What is better bonuses or discounts? Bonus program rules The percentage of bonuses or discounts that.

On the company's website Moscow Pelleteria » A permanent system of discounts and bonuses is applied. The bonus program of the online store site is a great opportunity to thank customers for their loyalty to the company!

Bonuses are the internal currency of the online store website , which is used in the calculations when paying for goods on this site. By purchasing a bag, suitcase or any other fashion accessory in our online store, you get bonuses to your account. Bonus rubles do not have a cash equivalent and can only be spent on products presented in our catalog.

How to get bonuses?

Bonuses are calculated automatically. Bonuses are awarded:

For registration + 1,000 rubles!

After registration, 1,000 bonus rubles will be immediately credited to your bonus account. An Account will be created for you. An activation link will be sent to the email address provided during registration.

note that you need to verify your account by clicking on the link in the email. After that, the account will become active, and you will be able to enter the site using your username and password.

Saving is now easier, right from the start!
That's not all!

For feedback on purchased goods + 1000 bonuses! (after moderator approval)

By spending a welcome thousand to pay for the first purchase, you can leave a meaningful review about the purchased product and get 1000 rubles to the bonus account again, which can be used to pay for the next order.

Buy always with profit!
And that's not it!

To pay for purchases

Part of the cost of the order can be paid with bonus rubles accrued for the previous payment. Payment with bonuses up to 20% from order amount! Transfer to a group of buyers with the best purchase conditions is made:

The administration of the online store has the right to regulate the accrual and deduction of bonuses to prevent fraud and functionality errors.

Use the accumulated bonuses effectively. Choose the best and most popular products! Using the accumulated bonuses, you can use any stylish accessory buy at a nice discount!

To receive bonuses, you just need to enter the site under your login. If you don't have an account yet, you need to register - it's fast and free

Discount system

In addition to permanent discounts, temporary events are often held in our store: seasonal sales, promotions with gifts and other preferences. The list of applicable discounts and the rules for their summation may change. The following discounts are currently in effect:

Discount on order amount

In the catalog of our online store, some products are sold at a discount. But the size of the discount is easy to increase! In your shopping cart, the discount from the order amount is automatically calculated.

With a one-time purchase in the amount of more than 27,000, 10% discount.

Pre-order discount

In case of prepayment, an additional 5% discount.

When choosing the payment method "Prepayment", you will be sent a link to pay the bill with a 5% discount to your mail or phone number specified when placing the order. Payment occurs instantly, from your card to our bank account, and the goods are immediately sent to the delivery service. We deliver orders in Moscow, St. Petersburg and other Russian cities.

Accumulate points and spend them with pleasure in our clinics, receiving services at a 40% discount!

The amount of bonuses is calculated as follows:

• the amount of all payments on the card is from 0 to 150,000 rubles - bonuses are accrued in the amount of 3% of the payment amount;
• the amount of all card payments from 150,001 to 300,000 rubles - bonuses are accrued in the amount of 5% of the payment amount;
• the amount of all card payments is more than 300,000 rubles - bonuses are accrued in the amount of 7% of the payment amount.

Rules for using bonus cards:

• The card is not registered, it can be transferred to other persons to pay for services and accrue bonuses, as well as to pay for services with bonuses at any network clinic.
• You can pay with bonuses 40% of the cost of treatment;
• When paying for services with bonuses, 1 bonus equals 1 ruble;
• It is possible to use bonuses to pay for services three months after they are accrued;
• The card is accumulative, the percentage of bonus accrual does not decrease after using bonuses;
• The list of services that cannot be paid with bonuses can be found in any of the All Yours clinics;
• When paying for services with bonuses, discounts are not provided;
• If the card is lost, a new card is issued;
• Information about the status of the bonus account can be obtained at any clinic of the Vse Svoi!

The more often your card is presented when paying for services, the more bonuses are credited to your bonus account!

