A ready-made business plan for a home kindergarten: the necessary documentation, calculations and profitability. How to open a private kindergarten: a detailed business plan

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On this page, you can download or read a ready-made standard business plan for organizing a private kindergarten for free.

Read also the material about what an entrepreneur needs to consider when opening a private kindergarten. How to open a private kindergarten .

As already noted, private kindergartens are becoming more common, especially in large cities. Places in the usual municipal kindergartens are sorely lacking, and not every family can afford to hire a nanny or governess. In addition, do not forget that the child needs communication in the children's team. For many, there is only one way out - to send the child to private kindergarten.

Business plan for a private kindergarten

Opening a private kindergarten, as well as the process of raising a child, is a very difficult and rather troublesome business due to the difficulties in obtaining permits and other restrictions (in particular, the requirements for the premises of a kindergarten).

The first step on the way to a private kindergarten is the registration of a legal entity and the selection of a room that meets all standards, the area of ​​\u200b\u200bwhich will directly depend on the number of children in the kindergarten. According to sanitary standards, one child should have at least 6 square meters. meters of area.

If we are talking about a large project, then the best option would be to rent the premises of the former state kindergarten from the local authorities. In this case, you will not have to pay for the refurbishment of the premises, since such a building already has a kitchen, halls for sports and music, bedrooms, etc.

When it comes to creating home kindergarten, then you should have a fairly spacious, bright room with a separate room (at least one) for children. Usually, a room is rented for a small private kindergarten. This may be an apartment, a cottage or renting a suitable area in any existing educational institution. For example, renting a four-room apartment will cost an average of 40-60 thousand rubles per month.

To obtain license for educational activities, you will need to develop educational programs, provide information about the teaching staff, obtain conclusions on the suitability of the selected premises from the SES and firefighters.

A private kindergarten should be equipped with special children's furniture, equipment for sports and recreational procedures, fire alarms.

The set of necessary equipment for organizing a private kindergarten includes special children's furniture, toys, sports equipment, dishes, kitchen equipment, bedding, medicines, stationery, teaching aids, etc. The total cost of equipment for a group of 15 children can be from 300 thousand rubles.

Of course, in a private kindergarten (unless we are talking about a home group), qualified teachers are required.

In addition, you must take care of the medical care of your little visitors and a balanced diet. Be prepared for the fact that these positions will be controlled quite tightly.

In addition to the above organizational issues, your private kindergarten business plan must include all the necessary financial calculations, which will be different in each case.

Necessary costs include:

1. the cost of buying or renting a property,
2. the cost of repairing the premises (if necessary),
3. the cost of the necessary equipment and inventory,
4. Communal expenses,
5. staff salary,
6. food expenses,
7. laundry and general expenses.

The income will differ depending on the services and conditions of a particular private kindergarten. It is one thing if you draw up a business plan for an elite private kindergarten, and quite another is a small kindergarten for a group of 5-7 children of your friends and neighbors.

The average cost of a child's stay in the usual private kindergarten- 15 thousand.

rubles per month. If you have a group of 15 people, then the income, respectively, will be from 225 thousand rubles. Additional income can be brought by various leisure activities, weekend groups, circles, etc.

You can download a ready-made kindergarten business plan here

You can also download a sample business plan for a private kindergarten on our website.

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How does a modern kindergarten project differ from projects of past years

In the CIS countries everywhere you can find the same type of kindergartens that do not fully cope with all the needs of children. Although such buildings were built decades ago, no one is going to demolish them, even though they are outdated and completely unsuitable for raising children.

At the same time, it is simply impossible to do without a major overhaul of these buildings, since many kindergartens have problems with a leaking roof or cold rooms. The most amazing thing is that Soviet kindergarten projects are still in use today.

At the same time, everything is not so bad, because recently outdated patterns and architectural solutions are used less and less. They have been replaced by newer templates and designs that combine all the essentials for kids. It is pleasant to be in modern kindergartens, because they are light and cozy, and properly selected climatic conditions do not force children to sit in cold rooms in winter and too stuffy rooms in summer.

Modern typical project of a kindergarten

To get a good kindergarten in which children will feel comfortable, it is necessary to completely revise the projects of kindergartens of past years. It is necessary to leave all the positive aspects of Soviet projects, completely remove the weak ones, correct errors, and add new functions to kindergartens. This is the only way to get a modern building that is ready for many years of use.

Modern kindergartens have a better layout and a large number of functions. Recently, attention has also been paid to the improvement of the territory adjacent to the garden. The way kindergartens look externally has also changed, because not only the interior of the building is thought out, but also the exterior. Therefore, it often happens that it is the kindergarten that becomes the architectural center of the district.

Can typical kindergarten projects be unique and interesting

If we talk again about kindergartens that have remained since the Soviet period, then it should be noted that they are not distinguished by their uniqueness. All of them are gray and faceless, which is why children are bored in them. But modern kindergartens can differ from each other even in their layout and facade of the building.

Also, modern kindergartens differ in color scheme. After all, you can stop your attention on the cladding of the facade with red brick, or choose calmer tones, for example, beige or gray. But it is best to pay attention to the bright options, as they are more interesting for children.

Therefore, during the facing of the kindergarten, you can not be afraid to mix red, blue, green and other bright colors. Children will love it if the building has an unusual shape and combines all the colors of the rainbow.

