Holiday agency business plan

Almost everyone loves holidays. And more and more people want to celebrate a memorable date on a grand scale, so that it will be remembered for a long time. It is no wonder that the services of holiday agencies are so in demand. People rarely save money on such holidays as a wedding, a round date, etc. Accordingly, it is very profitable to open a company that will arrange such celebrations. But in order to make it profitable, you need to have a good business plan for a holiday agency, in which case it will bring good income.

Holiday agency business plan

The business plan of a holiday company should include all the expenses that are associated with this business, from office rent to mobile communications for employees. It is impossible to describe all the little things in one article, but we have described the main points that you need to pay attention to.

At the beginning of the article, we will talk about what is needed, how to choose staff, what it should be, how to work with clients. At the end of the article, we will analyze how much money you need to start money and give some tips that will help you build a profitable company. And the first step will, of course, be opening an individual entrepreneur or LLC, you can read about the difference between these 2 types.

Room selection

The first thing you need to pay attention to when looking for premises for a holiday agency is the location. You need to choose a place in the transport accessibility zone, that is, you should be in sight, this does not mean that you should be located in the city center, it should just be very easy to get to your office. The optimal room for such a company will be 30-40 square meters. meters. If you have no experience and not a lot of money to start, then a small room is quite suitable.

In the future, of course, you will need to rent a spacious office or a place where you will store all the details, equipment and other necessary things for the holidays. To begin with, it is worth making a conservative business plan for the holiday agency, and not spending extra money on necessary things. If you pick up a good move and a constant flow of customers will come to you, then you can already think about moving closer to the center, this will add extra prestige to your company.

For our holiday agency business plan, the selection of qualified personnel is in the first place. You can go different ways, but the best would be to hire a few professionals in your staff and work with the rest under the contract.

The staff must have a sales manager and a creative manager and a decorator-designer.

Who should be responsible for what?

Sales Manager — organizes all financial work. Looks for new clients, builds a base. The advantage of an experienced manager is that if you find one, he will most likely already have a base of his clients. What for the first time, will provide you with orders and help to make a portfolio of the company;

creative manager - Responsible for the design of an event or party, and for the script of the holiday;

Decorator - creates a general image of a party or holiday, that is, is responsible for material support.

These three people must be in your state, it is possible to combine the second with the third. As for the rest of the staff, they can be connected if necessary. All this should be reflected in the business plan of the holiday agency, since each of the employees needs to be paid a salary, and it is notable to pay 1 person or five employees.

Such personnel as presenters, clowns, dancers, vocalists, photographers, actors and others may well work under a one-time contract, that is, you pay them not for every day they go to work, but for events when they are included.

Work with clients

Any self-respecting company organizing holidays should have a hotline and be sure to have an official website of the agency. The site will help to learn about your company, a huge number of potential customers, via the Internet. And the telephone line will help you to make a quick order and find out details about the organization of the event. Also, do not forget about business cards, ads, TV and radio advertising.

Periodic promotions will help remind old customers about you and attract new ones. Do not forget about old clients, if they liked your services and you do not obsessively remind them of yourself, if the opportunity arises, they will definitely advise their friends to contact you.

But in order for customers to tell their friends and acquaintances about you, you first need to make their holiday unforgettable. By "unforgettable" I mean that the service and everything else should be at the highest level.

Profitability and costs

The amounts depend directly on the region where you want to open a holiday agency, if it is a big city, then you will need to invest about 600,000 rubles, if it is small, then this figure can be divided by two.

And so the business plan for opening a holiday agency for 1 month:

IP registration - up to 6,000 rubles (one-time)

repair - 40,000 rubles (one-time)

rent - 40 000 rubles

office equipment - 50,000 rubles (one-time)

equipment - 80,000 rubles (one-time)

utility costs - 2,000 rubles per month

employee salary - 40,000 rubles

As you can see, many expenses will have to be done once, but the salary and rent, of course, must be paid every month. These calculations are for an average city, for a large one you will have to pay more for rent for salaries, etc. The profitability is about 60%. And the average payback of the holiday agency is around 1 year.