Use your card, accumulate bonuses and receive services with a 40% discount!

1. Discounts
“The more discount we give, the more likely the customer is to buy”, but many people forget one small but very important nuance: You give out a discount from the turnover, but you lose from the profit. And let's get to the numbers.

The cost of your product is 2,000 rubles

- You make a classic 5% discount

What do we see from this?
- That the cost of the product is 1660 rubles
- Your profit is 340 rubles
- Your profit, taking into account the discount of 240 rubles
- To pay 1900 rubles

And consider the option that the client came to you a second time and made exactly the same purchase. In total, for two purchases you lost 200 rubles from the possible profit.
In total, you lost approximately 30% of your possible profit from two purchases.
Here it is, the very reason when discounts ruin the business. And if you remove the discount completely? The company's profit will increase by 30%. But there is a possibility that customers will start to leave, start to refuse, etc. That is why there should be some other loyalty system, there should be other ways to stimulate and bring the client to the purchase. As an analogue, it can be bonuses.

2. What are bonuses? Bonuses – this is a certain percentage of cash back in the form of points for purchases. Such systems are used by many more companies. The meaning of bonuses is that if a discount is given here and now, then bonuses are given only from the second purchase.
Discounts for the client are savings in the moment. For an entrepreneur - loss of profit this minute.

Bonuses are savings in the future.

And now let's look at the purchase with the issuance of bonuses:
- The cost of your product is 2000 rubles
- Your markup is 30%
- You give out a bonus for the purchase of 5%
What do we see from this?
- That you need to pay the full cost of the goods, and this is 2000 rubles
- That your profit was 340 rubles
- 100 points were credited to the client's bonus account.

And consider the option that the client came to you for the second time and made exactly the same purchase and wrote off the accumulated bonuses. And now let's calculate:
1st purchase - 2000 rubles
2nd purchase (also) - 2000 rubles
Your markup is 30%
Bonus from the first purchase - 5% or 100 bonuses
Profit (from 2 purchases) - 680 rubles
Profit (from 2 purchases, taking into account the write-off of bonuses) - 580 rubles
In total, you lost approximately 15% of your possible profit from two purchases.
Is it more interesting to work like this? We think yes!

Further, the client was again credited with bonuses already from the second purchase and he can spend them if he makes the third one. And then in a circle: purchase - bonuses - write-off - purchase - bonuses - write-off.
And even if the client for some reason left you, you still worked with him to the maximum!

Let's figure out from the point of view of the size of profit (without taking into account the general situation on the market, the situation with the inventory, the behavior of competitors), how much more profitable it is to stimulate the client with bonuses than with discounts. You can also see why, in situations where, for example, a 25% discount leads to a loss, a bonus of the same size allows you to make a profit.

Suppose that the cost of the goods you sell is 1000 rubles. You sell it at a price of 1300 rubles. Thus, the markup is 30% or 300 rubles.

Case of 10% discount.

You provide the client with a 10% discount - this is 130 rubles. Thus, your profit is reduced to 170 rubles, that is, by 43% relative to the original value.

Now your margin is 17%.

The case of a 10% bonus.

Unlike a discount, a bonus (points, miles, thank you) is provided when purchasing a product, but can only be used on the next purchase. Consider a model in which bonuses can either be saved or spent. That is, if the client chooses to spend bonuses, they are not credited for this purchase.

Let's assume that the client bought the goods for 1300 rubles. and received a 10% bonus. The client will be credited with 130 bonuses, and there will be no additional expenses.

With the 2nd purchase, the client will buy the goods for rubles and bonuses, spending 1170 rubles. and 130 bonuses.

In this case, the client will spend 1300 + 1170 rubles on two purchases. and 130 bonuses for goods worth 2600 rubles.

The total customer discount for the 2nd purchase was:

(2600 – 1300 – 1170) / 2600 = 0,05 = 5%

Statistics show that if there are bonuses that the buyer can pay for, the average amount of a repeat purchase will be higher, then the size of the actual discount will be less.