Possibilities of modern kindergarten layouts

But it's not just about the appearance of modern kindergartens, because that's not all. You also need to make sure that the capacity of the building is sufficient for the comprehensive development of children. For example, swimming pools in kindergartens are no longer a rarity. This is especially true for big cities.

A small swimming pool can be located next to the kindergarten, but most often it is located indoors, which makes it possible to use it at any time of the year. The pool is very important, because swimming lessons develop the child's still weak muscles, improve posture and help strengthen the immune system.

It is also necessary to equip music and sports halls, because kindergartens cannot do without them. They should be somewhat larger than the rest of the rooms.

If we talk about the gym, it is quite obvious that the more free space in the room, the better, as this provides more freedom of action. If the hall is large enough, then you can even play football or volleyball in it, which will add variety to the usual physical education.

What else can a typical project of a kindergarten for 80 places contain?

Of course, in the kindergarten there should still be group rooms that are designed for games and activities. They should be made of safe and practical materials that are easy to clean. This also applies to the bedroom. But the dining room should contain everything you need, so you need to carefully work on its design.

Parents are interested in the conditions in which their child will spend time. What to look for when choosing a kindergarten for a child:

• Cleanliness of premises;
• Location (if the kindergarten is too far from home, then it is better to refuse it);
• Kindergarten projects Ukraine;
• Availability of permission for the occupied area.

Also a huge plus will be the presence of large playrooms that contain many modern toys. The rooms themselves must be in good condition. It is desirable that the interior is bright and interesting for the child, but you can stop at more relaxed options.

There are many reasons why more and more modern parents choose a private kindergarten for their baby. This is the desire to get an individual approach to the child, and the presence in such kindergartens of more serious and diverse early development programs, a balanced children's menu, more comfortable conditions than in a municipal garden. In this review, together we will draw up a business plan for a private kindergarten “from A to Z” (calculations for 2018).

Business plan for opening a private kindergarten.

Groups for children from 1.5 to 3 years old remain the most popular, since in our country many mothers on maternity leave are forced to go to work without waiting for their child to turn 3 years old, and will be given a coveted place in the municipal kindergarten. How to open such a kindergarten and what pitfalls to expect along the way will be discussed in this article.

Basic costs

When preparing a business plan, it is necessary to take into account what the costs of opening a kindergarten are made up of:

1. rent and repair of premises;
2. legal business registration and obtaining a license;
3. hiring qualified personnel;
4. purchase of furniture, toys, inventory, office equipment;
5. advertising to attract customers.

Of course, the amount of costs can vary greatly depending on the city, the local cost of rent, the status of the garden, etc. An entrepreneur needs to familiarize himself with the cost of rent, repairs and other expenses directly in his city. Obviously, the costs in a business plan can be drastically different when starting a private kindergarten in Moscow and in a provincial city.

Monthly expenses

The monthly expenses in the business plan include:

1. rent for the premises;
2. communal payments;
3. staff salaries;
4. tax and social contributions;
5. payment of a credit (loan) and interest on it (if any);
6. food for children's kitchen;
7. advertising and promotion;
8. purchase of stationery, inventory, detergents, teaching aids, etc.

The amount of expenses depends on the size of the private kindergarten. Naturally, the larger the premises, the higher the rent and the cost of utilities. If there are a lot of children in the kindergarten, they will need, respectively, more workers, which means higher wage costs and tax deductions.

In the business plan, focus on start-up capital, initially it is enough to open a small-format kindergarten for 10-20 children. Thus, it will be easier to understand and organize the internal processes in the business. In addition, save yourself from unnecessary risks and spend less money. Mistakes are inevitable when starting a new business, so keep them small. You can always expand.

Legal Issues

For entrepreneurial activities of a private kindergarten, it is necessary to register with the tax office. As a rule, 2 options are used in business:

1. in the form of a legal entity (LLC, etc.);
2. as an individual entrepreneur (IP).

If the option of a legal entity is selected, then it must be a non-profit organization (that is, it is impossible to register in the form of an LLC, CJSC, OJSC, etc.). Registration is made in the Ministry of Justice of Russia. If you are not familiar with the nuances of legal persons, we recommend that you contact the relevant companies for advice, as a rule, this is free of charge. It should be noted that an LLC is a more costly form for business, higher deductions, more complex tax accounting, reporting, etc.

Registering as a sole trader is easy today. It is enough to submit an application to the tax office and pay the state duty. Registration term - up to 5 days.

Keep in mind in your business plan that legal delays can take up to 10,000 rubles. If you work with hired lawyers, then this costs another 5-10,000 monthly, depending on the number of employees.

After registration, it is necessary to register with the Pension Fund, the Social Insurance Fund, and statistical authorities. Also, you will need a current account for work, after opening it, do not forget to inform your tax office about this in order to avoid a fine.

If hired employees (teachers, security guards, cooks, cleaners) are supposed to be in a private kindergarten, then by law they must be officially registered. This is a rather complicated procedure, we recommend that you give all the accounting services to a law firm or a private lawyer from your city.

Licensing

As already noted, this is a licensed type of activity, so you will have to get a license. However, for those who do not wish to obtain a license, one can choose the type of childcare activity or register as a developmental center. But there is a rather thin line here, the inspection bodies may have questions, parents will not be able to receive compensation for part of the parental fee and there will be no opportunity to receive additional funding from the state budget.

