual entrepreneur, and name the kindergarten as the Child Development Center (CRC) or the Child Care Center (CCC).

The algorithm of action for a kindergarten at home is similar to that for the NOU, only without obtaining extra licenses and permits.

Kindergarten business plan: recruitment

Your kindergarten staff is the backbone of a successful business. You need to understand that it is the people you choose who will communicate with the children, the kids will tell their parents about him, and they will tell their friends. A good teacher, nanny, excellent cooks - this is your goal and guideline.

But no matter how documented professionals people are, you have to interview them under very close scrutiny. You can even set up a camera, write down everything you talk about, then track the reactions to certain questions. Always hire new people with a mandatory trial period.

In any case, you will need:

• caregiver- this is the person who should inspire trust and respect in parents. He must think in the same social language with young mothers and fathers. A prerequisite is a specialized higher education and work experience. It would not hurt to find out why a person quit his last job, what prompted such a decision, take the phone of the previous leader and personally find out everything that interests you.

• Methodist- a person who draws up methods for raising and developing children. This is not a theoretician who knows about children from the books and lectures of the institute, this is a practitioner who has worked in a state kindergarten, who easily finds contact with parents, who knows the current trends in the upbringing and development of babies.

• Psychologist. Do not take a young specialist. Although there are a lot of smart young psychologists now, it's not worth the risk. Take a person with experience, but that he was not of Soviet hardening. The person must be middle-aged, up to a maximum of 35.

• Director. If you yourself have nothing to do with pedagogy and have never encountered kindergartens, then you need a person for the position of director who is able to organize the correct activities of the kindergarten.

• Household worker. Any household worker, even that same cleaner, must clearly understand that your kindergarten is not a state office, where everything is state-owned. He must be economical, hardworking. He must perceive the kindergarten as something of his own, and work with appropriate dedication. Good salary and motivation from you, high-quality work from the farm worker.

Retention and development of employees

If you want to be the best, always be one step ahead of your competitors, use up-to-date methods and approaches of education, then you need to attract super professionals in their field. But such people will have to be motivated so that they stay with you, and do not go to work for a competitor. It is clear that the best motivation is an increase in wages. But it is necessary not only to increase it, but to involve employees in such a way that they receive bonuses for certain achievements.

Also try to create a team atmosphere. Holidays, joint vacations, birthdays - everything should unite your team, everyone should feel that they are part of something big and important.

Many girls are thinking about opening their own kindergarten. I think it's not a secret for anyone that this business is better suited for women. And if a girl becomes a mother, then in two years the desire can develop into a need. Why give the child to someone if you can organize your own kindergarten. If opportunities allow, then you need to try. Here are some tips that will definitely help someone who decides to take on this risky, and very responsible business:

1. If you have never worked in this area, then you do not need to take on all the responsibilities. It is better to hire a director with experience in an administrative position and a pedagogical education. Ideally, if this is a former head of kindergarten. The director can make your life much easier, because he will help you find good and professional staff, choose a room, equip it with the necessary furniture, etc.

2. Justify the choice of premises. It is very good if you have a suitable premises in your property. This will take off most of the costs. But, most likely, you will have to rent the premises, which will entail additional risks and liability. Try to establish a trusting relationship with the landlord from the first days, make him your like-minded person.

3. Make friends with SanEpidemService workers. This should not be an evil official whose arrival you are afraid of, but a real friend who will prompt, help, give advice and recommendations in order to avoid unnecessary problems and fines in the future.

4. Be sure to familiarize yourself with the regulatory framework for doing your business. Understand all the intricacies of taxation. This will allow you to build your business more efficiently and legally.

5. Always keep an eye on the ratio of income and expenses. Many kindergartens introduce entry fees to cover certain risks and earn additional profits.