If the client makes a third purchase in the amount of 1300 rubles. and will again receive a 10% bonus, he will be credited with another 130 bonuses, which he will be able to spend on the 4th purchase.

The total customer discount for the 3rd purchase was:

(3900 – 1300 – 1170 – 1300) / 3900 = 0,0333 = 3,33%

With the 4th purchase, the client will buy the goods for rubles and bonuses, having already spent 5200 rubles. and 260 bonuses.

The total customer discount for the 4th purchase was:

(5200 – 1300 – 1170 – 1300 – 1170) / 5200 = 0,05 = 5%

With the 5th purchase, the client will pay 6,500 rubles for the goods. and add 130 bonuses for the 6th purchase.

Total customer discount for the 5th purchase will be:

(6500 – 1300 – 1170 – 1300 – 1170 – 1300) / 6500 = 0,04 = 4%

After the 7th purchase, in the case of a 10% bonus, the profit will be 1,710 rubles. If we just gave a 10% discount on the purchase, the profit would be: 170 × 7 = 1190 rubles.

So in this bonus example, you earned 44% more.

Conclusion: from the point of view of profit mathematics, providing a 10% bonus to a client with such an extra charge is almost 1.5 times more profitable than a 10% discount.

For other margins on products, I have prepared a table for you that answers the question: what is the difference in profitability between discounts and bonuses.

Once again, I would like to draw your attention to the fact that in the above calculations, the most frequent model for using bonuses was used: upon purchase, bonuses are either accumulated or written off.

Other questions and problems of pricing are revealed at the training: "".

Impressive results!

With a one-time order from 10,000 rubles - a 5% discount is automatically applied! 🎁

Also, the amount of orders for a cumulative discount will increase by the amount of this order. If you already have a cumulative discount, then the largest of the discounts is applied.

Cumulative system of discounts

Regular customers are the most beloved, and it is for you that we have prepared special, favorable conditions!

With each new order, the amount of accumulated orders increases, and with it - the size of the discount!

Starting from 5.000 rubles - you get a 2% discount on your next order. To get a 5% discount - you need to collect a total amount of purchases of 20,000 rubles. Starting from 50.000 rubles - the discount will increase to 7% :)

The maximum discount is 10% for regular customers with an order amount of more than 100,000 rubles.

At the same time, the discount increases gradually: 1%, 2%, 3%, 4%, etc... This means that with each new order you get the opportunity to have an even greater discount!

Cumulative discount is valid only for registered users. When placing an order, you need to check the box "Become a regular customer":

The system takes into account the amount of orders made after October 2017. Orders placed earlier than the site was launched, unfortunately, are not taken into account when calculating the cumulative discount.

Bonus system

From each paid order you get 1% of the amount to your bonus account. Received points can be used to pay up to 15% of the cost of subsequent orders! The coefficient of conversion of bonuses into rubles one-to-one :))

Registration is also required to pay for savings and pay with bonuses. When using a discount coupon, it is impossible to write off points; also, if there is a cumulative discount, only one discount is applied, which is larger in amount: either the amount of the cumulative discount, or points are written off.

To pay for part of the order with bonuses, check the box "Use bonuses when paying" and indicate the number of points you want to use:

Joint Procurement

If you are the organizer of joint purchases, or just want to team up with friends, relatives or like-minded people to order natural dried fruits and nuts, we will provide you with favorable conditions for cooperation :))

Cumulative discounts for joint purchases:
From 10.000r - 5%
From 25.000r - 10%
From 60.000r - 15%
From 100.000r - 20%💎

Special thanks to the organizers of the SZ for their work and correctly completed order forms! 😗😛😇
If the amount of your order exceeds 25,000 rubles at a time, then we will personally send you something tasty as a gift to get acquainted with our assortment. What exactly is interesting now - ask the manager 🍭