Licensing is carried out by the regional ministry (department) of education, the term for consideration of the application is 30 days. In addition to the constituent documents, you will need to provide:

1. documents confirming the availability of premises;
2. certificate of material and technical support;
3. educational programs;
4. conclusion of the SES and the State Fire Supervision

Details about the licensing procedure can be obtained from lawyers, or you can independently study the issue on the Internet: all documentation and answers to questions are available on the official websites.

Room selection

To open a kindergarten, you need to select the appropriate premises. Naturally, it can be rented, and this amount will form the basis of the monthly expenses in the business plan. This issue should be approached with great responsibility, since educational activities are licensed, which means that a license may be denied if the premises do not meet the necessary requirements and standards.

So, when choosing a suitable building, first of all, it is necessary to be guided by SanPin, approved by the Decree of the Chief State Sanitary Doctor of the Russian Federation dated May 15, 2018 No. 26 “On approval of SanPin 2.4.1. work of preschool educational organizations”.

Group area requirements:

1. 2.5 m² (per 1 person) in groups for children under 3 years old;
2. 2.0 m² - for children from 3 to 7 years old.

Do not forget to add the area of ​​​​the kitchen and administrative premises.

The area near the building is recommended to be fenced off, planting trees and shrubs would be a good solution. Playgrounds need to be provided. In this regard, it is most convenient to rent cottages, as a rule, their layout is very convenient, and the fenced area allows you to organize children's playgrounds.

Furniture, toys, inventory

After you decide on the premises and the number of groups in the kindergarten, you should purchase furniture, toys and other equipment.

When buying furniture, do not forget to ask the seller for documents confirming its safety and origin. Of the furniture, you will need tables, chairs, cribs, lockers in the locker room and shelving for toys, furniture for staff, plumbing (including those adapted for children).

When choosing toys, remember that they should be easy to clean.

You will also need:

1. bed sheets;
2. towels;
3. dishes;
4. stationery;
5. didactic materials, etc.

Pay attention to the equipment of typical private kindergartens, it is very appropriate (whatever, the easiest and most obvious way) to visit such kindergartens on your own, make a list of necessary purchases.

After that, you need to find out the cost, go to shopping centers, compare prices on the Internet, and write the total amount into the business plan of the project.

Kindergarten staff

Your team is an extremely important component of a successful business, especially when it comes to children. The choice of personnel must be treated with great care and pedantry. Pay attention to all the little things, do not hesitate to ask candidates any questions regarding their professional activities and personal qualities.

An increase in the birth rate, huge queues for a place in a state (municipal) kindergarten, and a general improvement in the quality of life of Russians lead to the fact that opening a private kindergarten as a business is becoming a very promising area.

In addition, this is a great opportunity for a woman to start her own business. After all, finding a job today for a mother “on maternity leave” is not at all easy. In million-plus cities, this service is becoming more and more popular. Gradually "pull up" and smaller cities.

Benefits of opening a private kindergarten as a business idea

In addition to private kindergartens, designed in accordance with all the rules and licensed to provide educational services, there are also home kindergartens. Such institutions operate, as a rule, semi-legally. In an apartment in which only a few rooms are given over to a garden.

To create such a kindergarten, you only need to register your activities as an individual entrepreneur. However, according to the law, it is impossible to engage in commercial activities in a residential area. This is punishable by the Code of Administrative Offenses of the Russian Federation and a fine of 10 to 15 minimum wages (1000-1500 rubles).

Opening a private kindergarten is great.

For parents and their children, the advantages of a private kindergarten over a home one are obvious:

• safety of children (own fenced area for walking, security);
• legality (the state, issuing permission to the kindergarten, thereby takes part of the responsibility for its activities).

How to open a private kindergarten?

Kindergarten is a preschool educational institution, the creation and operation of which is regulated by the law of the Russian Federation "On Education", the norms of SanPina. The activity of a preschool institution is subject to compulsory licensing.

At home, in an apartment

The organization of a private kindergarten in an apartment is not a completely legal matter. It is allowed to engage in commercial activities, according to the law (Article 17 of the LC RF), in premises classified as non-residential.

In addition, it is almost impossible to bring an apartment in full compliance with fire safety standards and SanPina (for preschool institutions).

More than 6 - 8 children cannot be accommodated in standard apartment dimensions. Including games room, bedroom and dining area.

If, nevertheless, it is decided to create a kindergarten in the apartment, then it is necessary to register as an individual entrepreneur. Rent a large 3-4 room apartment. Think over the fire safety system to the smallest detail. Make a good repair. Purchase the necessary furniture, toys and other equipment. A good example of such a garden can be seen in this video:

A practical and correct decision would be to organize a private kindergarten at home. In such an institution, several groups can be brought up at once, with a total number of 40-50 people. Not a very large private house or cottage is quite suitable.

The most cost-effective filling of a private kindergarten is considered to be 3 groups of 10-15 children each.

The necessary conditions

The premises of the future kindergarten must meet all the standards of SanPin and Gospozhnadzora provided for preschool institutions. So, for each child, according to the norms, a minimum of 4 square meters is provided. m. Must be:

• a separate room for sleeping;
• a separate room for games and activities;
• a separate room for physical education and outdoor games, music lessons;
• various teaching aids, toys;
• laundry room with washing machine;
• a catering unit with all the necessary equipment for cooking and eating;
• equipped medical office;
• bathroom.

For the functioning of the kindergarten, you will also need staff:

1. A director who must have good organizational skills (if you do not plan to manage the kindergarten on your own).
2. Educator. More precisely, two educators per group and a nanny.
3. Methodist. Must be well versed in modern early development techniques.
4. Psychologist.
5. Kitchen and laundry workers.
6. Cleaners.

Permits and documents

To obtain a license for the right to engage in educational activities, you need to collect a certain package of documents:

• charter of a private kindergarten;
• a document confirming the registration of the institution;
• a lease agreement for premises (or a contract of sale);
• conclusions from the SES and the State Fire Supervision Service that the premises meet all the necessary requirements;
• certified educational program;
• a document confirming the completeness of all the necessary educational and methodological literature;
• information about the accepted personnel and the number of groups.

Calculation of approximate investments for starting a business

1. Room rental - 35-500 thousand rubles per month, depending on the region and other conditions.
2. Repair - from 100 thousand rubles.
3. Alarm and fire fighting equipment - 130-150 thousand rubles (installation plus maintenance).
4. Payment for utilities - about 80 thousand rubles.
5. Security (PSC) - 1 million rubles per year.
6. Meals (children and employees) - about 200 thousand rubles.
7. Salary to employees - 1.1 million rubles (plus taxes and deductions).
8. Advertising - about 100 thousand rubles.
9. Other expenses - about 60 thousand rubles per month.

Competition assessment

SWAT analysis. Strengths:

• lack of queues for admission;
• individual approach to each child;
• a small number of children in the group;
• quality and varied food;
• rich educational programs developed on the basis of popular methods of early development;

We must not forget that only highly qualified employees work in a private kindergarten, it is well equipped with educational and play materials.

An important advantage is the provision of the most comfortable conditions for children to stay in the kindergarten (a room for games, sleep, feeding) and
flexible work schedule.

Weak sides:

• entrance fee for a place in the kindergarten;
• high monthly fee for a child;
• low profitability of the business;
• increased level of social responsibility;
• long payback period of the project (3-5 years).

The organization of business in this area opens up opportunities such as drawing the attention of the state to the problems of preschool education, maintaining and improving the qualifications of teachers, and providing jobs with higher wages.

It also ensures the expansion of the range of educational services provided, the active involvement of innovations in the educational process, and the creation of a competitive kindergarten brand. However, it is important to take into account the instability of the economic situation in the country, the negative trends in the functioning of the family institution.

Where to start a business?

In order to organize a private kindergarten at home, you first need to register as an individual entrepreneur or register a kindergarten as a NOU. This takes about a month.

1. Produced registration of D / C for tax accounting, (TIN is assigned).
2. Produced registration with the Pension Fund, MHIF, FSS and Goskomstat to obtain OKVED and OKPO codes.
3. Suitable premises are selected and a long-term lease or purchase agreement is concluded.
4. Rented or bought the premises are being renovated. It is brought into line with the norms of SanPin and Gospozhnadzor.
5. Kindergarten equipped with furniture, toys, literature, etc.
6. Employees of the SES and the Fire Department are invited, which issue the appropriate conclusions on compliance with all necessary standards.
7. The charter is created a new institution, employees are hired, a staffing table is written.
8. Advertising is given, customers are being sought.

At the final stage, a kindergarten that has passed all the “tests” is issued a license that gives the right to engage in educational activities.

The kindergarten business plan involves the provision of services such as the maintenance, upbringing and education of the child. The idea does not require significant initial investments and can be implemented in almost any city in Russia.

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Services

Services provided by a private institution:

• day stay of the child in the garden;
• nutrition;
• classes;
• walk in the fresh air.

Additionally, you can offer:

• developing classes;
• school preparation program;
• accompanying the child to the section (if it is nearby);
• overtime or overnight stay in the garden.

It should be noted that the number of services depends on the size of the institution and the focus on a specific target audience. The cost of the monthly fee will be the higher, the more varied these offers.

Relevance

The relevance of organizing a private kindergarten (including at home) is due to:

• an annual increase in the birth rate;
• the enthusiasm of young parents for a career that requires the investment of temporary resources (against the background of the closure of some federal institutions);
• moving to a new place of residence (it is necessary to become in the state garden after the birth of the baby);
• exactingness of parents in terms of nutrition and other conditions of the child's stay;
• the financial opportunity to provide the child with the best nutritional conditions and attitudes from the staff;
• fashion for the use of modern methods of education in private institutions (classes according to Montessori);
• the desire to place the child in a kindergarten with a small fullness of groups.

Description and analysis of the market

The kindergarten market in Russia can be characterized as follows:

1. Nursery groups for overexposure of children under 36 months have ceased to exist since 2014. This applies to all government agencies.
2. More than 2 million children are on the waiting list for public kindergartens.
3. In 20 years, the number of public kindergartens has halved. At the same time, the policy of the state in the form of assistance to families with children contributes to a rapid increase in the birth rate.
4. The demand for children's stay under the supervision of educators in kindergartens significantly exceeds the supply. 10% of children do not receive a place until they enter school.
5. In 2014, SANPIN sanitary standards were approved for the organization of the functioning of preschool institutions. This provoked the entry of private entrepreneurs into the market.
6. In Russia, there are approximately 12,000 private gardens and 46,000 federal ones.
7. Starting from 2012, kindergartens organized by large families began to appear. More than 530 of them are registered in Moscow.
8. The officially allowed number of children in a group of a state kindergarten is 25-30 people, private - up to 15.

The cost of a monthly stay of a child in a kindergarten in large cities and regional centers is as follows:

• state institutions - 1000 rubles;
• home stay - 6,000–15,000 rubles;
• private institutions - 15,000–25,000 rubles.

The maximum cost of a monthly stay is 120,000 rubles in a private garden in Moscow.

Competitive advantages

Planning your own business involves choosing and implementing competitive advantages.

These can be such ways to attract and retain your target audience:

• availability of weekend groups;
• flexible work schedule (as agreed with parents) - from 7 am to 21.00 pm;
• quality materials for the preparation of children and activities during the day;
• a variety of themed toys (for games in the store, hospital);
• sports activities with an invited coach (rhythm, dancing);
• installed video surveillance system for children;
• the presence of security;
• 10% discount when paying for an annual subscription.

As advantages, you can organize the following activities with children during the day:

• drawing;
• creation of applications and modeling;
• soap making and cooking classes;
• creation of toys;
• English (and/or Spanish);
• lessons for obtaining general information about the world and nature;
• exciting walks-picnics;
• theatre studio;
• creation and presentation of your own crafts based on read fairy tales (materials are provided);
• fairy tale therapy with a visiting child psychologist 1-2 times a week;
• morning work-out.

Advertising campaign

To ensure recognition, you can use such advertising methods as:

• colorful design of the room with the creation of a large bright sign (5,000 rubles);
• leaflets that can be distributed a few months before the official opening with the help of a promoter or through children's stores (1000 rubles);
• a banner in the area of ​​a supermarket or a large children's store (10,000 rubles);
• own website (15,000 rubles);
• advertising through mom bloggers (3000 rubles).

Step-by-step instructions for opening

The implementation of a commercial idea begins with a kindergarten business plan with economic calculations. The finished project can be downloaded free of charge on the Internet and adapted according to the economic zoning, or compiled independently.

After the final approval of the business plan, the following steps are performed:

1. Company registration.
2. Obtaining permits from government agencies.
3. Looking for a room to renovate or rent. The construction of a new building is also allowed.
4. Repair work.
5. Carrying out marketing activities.
6. Equipping the garden with equipment and other inventory. Including ordering toys and teaching aids.
7. Recruitment.

Detailed instructions for opening a private kindergarten are taken from the "How to open a private kindergarten" channel.

Documentation

The first step is to apply for registration as an individual entrepreneur or LLC. This can be done online or in person at the Registration Center. You must have your passport with you. If several founders are planned, it is necessary to draw up an appropriate protocol and provide the Charter of the future enterprise. Registration takes 3-10 working days and costs about 800 rubles (state duty).

• pension fund;
• Social Insurance Fund;
• Fire Service.

It should be noted that when choosing a type of activity such as childcare, it is not necessary to obtain a license.

Room and design

According to the SANPIN Resolution No. 68 on the requirements for the premises of preschool institutions, the layout of the kindergarten includes:

• a dining room with an area of ​​20 m2;
• bedroom - 18 m2;
• game room - 18 m2;
• dressing room - 15 m2;
• kitchen - 9 m2;
• utility room for washing and storage of equipment - 3 m2;
• bathroom - 3 m2.

Thus, it is possible to rent the premises of an old state kindergarten or a 3-room apartment with an improved layout. Rent will cost 15,000 - 35,000 rubles, depending on the location.

As an interior design, you can use:

• bright furniture;
• funny pictures;
• interesting posters;
• colorful carpets.

The main thing is to make a room in kindergarten:

• spacious;
• attractive to parents;
• interesting for children.

Repair will cost about 50,000 rubles.

It is important to pay attention to the presence of an outdoor playground. There are such sites on the territory of the state garden, it is enough to paint them and bring sand into the sandboxes. If you rent an apartment, you must initially choose a place near modern playgrounds.

Equipment and inventory

Equipment and inventory can be purchased new or used. Through the Internet you can order special beds and children's tables.

To complete a private kindergarten, you need:

Thus, you will need to invest from 281,500 rubles.

Staff

To work in a private kindergarten, you will need to carefully select staff, consisting of:

Thus, the salary fund per month will be 170,000 rubles.

Financial plan

For financial calculations, the following initial data are used:

• a private kindergarten registered as an LLC;
• number of seats - 15;
• work schedule - from 7 to 20.00 from Monday to Friday;
• work on weekends: Saturday from 8 to 18, Sun - by appointment;
• The premises are on long-term lease.

How much does it cost to open?

To determine the amount of start-up capital, the following costs are considered:

Recurring costs

The monthly costs will be:

Income

The cost of payment per month is 20,000 rubles per child. In case of illness, the cost is not compensated. If parents warn about the absence of a son or daughter for a period of more than 2 weeks in advance, the amount allocated for food is removed from the subscription fee.

Thus, when loading a kindergarten of 15 people, the monthly income will be 300,000 rubles. Net profit - 51,000 rubles. It should be noted that rapid full occupancy can be achieved with an early start of the advertising campaign.

Calendar plan

It will take 6-9 months from the moment the idea arises to its full implementation.

As already noted, private kindergartens are becoming more common, especially in large cities. Places in the usual municipal kindergartens are sorely lacking, and not every family can afford to hire a nanny or governess. In addition, do not forget that the child needs communication in the children's team. For many, there is only one way out - to send the child to private kindergarten.

Business plan for a private kindergarten

Opening a private kindergarten, as well as the process of raising a child, is a very difficult and rather troublesome business due to the difficulties in obtaining permits and other restrictions (in particular, the requirements for the premises of a kindergarten).

The first step on the way to a private kindergarten is the registration of a legal entity and the selection of a room that meets all standards, the area of ​​\u200b\u200bwhich will directly depend on the number of children in the kindergarten. According to sanitary standards, one child should have at least 6 square meters. meters of area.

If we are talking about a large project, then the best option would be to rent the premises of the former state kindergarten from the local authorities. In this case, you will not have to pay for the refurbishment of the premises, since such a building already has a kitchen, halls for sports and music, bedrooms, etc.

When it comes to creating home kindergarten, then you should have a fairly spacious, bright room with a separate room (at least one) for children. Usually, a room is rented for a small private kindergarten. This may be an apartment, a cottage or renting a suitable area in any existing educational institution. For example, renting a four-room apartment will cost an average of 40-60 thousand rubles per month.

To obtain license for educational activities, you will need to develop educational programs, provide information about the teaching staff, obtain conclusions on the suitability of the selected premises from the SES and firefighters.

A private kindergarten should be equipped with special children's furniture, equipment for sports and recreational procedures, fire alarms.

The set of necessary equipment for organizing a private kindergarten includes special children's furniture, toys, sports equipment, dishes, kitchen equipment, bedding, medicines, stationery, teaching aids, etc. The total cost of equipment for a group of 15 children can be from 300 thousand rubles.

Of course, in a private kindergarten (unless we are talking about a home group), qualified teachers are required.

In addition, you must take care of the medical care of your little visitors and a balanced diet. Be prepared for the fact that these positions will be controlled quite tightly.

In addition to the above organizational issues, your private kindergarten business plan must include all the necessary financial calculations, which will be different in each case.

Necessary costs include:

1. the cost of buying or renting a property,
2. the cost of repairing the premises (if necessary),
3. the cost of the necessary equipment and inventory,
4. Communal expenses,
5. staff salary,
6. food expenses,
7. laundry and general expenses.

The income will differ depending on the services and conditions of a particular private kindergarten. It is one thing if you draw up a business plan for an elite private kindergarten, and quite another is a small kindergarten for a group of 5-7 children of your friends and neighbors.

The birth boom of recent years, the shortage of public kindergartens are good prerequisites for opening your own preschool institution. For some parents, the issue of choosing a kindergarten is a matter of prestige and investment in the development of their child. A public institution most often offers a standard curriculum, private gardens can expand it by including additional developmental activities: dancing, chess, and more.

How profitable is it to open a private kindergarten

The child is in kindergarten during the whole working day. Kindergartens accept children 3-7 years old, some take even from an earlier age. A private kindergarten is not only a type of profitable business, but also a great responsibility. Before proceeding with the opening, carefully analyze all the pros / cons, as well as assess the risks.

Possible risks:

1. The risk of problems with the executive authorities. In the event that the garden operates in a home format or as a development center without an educational license. The law does not explicitly prohibit organizing development centers or childcare centers without a license, but such activities are still semi-legal, do not forget about it.
2. Working with children, especially small ones, is always a risk. Opening a private kindergarten imposes a high level of responsibility on the entrepreneur for the life and health of other people's children.
3. The risk of losing investments when the lease agreement is terminated. To avoid this, specify in detail the possible scenarios in the contract. For example, limit the growth of rent, be sure to conclude a long-term contract, and in case of its termination at the initiative of the landlord, oblige him to compensate for the cost of repairs.

Table: pros and cons of opening a private kindergarten

Registration of documents and obtaining licenses

To open a full-fledged garden, you need to register as a legal entity. Only one option is suitable for a kindergarten - a non-profit organization. It is registered with the FRS of the Ministry of Justice of the Russian Federation. The procedure takes about a month.

After registration you need:

• get registered with the statistical, tax, FSS and MHIF authorities;
• open a bank account;
• obtain permits from the sanitary and fire services;
• obtain a license for educational activities.

In order to obtain a license, you will need to submit a package of documents to the Department of Education:

• articles of association;
• premises lease agreement;
• a positive conclusion from SanPinNadzor on compliance with the requirements of the sanitary regime;
• a positive conclusion from the fire service;
• a document confirming registration with the tax office;
• training program;
• documents confirming the availability of training materials;
• information on the number of pupils and the team of kindergarten teachers.

Work without a license

Many entrepreneurs, not wanting to spend time and money on registration, position themselves as a development center or leisure center. In this case, it is not necessary to obtain a license, and it is enough to be registered in the form of an individual entrepreneur. However, this will not save you from checks.

Choosing a place to open a kindergarten

The main target audience of the business is dynamic people aged 27 to 40, of average income or above average, of course, with children of preschool age. Therefore, the ideal place for a garden would be options such as:

• densely and medium-populated residential areas of the city, mostly new buildings, rather than old residential complexes;
• city ​​center, places where the bulk of offices are concentrated.

The first option is better because it is more convenient for parents: there is no need to take the child to the kindergarten and back by car. Rent of premises in residential areas is usually lower than in the center.

Additionally, consider:

• availability of parking and convenient access roads to the building;
• stops nearby;
• absence of geographical barriers for clients (wide roads on the way to kindergarten, etc.).

The presence of competitors does not play a special role, since the market niche in this type of business is not yet sufficiently occupied. Nevertheless, keep in mind that residents of densely populated new buildings experience the greatest shortage in public gardens. As a rule, builders are in no hurry to build facilities such as kindergartens or schools. Even if they are available in new areas, there are usually not enough places. A private kindergarten can be a good alternative even for those who did not intend to send their child to a commercial preschool.

Another private garden nearby is unlikely to greatly affect the attraction of customers to you, rather, on the contrary, it may indicate that you have made the right choice.

Preparation of the premises, purchase of furniture and equipment

A private kindergarten can be located both in its own premises and in a rented one. The choice depends solely on your finances.

Norms and requirements

For a classic kindergarten, the norms for the room and each of its individual zones are spelled out in great detail. Failure to comply with any of the requirements will result in non-obtainment of a license to carry out educational activities. Therefore, pay close attention to the study of accepted norms.

Primary requirements:

1. Each child should have at least 2 sq. square meters;
2. The building in which the kindergarten is located must be at least 50 meters from objects of a “non-environmentally friendly” nature.
3. The room must have a fire alarm and fire extinguishing equipment.
4. In the kindergarten, it is necessary to organize separate rooms for undressing, sleeping and playing (the main stay of children).
5. Certain requirements are imposed on the equipment of the kindergarten: the presence of an individual locker for undressing each child, the requirements for the height of tables, chairs, sanitary block items, etc.

Detailed information about all the norms and rules can be found in SanPiN 2.4.1.3049-13 "Sanitary and epidemiological requirements for the device, content and organization of the working hours of preschool educational organizations."

SanPinSupervision

To open a kindergarten, you will need the following equipment and furniture as a minimum (calculation for the number of about 50 children).

Table: how much does the minimum set of equipment for opening a kindergarten cost

Recruitment

It is very important for a kindergarten to choose a competent composition of teachers, which, in addition to educators, include a methodologist, a music teacher, a physical education leader, as well as a cook, a nurse, nannies, a cleaning lady, a supply manager, ideally also a psychologist and speech therapist. At the same time, a psychologist, speech therapist, music worker may not work full-time, but part-time, some duties can be combined.

The number of tutors depends on the number of children; there are no more than 15 children per tutor. The time spent by a child in kindergarten exceeds 8 working hours, so 2 educators can work in one group with a shift schedule.

All employees of the kindergarten must have the appropriate qualifications, undergo a medical examination and have up-to-date health books.

The head of the kindergarten must have the appropriate specialized education. If you are not a qualified professional, it is worth hiring a supervisor.

Table: the minimum need for staff of a private kindergarten for 50 pupils and the calculation of the cost of its maintenance

The option of opening a private kindergarten at home / in an apartment

An alternative to a classic kindergarten can be a kindergarten opened at home or in an apartment. It can exist only in the format of a leisure center or a child care center, since there is no regulatory framework for its licensing. Nevertheless, home kindergartens are quite widespread in the territory of the Russian Federation.

As a rule, a business starts when a young mother is faced with the need to go to work, and there is no way to enroll a child in a kindergarten.

I, like many mothers, faced the problem of placing a child in a state kindergarten, - says Ira. - Paid maternity leave was coming to an end, and there was no question of going to work: I had no one to leave Mishenka with, my mother worked 5 days a week herself. In order to carve out at least some free time and devote it to work, I came up with the following scheme. Having agreed with my friends who have children of the same age as Misha, I suggested that they take turns looking after our children, for example, today from 10 am to 1 pm all the children play at Olya’s house, tomorrow at Masha’s, and the day after tomorrow at mine. Gradually, I became so involved in the work of a teacher (my pedagogical education came in handy) that I decided to arrange a mini-leisure center for children.

Irina

http://det-sad.net/stati/kak-otkryt-detskiy-sad-step1.html

Homeschooling has its advantages and disadvantages.

Advantages:

1. The cost of opening a garden at home or in an apartment is significantly lower compared to the usual one. With this format, it is not possible to comply with all the requirements for preschool institutions, as well as maintain staff - you can do everything yourself.
2. If there is no need to obtain an educational license, problems with paperwork will be minimal.
3. Good returns at low cost.
4. Opportunity to do something interesting and enjoyable.

Flaws:

1. The main problem is the semi-legal format of the existence of the kindergarten.
2. Lack of a separate area for walking with children. Think about where the walks will be held in compliance with safety measures: at the nearest playground or in the square.
3. Your apartment or house should have at least one free room for activities with children.

Even in the absence of a license, when organizing a home kindergarten, one should be guided by the accepted standards for preschool institutions.

The resolution of the Chief Physician of the Russian Federation of December 19, 2013 N 68 on the approval of SanPiN 2.4.1.3147-13 “Sanitary and epidemiological requirements for preschool groups located in residential premises of the housing stock” lists all the requirements that apply to such institutions.

SanPinSupervision

Advertisement for a private kindergarten

• creation of the official website of the kindergarten, maintaining groups in social networks;
• distribution of leaflets, posting of announcements on the territory of the district in which the kindergarten is located;
• advertising on radio and television;
• contextual advertising on the Internet;
• conducting classes for children on the basis of a kindergarten, in the future they can become pupils.

Features of concluding agreements with parents

The development of a form of agreement for the maintenance of a child in kindergarten is a serious matter. The agreement provides for the rights and obligations of the parties, in which parents can note the individual characteristics of the child, for example, intolerance to any products, other difficulties associated with his health.

The contract specifies the payment procedure (it is desirable to work on a monthly advance payment), the conditions for the return / non-refund of funds in the event of the absence of the child due to illness, the time of stay, the established daily routine.

For the safety of the child, it should be noted who has the right to pick him up from the kindergarten, who to call if he feels unwell, etc.

Business plan: calculation of costs and income, payback period

When opening a kindergarten, significant costs will be associated with the repair and equipment of the premises for its needs and requirements. This article provides an example of calculating a fully functional kindergarten when loading 50 children. In this case, the area of ​​​​the premises should be at least 120-150 square meters. meters, preferably - 200-250 square meters. m. With an area of ​​200 sq. m. meters and the cost of repairs and equipment in the calculation of 2 thousand rubles per 1 sq. m. meter, the total cost of the article will be about 400 thousand rubles.

Table: Initial Costs of Opening a Private Kindergarten

Table: monthly costs of maintaining a private kindergarten

When the kindergarten is fully loaded, the break-even point will be reached at a price of 13 thousand rubles, excluding initial investments. For insurance against the risks associated with skipping children, incomplete loading, late payment, take into account the 80% load of the kindergarten. In this case, the cost will be 16.3 thousand rubles, then the price for the consumer should be about 20 thousand rubles. The payback of a private kindergarten will be about 2 years.

Table: calculation of profit and payback of the project

What benefits can be obtained from the state

You can count on state assistance only if you open a full-fledged kindergarten and if you have a license to carry out educational activities.

You may be able to receive subsidized or partial subsidized rent for the premises, or you may be provided with municipal premises for the needs of the kindergarten. The opening of a kindergarten is a socially oriented project, so you can participate in state business support programs. In addition, private kindergartens can be exempted from paying VAT and pay taxes under the simplified taxation system - 6%.

State assistance will not make a significant contribution to your expenses and investments, most likely, it will be minimal, so you should immediately adequately assess the amount of expenses for opening a kindergarten.

Small business support centers are now being created in many regions, grants are being issued specifically for the provision of this type of service, and there is also the possibility of loans with a small percentage and favorable conditions for private kindergartens. This will help to cut costs significantly.
Also, if all the conditions are met, the administration subsidizes such private kindergartens and the cost for parents becomes significantly lower and more attractive. For the owner, this is a constant and stable income and a competitive cost of services.
Be sure to find out what small business support programs are being implemented in your area and use these opportunities to grow your business.

Maria_Ivanova

Typical problems associated with opening a private kindergarten, owner reviews

An analysis of feedback and comments from owners of private kindergartens allows us to identify several systemic problems that almost all entrepreneurs face.

Conflicts with parents. A child is the most precious thing that parents have, so you should be philosophical about all their requirements and statements. Think over standard work patterns: the conditions for the admission and departure of children from kindergarten, the procedure for personal meetings between management and parents, develop parental consent forms for holding various events, feeding children, and so on.

Children's parents are the most capricious customers in the world. I am silent about the responsibility for children.

ptica_we

https://www.u-mama.ru/forum/kids/kindergarten/584417/index.html

Neighbours. If you decide to open a home kindergarten, be prepared for the fact that your neighbors, dissatisfied with the increased noise level, may complain about you, which will lead to a series of unpleasant checks. Try to agree in advance with your neighbors that at a certain time it will be noisy in your apartment, see how they react to this. A positive attitude will help you.

Staff. Teachers are the soul of any kindergarten, their competence and love for children determine how successfully the business will be implemented. Children are hard to fool. They will not want to go to kindergarten if there they will be met by teachers who are not passionate about their work. Thoroughly check each employee, not only for the presence of professional knowledge, but also for the absence of problems with the authorities, health status, etc.

Even if friends, buddies become the first clients of the garden, as they say: “Friendship is friendship, but money is apart”, the contract should be drawn up only with the help of a lawyer. If there is a good program for children in the garden, i.e. a walk on the street, a dream, educational games, and, importantly, classes (sculpting, writing, learning letters), in which they will put their soul into the kids, then new kids will appear very quickly. Also, do not forget about proper nutrition, many parents are very sensitive to this item. Therefore, having recruited specialists who will deal with children, do not forget about a good cook.

Lelichka

http://forumbusiness.net/showthread.php?s=632e56db70843ae37271103ee1f82bb7&t=22050&page=2

Long payback period. A private kindergarten is a long-term investment, there can be no instant profits here, but with a competent approach, a stable profitable business awaits you.

Opening a private kindergarten is a very costly undertaking, so you should not count on getting instant profit, the costs, even under favorable conditions, will pay off for several years.

http://forumbusiness.net/showthread.php?t=22050&page=3

Video: what you need to open a private kindergarten at home

Opening a private kindergarten is not an easy and troublesome business, but if you really love children and are ready to give yourself completely to work, then you will not only profit, but also great moral satisfaction from the fact that you are doing a noble and positive thing.